American Fortune Life

"Starbucks' current stock price is US $ 14.7, compared with US $ 19.8 at the beginning of the Black Knight plan, and its market value has evaporated by US $ 1.75 billion. The current market value is US $ 5.3 billion ..."

Andy looked at the data in his hand, while listening to the team leader in charge of the Black Knights plan introduced the planning process, and was very satisfied with their work. Although this plan used many other resources to cooperate, it was able to achieve This obvious effect is indeed quite impressive.

"Boss, the acquisition of Starbucks should be launched. The negative news and crackdown methods we can use are almost over. At present, there are various indications that its stock price has bottomed out the support level. In the future, if the good news of Starbucks comes out, , It will bottom out and bounce. "

Arshi timely said that for the suppression of a restaurant chain, if it is not a real fatal problem, it is difficult to suppress the stock price of a listed company into junk stocks. After a period of concentrated public relations, negative news will be offset, and the stock price will be May bottom out and bounce.

Andy looked up and looked at Al nodded, but did not say anything, but continued to look at the last piece of information in his hand, ten lines at a glance.

'Swedish scientists unexpectedly discovered in 2002 that acrylamide can be produced in starchy foods heated at high temperatures, such as french fries, potato chips, or bread heated at temperatures above 120 ° C. Starbucks' commercial baking has extremely high baking levels. Temperature, and the same starch-containing food, the darker the color and the richer the flavor after hot cooking, the higher the yield of acrylamide.

Almost all coffee on the market may contain acrylamide ... currently there is not enough evidence to show that acrylamide is carcinogenic to humans (may be carcinogenic) ’

Andy frowned, raised his head to look around the conference room for a week, and asked, "The last page of the material told me that the conclusion is that drinking coffee may cause cancer?"

One of the think-tanks responsible for organizing the data hurriedly explained: "Acrylamide is a toxic carcinogenic chemical. It is not contained in coffee beans but is produced during the roasting process of coffee. At the same time, it also exists with toasted bread. , French fries, baked biscuits, fritters and other foods.

A 50-kilogram adult nian consumes 130g of coffee per day, that is, 10kg of coffee, before drinking a carcinogenic dose. 10kg of coffee is almost equivalent to 28 cups of Starbucks coffee.

There is not enough evidence to suggest that acrylamide is carcinogenic to the human body, but may be carcinogenic.

But I think this is data that can be used to create panic and suppress Starbucks stock price! "

The faces of other think tank members, including Andy, twitched a little unnaturally. Looking at such a pair of glasses diagonally, blonde hair combed into a big back, very subordinate of the Sven elite, looking at each other's face With a smirk on the floor, he feels like a dog, it's too dark for him.

"Ahem, let's talk about the toxicity without talking about the dose ..." Andy looked down at the details in his hand, and muttered to himself with a black line.

The voice was not loud, but the meeting room was quiet enough. Everyone heard the boss's voicing, and they couldn't help smiling. A few people also raised eyebrows and smirked with the glasses Swennan who talked and explained before.

"Boss, I think this thing is completely manageable. It will be a fatal blow to Starbucks. It will distract them from energy and attention for crisis public relations.

Although this kind of thrilling rumor is logically untenable, it can cause a great panic effect in the short term, which will lead to siege by public opinion and public concern, causing the stock price to plummet, and even stepping on the situation, directly penetrating the current Starbucks stock price. Support level, we can start to raise the reserve price while shorting.

And this data has existed for a long time, and many big catering companies also know it and have been spending money to downplay this fact. After we acquire Starbucks, the role will change, and we will be replaced by us to face this time bomb. Someone may use this data to conduct a targeted blast in the future.

It would be better for us to detonate beforehand, after all, Starbucks does not belong to us now. No matter which way you look at it, it is very beneficial to us! "

Da da da

After Andy listened to the analysis of Sven Man in glasses, his fingers quickly tapped on the table, his nails hit the table, and he made a crisp rattling sound, and his eyes flashed brilliantly.

"Al, what do you think? Will it directly break the brand?"

"The rhythm can be controlled. At first, it is mainly to suppress Starbucks. When public opinion is fermented and panic spreads, after the purpose is reached, the scope of the crackdown can be expanded and the pressure of Starbucks can be shared. At that time, the Coffee Association will naturally come forward to clarify, The impact will be great, and the proposal is feasible! "

After hearing Al's words, Andy looked at the glasses Sven Man with a slightly excited expression, and said with a smile: "Randy Watson ... Then you leave the matter to you and I will authorize you and let you You can mobilize all your media resources in the short term, don't let me down! "

"Thank you boss, I won't let you down!" Randy Watson replied slightly excitedly.

"Hehe, I am waiting to see your wonderful performance. Everyone, we are ready for the launch plan. This time, we have been preparing for the acquisition of Starbucks for a long time. I hope that once it is launched, it will be decided quickly and crushed. To complete this acquisition! "

After Andy chuckled twice, his expression became serious, and he solemnly said to everyone.

"understand!"

Everyone in the conference room answered in unison.

After the meeting, Andy and Al walked to the office side by side, Andy said with emotion: "This malicious acquisition may make the outside world's impression on me even worse, criticize it ..."

"In the early 1980s, the crazy era of leveraging malicious acquisitions. At that time being acquired meant layoffs or pay cuts. This was also the most publicly criticized issue of leveraged buyouts. It was also severely flogged and crueled by the media at the time. .

Excessive greed penetrated into business life at the time.

And the boss you bought Starbucks is really for better asset allocation, is to make it develop more, as long as we make Starbucks stronger, no one cares about everything we do now, people will always only Worship the winner! "

Andy shook his head with a slight smile. After entering the office, he took over the coffee delivered by the little assistant. I just wanted to drink it. It seemed to be something I thought about. He hesitated and looked at Al with a bitter smile. "I let Randy Watson The data is also a bit suspicious ... "

Talking about blowing coffee and taking a sip, Al shook his head and laughed, while the little assistant blinked his eyes a little bit.

"Still we need to prevent Starbucks from launching a poison pill program in response to our hostile takeover."

Al Weiwei nodded and said, "But the number of Starbucks shareholders is too large, 6,000, and if preference shares are to be issued, those major shareholders cannot accept the huge loss of diluted shares after the stock price has almost been cut, so The poison pill plan is said to be difficult to pass inside Starbucks.

On the contrary, we must guard against the introduction of a third party and the Knight in White, to deal with our malicious mergers and acquisitions at a higher price, causing the third party to compete with us to acquire Starbucks.

In the case of white knights, we either raise the merger price or give up the merger. "

Andy nodded in deep conjecture, frowning and touching his chin, thinking, and said, "First raise more than 10%, and then, even if there is a stir of white knights, after all, we have circulating stocks. If the price is too outrage then We will use the stock price to rise, make a lot of money, and then slowly turn back to pick up the business that opposes me, anyway, the profit made from Starbucks this time is enough to compensate our layout, it is not my style! "