American comics: I drew Superman during the Great Depression

"Sorry, Mr. Lange Wurst, the Courier has no plans to buy a new rotary press at present."

After a brief thought, Colin knew Lange's purpose this time - the four-color double-sided offset printing machine technology in his hands.

However, on the surface, he still made a rejection attitude.

"No, Mr. Colin Luper, I am not here to sell rotary presses."

From Colin's attitude, Lange could clearly sense the meaning of evasion, but he still said with reluctance.

"My purpose this time is mainly to see the new printing technology you have mastered with my own eyes. If possible, I hope to cooperate with you."

In the negotiation, Lange's behavior is obviously unqualified.

Because he is equivalent to turning all his cards over to Colin, but from a practical point of view, perhaps the reality forces Lange to do this.

After losing his status as a Manroland agent, he no longer has the confidence to bargain.

Once Colin is annoyed, or even the last possibility is lost, it is better to express his position realistically, so that he may be able to gain a chance.

"Cooperation?"

Looking up at the middle-aged man in front of him who was full of expectation, Colin did not soften his attitude because of the sincerity shown by the other party.

After all, in the era of the Great Depression, the streets were full of "poor" people like Lange, including those unemployed people who came to the newspaper to apply for jobs before.

"Mr. Lange Worster, I don't think there is anything worth cooperating with you. After all, as I said before, you lost the agency of the printing company not long ago. From a realistic point of view, you are just an unemployed person everywhere at this time. Why should I risk failure to cooperate with you? So, give me a convincing reason, Mr. Lange Worster."

Faced with Colin's questioning, Lange took a deep breath. His identity as an unemployed person is indeed an unavoidable difficulty.

"You are right, Mr. Colin Luper."

At this moment, Lange seemed to have returned to the beginning, when he gave up his job as a maintenance worker in a printing factory to fight for the agency status of Manroland.

"My current identity is indeed just an unemployed person, but as I said before, I have not lost my status as a Manroland agent for a long time. In fact, even the workers don't know that I have lost my agency rights. This means that I still have a group of workers who can work in my hands. They have been working in the printing industry for many years and have rich work experience."

"At present, nearly one-third of the printing presses used by factories in New York are produced by Manroland or its cooperating manufacturers. As Manroland's agent in New York, I have had contact with major printing factories and clearly know the production and operation conditions of these printing factories. I am confident that I can persuade one-tenth of them to replace their printing equipment."

According to the current situation of New York printing factories, one-tenth is already a considerable number.

After all, during the Great Depression, most factories were trying to reduce production costs. For example, the previous Colin color rotary printing press was an idle machine in the printing factory.

Lange seemed to know that what he said alone could not convince Colin to let him represent the four-color double-sided offset printing machine technology.

So he gritted his teeth and proposed a condition that was hard to refuse: "In addition to these, as long as Mr. Colin Luper can agree to let me represent, I am willing to take only 3% of the sales commission for each printing machine. As long as you pay, I will work."

3% sales commission is already very low, no, it should be said to be a cheap price. Even in the agency agreement signed with Manroland before, Lange also received a 7% commission, which also shows Lange's embarrassing reality from the side.

3% sales commission is indeed an attractive condition.

After all, producing printing machines is one thing, and promoting products is another.

The 3% sales commission that Lange took, after all, is equivalent to working for nothing in the profit of the entire printing machine.

If Colin was a slightly greedy capitalist, he might have agreed to the conditions proposed by the other party. After all, such a cheap contract would not have much impact on him even if it failed.

"No, I will give you a 5% sales commission."

However, he unexpectedly rejected Lange's request and even raised the other party's sales commission ratio.

Hearing Colin's words, Lange looked at the other party in disbelief. He never expected that in this era, there would be people willing to pay more costs.

In Lange's surprised eyes, Colin slowly said: "Not only can I give you a 5% basic sales commission, but I will give you a 1% commission for every printing machine you sell in the future, in units of three months, with no commission limit."

"1% commission for each machine?!"

Lange's exclamation sounded in the newspaper office.

This was completely different from what he expected. At first, he just wanted to get the agency rights of the printing machine in Colin's hands. Even with a low sales commission, at least he could ensure that he could survive the Great Depression.

However, the conditions Colin offered were not just to keep him alive.

They were to make him live better during the Great Depression, even better than before the Great Depression.

According to Lange's estimate, he could persuade about six or seven printing plants to update their printing presses in a short period of time. If the 5% basic sales commission guaranteed by Colin is added, the total commission is 13%, which is even higher than the agency he signed with Manroland before.

When Lange thought that he could get a 13% sales commission in one order, his breathing became a little faster.

Taking a deep breath and trying to suppress his excitement, Lange looked at Colin in front of him and asked in disbelief: "Mr. Colin Luper, is everything you said true? Is it really 1% commission for each machine?"

"Absolutely true."

Colin did not intend to deceive Lange in this regard. Commission incentives are also a very common marketing method in later generations.

The purpose is to mobilize the enthusiasm of workers and emphasize that those who are capable should work harder.

Although Colin did not set a limit on the commission on the surface, in fact, the three-month unit is a limit, and the printing machine is different from other sales products. Except for printing factories and newspapers, ordinary people will not buy such a large machine, which means that the sales group of the machine is limited.

Moreover, once a new printing machine is purchased, the factory will not update or replace the equipment for a long time in the future.

Unless Lange can convince the factory to replace a new printing machine every once in a while.

If Lange can do this, Colin does not mind giving him more sales commissions. Anyway, no matter from which angle, he will be the one who makes money in the end. The result is just a matter of how much he makes.

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After confirming the cooperation with Colin, Lange left the newspaper with great expectations.

On the other hand, Colin also completed the patent application for the four-color double-sided offset printing machine technology and found a suitable factory near Sunset Park in Brooklyn.

The Great Depression caused a large number of bank factories to close down, so Colin did not build his own machinery factory from scratch.

He was not a wealthy man like Howard Hughes who pursued perfection in everything.

For Colin, everything is fine as long as it can be used. After all, the cost of building a factory is obviously much more expensive than buying a bankrupt factory. The price of the latter is often only half or even more than one-third of the former. Even in the era of the Great Depression, he can still make a full choice before buying.

Because there are too many bankrupt factories.

The Messenger Machinery Factory was officially established after purchasing the machinery factory in Brooklyn.

Langer took the initiative to take over the production and establishment of the factory. Before becoming a Manroland agent, he worked as a maintenance worker in a printing press factory. He has rich experience in the production and manufacturing of printing presses, and knows a large number of printing machinery factory workers who lost their jobs due to the Great Depression.

At the same time, stimulated by the sales contract, Langer is more eager than Colin, the factory owner, to look forward to the day when the machinery factory is officially launched and a four-color double-sided offset printing machine is produced.

…

With Langer, a veteran with rich experience in printing presses, controlling the site, the work of the factory owner Colin is much easier.

West 52nd Street, No. 21 Restaurant.

Coming out of the machinery factory in Brooklyn, Colin came to No. 21 Restaurant.

"Congratulations, Mr. Roosevelt."

After greeting the figure in the wheelchair, Colin immediately opened his mouth to congratulate Roosevelt.

At present, the Democratic Party has basically reached a consensus that Roosevelt has defeated his rival Al Smith in the party and become the nominee for the next Democratic general election.

"Thank you."

Nodding to Colin, Roosevelt's expression did not show much joy.

Although he successfully won the party election, Roosevelt's situation at this time was not very optimistic. Al Smith in the Democratic Party refused to support his campaign, which also led to a small split in the party. On the other hand, the Republican Party was aggressive and had already launched the election machine. The Tammany Association had even begun election mobilization.

At the same time, on the other hand, Roosevelt was not very sure about the result of his presidential election.

After all, no matter how bad Hoover did, the current president still had the advantage of governing.

Roosevelt has received the news. The Republican Party is planning to launch a negative campaign in this presidential election. They will portray Roosevelt as a weak person, so that voters will believe that even if Roosevelt is elected, the Great Depression will not be changed. This will make voters lose hope and allow Hoover to be re-elected.

Compared to Roosevelt's worried attitude, Colin, as a latecomer, is obviously not worried about this.

After all, from what he would later know, Roosevelt would not only win this election, but even win it resoundingly.

Hoover's unpopularity was far beyond the imagination of the Republican Party. All voters' anger about the Great Depression would be vented on Hoover with the election.

"Thanks to Mr. Roosevelt for your help regarding the previous patent."

At the dinner table, Colin put a piece of steak into his mouth, looked at Roosevelt who was a little distracted at the moment, and then changed the subject.

If it hadn't been for Roosevelt's help, perhaps the patent applied for by Colin would not have been issued so early.

"I just did what I was supposed to do."

Roosevelt's answer was spotless.

He really just did what he should do to speed up the review process of the entire patent a little bit.

At the dinner table, Colin nodded noncommittally, picked up the juice at hand and took a sip.

As the election approached, Roosevelt became extremely careful about his daily schedule to avoid being attacked by his opponents for his mistakes, which naturally included the implementation of Prohibition.

"Currently, the Democratic Party has reached a basic consensus on Amendment Bill 18, and the vast majority of party members are opposed to the continued implementation of the bill..."

Roosevelt also took a sip of juice and revealed the situation of Prohibition to Colin.

Obviously, Prohibition would become one of the main themes of Roosevelt's next campaign.

"I look forward to the day when the bill is repealed, and I will definitely invite you, Mr. Roosevelt, for a glass of wine."

"I'm also looking forward to that day."

After accepting Colin's blessing, Roosevelt drank all the juice in the glass. The waiter on the side also stepped forward and poured juice into the glass again.

"Perhaps Mr. Roosevelt could consider using the Great Depression as a weapon."

On the other side, after finishing the last piece of steak on the plate, Colin put down the knife and fork in his hand, wiped the sauce on his mouth, and then made a suggestion.

"The Great Depression, weapons?"

Nodding, under Roosevelt's gaze, Colin slowly explained: "Yes, the Great Depression occurred during Hoover's administration. This is a reality that the other party cannot escape no matter how he explains it. Therefore, as long as he continues Mentioning the occurrence of the Great Depression deepened voters' memories and even made voters believe that the Great Depression would happen again once Hoover was re-elected. "

"Of course, in addition, image differentiation is also important. If Hoover was the shaper of the Great Depression, then you are the revitalizer of the economy and the leader who led the country out of the Great Depression. You can propose the 'New Deal' "To convince voters to choose between the two, I believe that the people who suffered during the Great Depression absolutely do not want to experience that kind of life again."

In the final analysis, elections are about the manipulation of voters' emotions.

Colin obviously has rich experience in this regard, not only because he has seen many related elections in later generations, but also because the process of obtaining [faith] is also a kind of emotional manipulation in a certain respect.

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