Back To 2005

Originally, before the launch of Famous Brands, Liu Xijian proposed to find a young well-known celebrity to be the spokesperson, but Zhou Anan rejected it.

First of all, he doesn’t know whether Mingpinhui can become an instant hit. If it develops slowly, it will take a process of impressing netizens with its quality. There is no need to spend money on spokespersons;

Secondly, if you spend a lot of money to hire a spokesperson, the website will still have little improvement, which will only make people laugh while wasting money.

Now it seems that Zhou Anan also underestimated the power of the three-party cooperation between Weike, TX, and JD Mall, and also underestimated the appeal of low-price discounts on 35 brand products to netizens.

The sales volume of Mingpinhui has exploded since its launch. Not only can it open the door to cooperation with other brands in handling inventory, but it can also negotiate prices with brands in a more proud manner.

And hiring a spokesperson can definitely be put on the agenda.

The B2C market is changing rapidly, and the popularity of Mingpinhui will definitely attract many institutions to follow suit. It is necessary to determine the brand status of funds at the first time and become the No. 1 choice for netizens to choose a special sale website.

Of course, Zhou Anan's choice of Liu Feifei to speak for her was not just a whim. After all, Tianxian Sister is the most profound memory of those born in the 80s and 90s.

Today's generation born in the 1980s is the main force in online shopping and the main group targeted by special sale websites, so Liu Feifei's endorsement complements each other.

Celebrity collection?

After listening to the young rich man's proposal, Liu Jingyao quickly searched for relevant information based on her agent's instinct.

Well, it's that new shopping website that I told you about with crazy advertising. I bought two windbreakers for you this morning, my aunt. If I hadn't asked Xiao Li to log in to my account earlier and pay, I almost wouldn't have been able to buy them. .

Showing the shopping website page opened on her phone to her aunt, Liu Feifei looked at the man not far away with bright eyes as she explained.

Because it is still not possible to pay directly by logging in on the mobile phone, Liu Feifei, who was lying in bed and didn't want to get up, called her assistant after shopping for good things and asked her to log in to her account on the computer to pay.

Such convenient shopping is much easier than going shopping by herself.

Is this the newly opened website of the celebrity group?

After scanning the page, Liu Jingyao found that dozens of brand products had been sold out, as well as the celebration banner at the top that said 'sales exceeded 30 million in half an hour'. She asked the young rich man in surprise.

It seems that this newly launched website has great potential.

It broke 30 million in half an hour. It was a medium-sized online shopping website that I wanted to recruit Liu Feifei to endorse. It didn't have such dazzling sales in a week.

Before, she had dreamed of cooperating with several top-ranked online shopping websites with a wider range of registered users, such as TB, JD Mall, and DD.com. Liu Jingyao helped her niece turn down endorsement invitations from several ordinary online shopping websites.

Now that she heard the young rich man's invitation, she naturally considered it carefully.

Yes, this is a new website jointly developed by Celebrity Group's companies and JD Mall. If it develops smoothly, this website will become a new benchmark for domestic special sale websites.

When talking about the future of Famous Brands, Zhou Anan's words are full of confidence.

With the brilliance of a similar website of the same model in the previous life, and the dazzling performance of Famous Products Exchange when it was launched for the first time, Zhou Anan had no reason not to believe in the future of this special sale website.

What about the endorsement fees?

Listening to the other party's calm words, Liu Jingyao did not doubt the other party's thoughts, and asked the key question with some surprise.

When a celebrity endorses a product, the amount of the endorsement fee is also a disguised way of announcing the celebrity's value and status to the outside world.

If the endorsement fee is high, the corresponding quality of film and television resources will also increase; if the endorsement fee is low, even directors and investors will dislike it.

For example, the highest endorsement fee in the industry is international superstar Cheng Tian. With an endorsement fee of 20 million, he ranks first among domestic celebrity endorsement fees. It also declares his status as a super first-line star, and the film and television resources he receives are all major international investments.

Of course, outsiders don’t know whether that 20 million specifically represents one and a half years or two years.

Generally speaking, 10 million is the top standard for first-line celebrity endorsements. The average first-line celebrity endorsement fee is between 4 million and 6 million.

At such a price point, many brands sign a one-year contract. If they sign a two-year contract and announce it to the outside world, they will receive tens of millions of endorsements. It is commonplace to make headlines in the entertainment section.

Now, because Liu Feifei has collaborated with Cheng Tian and others in international films, her endorsement fee has increased from the original 1 million a year to about 2 million a year.

Yunsheng Jewelry previously paid tens of millions in endorsement fees, but after signing a three-year contract with Liu Feifei, it was considered a much higher premium.

However, taking into account inflation in the next two years, it almost meets Liu Feifei's highest standard of net worth.

Your previous endorsement with Yunsheng Jewelry was more than 3 million a year, right?! What do you think of 10 million for two years, including 5 appearances per year?

After knocking on the table, Zhou Anan, who had heard Sister Tianxian mention it before, gave a more reasonable offer.

As the major shareholder of Blue Whale Entertainment, Zhou Anan is familiar with the endorsement fees in the industry.

Of course, his offer can be regarded as an appropriate increase in Liu Feifei's current worth.

Even the current top stars of Blue Whale Entertainment, Zhu Yiqi, Shi Shi, Zhang Hanyi and others, all earn around 1 million to 1.5 million yuan in endorsement fees per year.

However, Zhang Yuhan, who joined halfway, now endorses a piece of jewelry with a price of 2 million for one year and 5 million for two years, becoming the first among the female stars of Blue Whale Entertainment.

Can.

After hearing the other party's quotation, Liu Jingyao's eyes lit up and she nodded in agreement.

If Liu Feifei can once again sign an endorsement contract with Mingpinhui at a price of tens of millions, it will mean that she has officially entered the ranks of first-line actresses, and her resource level will also increase in the future.

Many great directors also regard artists' endorsement fees as a selection criterion.

As for the five appearance fees that come with it, this is what it should be. The endorsement contract they signed with Yunsheng Jewelry also includes at least three appearance fees per year.

However, Liu Jingyao couldn't help but roll her eyes at her niece when she heard the young rich man so clearly mention her niece's confidential endorsement fee.

I'll make a call.

After finalizing the spokesperson and price, Zhou Anan picked up her mobile phone and dialed Jiang Minchi, the president of Mingpinhui: Mr. Jiang, congratulations on the great sales of Mingpinhui on the first day.

Mr. Zhou, you are so kind. Only with the leadership of you and Mr. Liu can we have such achievements. I believe that with you, Mingpinhui will be even more brilliant.

Jiang Minchi, who had received countless complimentary calls, stood up immediately when facing the big boss, with a smile on his lips and a tone full of humility.

He switched jobs from Ahri and now became popular. It is definitely an excellent turning point in his life. It is not an exaggeration to describe his skyrocketing net worth.

Just now, his old boss, the vice president of a branch of Ali, called to congratulate him, which made Jiang Minchi feel proud.

I would like to discuss this matter with Mr. Jiang. Previously, Mr. Liu proposed hiring a spokesperson and put it on hold. Now that the website is off to a good start, I think hiring a spokesperson early can also increase the website's popularity. What do you think?

Although the decision has been made, Zhou Anan still wants to give Mr. Jiang some face.

I think it's okay. I wonder if Mr. Zhou has a suitable candidate?

Jiang Minchi is not a newbie in the workplace, so he took the initiative to ask the big boss.

If you couldn't even hear the implication, you could have packed up and left long ago.

On some issues that have nothing to do with development strategy, the wishes of the big boss must override the wishes of the person in charge of the company.

What do you think of Liu Feifei? She has just signed a multi-million endorsement deal with Yunsheng Jewelry, and her previous image on the screen is also very good. We can also sign it for 10 million for two years, what do you think?

Looking at Liu Feifei making a weird face across from her, Zhou Anan asked the other party tactfully.

Consultation should have a consultation tone, so that the other party feels properly respected.

I think it's okay.

The big boss had hinted so obviously, so naturally Jiang Minchi wouldn't have any objections.

Anyway, with Mingpinhui’s sales exceeding 30 million within half an hour of being online today, and the inventory of all signed brands being sold out, with such a brilliant record, it will not require much capital to sign contracts with other brands in the future.

What's more, Liu Feifei's image is indeed in line with the customer group targeted by the website, and it is also in line with his expectations.

A two-year endorsement contract of 10 million yuan does not need to be settled in one go. This amount of money is simply not a problem for today's Mingpinhui.

If Mr. Jiang thinks it's okay, then it's settled. Mr. Liu, please communicate with him.

Instead of communicating privately with Liu Xijian, Zhou Anan gave Jiang Minchi the opportunity to communicate and make the decision. In addition to respecting the other party, Zhou Anan also wanted to balance.

The development strategy of JD Mall is completely different from that of Dingpinhui. It is very important for Jiang Minchi to retain the power to make independent decisions.