American Fortune Life

For the dilemma of double competition to be faced next time, Andy is already mentally prepared. This kind of thing is also a matter of no means. If it rains, he can only raise the umbrella one step earlier so as not to wet himself. .

For Apple's hegemony, Andy already has a plan to restrain it. Because the cost of implementing this plan is too high and requires a large amount of money, he will need to acquire a bank of his own as a funding pool. Even if you have Yingtai Bank, you will need to drag another large bank to back him up.

On the contrary, Google, which has always wanted to share a piece of it, is a bit annoying. This is the same greedy company. All high-tech industries want to mix in, but its advantages are really too obvious. If you want to let it not be free If the city app store is targeted by competitors, perhaps Andy can only absorb Google as a shareholder and completely cut off the idea of ​​developing an app sales platform.

Of course, this requires Andy to share some of the benefits. The key issue is whether it is sufficiently attractive to Google. Otherwise, even if Andy wants to cooperate with others, they may not be willing.

There is no way, it seems that it is time to throw out the fat piece of Liberty City App Company. Time is tight and opportunities are rare. It is necessary to speed up the expansion of this IT company. To put it plainly, it is necessary to burn money to seize the market.

Burn money!

Andy naturally doesn't want to choose to burn his own money, isn't there a lot of people outside who want to intervene in his assets?

OK, this time Andy gave these people a chance, he decided to release the news at the banquet after Apple's global developer conference, the free city app sales platform will make the first financing!

Well, it's a bit of a shame that Apple Inc. is in it. To release such news at a celebration party that highlights the Apple developer lineup is undoubtedly equivalent to a public outcry.

But who cares!

Since you can't compete with Apple alone, then pull the alliance. The IT industry belongs to that industry. The first company in the industry has the absolute advantage. It must be one step ahead after one step ahead. It will be important to burn money and suppress latecomers. , Squeeze the space of competitors, until the elimination of annexation, to achieve a dominance is the most successful brutal industry competition.

A perfect interpretation of what is called time equals money.

This is also no way out. Apple has iso system, Google has Android system, and Andy is just a service provider. It belongs to the aerial tower without foundation. Now the only way is to desperately cover it. The higher the better.

The most ideal thing is to be able to pull in Google, so that Andy has no worries, otherwise he can only squeeze the value of the free city app mall, and then make a one-stop cash drop to carry out the golden cicada, after all, the virtual economy, There is no core technology, just puffiness, and puffiness is not really fat!

Now that I want to understand this, Andy naturally won't stand by and wait for his advantages to slowly disappear, and then dying.

The successful experience since the crossing, through the successful acquisition time and time again, in addition to training his own decisive and fierce, the huge wealth also gave him a lot of confidence, can end up with the opponent ’s deadly confidence, can be compensated Get upset!

"Hey, I just don't know if you can afford to lose!" Sitting in the car, leaving from Manhattan JFK Airport, Andy muttered with a sneer, straight to the corner of Wall Street's Gaia Corporation.

Alviter, who has received a call and has convened a think tank member, has begun a discussion in the conference room on the many issues facing the Free City app store and brainstorming.

When Andy appeared in the meeting room, Michael Wright, eo of the Free City app store, was also online and discussed with the think tank's crowd for more than half an hour via video.

During the discussion, Michael Wright showed a different perspective on the plan for the company to raise funds now. In his view, the company is only in the early stages of development and has sufficient funds. It is not necessary to raise funds now.

"Boss, at present Apple's iCrazy software ecosystem is based on the development platform of web2.0 + ajax. In fact, program developers do not buy it. The application in the appstore is currently only less than 1,000. Although it is a cross-generation product, it still has many shortcomings, the market ... "

Hearing Michael Wright's slight disdain for Apple's appstore, Andy frowned slightly. It seemed that Michael's temporary dominance of the market and huge profits made Michael a little bit floating.

"So far, how much has the free city app store paid developers?"

"$ 800 million ... Total sales are $ 1.2 billion, and our profit is around $ 400 million."

The presence of the think tank members could not help but stare a little bit. They were the first to learn that the free city app store's ability to absorb gold is so powerful, which is almost comparable to mocking bird game companies' ability to make money.

Andy set his sights on Al, Al nodded slightly, and then heard Michael Wright said, "Boss, I know what you are worried about, maybe Apple's future will be strong, but at least it still needs to see Our faces act.

Boss, I have found all the top 10 duli developers based on the ios system application software, and signed a long-term cooperation agreement with them, and increased their share.

Although Apple Corporation has closed our in-app purchases, our app developers can completely stop them from worrying about price overruns. For users, they have also implemented a "try before you buy" "Way to give users more precision and freedom to get the features they need.

Boss, I can guarantee that in the next two years, Apple ’s appstore will not pose a threat to our mall, unless the performance of Apple ’s crazy mobile phone machine breaks out again, allowing Apple ’s mobile phones to occupy all markets, but I think that the global Which major mobile phone manufacturers will not make it work as expected. "

Hearing such confident words from his own, Andy twitched at the corner of his mouth, showing no extra expression on his face, still keeping a smirk, but sighing in his heart, Nima, Apple is really Make what you say impossible possible.

Punch Nokia, step on Motorola, kill the BlackBerry for thousands of years ...

However, it is a good thing to have confidence. As a boss, he will naturally not attack his enthusiasm. The future is unknown. He can let his followers treat him as an unhappy person or plan ahead, but it is impossible to stand up and pretend to be gods. Whatever the future holds, Nima, even now Apple has no ambitions to subvert the dominant mobile phone market, and only hopes to cut a small piece of land development among a group of giant mobile phone manufacturers.

"What about Google's Android? What do you think?" Andy asked Michael Wright looking at the computer monitor.

"For Google, in the next two or three years, Google will not move this cheese. At first, they contacted us and set up an open mobile phone alliance with 83 other hardware manufacturers, software developers and telecommunications operators to jointly develop and improve the Android system. To fight against Apple's iOS system.

The reason Google now chooses an open and free strategy is to allow the Android camp to expand rapidly. It is still in the planting period and they will not harvest now ... "

"Have you thought about it, what if Apple closed the API excuse?" Andy asked frowningly at Michael Wright.

"Unless Apple wants to get caught up in the lawsuit and it is a last resort, Apple will definitely not block us in a way that is doomed to harm, because in-app purchases have given them a great advantage. Board members of Apple Jobs will never be allowed to come. "

This time he spoke about Alvitre, and it seems that he also agrees with Michael Wright's point of view, and does not think that now is the best time to throw out the free city app mall financing, but a bit too rushed.

The expression on Andy's face was slightly stagnant, and then fell into contemplation. Perhaps he was really a bit worried, and he smiled bitterly in his heart, saying it plainly, or because he knows how powerful the Apple company will be in the future. The pressure on him is too great. It's big.

However, he still has the confidence to touch Apple, so prepare with both hands! Thinking of this, Andy also had a decision.

"Then temporarily put aside financing, Michael, and then continue to increase the publicity efforts, such as discounts, free for a limited time, consumer draws, developer contests and other activities must be held uninterrupted, I will take out 5% of the original Shares into the equity incentive pool ... "