Basketball: Dayao Reopened

　　 "What else can it be because of..."

　　 because they are currently the best domestic basketball shoe brand!

　　 Yao Ming muttered silently in his heart.

　　 He promised Xu Jinnan to visit Peak's base, not just for his own endorsement contract.

　　 Whether it is Peak, Anta or Li Ning, he is very clear about the subsequent development of these three companies.

　　 Li Ning became the most successful basketball shoe brand, Anta followed, followed by Peak. Of course, there was also a "Jordan" that was also very successful, and once became the industry "benchmark" for "the original can not win the piracy".

However, this is the situation after fifteen or twenty years. The current situation is completely opposite. Peak, which became a sponsor of the Bayi Men’s Basketball Team as early as 1991, is the leader of the domestic basketball shoe brand and will soon sponsor the domestic CBA. Anta is still the second child, and Li Ning has not been until 2006 when he signed with NBA player Damon Jones and gradually began to grow bigger and stronger in basketball shoes.

If it is only for his personal signing, he does not need to go to Peak's base at all. As far as the current basketball shoe technology is concerned, he believes that Peak is completely ahead of the other two, and even until 2020, just talk about the technology on basketball shoes, Li Ning He hasn't completely beaten Peak either, only considering himself, Yao Ming can decide directly.

　　 Must sign Pick.

　　He went this time to learn more about Peak’s current situation.

Since that time chatting with Xu Jicheng, Yao Ming has always had the idea of ​​changing the domestic basketball ecological environment in advance. At present, or in the next ten years, it will still be the training model of "youth training team". Each province is self-sufficient and self-cultivation. Talent, what is the result of this, Yao Ming already knows.

　　 This is not a way to succeed.

　　Of course, Yao Ming also knows very well that 20 years later, he still needs to change the ecological environment of domestic basketball little by little. He dare not make drastic reforms. Now he has no capital to change!

　　 What he wants to do now is to inject something different into this stagnant water.

　　 He thought for a long time, and finally came up with a preliminary idea. Through selection, 20 to 30 basketball talents were selected, preferably around the age of thirteen or fourteen, to be sent to the United States for further studies in basketball.

　　 To put it bluntly, it was later the "Young Eagle Project."

However, Yao Ming’s selection method is very different from the later "Young Eagle Project". After all, the "Young Eagle Project" is still selected internally, and it does not deviate from the scope of the "academy team". The players sent out to train are still Sign a contract with the team. Hmm... can understand, after all, it is the money paid by the team.

　　 What Yao Ming has to do is to select the "genius boys" in basketball through the national selection method and the elimination of the competition system.

　　 And during the entire selection process, Yao Ming would look for a TV station to broadcast the whole process. To put it bluntly, it was the later phenomenon-level basketball variety show "This Is Slam Dunk".

There are two advantages to doing this. The spotlight can undoubtedly exercise people's mentality. Why even new players in the NBA will not be too nervous to play on a court with more than 10,000 people. This is entirely because they have been in this environment since they were young. Grow up here!

　　 In addition, such a variety show can definitely make the domestic basketball atmosphere more intense!

　　 Get many things in one fell swoop, this is what Yao Ming thought of, the fastest way to affect the ecological environment of domestic basketball.

　　 To make such a show, sponsorship is essential.

　　Because the follow-up "basketball geniuses" went abroad for "basketball advanced studies", but the money was a lot of money.

　　 Of course, compared to the money spent, the sponsors will eventually earn more money.

　　 Other than that, just this form of basketball variety shows is absolutely novel in the budding stage of domestic variety shows. It is absolutely no big problem to become a national brand.

　　 A brand, especially a brand that relies on sales, does it mean to say what it means to become a "national brand"?

It is also because this brand is very likely to become a "national brand." Yao Ming will prefer domestic brands to be their sponsors when it comes to choosing. In other words, if a basketball shoe of the "national brand" level really appears After Nike enters the China market, it will not be that simple.

　　 In addition, from professional considerations, he also prefers industry-related brands to sponsor.

　　Pick is his current first choice.

In the next two years, they will have a great international movement. In this year, let alone this year, even more than ten years later, domestic basketball brands have only one way to make a big international movement, and that is to spend money. !

　　 The current Peak can be said to be rich and powerful!

　　……

Peak really attached great importance to Yao Ming. When they arrived in Quanzhou, Peak Chairman Xu Jinnan had already taken people to wait at the airport. Yao Ming once again showed his popularity. When he walked out of the passenger passage, he was next to him. There were one after another astonishment, as well as low voices such as "Look, it's Yao Ming".

　　 As a result, the orderly passenger passage has become a little messy. Fortunately, Yao Ming quickly left with Xu Jinnan and others, which did not cause large-scale congestion.

　　 But the fast and chaotic scene just now, it is said that the top stream of entertainment has passed there, and some people believe it.

　　 These perceptions have made Yao Ming firmer in his inner thoughts!

　　 Soon, under the leadership of Xu Jinnan, Yao Ming, Lu Hao, and the "Yao Team" meeting in Quanzhou, the other two domestic Zhang Mingji and Wang Xiaopeng arrived at Peak's headquarters.

Next, Xu Jinnan took Yao Ming to visit the entire base. It has to be said that Peak is currently the best brand of domestic basketball shoes. As can be seen from their facilities and equipment, there are already basketball shoes comparable to those outside the United States. How about the scale and professionalism of the brand~www.wuxiaspot.com~? "

　　 After the entire tour, Xu Jinnan asked Yao Ming a little bit carefully.

　　 If compared with domestic basketball brands, Xu Jinnan is very confident about the current size of the Peak base, but Yao Ming is back from abroad, and his vision is much broader. In front of Yao Ming, he is somewhat unassuming.

　　 "Not bad, although it is not comparable to Nike and Adi, but the base scale of other foreign basketball shoe brands is not much different." Yao Ming nodded slightly and answered truthfully.

　　 "It will be better and better in the future." Xu Jinnan hurriedly added such a sentence.

　　 "I believe it will be better!" Yao Ming nodded again. Looking at it as a whole, Peak's current situation exceeded his expectations.

　　 It seems that their current strength is stronger than I thought...

　　 chatted for a while, then Yao Ming and Zhang Mingji and his party left.

　　He did not pull Xu Jinnan to invest now. He needs to ask the team to prepare a specific plan. When this season is over, they are almost ready, and then officially start sponsoring.

Yao Ming didn’t go to other places and asked Zhang Mingji to take them to the airport. Today, it’s the 26th at home and the 25th abroad. He has to rush back to Houston overnight, otherwise he won’t even have time to rest. On the 27th, the Rockets The team has a game to play at home.

　　 "I shouldn't have time to go to the base of Li Ning and Anta. Brother-in-law, please contact me and see if they are willing to visit us. You can take some pictures for me by the way."

　　 Actually, after reading Peak’s base, Yao Ming already knows a little bit about Li Ning and Anta’s development. Anyway, it shouldn’t be better than Peak, but he still intends to learn more about it before talking about it.