American Fortune Life

Although people are always talking about personal heroism, the existence of one person and the absence of one will not stop the progress of the times, but just say whether it is faster or slower.

In this regard, Andy has the most say. His existence has changed a lot, but it has only changed the destiny of a small number of people, but has not changed the world, let alone changed this era.

Don't think of Jobs as a god, or a demon. Recognize those who deserve recognition, and criticize those who deserve criticism. Jobs is a very great great genius, but at the same time has a bad character.

In the face of this genius that has changed the technological process of the world in the past few decades, no one regrets his admiration. He should be blessed when he is seriously ill. But beyond the blessing, under the light, he also has many shortcomings.

Since Steve Jobs finished his surgery and returned to Apple for the first time on the board, Andy has discovered that the disease has not deprived him of his talent, nor has he taken away his arrogance.

Jobs is a person who will never respect others. The reason why he thinks he divides the sphere of influence is because he publicly accused Google on the first day he returned to Apple. "We did not enter the search market, but Google entered the mobile phone market. There is no doubt that they want to destroy love madness. "

Angry Google incumbent Ceo Larry Page directly scolded Jobs for “tampering with history”.

Many people think that Jobs has rewritten the mobile phone industry. In fact, Google acquired Android as early as 2005, and research and development work has started since then. Compared to the iCrazy phone released in 2007, Google is not too late. Moreover, at the time Google ceo Schmidt was also a member of Apple's board of directors, which is no secret at all.

In Jobs' eyes, Apple has no shortcomings. If you criticize Apple, you also do not understand the beauty of Apple. Andy who kindly put forward the concept of a large screen is someone who does not understand the beauty of Apple in Jobs' eyes.

"You don't understand anything at all!" Jobs' arrogant contempt on the board completely angered him.

"Yes, just like I do n’t understand that Aimad ’s mobile phone spontaneously ignites serious defects, but the company has not said that it has caused the stock to fall. I also do n’t understand that you have been trying to cover up your health, and every time you take a break, the company's stock price It ’s going to be fierce, then, as Apple ’s largest individual shareholder, can you give me an answer and let me know! ”

This was Andy's counterattack at the time. The two were tit-for-tat, and it made Jobs's first board of directors fall apart after he returned. Andy even shook his body without paying attention, and his face was so ugly that Jobs said that the meeting had ended and cut off the video. signal.

Since then, the two have gone completely opposite again. Andy even heard that Steve Jobs wanted Andy to propose a board of directors. However, he did not want to see Steve Jobs too strong, and no other director who did not compete with him. Dee's existence is happy to see it happen. There is no intention of kicking Andy out of the board of directors. This also makes Jobs very angry and feel helpless, even exposing the words of "introducing the wolf into the room".

Originally I was thinking about leaving Apple's board of directors, and I took a good look at Apple's Andy. I also changed the main reason. I decided to continue to sit firmly on the Apple board of directors. I didn't do anything else, just to stop the pesky guy. When I decided to leave , And give it a hard note, let Jobs pay for his arrogance!

Well, Andy is so cautious, even if he has no trouble with Steve Jobs, he will insert the apple ...

Thinking of this, Andy took out his cell phone and dialed out.

"Hello, Schmidt, haha ​​... was my call unexpected?"

The call was made to Schmidt, the chief executive of Google ’s search giant Google. Based on the current competition between Apple and Google in multiple areas, including the reality of the computer operating system market and the rapidly growing smartphone market, the dual directors I'm afraid it's about to end, and Jobs will never let Schmidt stay on Apple's board.

Schmidt joined Apple's board of directors in 2006, but has not recently participated in Apple's board discussions about its iphone products, and has always chosen to avoid seats. Unfortunately, with the announcement of Google ’s Android and the latest chre operating system plans, Google is increasingly involved in Apple's core business areas, and Schmidt can do less and less on Apple's board because of potential benefits. Conflicting relationships, he will have to withdraw from more meetings under suspicion.

In that case, it would be better to opt out of Apple's board of directors directly, which would also help it to pass the regulatory agency's partial review of its relationship.

"Oh, Andy, it's the right time for you to make this call, and you should hear the wind ... I will officially quit Apple on the board of directors next month."

The laughter of Schmidt on the phone was not uncomfortable, but seemed very indifferent. Andy frowned slightly. "It's really a shame, has Jobs ever called you?"

"Hehe, he talked to me. In fact, this is normal. The full competition between Google and Apple has already begun. It is really inappropriate for me to stay on Apple's board again. This investigation by the regulatory agency, hehe, I think it is Jobs himself It was proposed in order to clear us, but you don't have to worry about the investigation then, after all, you are not a member of Google's board of directors.

So, I discussed with other board members and decided to let you take over my board functions before leaving, I don't think you would refuse, right? Ha ha……"

"Haha. Thank you, of course I will not refuse." Hearing the words of each other, Andy's eyes could not help getting brighter, sharp flashes, and the corners of his mouth smiled. It seems that there are really many people who don't want Jobs to be better. The greatest help for my marginalized director to be promoted to the director of the remuneration committee is undoubtedly the benefit of the argument between Andy and Jobs.

It can be said that most people on the board do not like dictatorship and centralized Steve Jobs. If it wasn't for the fact that he could make Apple make more money, in the face of benefits, everyone would choose to bear his nose with his nose. He can't create value for Apple, and Jobs will definitely be ruthlessly swept out like before.

In fact, Jobs knows this very well. This is also what Andy admires him very much. Jobs has the irreplaceable use value of others, and he can make full use of this use value to win more for himself. interest.

"... No one wants to see him unscrupulous. Someone must come forward to question and restrain him. He understands that he is not the king of Apple, and that everything is up to him. Everyone is optimistic about you. You are so Young and so successful, more successful than those of us, enough to suppress his arrogance! "

Andy sneered in the corner, but said with a touch of gratitude: "Thank you for your trust and support, rest assured, Apple did not have actual control in the past and will not have it in the future. Only the board of directors, Jobs This professional manager must be accountable to the board and shareholders! "

"Haha, that's right, see you on the board."

"Okay, see you in those two days. I'll ask you for a drink ..."

A few more words, after hanging up the phone, the smile on Andy's face dissipated and turned into an indifferent look, all of them are a group of old foxes, but Andy doesn't mind being shot by these old foxes anyway, he also I didn't plan to stay on Apple's board all the time. He was very interested in this kind of job, and only through the tricks with the master can Andy learn and grow better.

Although Andy previously claimed that Jobs was a professional manager, that was only a sign of derogation. Jobs is indeed one of the great innovators. Whether Andy likes him or not, he must admit it.

In technology products, everyone hopes to make newer things, and we can't expect to rely on something that everyone is familiar with or that the industry is familiar with, which can be exchanged for a steady stream of profits. This is why when Jobs died, many people said that Apple was finished, including the entire Wall Street analysis.

The main reason is that Apple's success depends too much on an individual, not only his ability to work, but also his ideas. Once it falls into the hands of a professional manager, those precious things must be lost.

Certainly, some people would scoff at this kind of view. After Steve Jobs' death, Apple Inc. not only did not end, but also became more powerful year after year, and finally reached hundreds of billions of market value ...

Yes, because this is too natural, because someone has such a good foundation, if you only consider the previous few years, it must be that the profitability of professional managers exceeds the profitability of entrepreneurs, and his advantages are His training is all about increasing income.

But to guide enterprises to continue to invest in innovation and make long-term strategic plans for future development, professional managers are ineffective. You know, if you want to be a hundred-year enterprise, you can't just look at short-term benefits. You can squeeze unlimited potential and gain short-term profits. What you lose is the entire future! . m.