Best wishes for animation production

The so-called right shoulder.

It refers to the phenomenon that the subsequent sales of animated discs continue to decline.

Because a person's right shoulder happens to have this shape, there is such a saying.

Generally speaking, after the first volume of the animation is released, there will definitely be a certain decline in sales. This is the normal right shoulder. After all, not everyone can afford to buy the BD of the entire animated work, because it is a somewhat expensive product.

With two episodes per volume, it is almost impossible for a twelve-episode anime to maintain stable disc sales for a total of six volumes.

Many viewers may only buy the first volume to support the original work, spend five to six hundred yuan, and forget it.

In addition, as the animation is broadcast, the original chefs are gradually lost, the consumption impulse disappears and many other factors will also lead to a decline in sales. These are normal phenomena.

However, since animation sales have a normal right shoulder, there must be a large right shoulder that is not normal...

In fact, it is not surprising that the sales of animated discs have increased significantly.

This situation usually occurs because the previous volume has the power of the king or because it is sold at a cabbage price...

The cabbage price is easy to understand, that is, some manufacturers will lower the price of the first volume, and then give away attractive bonuses to increase the sales of the first volume and create the illusion that the work is selling well, but then the price recovers. Normally, sales would be very ugly, but at that time, it was already a few months later, and the initial data had been out for a long time, so most people would only care about the initial sales.

Another situation is the power of the king, which refers to the special business method. Generally speaking, factors that have nothing to do with the production quality affect the sales of the disc. If the sales of animated discs are greatly increased, it is considered the power of the king.

The most famous one is probably the lottery method. The first volume comes with an EVENT lottery, or a handshake coupon, etc., which leads to the sales of the first volume of the animated disc soaring and taking the top spot.

However, this thing is very subtle. It always feels like the animation disc is a bonus. Many people buy several volumes of BD or DVD, maybe just for the lottery volume inside. After getting the lottery volume, these people will Putting extra discs online and buying them secondhand, well... producers may not necessarily be excited about using this business method to achieve high sales.

Because this does not represent the quality of the work at all...

However, it is unreasonable to use sales volume to measure the quality of a work. After all, it is difficult to understand the purchasing motivation of the audience. They may place an order just because the heroine is cute, but then regret it after the goods are delivered to their home. Some viewers may think that a certain voice actor's performance is very good, and they place an order for it, but then they think that the male protagonist is too stupid, and they cancel the order that they just placed. This often happens.

In short, animation disc sales are a metaphysics.

This cannot be the main factor in measuring the quality of a work, after all... If you really want to judge the quality by disc sales, the wall of famous masterpieces can beat a lot of masterpieces...

But the quality of a work cannot be measured, which does not mean that the sales of animated discs are not important. In fact, it is very important.

After all, it is a commercial animation, so it needs to be done right.

Just like Gu Xue is now happy to see the gratifying pre-sale results of the first volume of "Embracing a Better Tomorrow", this is also an encouragement to the producers.

As far as Gu Xue knows, the first volume of "Embracing a Better Tomorrow" is neither cheap nor does it have the bonus of King's Power.

Gu Xue had reason to be happy.

But now someone is saying that the disc sales of "Embrace a Better Tomorrow" may top this year's right shoulder list...

When Gu Xue first saw this sentence, she thought the other person was talking nonsense, but after thinking about it carefully, she finally realized a very serious matter.

The animation will have a large right shoulder. In addition to factors such as the cabbage price and the king's power bonus, there is also a very important factor, that is, the subsequent development of the work is very disappointing.

This will also cause the disc sales of the work to plummet.

And this is different from the decline in sales caused by factors such as Wang Zhili and cabbage prices. This is a heavy blow to the producers, because the first two factors have nothing to do with the plot of the animation, and the decline in disc sales will not matter. It has little to do with the quality of the animation itself, but because of the subsequent development of the work, the right shoulder appears... it is not as simple as being out of place.

The second episode of "Embrace a Better Tomorrow" to be aired next week happens to be a key turning point in the plot of the entire animation.

The twist... is a bit big, and may be too big for the audience to accept.

At first, Gu Xue felt that as long as the first episode of the animation was done well and then the subsequent episodes were strictly controlled, the animation would be able to maintain a very good follow-up rate and popularity.

But now she was doubting her own thoughts.

Isn’t it too cruel for otakus to have the heroine withdraw from the show in the second episode...

Especially when the first episode got off to a good start. Not many people liked the male protagonist, but the female protagonist was praised as cute.

emmm…

Honestly.

Gu Xue, who was kneeling on the bed, panicked.

She could foresee what would happen if the audience really couldn't accept it. First of all, the group of UPs who have just been hyping the first episode may make a video specifically about the animation...

Then the chasing rate may drop significantly.

Even though Gu Xue felt that the heroine Alice's exit from the animation was of little importance and would not affect the excitement of the subsequent plot at all.

But people are emotional animals. If you really disappoint the audience, they won’t care how good your subsequent plot is...

"Are you mentally prepared..."

Gu Xue finally understood what White House Wenhui meant.

She looked at the screen of her phone, thinking about how to minimize the impact of the heroine's exit in the second episode. As for changing the plot... it was simply impossible.

The animations are all done.

The following episodes are also based on the previous episodes. Unless the audience has been watching for half a year, there is no need to think about it.

But within half a year, this animation has long since gone cold.

And how will the plot unfold next after changing it?

Therefore, it is an established fact that the heroine has left the show, and now she can only think about how to reduce the impact.

But after much thought, Gu Xue couldn't think of a good solution. The best solution is to wait for the broadcast, see the situation, and take it step by step...

"never mind."

Gu Xue thought about it but couldn't think of any good solution, so she simply gave up.

It can’t be changed now anyway.

Moreover, although Gu Xue is a little panicked now, she still thinks it's okay. As long as... the entire audience on the Internet doesn't say they want to abandon the show, Gu Xue doesn't think the problem is big.

After suppressing some worries in her heart, Gu Xue made up her mind and planned to get up, wash up, eat, and then go to the CDD Animation Workshop.

Just before getting out of bed.

Gu Xue glanced at her lower body and noticed her sitting posture.

"..."

Gu Xue suddenly pulled the quilt to cover her round and white thighs, then covered her suddenly red face with both hands, and said in despair: "What on earth am I doing!"

In fact, during this period of time, Gu Xue has really changed more and more. Some of them she can detect, and some of them she won't find inappropriate now, such as her sitting posture. If she hadn't caught a glimpse of it when she finally got up, Gu Xue would definitely have changed. Won't notice...

I shouldn't have put on that skirt just to keep cool in the first place!

It's not good at all for a girl's body to be too soft!

It's so soft that it feels like you can do splits. It's so hairy...

Gu Xue complained while covering her face.

But after she finished complaining, she suddenly showed an expression of interest again...

Half an hour later.

Gu Rou returned to Gu Xue's door, opened the door and walked in without knocking.

As he walked, he said:

"Xiaoxue, eat..."

As she spoke, Gu Rou suddenly couldn't speak anymore and burst into laughter.

Gu Xue was stunned for a while when she saw Gu Rou on the bed.

"ah……"