American Fortune Life

Living in Tampa, you must endure high temperatures for most of the year, and there is sunshine every day. The season here is basically dry and hot and hot flashes alternate. Andy, surrounded by bodyguards, boarded the hotel and sent him to pick up the helicopter. After the plane took off, he overlooked the ground through the window.

In addition to the blocked team captain, many fans walking slowly towards the city, shirtless painted their whole body in the color of their support team, male fans who feel that they are both "inside cool" and "outside cool" Look at the beauties who wear short skirts and bikinis in groups, laughing and laughing, family fans ...

Although it brought a lot of inconvenience to Tampa, the Super Bowl also brought huge economic benefits to the host city.

A large number of fans and sportsmen have poured into the city, which has stimulated the local hotel, entertainment, catering and other industries, and is expected to bring a total of at least $ 350 million in revenue to Tampa. The media estimates that a total of 140,000 people will travel south to Tampa.

It sounds like there is nothing to lose, and the host city is mixed, but in fact, the city in which it is located is not as profitable as the outside world thinks.

Many people do n’t occupy land. The tax on the income of Super Bowl tickets is more than 4 million U.S. dollars, which must be returned to nbc. In addition, the city ’s income from tourism, accommodation, consumption, etc. is mostly offset by other expenses. Extra investment in public order and security, etc.

However, in any case, even if it loses money, in the long run of economic development, these host cities of Tampa still make money. After all, cities are on the world level

The opportunity to increase exposure is hard to buy.

Tampa Waterfront Marriott Hotel, this hotel was contracted by Andy three days before and after the Super Bowl.

After all, to have the most complete and powerful live broadcast team on TV, and to invite many star performers, you need enough rooms. You must know that Super Bowl game days are definitely hard to find.

In particular, many people still drag their noses. For example, the big boss of Andy Smith is a family member, and Ivana family member, plus Andy's women who will also come to the scene to watch the game. .

The cost of the entire hotel is nothing for Andy. The key is to be convenient, comfortable and safe.

In addition to the entire hotel's nbc staff, Andy's relatives and friends are the stars who want to perform before the Super Bowl, the staff is very simple, and the hotel is also easier to manage and provide services.

As for security, Andy has been afraid to take it lightly. After all, this is in the United States, taking the protection of the planet as its task, taking over the global counter-terrorism mission, going to the fire, and in the United States where it is no problem! But the United States cannot stop the terrorist attacks on the United States ...

You should know that black dynamite is available in many supermarkets and discount stores in the United States. Black explosives or smokeless explosives can be bought online, and instructions for use are also included. A handbook that teaches how to detonate ...

I have to say that the United States is really a country of free cooking!

To be honest, it ’s not that Andy is timid. He really feels that the United States should learn from a certain country in terms of security work. For example, to ensure the safety of the event, the city ’s kitchen knives are removed, such as buying kitchen knives and implementing real-name systems. Yes, how safe is this!

After Andy stepped down from the helicopter and nodded to the executives of nbc television, which had been waiting for a long time near the tarmac, he was crowded into the hotel and headed straight to the conference room of the Marriott Hotel.

The conference room is a U-shaped table and chairs. On the podium is an oversized projection screen. Andy walks directly to the middle position and sits down. He reaches down to his subordinates who quickly found their positions and said, "Everyone Sit down. "

When everyone sat down, Andy looked at the CEO of nbc Jeff and asked, "Tell me something."

"Okay, boss." Jeff nodded his head with a smile and said, "The advertising space has been sold out, including all the Super Bowl pre-heated shows and all the advertising spaces. It has achieved great success in advertising profits and revenue. That's a record $ 261 million. "

His words just ended, Andy smiled and saw the revenue from this year ’s advertising, and the executives present were very excited. To be honest, for any American TV station, the broadcast of the Super Bowl It is a business that is stable and profitable. In fact, this year's nbc sports channel has made a lot of money for this sports event.

You know, under the shroud of the economic crisis, this year's Super Bowl tickets are 20% cheaper than before.

However, the Super Bowl is, after all, the Super Bowl, which is the most special sports game for Americans every year. Waiting for a whole season, fans are looking forward to this pinnacle battle, waiting to be jealous.

"In the current economic context, this is an extraordinary achievement for NBC." Andy looked around with satisfaction for a week, without hesitation in acknowledging the work of everyone present during this time, and continued: "This time The landmark advertising revenue also shows the status and unique charm of the nfl brand in the hearts of the American public. As a television asset, the Super Bowl has shown a powerful force in today's economic environment. It has become the largest festival in China. With typical American characteristics, advertisers are fully aware of the great value of the day.

Therefore, I decided that nbc should go all out to win the broadcast rights of all future Super Bowl games as much as possible! "

"Yes, boss." Under the watch of Andy and everyone around him, nbc sports and Olympics chairman Dick Ebesor replied without hesitation. To belong to him.

Since the success of nbc ’s exclusive coverage of the Beijing Olympics in North America, the economic crisis that began in the second half of last year has caused nbc ’s advertising revenue to decline. When winning the Super Bowl broadcast rights, Andy had not joined the nbc Universal. At that time, Dick had already begun to cheer for himself, attracting investment, and was afraid that the Super Bowl's advertising space would not be sold.

Now, not only are the commercial spots inserted in the race, but also according to the requirements of the new boss, the broadcast time of the Super Bowl has been lengthened infinitely, and the uninterrupted live broadcast throughout the day includes pre- and post-race performances, which is simply To set a new record in the history of Super Bowl broadcasts.

And this has created more advertising space, so that NBC's broadcast of the Super Bowl's advertising revenue reached 261 million, which is much more than the 180 million Fox broadcast in 2008.

Andy knows that the advertising space on the Super Bowl is just like the Tianchao merchants' persistent pursuit of Spring Festival Gala advertising. American businesses will become more and more fond of the Super Bowl. As the economy improves, in the next few years, the Super Bowl The competition for advertising space will become more fierce and even rise to a sub-cultural phenomenon. You know, even this year, a fierce character Budweiser has emerged, and it has bought $ 5 million of advertisements for five stalls.

"I want to make the Super Bowl a unique holiday in the United States. When you are negotiating with the Major League Football, you can tell them this idea. We will also make great efforts to build the Super Bowl while we benefit them. Become a subculture, I believe that as long as they are not fools, they will choose to cooperate with us! "

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