American Fortune Life

"Good! One word, cool!"

In the projection room of Universal Pictures, with an exaggerated photo appearing on the movie screen, Andy couldn't converge the smile on his face, clapping his hands to praise it, although this is not the first time I have watched Hangover. A b-class comedy, but still laughed and frowned.

This is a very second movie. If the first night of the story is drunk and passive two, then the next day's search for the groom and memory is to move closer to two under the sober consciousness.

In order to be able to find and bring back friends before the wedding, everyone is constantly challenging the limits of their "two", such as actively receiving the electric shock of the police, negotiating with Tyson to transport the tiger back to the villa, and trading with Hei, Huang Bo Acting Mr. Zhou made a brilliant appearance, imitated the "Rain Man" cheating in the casino, and fled as a couple to cover the companion with tuo costume dancer Charlize Theron ... The men who were imprisoned in life could not help breathing in the name of brother Broken the cage, two out of nowhere.

Even now, Andy is intoxicated and difficult to extricate himself in the movie. The bridges are constantly rotating in his head, and even buzzing around his ears. The most end of the story is joy. The first is that the film itself is really funny, not deliberate. Pretending, there is no moaning without illness, but its performance is also surprising. What a great satisfaction!

"From the beginning to the end, there is no exaggeration at all, and there is no gap for pleasure!"

Andy looked at the management of Universal Pictures and the producer and director of the "Hangover" crew, who also had a happy smile on his face, without hesitation.

"It's mainly your boss' story, the screenplay is wonderful." Director Todd Phillips slaps at the right time.

"Oh, thank you, but I saw that improvisation occupies a very large proportion and space in the film. Director you give the actors a space to play during the filming process to achieve this good effect. Very exciting That ’s good! ”Andy embraced the other ’s flatteringly, and reached out and patted the director ’s shoulder, praising him a lot. The others looked with a smile on his face. There was nothing in the old-fashioned manner of the boss. Discomfort.

To be honest, the most unexpected gain of this movie is the wonderful interpretation of the actor Huang Bo after joining, and the director Todd did not hesitate to talk about Huang Bo, a dynasty that can still integrate with the crew even if he has some problems in language communication. The compliment of a comedian.

For Charlize's guest dancer, feeding the baby with Nai's stalk is also a highlight. Although there are no restricted clips of Charlize in the film, it is still very attractive.

"It's time to start propaganda. I believe that" Hangover "will become the biggest dark horse in the summer season. I am full of confidence in this. No one will refuse to make them laugh for 100 minutes!"

In the conference room of Universal Pictures 'headquarters, Andy said with a satisfied smile on his face. The atmosphere of the meeting was very relaxed and harmonious. Everyone's face had a happy smile. Since Universal Pictures' reorganization and integration, it has been This is not what it used to be. Several consecutive movie sales are definitely the most dazzling film companies in Hollywood this year.

After Andy took the decision, the meeting continued to go down. During this time, all the operating conditions and the current status of Hollywood, his men began to report to him in 151.

2009 was a great year for Hollywood. Although the economic depression has not completely subsided, the American film industry has experienced unprecedented prosperity. In the face of such a booming market, filmmakers can't stop. Naturally, Andy looked at the plans for several major productions and more than a dozen movies that suddenly appeared in the report. He had an impulse to curse.

The people present didn't really die, and didn't want to think about what the Universal Studios called a good year. If it weren't for the integration of Summit Entertainment, where would Universal Pictures come from? The peak entertainment project, but he Andy Smith accumulated using high-quality resources in memory, this has not yet taken off, this group of guys will drift away ...

What's more, this good year does not mean that Hollywood will definitely win. I am afraid that the reality is not optimistic because Wall Street has withdrawn its capital.

From the beginning of 2009, mg Chase, which should have started to jointly underwrite 700 million US dollars of debt for DreamWorks, suspended this debt underwriting on the ground of market instability. Fortunately, founder Spielberg raised 5 from Asan. Billion dollars, making DreamWorks and Paramount break up smoothly. However, the latter recently shelved a $ 450 million deal with Deutsche Bank, which could fund 30 films, including a sequel to Transformers, which is set to release this summer.

MGM has also had some trouble.Since mid-2008, MGM has been trying to reach a $ 500 million deal to finance a number of films, including the 23rd and next "007 series" Iron Armor Veyron. MGM and Royal Bank of Scotland have been negotiating this business for months. But the collapse of many banks shook the entire banking industry, and some banks have publicly stated that they are abandoning Hollywood and no longer investing in the film industry.

Of course, the division of Hollywood and Wall Street is not new. No one knows when Wall Street will turn back. Hollywood's original credo is: big productions have big box offices.

However, distribution risks have risen as production costs have risen. Only with more screenings and DVD sales worldwide can high-budget movies be profitable. And even if there is only praise and no sensation, it is a failure for Hollywood. Hollywood refers to this type of large-scale film as a "mega event." In Universal's distribution mechanism, the main criterion for selecting a "event" film is not the prospect of a film in the country, but the potential of the film in the global market, not only at the box office, but also at derivatives.

"This is not just a simple matter of doing business," Andy said with a serious look. "We will all face economic uncertainty. This year is a good year, but in the future, it will change for Hollywood. It's getting harder. In fact, Hollywood is in a depression and no one has been there before. "

Andy waved and asked the staff to send a survey data report to each of the executives in the conference room. When a copy of the data was available, he began to look at it. "This big data shows that in financial After the crisis, nearly 66% of American consumers changed their entertainment consumption habits during the fourth quarter of 2008. Consumers are giving up theaters and refusing to buy DVDs in favor of large-screen TVs and the Internet.

The problem is that the current situation is not suddenly difficult, but it has already been revealed, but Hollywood immersed in the marketing of serial capital is not aware of it. After all, the tastes and habits of the audience are more worthy of attention only when the depression.

Therefore, in the next period of time, our company's consistent marketing line also needs to be changed. Focus on small productions again and study the taste of the audience during the depression. "Hangover" will be an attempt. In addition, overseas marketing seems to be more important than ever. More importantly, the Tianchao market, we must invest more energy to open up the Tianchao market. Look at the box office of the "Transformers" in the United States! "

"Also, save and save." Andy informed all the executives present in a polite but firm tone, "For a long time, look at how we usually spend money, look at us What did you get from doing so? "

Looking at the helplessness and bitter smiles on everyone's faces, Andy also knows that province alone can't save much, and open source is more important than throttling most of the time. Fortunately, Hollywood is not the first time Wall Street has been lost, and capital may make a comeback in the next financial renaissance. But according to think tanks, Hollywood will hopefully climb out of the Great Depression Marsh at least after 2010.