Becoming the richest man starts with making complaints

Cao Shen originally planned to do takeout.

When YouRong Technology was asked to expand merchants and build a cashier system, it was an "eye-opening" in advance.

But according to the plan, I didn’t want to do it so quickly.

First, I wanted to let other people's takeaways fly for a while, and then harvest them myself, so as to earn more lives.

Secondly, although there is a "smart logistics" system, modifying this set of things to be suitable for takeout still requires a lot of modifications and the development of new functions.

The technology involved is something people in 2012 still can’t figure out.

You can only get started by yourself and let the system work.

Cao Shen himself has a lot to do, and even the donkeys in the production team need to take a breather.

Therefore, according to the plan, this matter has to be put aside later.

On the other hand, Cao Shen's e-commerce delivery requires about 7,000 people, and so many people must maximize their value.

According to the previous plan, this group of people would first be sent to "Yourong Technology" to deliver food.

Originally, this plan was to wait until the people on his side were recruited. Now, just let Yourong get the team together as soon as possible!

We might as well directly establish a joint venture with Yourong to create a company that provides "on-site distribution + instant distribution", so that the senior sister's side would be less under management pressure.

The more Cao Shen thought about it, the more reliable it became.

Cheng Zhuo is better at offline team management than his senior sister.

Now because we only have 40 warehouses, the first batch of delivery personnel is only 7,000.

In the future, e-commerce delivery and takeout will be combined, as well as other "instant delivery" and "on-the-ground delivery" businesses. Obviously, 7,000 people are not enough and can only be used as "tinder" for the vanguard.

Take Meituan Delivery in the original world as an example. By 2019, its average daily active riders had reached 800,000.

The daily order fulfillment volume is at the level of 30 million, and the business covers 2,800 cities and counties.

For such a large team, although it has its own system and technical backend to support it.

However, it is more appropriate for a specialized company to manage it with more skilled people.

Cao Shen, who had eaten "gutter oil", decided to arrange everything immediately!

Of course, doing takeout is something that the "far-sighted" Mr. Cao has planned for a long time, but now it is just ahead of schedule.

Therefore, the preliminary preparation is still enough, so that the newbie will not be caught off guard.

Let Yourong just be a store SAAS and collect some "tolls" to pay, obviously the plate is too small.

Cheng Zhuona, the CEO of YouRong Technology, is a person with strong offline promotion capabilities. Just look at their efficiency in setting up WIFI, developing a cashier system, and penetrating "Tongfubao".

Such a good team cannot be wasted.

"Local life services" will be their core battlefield in the future, and they deserve a market worth hundreds of billions!

Of course, there are other “local life services” besides takeout, but let’s start with takeout.

And the takeout market alone is large enough. In the original world, the transaction volume of the catering takeout market in 2019 has already reached s̷h̷u̷x̷.̷c̷o̷m̷

With this transaction volume, the penetration rate of takeaway in China’s catering industry is less than 15%.

This means that there is still a lot of room for growth in the future, and it is not impossible to reach a trillion-dollar scale.

In addition, instant delivery can also penetrate into "fresh fruits and vegetables" in the future. The size of this market is more than 5 trillion, but the penetration rate of fresh food in e-commerce in the original world will only be 6% by 2020.

The localized "instant delivery" network is more suitable for the "fresh fruits and vegetables" category than traditional e-commerce. After all, fresh products have much higher requirements for timeliness than ordinary e-commerce products.

In the original world, instant delivery originated from takeout, and takeout still accounts for the largest proportion of orders.

However, starting from 2019, the proportion of instant delivery orders has dropped significantly, from 81% in 2018 to 70%.

At the same time, the proportion of fresh fruits and vegetables, retail convenience stores, etc. has increased rapidly.

The proportion of orders for fresh fruits and vegetables increased from 8% to 12%, and the proportion of orders for retail convenience stores increased from 5% to 10%.

It can be seen that starting from takeout, after user habits are cultivated and distribution infrastructure is improved, the "lazy economy" also begins to exert force in other aspects.

The number of instant delivery users in China was 124 million in 2014 and reached 421 million in 2019. The number of users will further increase to 482 million in 2020, which is a very rapid development.

The scale of instant delivery orders was 1.17 billion in 2014 and reached 18.28 billion in 2019, with a five-year order volume CAGR of 73.3%. There are not many industries that can grow faster than this.

There is something to be done in this market in Dongguo!

In Dongguo now, takeout has just begun.

In the future, after the development of "near-field e-commerce" that meets the high-frequency needs of consumers with a radius of 3 to 5 kilometers, the market will be even larger.

For "near-field e-commerce", real-time distribution network is the infrastructure.

Lay out, lay out in advance!

The reason why Cao Shen asked Yourong to develop the cashier system first was to pave the way for future takeaways.

The merchant has already used the entire cashier system. Wouldn't it be nice to have multiple takeout orders?

Once takeout orders are entered, this cashier system can immediately transform from a merchant's cost-effective product to a revenue-generating tool.

Moreover, the cashier system originally includes the function of “purchasing, selling, and stocking,” and the supply chain can be implemented directly.

In this way, from consumer purchasing, order statistics, financial management to supply management, inventory management, etc., it is a one-stop service.

Why are you hungry now? Tuantuan’s takeaways are still based on superficial orders, so it’s not difficult to replace them.

But if a competitor wants to replace Yourong's entire system, it will be very difficult.

after all,

First, merchants are accustomed to using my software and hardware.

Secondly, the merchant's data has continuity, and replacing it means that you have to cut over their previous data.

Whether you can switch over and whether you can switch over smoothly depends on whether I can open up a useful interface for you.

If you want to do it, the data belongs to the merchant and I'm sorry not to give it to you, but I can still torture you for two or three months.

Opportunity is a fighting opportunity. How can you afford to waste it with me?

Besides, my cashier system has been developed for several months, and the backend is hosted on my system.

If you want to spend the same time and make it as useful as me, there seems to be no way!

In addition, it involves the issue of distribution economy.

Takeout is just getting popular now, and it only takes a month to enter the white-collar market from campus.

A large number of merchants have not yet expanded in, and users have not yet developed the habit of eating five meals a day.

Therefore, the delivery work of delivery workers is now severely structurally overloaded and unsaturated.

During the noon rush hour, there are simply not enough delivery workers.

But before noon, from lunch to dinner, and after dinner, the delivery people have nothing to do.

It is said that when you are busy, you are extremely busy, and when you are free, you are extremely idle.

This is obviously a waste of manpower and resources.

Cao Shen planned that in the early days, takeout was just a meal delivery before it was expanded to delivery of food, medicine, and other messes, when people did not have five meals a day.

Let the takeaway staff deliver the meals, and the non-meal orders will be delivered by your own e-commerce express delivery.

In this way, achieving a high degree of manpower reuse can also at least double the income of your own delivery workers.

In this way, it will be more convenient to recruit people in the future.