American Fortune Life

"嘀"

The phone sounded an e-mail alert. After Andy opened it, he said to the co-pilot safety director Martin, "Go directly to the Los Angeles Times headquarters."

"Okay, boss." After Martin responded, he reached out and pressed the headset on his ear to start notifying all vehicles and changing his destination.

Yes, Andy is going to unveil the old fox Warren Buffett's layout in advance. As for coincidence, or the pit layout of Warren Buffett, it is no longer important to Andy. What he does now is to expose it. Let everyone see and think.

Andy looks forward to the reactions of the founder and chairman of Costco, Jeffrey Brotman, and co-founder Jim Sinegal. When they see the contents of the newspaper, will they be excited? Sweating all over?

The board of directors of their own company has almost become a sieve. No, it is not a sieve, it is surrounded by groups. Only when someone screams for an acquisition, the cause they created and strive for will become others!

As for coincidence, the conjecture of these people is just speculation, and no decision is made against Costco, which is very idealistic, I believe

Jeffrey Brotman and Jim Sinegal, the two co-founders, will adjust the board without regard to their grievances, or they may dissolve the existing board and re-elect.

And this news was reported, not to harm others, and Andy will be the biggest beneficiary. First, you can force Warren Buffett to give up the acquisition of Costco. Second, as soon as the news is released, Costco's stock price will inevitably soar. This will make money. Third, after all aspects have been clarified, the acquisition rumors have been proved to be false, and the stock price will inevitably fall. This rise and fall of the stock spread can make a good fortune!

The Los Angeles Times building is adjacent to the City Hall. It has a history of more than 130 years. The exterior of the building is calm and atmospheric. The decoration of the hall is gorgeous. In the middle is a huge globe. The arrival of Andy the boss will naturally shock the entire Los Angeles Times. After all, as the big boss However, the number of times Andy came to the newspaper is still very small.

"What causes the paper crisis?"

In the conference room of the Times, Andy looked at all the management of the newspaper with a smile and asked lightly, but he did not mean to let everyone in the room answer because he knew that he could not hear anything novel. Reply.

"Many people think that Internet reading and mobile reading are caused by the development of information technology, especially the Internet and mobile Internet. Indeed, Internet reading has taken away a lot of users, including the development of other new media such as network video, mobile TV, etc. Also took away a lot of advertisers.

But if you think that the cause of the crisis is only due to the more convenient reading brought by Internet technology, it may be superficial, because for paper media, moving from paper to the Internet from paper to electronic will not be Is n’t it too difficult for us to do it?

Although some people emphasize the mysterious "Internet gene", and many paper media have begun to try various transformations to the so-called new media many years ago, why are there few successful people? "

Andy's eyes have become sharp at this time. From his acquisition of the Los Angeles Times to investing a lot of money to make the Los Angeles Times run better, it is not unbiased. After all, it is the largest national newspaper in his hands. However, The results given by the newspaper did not satisfy him, but the money was not spent less, which made Andy a little bit upset. He was not an injustice himself!

This time when I came here to send the news, I just hit it. If he didn't look good, Andy would have to raise his butcher knife and make a drastic abolition of the Los Angeles Times.

"That's because the problem is not just as simple as the change of the medium. In my opinion, the real crisis or the primary crisis of the paper media is the content crisis, that is, the content lacks value and is not attractive. Therefore, users become unnecessary Paper media. Or, if you look at the same low-value content, users will choose a lower cost, even free, and more convenient Internet, mobile Internet reading.

Take a look at the current newspapers. When you open several urban newspapers in a city, you will see that the content is the same. It ’s like a good discussion. Just a few words will be published. What's the use of many senior journalists and editors? Just find a few Internet editors. What's more, what's in the newspaper that is messy and not needed by many ordinary users? Wasting ink, taking up space? ! "

At this point, Andy's voice has been raised, and the expression on his face has become severe. His eyes are sharp and cold, and he scans the faces of the newspaper's editor from the editor to the senior editor. Listening to the reprimand of the young boss, they also felt the sternness and anger of this young boss for the first time.

"Today's most successful news business model has taught us that we must meet the needs of our reading and subscription customers. For the most successful transformation companies, this means investing in core content and products to satisfy paying readers, not investing in speculation xing stronger new business lines.

Most importantly, business transformation requires newsroom transformation! "

As soon as Andy said this, John Carroll, the silent editor in chief, looked up and said, "No! The newsroom cannot be transformed, and we must never really become an entertaining gossip newspaper!"

Andy is very respectful of the editor-in-chief who helped the Times win 13 Pulitzer Prizes for awards. Although he directly rejected his proposal, he was not angry because of this.

"Oh, ok, John, since you feel that the newsroom can be done without transformation, then I will wait and see, but the media group's film and television have been reorganized and integrated. The next step is the integration and reform of the newspaper's resources. I hope With integrated resources, build a huge content network based on a lot of free and cheap content.

Moreover, according to what I know, there are many problems in the Los Angeles Times. When I sent people to investigate, many people said that before the union vote was resolved, they could not talk about them. Haha, it ’s really interesting. Then let them go to the union to get paid! "

These words from Andy said that the faces of all the people at the scene suddenly changed, some of them were white, some were gloomy, and more of them were horrified. The atmosphere in the conference room suddenly dropped to the freezing point. They knew that they had been reported by the newspaper. As the savior of 'day is dawn', it is finally time to raise the butcher knife!

"Oh, do n’t know, do n’t know, check and startle. As one of the most important news organizations in the United States, the Los Angeles Times, which has won 44 Pulitzer Prizes for many years, has more than 400 news editors in the dark. Most of the editors took orders from the union, saying that they have to wait for the union to vote, so they refused to cooperate with the investigators sent by my boss ... interesting, really interesting, can you think that if the union vote has fired me? Boss, they will unite and fire me?

I want to ask all of you here, who is this newspaper, is it Andy Smith, or is it a union? In such a bad environment, I would like to ask everyone here, who is the person in charge? "

At this moment, Andy only had a frosty sneer on his face, his eyes were like sharp blades, and he looked at the conference room, his face turned pale, and he clapped his hands on the conference table, stood up, his body Leaning forward, a pair of eyes became more chilly, and said in a stern voice: "Since holding my rice bowl and obeying others, then I will smash their rice bowls and give them all away, this world, no one else It's still working, this is my newspaper, my Andy Smith! "