"My hands and feet are sharp, and I have to get this batch out tonight anyway.
"You, you, you, watch the way, watch out.
Yang Jianjun kept shuttling in the workshop, directing the workers to produce.
He is 40 years old and the owner of a brewery in Jinling.
Don't look at the factory at night, the lights are still bright, and the people are buzzing.
Half a month ago, the brewery almost closed down.
Yang Jianjun even negotiated the price.
But just 10 days ago, Yang Jianjun ushered in the biggest noble person in his life, Li Minghui.
After Li Minghui set up the promotion department, he took the team to all parts of the country to open up the market for Master Kong's iced black tea and find a foundry.
And Li Minghui's first stop was Jinling.
In fact, this time it is not difficult to find a dealer, but it is difficult to find a foundry.
Because of the relationship between Master Kong instant noodles, dealers around the world are willing to act as agents for iced tea, and even if a few are unwilling, they have introduced friends to act as agents.
But this generation is not so easy to find.
In the past few years, with the entry of Coke into China, many soda factories have closed down or transformed.
Therefore, it is very difficult for Li Minghui to find a suitable foundry.
But Li Minghui did not give up, but found another way and set his sights on other factories.
Breweries, soy sauce factories, liquor factories, etc.,
as long as they produce liquid products, have become his targets.
And Yang Jianjun's brewery is one of his goals.
When Li Minghui found Yang Jianjun, Yang Jianjun was still wondering when Master Kong would start making drinks.
Master Kong's instant noodles do know that they have tasted good.
But what is this Master Kong
iced tea? Is it iced black tea?
Will anyone buy it?
But when Li Minghui took out the finished iced tea and let Yang Jianjun taste it, Yang Jianjun fell in love with iced tea completely.
Out of trust in the brand of Master Kong, or out of trust in Bai Yu.
Yang Jianjun immediately signed an OEM contract with Li Minghui, and pressed all the remaining net worth.
It turns out he was right this time.
On June 1, as soon as the iced black tea went on the market, it was sold out.
In just one day, they sold the total amount of iced black tea they produced in ten days.
When he learned the news, Yang Jianjun immediately decided to start work day and night, and it was necessary to ensure the supply of iced black tea.
The third day after the iced black tea is on the market.
Bai Yu came to the production workshop of Donghai Beverage.
In addition to inspecting the production situation of the workshop, he came more to comfort the workers.
Of course, the main purpose is for the next marketing of iced tea.
"Jiang Qian, the high temperature subsidy for the workers will be calculated from this month, and the overtime pay on weekdays must be in place. Bai Yu admonished.
"Don't worry, Mr. Bai, I'll keep an eye on it.
"I actually have one more thing to tell you today. Bai Yu said as he walked.
You say. "
I thought of a new marketing model, another bottle!" "
Another bottle?"
Jiang Qian didn't understand Bai Yu's intentions.
Bai Yu saw Jiang Qian's puzzled look and said: "It's very simple, when we were producing, we printed the four words 'one more bottle' or 'thank you for your patronage' on the bottle cap.
"As long as the consumer buys the iced tea bottle with the four words 'another bottle' printed on the cap, he can take the bottle cap to any store that sells iced tea and exchange it for a bottle of iced tea for free, if it is 'thank you for your patronage', it is a pity."
"Theoretically, as long as the consumer is lucky enough, then he can use the money of a bottle of iced tea to drink countless bottles of iced tea.
After listening to it, Jiang Qian was suddenly shocked, this marketing method is simply amazing.
She is 100% sure that once this event is launched, the sales of iced tea will double again.
But in an instant, she thought of a problem, if this is the case, then their profits will be reduced, and may even become negative.
"Mr. Bai, will our profits become less or negative?" Jiang Qian asked suspiciously.
Bai Yu didn't blame Jiang Qian for thinking like this, as long as she was a normal person, she would think so.
Even when he first heard his daughter Bai Yiyi talk about this marketing model, he had such questions.
But Bai Yiyi's words dispelled his concerns.
Bai Yu smiled and said, "I know what you're worried about, our current pricing for iced black tea is 2 yuan a bottle, although it is slightly lower than the price of Coke, but it is still high, but our profit is seventy percent." "
If we launch this campaign and consumers are lucky enough to win the 'one more bottle', then it is equivalent to spending 1 yuan to buy one bottle of iced tea, what if we win two 'one more bottle' and three 'one more bottle'?"
"So this is an unprecedented temptation for consumers."
"And we don't have to set the odds that high.
"My assumption is that the odds of winning the iced tea produced throughout June are 50 percent. "
July, forty percent. "
August, thirty percent.
"In September and beyond, it will be 10 percent.
After Bai Yu finished speaking, Jiang Qian digested it for a while before reflecting it, and said: "Mr. Bai, I understand, relying on the high school prize rate to attract consumers in the early stage, and then slowly reducing the winning rate when consumers get used to iced tea." "
Clever!" Bai Yu praised.
"Then I'll arrange it now?"
"Well, let's go, by the way, give Li Minghui a call and ask him to notify the foundries to cooperate with us." Bai Yu commanded.
"Okay, Mr. Bai. "
June 4th.
A new batch of iced teas printed with 'One More Bottle' packaging is on the market.
Magic City, inside a store.
"Hey, isn't this iced tea just on the market, how did you change the packaging
?" "Another bottle, what the hell is this?"
On this day, similar situations continue to be staged all over the country.
"Won, won, I'll win, really have another
bottle!" "Boss, can you exchange this?"
"Yes, young man, you can take it yourself!" "
Wow, I've won the lottery again, boss has another bottle!"
"Young man, you're so lucky." The
boss collected the bottle caps and said that these bottle caps could be repaid to the dealer, but they had to be hidden.
On this day, the sales of iced tea skyrocketed again, and the amount of iced tea sold in just one day was more than the previous three days combined! Although the profit of each bottle of iced tea was
not high, it could not hold up the large amount.
With the popularity of iced black tea across the country, Bai Yu has two 'money printing machines' in his hands, and he continues to deliver cash every day.
And he can invest that money in other projects to get more returns!
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