American Fortune Life

When Universal Studios Osaka opened in 2001 under the name of the American Hollywood movie, it was a blockbuster, with 10 million visitors. Unfortunately, the good times didn't last long. After that, the number of tourists fell all the way, and once shrank to only over 7 million. Ten million people have become a glory once.

Universal Studios Osaka, which opened in 2001, was first operated by the Foot Basin Company after obtaining authorization from nbc Universal. Because most of the funds were obtained from loans, the operation of the funds was in trouble for a time.

In 2005, the US Goldman Sachs Group became its largest shareholder after investing in Universal Studios Osaka. After the TOP GEM was listed on the Universal Studios, the Goldman Sachs Group made a public stock purchase, and Universal Studios Osaka became an unlisted company.

This time nbc Universal bought the shares of Osaka Universal Studios from Goldman Sachs Group. In addition to the factors of cheap prices under the financial crisis, the most important thing is that Andy hopes that Universal Studios Theme Park can become a Disney theme park. Comparable brand.

There are only four Universal Studios operated by nbc Universal, namely Universal Studios Hollywood, Universal Studios Orlando, and Universal Studios Osaka. Before the acquisition of shares, most of Universal Studios' income came from independent Hollywood and Orlando. paradise. And the annual passenger flow of Dressing Up Universal Studios has been maintained at about 8 million. Although it is not comparable to the original 10 million passenger flows, such a figure can still make it rank among the top 25 theme parks in the world. It is also the main reason why Andy wants to return it to nbc Universal.

Of course, the problem of not being able to make further breakthroughs has also plagued Universal Studios. It is imperative to try to solve this problem as much as possible.

A hot spring hotel in the quiet mountain of the foothills of Katsushika, Osaka, was Andy's Osaka trip. This was specifically sought and wrapped by Andy Smith's request. This is called the secret soup in the foot basin, between wild mountains and wild water. It is a real secret, where you can enjoy the natural beauty of the four seasons, which are different throughout the year, and taste the authentic mountain cuisine made from local ingredients.

The secret soup hotel under the Mori Gangyi package is an antique foot basin-like building structure with only six luxurious Japanese-style rooms, which can just let Andy the pedestrian.

Andy looked at the hot spring built from a single block of cypress wood, surrounded by a dense forest, looking over the treetops to overlook the ocean. The open-air hot spring pool seemed to float between the forests, beautiful.

"Hidden by the mountain stream and forest, enjoying the most primitive nature alone ... I am satisfied here." Andy smiled with satisfaction.

"Whether it is early morning or dusk, whether it is bathed in the morning dew in the courtyard, or overlooking the mountains and rivers in the distance, in this quiet space, people can always calm down and talk with nature unexpectedly. , Listen to the soft sing and sing of the fairy gate in the mountains ... "

Sister Zi Ling, standing beside Andy, couldn't help but start to sigh, letting Andy's eyes stay on her ruddy side face, raising her eyebrows slightly and saying, "Oh, the taste of happiness is still sharp Come on, let's start with the ingredients and chef's skills to experience the beauty of this place! "

"You are really a devil. You must know that food is my biggest enemy ..." Sister Zi Ling said charmingly, that snoring made people indescribably destroy Yu.

"Haha, food must be enjoyed, even if you have to do more exercise afterwards. In short, let ’s be happy now, then, what do you say?" Andy naturally reached out and supported Sister Ziling's waist, and reached out to signal Sen Gangyi, who was accompanied by him, felt very wink slightly, and reached out to signal the way and led the way.

And the little assistant who followed Yi Andy and followed him was watching the s-curve of Zi Ling's sister Su Na, and also had to admit that the Tianchao woman with a sheep sound had a unique and good running frame.

Japanese cuisine, pay attention to natural color, delicious taste, diverse shapes, sophisticated equipment, and materials and conditioning methods attach importance to the sense of season, on tatami, a black table in front of a person, the table is full of various dishes and bowls.

"... In fact, if we want to eat good food, we should go to Osaka to eat the birthplace of the culture, Dotonbori Food Street, there are countless signature shops and a lot of delicious food. The last time I went, I really couldn't bear it. I left, especially the pineapple bun, and now I think of it, I still miss it very much. ”Sister Zi Ling set down her chopsticks gracefully, watching Andy drink the sake in the glass under the toast of Sen Gangyi ’s humility and respect. , Qiao Xiao Yanran said.

"Oh? That's really going to be a look." Andy rushed to give Mori Gangyin, who was full of wine, nodded, and said with a smile to Chongzi Ling.

"Miss Lin is right. Dotonbori is indeed a food street that food lovers especially like." Mori Mori said with a smile while inhaling.

Anyway, Andy always feels that the people in the pedestal feel a little weird. Especially, the English level of the people in the pedestal is known all over the world. Not only does Andy don't understand it, they don't even understand it.

Fortunately, this fortitude Mori has a background in the United States. He speaks English very well. Otherwise, he can really chat and rely on Mongolian and gestures. Although Andy's Japanese level is also okay, but he does not have Go for ideas that are convenient for the people.

Andy nodded, and then said to Mori Goki who returned to his seat: "Are you finished combing to take over the movie studio? In the face of the downturn in the amusement park, do you have any ideas?"

Andy asked directly, for his subordinates, he would never turn around and open the door to see the mountain directly, and Sen Gangyi hurried to sit in a hurry, and replied solemnly: "Boss, I have sorted it out, I do want to report to you. . "

"Well, relax, talk about your thoughts first, don't be restrained." Andy reached out and made a downward movement to relax him.

"Hi!"

Sen Gangyi's instinct responded slightly and solemnly, and then slowly relaxed his lower body shape. There was still no smile on his face. A serious start said: "After finishing my work, the first question I asked myself was that we still have Opportunity for millions of visitors?

To answer this question, I just rely on my mouth to say that faith is not enough. I still think that there are only numbers, and the data is the most honest. All the phenomena in the world can be calculated with numbers.

During this time, I have been sending employees to the streets to do consumer surveys, and as a result, according to my own set of mathematical thinking methods, I can confirm the potential of Universal Studios Osaka 10 million visits a year, The next step is to develop a marketing strategy.

When most people plan to ascend Mount Fuji, the imaginary pictures are the scenery on the top of the mountain, not the distance from the top of the mountain footpath. However, they often have to stand on the top of the mountain and look down. How to go up the mountain can be seen at a glance.

I mainly considered the aspects of tourists composition, brand value enhancement, pricing strategy, and got some suggestions and plans. . . Please correct me. "

Speaking of this, Sen Gangyi took out a document bag from a leather bag on the side and handed it to Andy solemnly.

"Well, the idea is good. I will read it carefully." Andy took the paper bag and nodded in satisfaction.