Becoming the richest man starts with making complaints

Qiao Er is 25 years old this year and can report directly to Fang De. In fact, he still has two brushes. At least TT Technology, which has tens of thousands of employees, is already considered a leader, and its basic professional knowledge is still very solid.

After thinking about it for a few times, he said:

"Youxin is very popular today, mainly because it held a beauty photo event to suit the occasion.

But this is an operational behavior, and operations are time-sensitive. After this point, it will stop.

Then, users have nothing to play with.

Remove all the blinders, and essentially we are still left with the same instant messaging application as us. "

Although people are doing better than us, we definitely can’t say that at this time, looking at the faces of the bosses, we must have this discernment.

"In addition, Youxin does not have applications for making friends with strangers like Shake and Drift Bottle. It focuses on socializing with acquaintances. This allows us to give users more choices in social networking.

What’s more, after today passed, its photo ops for the occasion stopped. We still have games, right! TT's game is our advantage, which Cao Shen does not have.

Well, although Tongcao Technology also has an elimination game, it is not suitable for the 18-ban game, and it is only in one category. The games of our TT Technology are much more diversified than that.

Therefore, my suggestion is that the version we release on the 8th can add a game entrance, and convert several of our excellent, social-friendly games into mobile games as soon as possible and add them.

Zhang Da's eyes suddenly lit up: "This is a good suggestion. The richness of games is our TT's advantage!"

Fang De also nodded, but his brows did not relax:

“Time is so tight, it’s very difficult to turn a client or web game into a mobile game in less than eight days.

Even if it does, the user experience will not be good.

As for our current mobile games, none of them are very successful. If we give them a WeChat interface, users may think we are perfunctory. "

Zhang Da tapped his fingers on the table, pondered for a moment and said:

"First select a few of the simplest casual games, the kind that can achieve PK results, to make users active first."

Turning to MC, he said: "Plan it and set up a mobile game division specifically for WeChat. From now on, it will be responsible for operating games based on WeChat products and user characteristics. As soon as possible!"

Although the work had been arranged and people were allowed to go back to rest, Zhang Da did not breathe a sigh of relief. He sat alone in the conference room, smoking quietly.

The "Moments" function has actually been released in advance. According to the plan, this function should be released in the middle of next year. Because the number of 3G users is still very small and the 2G network is too slow. Pictures in the circle of friends consume data. After all, the rates are not cheap now. Secondly, the Internet speed is slow and it takes a long time to open, which is also a bad experience.

So releasing it so early is actually not a good choice.

But, there is no way. The core of making a product is actually planning the user's behavior in the product. It's just a chat tool. If the penetration rate is low and the user has few friends, the product stickiness will be very low.

Users may use it and then forget about the product.

Therefore, there must be something that attracts users to spend time interacting with the product even when they have no news.

The circle of friends itself is a very good setting. The essence of users posting information is to show themselves to others and attract attention and interaction. As long as you send a message, you will look forward to it and pay attention to other people's evaluation of you. This increases the frequency of product openings.

In addition, a large amount of information in the circle of friends also constitutes a "content". Compared with the content of strangers, the content of acquaintances can arouse more attention and resonance. This content has also become a good means of "killing time".

But the time is really too early. Since Tongcao Technology released the instant messaging open source module, TT Technology has become extremely passive step by step, and the entire rhythm has been disrupted.

Zhang Da was in the darkness, with only the light of the cigarette burning.

He thought carefully, was it the product that lost to Cao Shen?

no!

TT Technology can almost be said to have the most product managers of any company. My own product team is rich enough that several teams can develop at the same time and PK to make the same type of product.

A good product requires experience, a deep understanding of user needs, and some serendipity. And chance often becomes the biggest uncertain factor.

As for Cao Shen, he opened another era. He relied on technology and used technology to drive products.

It can be said that TT Technology's product development is more like experience plus art, and Cao Shen has industrialized product development through technology.

Therefore, what Cao Shen lost to was not the product.

Yes, technology.

Cao Shen used extreme data compression technology and weird algorithms to solve the shortcomings of objective infrastructure conditions.

There are few 3G users, the traffic is expensive, and the 2G network speed is slow and it is extremely compressed.

Functional machines have poor computing power. He uses algorithms to allow applications such as photography and real-time imaging, which require powerful computing resources, to run on functional machines.

As for his cloud computing-based hosting business, it also uses technology to attract a large number of developers.

Cao Shen opened a new era.

An era where technology drives industry development!

Thinking of this, cold sweat ran down Zhang Da's back. Lost, really lost.

Technology, in many cases, cannot be accumulated by just one person. It needs accumulation, innovation, and the entire organizational structure of the enterprise needs to be designed for technology research and development.

TT Technology has always been the king of products, but it does not pay much attention to the development of technology. This underlying corporate culture and corporate values ​​make the soil for technological development barren. Moreover, this cannot be reversed in a short while.

The era with technology as the core driving force is scary and more cruel. Because, as long as you miss a train, there is a high probability that you will never catch it. New technology is updated very quickly, and it changes generations quickly. It makes those who are left behind disappear with a crash and collapse silently.

Zhang Da took a deep breath and extinguished the fireworks in his hands. What is TT Technology without its mobile Internet social base? Nothing!

Just look at the stock price at the opening tomorrow and you will know that it will definitely plummet.

Although TT still has games, but do you want to make a comeback? It's really impossible.

YouXin has users and traffic. As long as it is willing to open up its game market, I don’t know how many game developers will try to squeeze in.

Zhang Da picked up the phone and called MC:

"MC, prepare a plan."

MC received the call in the middle of the night and did not dare to neglect it. He probably knew what the boss wanted and said directly:

"Is it necessary to acquire Tongcao Technology at all costs?"

Zhang Da lowered his head: "Yes, meet all his requirements at any cost."