American Fortune Life

Pete Kaplan, as a veteran media editor and chief editor of the newspaper, has the biggest wish is for the New York Observer to grow and become a large newspaper group.

In the past years of losses, he had no time to worry about it, and profit became the biggest problem that bothered him. Not to mention the growth of the newspaper, whether it can keep the job or not has become a problem.

Andy Smith's entry, from the initial worry and distrust, to the present rejoicing and gratitude, watching the newspapers out of the predicament, not only is profit not a problem, the newspaper's sales area has also expanded systematically from the Manhattan area to the United States.

His ambition was once again awakened, but it was not easy to convince his boss.

Since joining the main newspaper, the boss has emphasized the construction of the newspaper's website. Both the electronic subscription and the website must pay attention to the newspaper. It is very clear that the newspaper's network department is the boss's own son.

With five picture editors and 20 full-time photographers, this configuration is almost comparable to the New York Daily News. Not to mention the large number of contributions from freelance photographers.

Full-time photographers often have to deal with the daily newspaper reporting tasks that photo editors must dispatch, while freelance photographers have no mandatory shooting tasks and are scattered in all corners, so they are active in wider cities, rural areas, streets, and streets. Extensive, can capture live news; when shooting a feature, there is no time limit, and interviews can be taken more deeply.

The reason why there is such a large team of photographers is related to Andy's idea of ​​making a news website. He requires that the news on the website should be covered by photos as much as possible, and reduce text reports. If text appears, it is better to comment on the pictures.

The print media market will be eaten up by the Internet. This is only a matter of time. Andy ’s key investment has also returned in return. For half a year ’s development, the Observer newspaper ’s news website has started to profit, even if Andy is for a better customer experience. , Choose a simple interface, give up advertising revenue, a lot of interface blank, more and more customers choose to subscribe to the electronic version. Especially the street interviews, street tests and other video topics based on his creativity have caused huge repercussions.

In particular, "Mom in the eyes of children and self in the eyes of individuals", the street test "Reaction of strangers dressed in different children on the cold streets" these two videos have seen tens of millions of views. There are tens of thousands of comments behind each video, and it has also become a hot topic on TV media.

"Boss, I know that the market for paper media is shrinking, but at the same time I must admit that paper media will not disappear. When encountering an emergency or a major news event, people will first choose those newspapers that have a long history. Historically, a newspaper with great credibility buys a copy and looks for answers and opinions in its hands, rather than believing in all kinds of irresponsible flappings on the Internet. "

Andy agrees with this point, and will do the same for himself. However, he still has concerns about adding a daily newspaper. Investment and personnel are not so simple in all aspects. The key is the question of profit. The competition in the media and publishing industry is cruel, and newspaper newspapers are not uncommon. "I agree with you on this point, but daily newspapers and weekly magazines are not the same. Both the personnel and sales points must be large. Many people are transitioning to the Internet, but our newspapers are going to be print media. Have you ever thought about profit? "

“Boss, the“ Observer ”newspaper ’s influence and credibility has basically reached a bottleneck. Now it is only necessary to slowly establish sales channels in major cities across the United States. The reason for adding a daily newspaper is to increase our right to speak. Among the American public opinion forces, our right to speak is really small and pitiful. The influence and credibility of our newspaper is definitely not a little bit weaker than the New York Daily News which is a fake news, but they are daily newspapers that are issued every day. Sixth, the right to speak is much greater than us. Boss, you should know how important public opinion is. The role of a mouthpiece newspaper is more than just money ... "

Pete Kaplan didn't answer the boss's question directly. If he wants to convince the young boss, he must use the reason that can move him the most. The boss is already the youngest billionaire, and he really does not lose money. What the young successful person likes most is that someone listens to his point of view and has a voice in the society. Wanting to come, the boss first acquired the newspaper. In addition to being an investment, I am afraid that he needs a voice. The idea of ​​preparing a mouthpiece for himself also occupies. Important reason!

"..." Andy frowned, not to mention that he really attached the most importance to this right of speech, so the public opinion is important, so the benefits of acquiring the "New York Observer" newspaper are not even small. The whitewashing of the black history, the shaping of the image, or the individual's social status. The newspaper owner has more advantages than his best-selling author. At the New Year's White House dinner, he was ignored by those politicians. The newspapers controlled by it have played a big role. After all, he just pulled a powerful elephant as soon as he joined the main newspaper, who would look down on this young man.

"Well, which newspaper do you like?"

Pete Kaplan couldn't help but clenched his fist. Now that the boss is slack, things are easy to handle. After all, according to his idea, the young boss is not required to take money out, so the last little resistance will disappear.

"Boss, my plan is like this. At present, the development of our newspaper is very strong. I asked the finance department and they told me that the market valuation of the newspaper is now between 30 million and 40 million. I think the bank will be very Willing to give us a loan, which is enough for us to acquire several regional newspapers in New York City. By integrating several regional newspapers, we can run a daily newspaper in a very short time. "

Andy smiled and said to Pete, "According to your thinking, then it should be a tabloid. Are you going to be serious or entertaining?"

Pete Kaplan did not sell Guanzi either, saying directly: "Our observers. Although there are serial parts of the novel, the viewpoint is too neutral and the content of the report is too serious. The new daily newspaper is definitely going to take the entertainment route, boss, I want to expand A team of photo editors and full-time photographers. Also run this daily newspaper according to the way your boss reports your pictures. "

"Oh, you are trying to raise a paparazzi! Will this affect the credibility of the observer?" Andy said with a smile.

"Boss, I thought about this. I think the newspaper should set up a subsidiary to manage this daily newspaper and separate the daily newspaper from the weekly magazine, so there should be no problems."

"It seems that you are very thoughtful. Then let's do this. I will let my think tank send someone to talk to the bank, and you will be responsible for forming a negotiating team to acquire the regional newspapers you like." Andy I am very concerned about increasing my social influence, and since I have decided, I will not hesitate anymore.

"Right, have you thought of the name of the new daily newspaper?" Andy asked immediately.

"No, boss, you want one," said Pete Kaplan, shaking his head with a smile.

"Haha, you might as well call the World Observer." Andy smiled and said a name casually. Since it is a daily newspaper, it must be news coverage all over the world.