Big Country Technology Starts with Mobile Phones

Bharti Airtel, a veteran telecom operator in India's 3G era, is preparing to enter the 4G field after receiving support from Google.

At its peak, their number of users even exceeded the number of Xincheng JIO users.

While Ambani is planning for the 4G era, other local giants are also planning for 4G. There is no need for Nebula Technology to hang itself from a tree.

Sure enough, Jain was stopped by Ambani's officials on his way to Airtel.

He first "apologized" to Jain, and then gave Nebula Technology the opportunity to come to the negotiating table.

Jain doesn't care who speaks rudely to him, who humiliates him or who disrespects him. He lives here and has long been accustomed to many things.

There are too many things that are more important than these things. The most critical thing is whether we can seize the opportunity, get cooperation, and solve this problem.

Nebula Technology's first choice is still Xincheng Industrial. Compared with Google, the local giant will be more helpful to the development of Nebula Technology.

In the next nine days, Nebula Technology and Xincheng Industrial successively finalized seven aspects of cooperation in the 4G era, the most important of which are low-price contract phones and priority supply rights.

After establishing the cooperative relationship, Nebula Technology immediately launched a counterattack against major TV manufacturers, as well as Nokia and Samsung.

Nebula Technology originally had no problems in all aspects, but now that it has a backer, the situation suddenly becomes one-sided, and it has regained everything that was lost some time ago.

The most important thing is that Nebula Technology has an absolute advantage in public opinion at this time. After restoring production capacity, its market share soared.

Among these manufacturers, Samsung does not care whether it can win the lawsuit with Nebula Technology, but Nokia and major TV manufacturers do!

The Nevula AE 12 at 4,499 rupees and the Nebula 2 at 1,199 rupees are a dimensionality reduction blow to them, and they simply cannot bear it!

When Nebula mobile phones and Nebula TVs were killing everyone in the Indian market, Liu Dalang was not proud. He knew that the glory in front of him was only temporary, and he needed to be strong.

"The current production volume of Nebula TVs is 600,000 units per month, and the total production volume of Nebula2 series mobile phones is 3 million units per month!"

In the core area of ​​Nebula Technology's production factory, the number of D-level fully automatic assembly lines has expanded to three, two of which have a production capacity of 10,000/hour.

The production capacity of the third D-class production line was also increased by Liu Dalang to 4,000/hour. The other D-class production lines, LCD screens, lithium batteries, and recycling production lines were increased to three.

Calculated based on a production capacity of 10,000/hour, three production lines are equivalent to 30,000, 24 hours a day is 720,000, and 21.6 million can be produced in a month.

Of course, in addition to being used for its own products, more of this production capacity has flowed to the component market and is used to assemble some copycat phones.

According to Liu Dalang's estimation, counterfeit functions in Mumbai Electronics City account for 50% of shipments in the counterfeit market, and counterfeit mobile phones account for about 20% of the entire Indian mobile phone market.

However, compared with Nebula mobile phones, most of this profit has been divided up by copycat manufacturers in Mumbai Electronics City, and the profits that Nebula Technology can earn only account for a small part of it.

The release of the fourth generation iPad last month brought new business to Mumbai Electronics City, with various imitations being produced in less than a month.

Low-imitation appearance, medium-imitation system, and high-imitation are both genuine and fake. The electronic product market is a mixed bag, and even if you are not an experienced user, you really can’t get it right.

The 9.7-inch giant-screen, low-priced copycat tablet has been highly sought after by people as soon as it was launched. Liu Dalang was a little envious when he saw the shipment volume.

However, Nebula Technology currently does not plan to enter the tablet industry. At this time, the market demand for tablets is far less than that of mobile phones.

In addition, a series of issues such as processor, system, and software ecosystem have not been resolved, and the time to enter the tablet market needs to be postponed.

As for the RAM and ROM production lines, they are all produced on demand. These two storage components are currently the only core technologies of Nebula Technology.

At the same time, it also guarantees the smoothness of the Nebula2 series mobile phones, which cannot be easily sold.

The same is true for the C-class LCD screen production line. The 720P LCD screen is only used on Nebula2 Pro. There is no need to expand production capacity and sell it.

Because Liu Dalang knows that although the C-class LCD screen production line can only produce 720P screens, its potential is far more than that.

Because no design drawings have been added, these screens are all default screens, and their parameters and look and feel are somewhat unremarkable.

If we want to solve this problem, we still have to return to China as soon as possible to build the Nebula Technology headquarters and recruit a large number of technical personnel for research and development.

All Nebula1 series mobile phones were discontinued in November, and the Nebula Technology Industrial Park concentrated its production capacity to produce the Nebula2 series mobile phones and the Nebula AE 12 TV.

At the same time, Nebula Technology’s forty branches in India continue to deepen and expand their influence.

They tried to use their influence in cities to open Nebula Mobile offline stores to remote rural areas, but they encountered great resistance.

According to Amir’s feedback, there are two reasons why Nebula Technology has encountered resistance:

One is the road and the other is the language.

It's okay in big cities, but once you get to slightly less developed areas, at least 60% of places don't have all-weather roads.

The second is the language barrier. There are twenty-two official languages ​​in India, and the number of unofficial languages ​​exceeds a thousand.

Liu Dalang has thought about the language issue. He understands that if Nebula Technology wants to completely conquer the Indian mobile phone market, its products must meet user needs.

But because it is too difficult to integrate customs and multiple languages ​​into mobile phones, we have put it on hold for the time being.

The upgrade of Nebula4 series mobile phones is based on this aspect. Why is there no 3? Because in many areas, 3 is not an auspicious number.

Just do as the Romans do. For example, there are many mobile phone manufacturers in China that do not make 4 or 7 series mobile phones. After all, product names will also affect sales.

The problem on the road ahead cannot be solved, whether it affects offline or online channels, Liu Dalang is also quite troubled by this:

"Is it possible that if I sell mobile phones, I still have to build roads by myself? Do I have to do infrastructure construction by myself?"

Offline expansion has been blocked. Fortunately, online channels on the other side have been initially opened. Nebula Technology has achieved preliminary cooperation with Amazon India and Flipkart, two online shopping websites.

Liu Dalang was quite happy at first, because the cost of online shipping would be lower than offline channels, but when he saw the report that Jain gave him, his face suddenly darkened.

"Let me go, why is the Indian online shopping platform so deserted! Is it because the express delivery market is too chaotic? Security is not guaranteed?"

To sell mobile phones together, not only do you have to build your own roads, but you also have to run your own courier company?

This reminded Liu Dalang of Jitu Express, which later dominated the Southeast Asian express delivery market.

"If it's beneficial, then do it!"

Just as he said, Liu Dalang first registered the Nebula flagship store on Amazon and Flipkart, and then established the express delivery company Star Express.

In conjunction with the activities of Amazon and Flipkart, the Nebula flagship store directly displayed the slogan "Star Express, promised to arrive within three days".

Dare to promote it like this because Nebula Technology has forty branches and can realize delivery from nearby warehouses, so we dare to say that it will be delivered within three days.

Ah San, who lives in many remote areas, immediately wanted to place an order when he saw that the Nebula flagship store was online and that it could be delivered within three days and would be compensated three times for late arrivals.

As a result, when filling in the address, Star Express directly reminded them that they were not within the service area.

The Ah Sans were immediately filled with questions. After trying a few more times, they realized that they had been tricked by Nebula Technology:

"Damn it! No wonder you dare to say that it will arrive within three days, and you will be compensated three times for late arrival! It turns out that if you can't arrive in three days, you won't send it at all!"

Where Star Express can deliver, use Star Express; where Star Express cannot deliver, use other express companies.

In this way, Star Express appeared amidst a lot of scolding, and the efficiency of Star Express can be said to be quite high.

After all, if you have never eaten pork, how can you still not see pigs running away? The successful cases of connecting four areas and one link are there, and you can use them with a little modification.

Liu Dalang has experienced the baptism of these express delivery companies, and it is not easy to copy them.

The express delivery problem has been solved, but Liu Dalang really has nothing to do about the road problem. If Nebula Technology can build one or two roads, can it build both roads?

When it comes to engineering issues, every region is quite troublesome. Liu Dalang would rather lose these benefits and wait for them to improve their infrastructure.

Nebula Technology entered a crazy expansion mode in December, and it is almost certain that its market share will exceed 30% in the entire fourth quarter.

Originally, the sales volume of Nebula2 series mobile phones in December would be slightly weaker. Unexpectedly, Ambani gave Nebula mobile phones a wave of free advertising.

As the richest man, his life naturally attracted much attention. In a talk show, he showed off his "customized remote control" to reporters.

This batch of Nebula2 Pro was customized according to his needs, but Liu Dalang assured that there are absolutely no strange things on this batch of mobile phones.

What about customized leather, what about gold and diamonds, is this still the Nebula phone he knows?

In this case, Liu Dalang naturally would not give up this good publicity opportunity, and used Ambani to show off his wealth and promote it fiercely.

Orders for Nrbula2 series mobile phones have increased significantly. It is conservatively estimated that sales of Nebula mobile phones in December will reach 4 million units.

On the other side, the Nebula AE 12 TV set is always full of orders. The problem is that the Nebula Technology Industrial Park does not have such a large production capacity.

A maximum of 600,000 Nebula TVs will be released in December, which is no different from last month.

Liu Dalang has decided that after returning to China next month, he will directly find domestic OEMs for OEM production to meet production needs.

At the same time, the Nebula4 series of mobile phones are under planning, and they still have three versions: standard, s and Pro, and the pricing is the same as before.

The Nebula4 series of mobile phones is expected to hold a press conference in April next year. During the same period, there will also be two products from Nebula Technology trying to "connect everything".

They are Nebula AE 13, the first generation smart TV from Nebula Technology, and the Nebula router with eight antennas jointly built with Xincheng.

As we all know, the antenna of the router has no effect on the strength of the wireless signal, but if it can't handle it, people think that the more antennas, the more powerful it is!

Nebula Technology doesn't use those fake ones, and just gives it eight thick antennas!

But before that, Liu Dalang still needs to return to China to complete his first step of the plan:

"China's mobile phone market is so busy, how can we miss our Dalang mobile phone?"