American Fortune Life

After Blair calmed his excitement, he handed some of the documents to Andy. "Boss, this is the next stage of planning for some of my companies. With the success of Minecraft, the remaining two development teams in the company are obviously a little eager and are asking me for help. I am going to recruit a batch of new "Minecraft, currently has the most staff in the development team, with more than 50 people, plus almost 100 directly under the direct staff."

While looking at Blair's plan, Andy looked up and said with a smile: "The staff is not enough, after all, the company already has a successful game product, but don't go to the developer of" Minecraft ", then The product is optimized and upgraded, and the number of people in this group may need to be expanded. "

"Well! I understand the boss." Blair replied happily.

"All these are good things. This is the first game to be put into operation. You just want to swallow this 3D game company and this physical technology development studio? Oh, there is a rush, and the company's current funds are not enough. The acquisition of these two at the same time, I think it's better to wait, the current withdrawal of funds will still be used for the promotion of "Minecraft."

Andy looked at the sales report in his hand and sold 1 million units in just a few days. Although it has been a great success for a new game, he knows that this is the real value of Minecraft. It is completely incomparable, but he clearly remembers that in the previous life to 2014, this game has sold 122 million units around the world. This is just the beginning, and it must be promoted to form a brand effect.

"But the boss, these two technologies are really urgently needed by the company, and they are both very good. Especially the game engine of this 3D game company is definitely the best engine currently available. Blizzard 04 3D engines were sold for 2 million years each year. If we miss this opportunity, we do n’t know how much it will cost next time. ”Blair explained with anxiety, but he prepared for a long time to acquire the two companies , Especially this console game company, because the owner of this company desperately needs funds, is looking for buyers to sell around, the price is only a few million dollars, it is definitely cheap.

As long as this company is incorporated, then the current mocking bird game company can completely make up for the vacancy in the development of console games, especially the 3D game engine. If the company develops it by itself, both human and material resources need special investment. The key is time. In this age where time represents money, it is really important to take one step at a time.

In fact, Andy is very clear about these things. He also understands Blair's eager mood, but he is really out of money. Well, he still has about 3 million US dollars in his account. This is what he keeps in his usual consumption. Even if it is taken out, it is not enough to acquire two companies at the same time.

I couldn't help but frown, thinking for a moment and then said, "Let ’s go, now that the company has received millions of dollars, you still have to do a good job in advertising for" Minecraft ", find a newspaper to write a soft hype and open it on the official website A zone where players can upload videos of their gameplay, let other players vote, and select the best game building video, rewarding $ 10,000. "

After Blair listened to Andy's words, his eyes could not help but light up. This is a good idea. After all, the degree of freedom in Minecraft is too high. Currently, as a stand-alone game, players need to spend a long time to dig the game. The potential, without external stimuli, is obviously a bit unrealistic, after all, most players are more inclined to destroy than to build.

The opening of this selection event will definitely make players curious enough about this game, so that they have enough patience to experience the real fun of this game, and increase the stickiness of this game.

"As for the two companies you mentioned ... you can talk to them first. I will solve the problem of funds. Until the company is fully developed, I will not draw funds from the company and wait until the other one. When "Zombies" goes on sale, I don't think the company will need me to invest more in the future. "

Andy thought about it for a long time, and eventually absolutely accepted Blair's application for the acquisition of those two companies. Although the subprime mortgage crisis, many game studios went bankrupt and closed. At that time, you can collect a lot of excellent studios with just a little money. However, it is indeed a little too long in time. Depending on the game ideas in his mind, the profits that can be created in the past two years will definitely be more than the money saved in the future.

Blair looked at Andy slightly excitedly: "Thank you, boss!"

"Oh, what's so thankful, this company is also my hard work. Besides, I don't lose money, I just want to see if we can become a legendary company like EA or Blizzard!" Andy said At that time, I thought of the companies in the previous life that achieved a market value of more than one billion by a game. Minecraft was worth $ 2.5 billion and was bought by Microsoft. The market value of Zombies was more than one billion and the market value of Angry Birds was also Reached one billion dollars.

He is now just coming up with two of these games that can run on the entire platform, and wait until the curtain of the era of smart phones is opened, huh, Andy will not miss any of the games in the previous download list Creative, at that time EA's 40 billion market value may be able to challenge it.

"By the way, is the company's brand marketing officer in office? Hold a management meeting in a while, the company's brand marketing has to be formulated from now on. Also, the company's burning mocking bird logo animation is too rough Now, we need to make a new one with unique bird sounds. I hope that in the future, every player will think of all the games that our company operates, whether they see signs or hear bird sounds. "

Blair listened to every request from Andy and agreed with the boss so much about brand marketing. After all, he is a salesman by himself. A good marketing plan can definitely drive sales growth, so he is very interested in this newly established department. s concern.

"Boss, do we need to establish some overseas branches, after all, with the promotion of" Minecraft ", other brands will come to ask for advertising placement. Our game is an open game with a high degree of freedom and will definitely Be favored by some brands. "Blair suddenly asked Andy.

"Huh? Overseas branch ... This is a good idea, but it doesn't take much. You can set up an office in some important countries and regions, so that they can take care of the functions of brand licensing, advertising implantation and focus on piracy. . "Andy groaned, and then spoke his thoughts.

"Good boss, then I'll tell everyone to have a meeting ..." Blair took a sip of his coffee, then stood up with a smile and said to Andy.

"Well, call the other two important members of the game development team. I need to know the progress of the development. In terms of staffing ratio, Blair, you must treat them equally, not because" Minecraft "has started to be profitable. , Then focus on them. "Andy said with a smile.

"Oh, don't worry, boss, they all have unlimited potential, how can they be equal?" Blair said with a smile.

After Andy watched Blair open the door, he tapped the armrest of his boss chair with his fingers, pondered for a moment, picked up the phone on the desk, and called.

"Hello Bud, how is the company in recent days?" Andy will eventually have to use the funds in his stock market, but before that he needs to understand the recent stock market situation.

"Hello boss, everything is normal, the company employees have been screened, and the investment is being carried out in an orderly manner. It has started to profit. Recently, crude oil has fallen. Before OPEC responds, it can make a fortune. It ’s just that there are too few funds. The maximum ratio of our total funds to the contract value can only use 5 times the leverage. This increases the risk, but the profit will not be very rich ... "

Andy frowned, listening to a series of financial jargon from Bardstone, he understood it, and said a bunch of summarizing words, "Boss, there is too little money to operate See if you can give me more! "

Andy couldn't help but smile bitterly as he held the microphone. He knew that Bud had been staring at the apple stock he was holding, and reluctantly asked, "How is the stock of Apple now?"

"Not good. During the shock consolidation, I analyzed the data, and there is a possibility that it will go down. Moreover, I compiled and analyzed all the data after the return of Apple stock from Jobs. I found a big problem. I speculated that After the adjustment, it will fall. I suggest the boss that you should first throw away the stocks in it ... "