Becoming the richest man starts with making complaints

On Monday, social animals Jiang Tao and Zhao Qi both have to go to work.

Sitting in the cubicle, I don't know what my little Ji is doing.

Zhaoqi took out his mobile phone, put on his headphones, and clicked on it.

Um? Xiao Ji is not here.

There is a letter: Brother, sister went to the beach to play.

Then, a picture popped up, a beautiful girl in a bikini on the beach!

There is also a small text at the end: "Brother, do you want to play? If you want to play and poke me, I will be back."

This is the report photo that Xiao Ji didn’t forget to send to him when he went out to play! The pictures are all so thoughtful!

I casually shared it in the "Xiao Ji Diary" on the official website, and I must show it off.

Well, then look through other people's diaries.

Wow, there are so many "photos" of various scenes. How did you trigger this pajama lie-down? Leave a message and ask!

Jiang Tao also clicked on his phone, because the screen lit up just now, and there was a push message:

Uncle, I miss you.

Plug in the headphones and click on the game. It turns out to be a ten-second short video. The picture almost caused deformation!

Jiang Tao turned off his phone: Sister-in-law, I miss you too. I will play with you when I get home...

Zhang Beixin is sitting in front of the computer listening to the audio over and over again. This is actually a small advertisement, specifically targeted at girl players.

Thanks to the real-name registration of games in this world and the different ID numbers for men and women, the system can immediately identify the gender of the player, and when you click on the game, you will see a different version. Of course, users can also switch manually.

But after a while, according to big data statistics.

30% of girls like the version played by male players.

And 20% of men prefer the girl version.

I don't know what this means...

This game advertisement brings together the voices of twelve top male voice actors, coupled with perfect-looking graphics. Zhang Beixin almost felt pregnant.

He sighed and said to Jiang Zhuzhu: "I thought I was just controlling my face, my hands, my abdominal muscles, and my voice. I just discovered today that it turns out that I am not controlling, I am lusting!"

Jiang Zhuzhu lowered her head and whispered: "Me too..."

The advertising effect is naturally explosive, girls, their hobbies are so unified.

All Love Eliminates has been dominating the charts every day since it was released.

Half a month later, there are already 3 million smartphone users. Excluding underage users, almost one out of every twelve smartphone users is a gamer.

Relying on the first wave of user sharing to gain users has already been squeezed out.

Of course, users who come in one after another will also generate new shares.

But the peak value of the cold start phase has passed, and it’s time to go to the payment point. If you always rely on sharing and cannot make money, some players will be easily lost.

Feature phones are even more popular. Originally, feature phones were in decline, and applications were completely broken.

Coupled with the vigorous promotion of operators, Tongtong Aijunli can support the whole world by itself.

In half a month, the total number of downloads was 60 million! Excluding the elderly and children, the penetration is close to 9%, which is only half a month. Cao Shen feels that after a while, reaching 100 million users should not be a big problem.

Cao Shen’s current wave is to strangle the user’s game life cycle.

First of all, the "dolls" that players get on the first day are randomly drawn, and the initial clothing of the dolls is also random. Of course, Cao Shen manually adjusted the probability of wearing something cool to be relatively low, but he did it in one step.

However, in order to fully take care of the player experience, one mobile phone number can register up to three game accounts. That means you can draw cards three times. Through the collection of this data, users' preferences can also be analyzed to provide better services in the future.

But it turns out that men of all types are very tolerant of beautiful women.

Many people have registered three game accounts, but none of the girls have given up. They are so angry here and there.

In terms of gameplay, the doll's clothing needs to be exchanged for points earned from clearing levels.

Different from the elimination games in the later stages of the original world, each level is different. Cao Shen's is the simplest "eliminate stars" mode. Each level has a designated score. Once it is reached, the level is passed. Of course, the higher the score, the higher the score. , the difficulty of passing the level increases, and of course the more points you get after passing the level.

The reason why this mode is designed is mainly to simplify research and development. Otherwise, level planning and research and development would have to be added, and new levels would have to be continuously introduced. Some users of explosive games play fast and pass all the levels quickly, but the levels have not been updated yet. .

Moreover, is the key to this game playing level elimination? Nothing!

Once you fail to pass the level, you will start from the first level again, but the points will be accumulated. In other words, even if your hands are particularly smelly, you can still gain points by playing only the first level, but it just consumes more health points.

In short, whether you are a master of elimination or a player with stinky hands who spends money on life points, you can get points.

Health is restored every ten minutes, a total of five lives. If you die, you can only wait for time.

You cannot recharge to buy lives in the first half of the month, in order to let users attract users.

So Cao Shen designed several ways to gain health points.

First, share it with your friends. For each additional registered user, you will get one life point.

This will attract new customers, and it’s free.

With the system in place, Cao Shen's game package is extremely small and can be downloaded and installed in almost seconds. Users can click casually, the threshold is extremely low, and the conversion rate is extremely high.

Moreover, the new users you attract can also give you life points, up to a limit of five hearts per day.

Second, share the doll you just drew in the official website community.

This is mainly to show players, look, we have so many types of dolls with so many costumes. If you want it, go ahead!

And there is a notice on the official website that in half a month the official will launch a "transformation" tool, which can transform your "royal sister" into a lolita, an innocent girl, or any other kind.

And the costumes that have been exchanged can also be converted together. If you have hope, you can continue to work hard!

Moreover, a second prop "Lucky Star" will be launched at the same time, giving you another doll at random.

In fifteen days, even if the first doll you draw is not your favorite, you will feel a little bit reluctant to part with it every day, and most people have this thought of starting a harem.

In this way, most people will keep two dolls and transform into one of them.

Subsequently, every time the total points reach a certain value, a random doll can be opened to satisfy your harem dream and some people's collecting habit.

And there is no need to dress the baby from scratch, otherwise the uterus cannot be opened but the liver cannot support it. You only need to spend a little money to change clothes.

In the later stage, whether you are a wealthy person or a wealthy person will depend on how many harems you have.

However, when Cao Shen designed it, he never expected that no matter men or women, they would be so obsessed with having a harem, and everyone would be the King of the Sea!

So, it turns out. Single-mindedness is forced, Neptune is the original intention...

In addition, big data shows. Men seem to be a little more dedicated.

For example, those who like lolita have all kinds of lolita.

And women will not choose a domineering president. Little wolf-dog, little milk-dog, academic master...you can get one of all types!

Therefore, Cao Shen had to find several "Wang Sizhai" and "Jiang Zhuzhu" to madly design subdivided types of beauties and handsome guys. Of course, this is a story for another day.

Third, share your diary in the game community on the official website.

This diary is a doll's diary, mainly screenshots, photos and short videos.

This photo is of the doll doing things according to its own plot when you are not playing with it. Pictures taken when going shopping, pictures taken at work, pictures taken at parties with friends, etc. It's just a punch-in photo.

But the background and scene of the photo are random, and different photos will appear with different clothing combinations.

If some players accidentally get a very cool and eye-catching one, everyone can discuss and study the strategy of the horse with each other, and they can also compare with each other.

As for the short video, it comes from push. When the player does not play the game for a period of time, a push bubble will be automatically sent.

After receiving the push, click on the app, and there will be a random short video of coquettishness with dubbing.

Some players will deliberately take a break to wait for the push.

The reason why Cao Shen does this is to allow players to take a break and make their livers easier to get tired of throughout the day. The days are long and the leeks must be cut slowly.

In addition, if you are completely indifferent, I would like to remind you that there is someone waiting for you.

Of course, the role of the doll diary is to show off the sharing in the early stage, and later it will become a fetter of memories.

The photos that can be strung together into stories make users gradually feel that the people they interact with every day are no longer two-dimensional paper people, but living companions.

This allows users to give up more than just games when they abandon games in the future. In other words, extend the user's game life cycle as much as possible.

Of course, elimination games have a long life cycle. They are fragments of time, and the threshold for playing is extremely low. You can do it while eating, you can squat on the toilet, you can do it before going to bed, and you can even do it during class and meetings.

And adding a layer of emotional buff can extend the original game life cycle even longer.

Game, reluctant to give up.

You don't give up on your own efforts.

People, same.

There was once such a "person" in your life who accompanied you through happy times, gave you warmth when you were lonely, and gave you greetings when you were lonely. You fought, worked hard and spent for her.

You have been encouraged, affirmed, needed, and waited for.

At any time, as long as you look back, she will be there, smiling and tender.

I don’t ask why you left, I’m just happy to have you back.

This is the elimination of all love.

On July 1st, the game has been online for a month, with registered users exceeding 100 million, daily active users around 12 million, and a daily revenue of 3.6 million.

After deducting the fees for channels and other miscellaneous costs, Cao Shen has an average net income of about 2.5 million per day and about 70 million per month, and this number only goes up.

Although it's not the end of the year yet, the mobile game of 2011 must go to Cao Shen's family. This achievement is unsurpassed by anyone this year.

On this day, Cao Shen was summoned by Zhang Fei from the Science and Technology Commission to Xiguancun Science and Technology Park to cut the ribbon for the opening of the incubator.

Although the incubator belongs to Jianshen Capital and was full a month ago. But if your leader asks you to go, you have to go. The main reason is that this day is special and the leader needs some kind of "gift" in form.

At Xiguancun Science and Technology Park, Cao Shen saw Qian Ming who was also invited.

【Ding! Host, you triggered a random task]

Cao Shen: "..."