Becoming the richest man starts with making complaints
Chapter 108 Praise and Killing
Cao Shen thought about e-commerce for several days and finally had a rough strategy.
"System, do you have an e-commerce ERP system, smart warehousing and smart logistics systems?"
[Ah hahahaha, host, you finally remembered to exchange something!
Yes, yes, there must be!
Host, if you want to give it a cheaper price, add the three together, three years!
Go ahead and make complaints to earn life points. Your current life points are one year and five months.
Hahaha, with this order, I can move! He also has a face!
Work harder, it's just over half way! I'm optimistic about you! 】
"Three years! If you hadn't committed suicide, the entire cloud computing price would have only lasted four years! Why is this thing so expensive? Or are you raising the price just to save face? How shameless are you!" Cao Shen stared at the system.
[No matter what, I am a very honest system.
There is no complete set of cloud computing in four years, only a part. The complete set is because it took you six years to give it!
Besides, what you want is EPR, warehousing and logistics systems, which are very complicated.
Take the intelligent warehousing management system as an example. Where should the goods be placed when they arrive, and what batch number should be assigned to the goods? And if you are definitely doing a cloud warehouse, it will also involve which warehouse is shipped from and the goods are most efficiently distributed.
If the cloud warehouse is to become a national network and open to other e-commerce and express delivery companies, it will also need to use big data, cloud computing, artificial intelligence algorithms and other technologies to achieve intelligent warehousing of goods and intelligent order distribution. Preferred delivery, as well as logistics data analysis.
In addition, you must also plan the location of your new warehouse and store the type and quantity of goods based on the quantity, type, frequency, geographical location and other data of the goods purchased by the user.
There is also picking, how can fully automated sorting be the most efficient and economical, and how to command the robot to do the work.
There is also tracking of goods, which manufacturers and which batches of goods are defective and need to be recalled.
There are also inventory control, damage, freezing, shelf life monitoring and proportioning...]
"Okay, okay! Three years will be three years!" The system is being promoted harder and harder now...
Warehouse management system WMS is actually used by current e-commerce companies, but it is very unintelligent.
It is basically equivalent to a purchase, sales and inventory software. There is no assembly line and barcode scanning, and there is no warehousing path optimization. The efficiency is very low, let alone the full automation of robots.
Every time an e-commerce company does a little promotion, both the warehouse and WMS will be paralyzed. As a result, the pickers can only rely on the pure manpower of the pickers to sort and send the goods.
Moreover, because current e-commerce companies are not large in scale, they basically only have one warehouse. But Cao Shen wants to do something big, so he must establish warehouses across the country.
This requires the WMS to be connected to the Internet and be able to manage warehouses.
Only when the e-commerce ERP system is connected to each warehouse can we make estimates based on historical sales records, reasonably plan the location of the warehouse, allocate the warehousing volume of each warehouse, and issue outbound orders in a timely manner. Product allocation based on sales.
At this time, WMS also needs to cooperate with TMS (Transportation Management System) to form a delivery order. The order information is uploaded to TMS as soon as possible, and the express package is continuously tracked through TMS.
In addition, Dongguo is so large that it is impossible for Cao Shen to build all the new warehouses by himself, as the cost would be too high.
Therefore, it is necessary to access some established third-party warehouses and share data with your own WMS through EDI, which places high requirements on the interactivity and inclusiveness of WMS.
The smart warehousing and logistics system that Cao Shen wants is obviously not available on the market now, and it's still far behind.
There is no other way but to sacrifice one's life.
But after all, it is just an application-level system, unlike cloud computing, which is a basic underlying technology.
Three years is a bit expensive, I hope it's worth the money.
Therefore, what is before Cao Shen now is that he needs to make a fortune quickly!
It is obviously too slow to just complain about "Entrepreneurship Heroes". Recently, there are no national entrepreneurship competition TV programs where you can serve as a mentor.
Which company should I cut off and spit out?
Big companies are struggling...
After thinking about it, Cao Shen suddenly remembered that he had participated in the "BB Live" competition of Beiji TV Station Entrepreneurship Competition.
live streaming!
This is good! Pure Internet projects, as long as they are willing to spend money, should scale up quickly.
At the beginning, Cao Shen was very careful in vomiting, making a group of investors' faces glow red and their eyes turn green. Just looking at that posture, he must have invested a lot of money in this industry!
It’s almost April now, and I’ve given you more than two months to develop. It’s time for me to make some achievements and let me cut some leeks.
So, Cao Shen started to check the live broadcast situation of this group on the Internet.
Sure enough, the complaints were very effective at first, and now there are over 20 companies, large and small, doing live broadcasts.
"BB Live" is currently in the first echelon. After participating in the last entrepreneurial competition, it just received another round of financing with a valuation of 300 million yuan and received 60 million.
Alas, Cao Shen sighed, "No way, you!"
This is enough for me!
Cao Shen knocked on the table, what if I killed not just one family, but the entire industry...
Doesn't that mean the health reward can be multiplied by a multiple?
Then I’ll praise you, I’ll encourage you all to have a 100-broadcast war, and then we’ll all raise some money and then we’ll do it all!
This is good! Praise!
How to do it specifically, Cao Shen began to study.
Because 4G licenses were issued at the end of last year, consumers who originally wanted to switch to 3G mobile phones began to wait and see.
Wait a minute for a cost-effective 4G mobile phone! We don’t believe it, mobile phone manufacturers don’t want to make this money this year!
Of course mobile phone manufacturers want to, but the previous 3G mobile phones were not sold before they were popular. What they originally made was a low-end cost-effective smartphone. When it came to radio frequency selection, they did not choose one with 4G because it would cost extra money and they could not afford to lose money.
This is great, we have to start from scratch again. As a result, the entire market for domestically produced 4G smartphones began to dwindle, and even Damai, which was at the forefront, would not be able to release its earliest 4G mobile phone until May Day.
Consumers are holding their money and waiting, while mobile phone manufacturers are scratching their heads.
As a result, the growth of the entire smartphone penetration rate suddenly stagnated, just around 20%.
In this regard, Cao Shen could only say that for the sake of a better future, he must endure it for a while.
Therefore, the main battlefield for this wave of live broadcasts is still on the PC side. Less than 30% of companies have launched mobile terminals during the same period. However, the data is not good. After all, there are still few smart phone users, and most users still watch on computers.
The computer version is different from the mobile version. The screen is larger, and users are accustomed to watching high-definition content on PC. This forces live broadcasters to use high definition.
However, the bandwidth cost will rise immediately, accounting for about 20% of the total revenue, which is equivalent to 2 yuan per single user.
Another problem with watching live broadcasts on computers is that users’ payment habits on computers are not as good as on mobile phones. Mobile payments are so convenient. There is no need to jump to the page, and money can be charged with just a touch of a fingerprint.
On the computer, because QR code payment has basically not been implemented yet, mainly because if Cao Shen did not do it, no one would do it. So when I get the urge to tip a host, the page jumps and I enter my account and password, and the urge fades away.
Therefore, the current payment rate in the computer-side live broadcast industry is around 0.3%, which is more than ten times lower than the 4.5% average payment rate for mobile games.
Doing the math, the cost of two bandwidths per person among a thousand people is 2,000, of which there are three paying users.
The current split between the live broadcast platform and the anchor is 50/50, and marketing costs account for 20% of revenue. That means that if the ARPU value of these three paying users is less than 2,222 yuan, the transaction will be a loss, and this does not include other expenses.
The current live broadcasts are all in show mode, and they all rely on rewards from "rich people". It only costs 2,222 yuan. I really look down on the strength of the rich!
Cao Shen decided to do a favor so that everyone could make more money. As long as people see that there is money to be made in this industry and it is easy to make money, then they will break their heads and squeeze in. Wouldn't it be lively now? Investors will naturally not miss this kind of feast, and they will dig deeper into their pockets.
So, three days later, Tongcao Technology released a new product, "Live Broadcast Cloud".
"Live Broadcast Cloud" provides a complete set of technical solutions from streaming, transcoding, distribution to playback, and provides functions and services such as upstream bit rate adaptation, narrowband high-definition transcoding, screenshots, recording, and time shifting.
It also has advanced encoding technology to achieve ultra-high compression effects at the same definition, comprehensively reducing block costs, so that you don't have to worry about bandwidth costs even if you play "Blu-ray" with a 20M bit rate.
At the same time, Tongcao Technology also provides up to 32 live broadcast product UI modules, and also has the function of automatically generating live broadcast clients with one click.
Codec, cloud computing, website production, these functions were all obtained from the system earlier. Cao Shen only needed to modify and save them.
Of course, these thirty-two sets of UI are drawn by the system in the name of after-sales service. After all, it is not possible to practice drawing to cultivate your sentiment. It is also a good way to relieve stress.
The entire set of "Live Broadcast Cloud" products allows you, even if you are a coal boss who does not understand technology and products at all, just follow the prompts to create your own live broadcast platform.
Don’t look at the price first, this set alone is enough to make people excited.
Live broadcast brings money!
I don’t know how many people are still worried that they don’t have live streaming skills and can’t participate.
This is great, you can do it with your hands!
Calculating the price again, using Mr. Cao’s set of tools, the cost of bandwidth for a single user can reach 70 cents! More than half the amount than before! And people still have blue light!
What a great deal, Mr. Cao, what do you want us to say about you? Always doing such good things that don’t make any money!
Of course, Mr. Cao always likes to send Buddha to the West.
This time, Tongfubao QR code was also launched at the same time to pay. As long as the "Live Cloud" is used, a small QR code will pop up when the user wants to recharge. Just scan it with UFIDA. , you no longer have to jump to a web page to enter your account number and password. It is inconvenient for you to ask whether you are impulsive or not!
QR code payment is something new.
Everyone was somewhat repelled by new things at first, but this comes with the "Live Broadcast Cloud", and there is no need to delete this function. The key is that these people don't even understand the live broadcast technology, let alone the cloud. Well, even if they were asked to delete it, they wouldn’t dare to delete it. Where on earth would they delete it?
However, soon, the first batch of people who used QR codes to pay discovered that it was so delicious! It smells so good!
Not only has the payment rate increased from the original 0.3% to 3%, it’s ten times!
And the ARPU value has also doubled!
As a result, QR codes quickly became popular in the live broadcast industry. Moreover, even the companies that used their own live broadcast technology quickly gave up their past efforts when they saw this situation and quickly embraced Mr. Cao's lap.
Seeing that the effect was pretty good, Cao Shen talked to YouRong Technology and asked them to post the QR code on the cash register. At this time, YouRong Technology has just raised another wave of financing. It is fully occupied by major merchants in first-tier cities, and half of the shops in second- and third-tier cities are now occupied.
The payment fee for UnionPay POS machines is between 1% and 3%, for large supermarkets and air ticket agencies it is 0.5%, for general retail, services, commerce and other general industries it is 1%, and for hotels, restaurants, KTV, handicrafts and jewelry it is 2% .
Tongfubao pays 0.6%, which is lower than UnionPay. This is not obvious to consumers, but channel fees are generally paid by merchants, and they are still very concerned about this.
Moreover, Cao Shen also gave half of the channel fee to Yourong Technology. As long as they roll out enough cashier systems, it will be money. Therefore, YouRong Technology also made great efforts to provide coverage.
Cao Shen's "Live Broadcast Cloud" instantly solved three key problems for the live broadcast industry: technical threshold, bandwidth cost, and revenue increase.
The first batch of companies to use it achieved substantial growth in revenue and net profit that month. Investors are excited! Everyone is high!
Doing live broadcasts is just making money!
Whether a game can make money depends on its quality, gameplay, and operation. Compared with games, live streaming is not too simple, as long as you have a host!
And everyone found that the "Live Broadcast Cloud" also has a very critical function. The official did not specifically point it out at the beginning, but it is absolutely practical.
Live broadcast dynamics and real-time "beauty"!
This is a technology that Cao Shen cut out from his earlier "Smile Smile" image processing, and was "optimized" to a crazy degree, and was directly integrated into the cloud.
The reason why there is no special promotion is for the sake of the live broadcast company. They have to make the users who pay feel that their anchors are "really beautiful".
With this function, people were still pulling their hair in the original Baibo War. There were too many live broadcast platforms and not enough beautiful anchors. What should I do? If we dig out beauties, the cost of finding beauties will go up!
As a result, relying on this function, as long as she is a person, she is beautiful! There is no need to find any beautiful host, any girl will do! There are not enough women, so men wear wigs and fake breasts!
As a result, Taotao was surprised to find that the sales of wigs and prosthetic breasts have surged recently...
Cao Shen's move brought a flood of new live broadcasters. Within two months, more than 100 new platforms appeared, and there were more than 30 financing incidents.
As a first-tier player, "BB Live", which has a first-mover advantage, has naturally received the most attention. It is said that it has received several investment letters of intent and its valuation has doubled.
Cao took a deep breath of the air filled with poplar catkins. Summer is coming again, so hurry up and fly for a while!
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