American Fortune Life

"Apple's patent litigation with us is essentially a game of patent licensing costs. Apple tries to use litigation to reduce patent licensing costs.

In addition, we must also consider the huge fines imposed by various regions on our antitrust investigations, which have seriously affected our profits. "

Andy leaned back in the boss's chair, holding a coffee cup, and sipped his coffee with a smile, watching Steve Morenkov say.

For many years, Qualcomm has been using patent litigation to coerce partners to pay "Qualcomm taxes." Excessive reliance on patent licensing business is a major weakness of Qualcomm's business model.

"Chairman, in this period of 3G technology change and popularization, our absolute technological advantage in the 3G field and the formulation of standards have been basically completed.

Another important reason why global mobile phone manufacturers are willing to cooperate with us is that for mobile phone manufacturers, we are not only a patent provider, but also a huge patent umbrella.

Through our anti-license agreement, mobile phone manufacturers can avoid disputes and lawsuits due to patents. We are a patent umbrella that is inseparable and inseparable. It is equivalent to entering a mobile phone patent protection alliance. On the issue, I will not encounter too much trouble.

In terms of related technologies, we are the top in the industry, and no one can surpass the patents in the field of communication, regardless of size or quality.

If they want to survive, they can't bypass us. Even if there are regions to conduct antitrust investigations on us, we don't need to worry. Whoever sues us, we target them and force them to bow their heads! "

Hearing ceo Steve's natural tone and domineering thinking, Andy smiled a little. This group of people have become accustomed to domineering. With the help of cdma, Qualcomm achieved its rise in the 2g era and broke out in the current 3g era. At this time, all mobile phone manufacturers can only swallow their voices.

But when technological changes reappear, once Qualcomm can't establish an absolute advantage, then it is a period of siege, and that highly criticized model will inevitably be abandoned by the market. This day is bound to come. This is a historical law.

Andy has learned that it is useless to talk to them who are already overbearing habits, sitting on patent barriers, and making a lot of profitable people. After all, he is not the largest shareholder and cannot do everything. He must change Qualcomm. Of course, Andy also values ​​Qualcomm's patent barriers. At present, it's not the time to change Qualcomm's tax strategy. It is not easy to know how to revoke his own life.

But Andy knows that the most important thing for Qualcomm to achieve long-term sustainable development is to appropriately reduce the space for patent extraction and at the same time cancel the reverse free licensing method. However, these are still too early. After all, these ideas will no doubt be short-term. It has a certain impact on Qualcomm's profitability. This is an unacceptable thing for everyone. At present, Qualcomm has entered the era of relying on patents to win profits by hand. Andy himself will not miss this opportunity.

"In the next step, we need to expand market diversity, more actively develop 4g technology, lead the formulation of standards, fully elevate the strategic role of the company's advanced semiconductor department, expand our business scope, and actively invest more resources to deploy mobile phone chip business. Tianchao Market, It will be a strategic place that we cannot afford to lose. I hope that the company will invest more manpower and material resources to increase the expansion of the Tianchao chip business! "

Although it will not touch Qualcomm's patent hegemony, Andy has stopped directly for the industrial transformation that Qualcomm has been studying and discussing internally.

The high yield of patent licenses makes Qualcomm a bit arrogant and blindly confident. In the plan, the former board of directors of Qualcomm discussed and decided to sell the mobile phone department to the foot basin company, and the base station department was going to sell to the Swedish Ericsson company.

Even for the most core chip technology, Qualcomm only wants to engage in R & D and not production. Qualcomm is only responsible for the development of technical standards and is preparing to focus on intellectual property and technical standards, so that Qualcomm will move from asset-rich to asset-light Metamorphosis.

Especially in the mobile phone sector, how can Andy, who understands the prospects of the smartphone market, sell such off-the-shelf units cheaply?

Apple ’s iCrazy mobile phone has a high market share, but it has been stubborn not to make a large-screen mobile phone, giving mobile phone manufacturers such as Four Star and HTC a lot of room for development, grabbing a lot of market share, this opportunity Andy How could I miss it!

Andy has already thought about it, isn't he going to sell the mobile phone department?

Just take this opportunity to separate it, operate it, become its own private company, and then develop and produce large-screen smartphones. I believe this is another good industry for wealth growth.

Others dare not say that Andy, who has used many branded mobile phones in the past, will not lag behind in industrial design, at least. . . . . .

Thinking of this, Andy couldn't help but lighten his eyes a little, tm, simply drew all the mobile phone product designs he knew, and registered it directly, especially those four-star product designs. To be honest, it is really good, although it will Fried.

No, you can rely on these industrial design patents to severely pit some mobile phone manufacturers!

"Mr. Smith, I'm a Wall Street Journal reporter. Can you give me an interview?"

"I'm the Washington Post ..."

"I'm cnn ..."

After finishing the first day of work as chairman of Qualcomm, when he just stepped out of the headquarters building and was about to get on the bus, he heard the shouts of a large number of reporters stopped by the security door, and the scene became chaotic.

Andy, who had no intention of being interviewed at this time, was glad that the New York gold futures ended the decline and began to rebound and rose. He stopped his figure, surrounded by the bodyguards, and walked to the main entrance of the headquarters. Interview with excited journalists.

Everything has been settled. Andy, as the biggest winner, naturally wants to show the style of the winner, so that investors and partners know whether the current situation of Qualcomm and him as chairman will have any major actions. , Or future development planning, we must disclose a little information to the outside world, after all, a listed company, the first thing to consider is the market value.

In the 15-minute temporary interview, both Andy and the reporter were very satisfied. The reporters asked questions reliably, and Andy answered professionally, without any gossip problems.

Andy returned to the car. The team drove away from Qualcomm headquarters and went straight to Brick Beach under the shooting of many reporters. His cliff mansion of Liberty City has been renovated and he just moved in directly, especially if he still Stay with Qualcomm for a while.

The green pines on both sides of the winding mountain road are full of green, the original native stone deserted hillsides and cliff platforms have been covered by vegetation, and a large flat lawn has covered the entire cliff platform. In the sunset light, a lot of glass and silver gray steel are streamlined. The main body of the mansion reflects a charming light, especially the unrestrained facade. The extraordinary sense of technology is amazing.

"Wow! It's really spectacular!" The little assistant who stepped off the car looked at the mansion of Liberty City in front of him, his eyes brightened, and exclaimed.

"Hehe, let's go in and take a look." Andy is also very satisfied with this mansion. You know, this virtual mansion that only appeared in the movie has been perfectly reproduced in his hands, and it will be accepted now. What he is most looking forward to is the supporting intelligent home. You know, for the sense of technology in Liberty City, he even used Musika cloud computing. Too smart is not possible, but setting some utility programs is still not available. questionable.

For example, when Andy uses the fingerprint and password to open the door. . .

"Ding Ding Ding—"

The lights on the entire first floor are automatically turned on one after the other, and at the same time a very harsh electronic synthesis sound is sounded.

"Good afternoon, Mr. Smith. Welcome home. It's 17:22. It's cloudy in San Diego and 72 degrees Fahrenheit ..."