Age of Dreams
Vol 2 Chapter 2983: The first show of WeChat Mall
January 13, the fifteenth lunar month.
The headquarters of Huangfu Holding Co., Ltd. and the office building of WeChat Company.
In the spacious lobby on the second floor, there is a very large LCD screen, which is used to display some WeChat data.
But today, its function is only the same, that is, to show the opening status of WeChat Mall.
At 8:30 in the morning, Xiao Qi walked into the lobby on the second floor and sat in the most conspicuous position.
In order to keep the staff of WeChat Mall from getting nervous in and out of the hall, Xiao Qi also brought a book to read.
If a teenager looks at the LCD screen with his eyes motionless, facing the pressure of the world's richest man in person, not many people can afford it.
The WeChat Mall is scheduled to open at 9:00 this morning.
Although the Wechat Mall had been preparing for more than a year, when they started operating, they were not too aggressive, but chose a more secure approach.
Like Amazon, they did not allow self-operated supermarkets and third-party sellers to operate together. They need to wait at least around June this year before they start to open. The company and individual sellers interface are now open. Only WeChat supermarkets are now open. .
Of course, although it is only a Wechat supermarket, there are quite a few products in it. Basically, daily necessities and ordinary daily and work supplies are all available. More than 50,000 kinds of goods are waiting for people to buy. .
Xiao Qi has no doubts about whether WeChat Mall can get a good start.
Compared with the previous Xiaoyao Mall and even Amazon, WeChat Mall has two huge advantages, both of which are incomparable.
The first is the 600 million users of WeChat Mall in China. At least 300 million of them are young people with strong spending power, and they are very experienced in online shopping. At the beginning, the target group of shopping is higher than that of Xiaoyao Mall and Amazon. too much.
The second is the WeChat red envelope that Xiaoyao Mall has been making for two consecutive years. It has allowed more than 1 billion people to bind their bank accounts. There are 400 million Chinese people who shop in the WeChat Mall. If you don’t have to go to the bank to open a payment service, or even troublesome authentication or something, it can be directly converted into a purchaser.
Everyone in Xiaoyao Mall actually knows this truth, but before the results are out, they still feel a little panicked.
Even after a serious comparison, they conducted a lot of price reduction promotions on some hot-selling products, and they have a complete collection of various new year products. They even learned enough when the Xiaoyao Mall opened, from the fairy company I bought 1 million dreamstars, 2 million dreampads, and 3 million w that were not planned, and also reserved 3 million units in Apple in advance2. In addition, the seven mid-to-low-end domestic mobile phones from the seven major manufacturers also cut their prices by 100- by themselves. 300 range, can be described as a full discount.
Seeing the truth for everything depends on the operating conditions starting at 9 o'clock.
However, the best advantage of online b2c commerce is that purchases are automatically placed and categorized and summarized, minus a lot of manual identification and communication work, and also saves a lot of time and cost.
Basically, the order after payment will be summarized in the sales department. After checking that there is no problem, it will be transferred to the major warehouses in the area, and then the workers in the warehouse will pack it out and send it to each delivery point. go with.
Moreover, WeChat Mall and Xiaoyao Mall also enjoy high treatment, that is, their product classification and packaging are all entrusted to the workers of Xiaoyao Logistics, and even the people who ship to the site are also Xiaoyao Logistics, WeChat Mall. Just leave people loading, unloading and shipping on the site.
This saves a lot of expenses.
It is at least half cheaper than hiring someone to pack and deliver it by yourself.
Of course, some people will say that this is a bit constrained by others. If Xiaoyao Logistics gives you something ruthless, your WeChat Mall will soon be stuck and paralyzed.
It’s not wrong to say this, but everyone knows the relationship between Xiaoyao Logistics and Fairy Company, and the relationship between Fairy Company and Huangfu Holding Co., Ltd., and dare to fight against the boss’s wife, unless they don’t want to work.
Even in the future, after several generations, the relationship between the children and grandchildren of several rooms will be a little alienated. This Xiaoyao Logistics is also doing business externally. WeChat Mall can bring them a lot of business. Why do they drive their customers outside? ? Isn't this too much? ?
Besides, Xiaoyao Logistics will belong to the collective fund property of the Xiao family in the future. It will not be controlled by one house alone. The mutual benefit of common property and these private property will be written into the family fund rules. Whoever is If you create trouble for your own people, it is very likely that you will be reduced or even deprived of the power to manage the family business, and you can only take the family fund dividends, mix food and wait for death.
With the restrictive and preventive measures that he will continue to join in the next few decades, Xiao Qi believes that his children and grandchildren dare not say that thousands of years are prosperous, but the family of thousands of years can still do it.
I won't mention this matter a bit.
The time soon arrived at 9:00.
The screen quickly changed. In the fifth second, a 32gb dreamstars was photographed.
The next thing that was photographed was a bag of Thai rice imported from Thailand. It was packed with 5 kilograms, and the original price was 80 yuan. It was opened at 9:00 and 1,000 bags were sold for only 20 yuan.
...
Since Wechat Mall has a lot of publicity for a long time, about which time and which special offers and which combinations have special offers, everyone has long been aware of it, and put it in the shopping cart early.
Those who wanted to buy also started to **** it in the first time.
In just fifteen minutes, more than 200,000 orders were taken for payment, and there were more than 30,000 before payment. The total transaction amount has reached more than 200 million.
"Papa......"
The employees of WeChat Mall applauded for the first time.
Along with the applause, there was their joyful expression.
The pressure of these months is really a bit big for them who are doing online b2c commerce for the first time, especially when Taobao's Tmall Mall and Xiaoyao Mall Zhuyu are in the front, they are even more afraid of failure.
Now that there is such a large transaction volume in just fifteen minutes, why not make them happy?
Even if most of them are grabbing products at a specific time period and at special prices, this also shows that there are a lot of people paying attention to the WeChat Mall, and many people are willing to buy things on it, aren't they?
In the following time, the speed of shopping slowed down significantly.
One hour later, the number of completed orders was more than 400,000, and the transaction amount was about 400 million, which was half slower than the previous time.
But it's not without bright spots.
For example, the daily commodities and foods that Wechat Mall mainly sell have a large sales volume.
Today, many of the main special drinks are sold.
More than 70,000 Coca-Cola Six Packs have been sold, Huiyuan Juice has more than 20,000 bottles, Pulse Four Packs also has more than 30,000, and Jiaduobao has sold more than 10,000 pieces.
Although these beverages are all full 100 and return 20, they still lose money in terms of actual price, but the 20 of the rebate is also consumed in the WeChat mall, so it also further increases sales and increases popularity.
In addition, the Xu Fuji candy spree, three hamster nut bags, etc., specially prepared for the Spring Festival, are also selling very well. In almost 80% of the orders, they will buy one or two with them.
During the Chinese New Year, nuts and candies are indispensable on every coffee table, and young people will naturally prepare them, or prepare them for their parents' homes.
On the other side of the big screen, there is a slightly small temporarily set up LCD screen, which displays a nine-segment picture, either in the busy scene of the packing of goods in Xiaoyao Logistics, or the preparations in the urban service station.
At this time, car after car had already been delivered from Xiaoyao Logistics to the service point of WeChat Mall. Seeing the car continuously driving towards the destination, everyone was excited and happy.
Such frequent delivery is actually not cost-effective in terms of cost.
For example, in the already mature Xiaoyao Mall, Xiaoyao Logistics will estimate the goods that arrive at each site every day, and then send them one or two vehicles in the middle of the night. If there are too many, they will change to a medium truck. It saves time and reduces the number of shipments.
However, the WeChat Mall opened on the first day. Of course, it should be delivered to users as quickly as possible, so don't save the cost in this area.
It is estimated that the fastest batch of goods should be delivered to the place designated by the user before 12 noon.
The layout of the WeChat Mall is very large. As soon as it came up, it covered all the second and third-tier cities in Beijing, Shanghai, Guangzhou, Shenzhen and all the prefecture-level cities ~www.wuxiaspot.com~.
This is also the huge number of users of WeChat, which gives them so much confidence.
Seeing the work being carried out in an orderly manner, Xiao Qi also nodded secretly.
Although it is the first time that WeChat Mall has opened, they have elites from Xiaoyao Mall, Amazon and Taobao. They have combined the successful experience of these companies to form a good situation they can prepare from the beginning. .
Coupled with the steady flow of funds provided by Huangfucai, it is enough to allow WeChat Mall to burn money for marketing until it makes a profit.
According to the analysis of that group of senior executives, within eight months at most, Beijing, Shanghai, Guangzhou, Shenzhen, and the municipality directly under the central government, major provincial capitals, and planned cities will be able to make profits.
Those third-tier prefecture-level cities will also form initial profits within one and a half years.
After all, it is no longer the stage of pioneering people's online shopping in the past. With such a good online business atmosphere, as long as you can do a little better, be sincere, and turn losses into profits in one or two years, it is not so difficult. (To be continued.)
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