Big Country Technology Starts with Mobile Phones
Chapter 17 Dalang returns to the world
"The United States has apples, China has pineapples!"
Is the pineapple phone a joke? Have you ever seen a 99 yuan smartphone? Don’t worry about whether it works well or not, just ask whether the price is cheap enough?
Dalang Mobile and Pineapple Mobile were the two giants in the era of feature phone copycats, but now only Pineapple Mobile is still holding its ground.
And after successful transformation, it can still make a lot of money with its excellent copycat technology. The only drawback is that it does not have the support of domestic operators.
This is also the main reason why copycat phones have gone from being everywhere to only one or two remaining. The other reasons are just accelerating the demise of copycat phones.
Another example is some contract phones. Low-end contract phones from ZTE and Haier have already cost less than 300 yuan. How can copycat manufacturers keep up?
The profit of a 100-yuan machine is really limited. Unless the cost can be reduced to a certain extent like Nebula Technology, no one is willing to make a 100-yuan machine.
The average price of smartphones in the 3G era was 500 yuan. Against this backdrop, even the cost-effective Xiaomi Mi Phone 2 sold for 1,999 yuan.
One can imagine how difficult it is for major mobile phone manufacturers to enter the low-end market if they want to make low-end mobile phones.
However, this situation will soon change. First, Redmi 1 by Rebus will be released soon, and the price of 799 is the peak at its debut.
Second, Nebula Technology is back!
"If you don't do it, we will do the 100-yuan machine that you think is not profitable enough!"
It is a pity that Nebula Technology does not have online channels like Xiaomi, so it is definitely incomparable.
But it doesn’t matter, the Dalang mobile phone in the 3G era sells for 599, the Dalang mobile phone in the 4G era still dares to sell for 599, and in the 5G era, they still dare to sell it for 599!
After the Dalang special commemorative edition and Dalang T12 are launched, the ultra-low price of the TV Dalang T12 can be used to attract traffic to Dalang mobile phones.
Liu Dalang doesn't expect much sales. After all, the current situation in the TV market is:
Online TVs sold for NT$599 were not popular, and offline stores sold NT$5,999 and were still in short supply.
After solving this matter, Liu Dalang immediately returned to Nebula Technology and began to lay out the development plan of Nebula Technology in the next five years.
First, the personnel of the technology research and development department were transferred back from Nebulas Technology in India to ensure safety while pooling the strengths of hundreds of experts to develop Nebulas OS.
The second is to absorb a large number of technical personnel and develop core technologies in an all-round way, including screens, batteries, chips, sensors, and communication technologies!
[Science and Technology Collection] has been able to directly bring out production technology. With such good conditions, it would be too bad if Liu Dalang didn't use it.
Domestic Nebula Technology is mainly used for technology research and development, while foreign Nebula mobile phones are used to make money from sales and expand overseas markets, with a clear division of labor.
The D-level production lines are mainly located in the Nebula Technology Industrial Park in New Delhi, some of the C-level production lines, and all B-level production lines are located at the domestic headquarters.
In the 4G era, Nebula Technology has accumulated capital and technology. In the 5G era, Nebula Technology will be in an invincible position to compete with major mobile phone manufacturers.
In the two months of January and February, Liu Dalang earned another 180,000 points, and all the remaining profits were used to expand the Indian market.
Among them, marketing and technology research and development investment account for the majority of Nebula Technology’s revenue, and Liu Dalang’s disposable profits are only about one-third.
After finishing his domestic affairs, Liu Dalang returned to India's Nebula Technology Industrial Park.
The Nebula4 series of mobile phones are about to be released, and Nebula Technology’s first smart TV equipped with Nebula OS has also entered the final debugging stage.
Because two chips are used, one is responsible for running the system and the other is responsible for decoding, and the screen quality is upgraded, the cost has increased a lot.
Nebula AE 13 is divided into two versions, 32-inch and 42-inch. The pricing of the 32-inch model will not change due to the increase in cost, and it will still be 5,599 rupees.
Liu Dalang plans to price the 42-inch version at 7,799 rupees. Except for the different screen sizes, the two versions have the same configuration.
The overall configuration of the Nebula4 series mobile phones has not been significantly improved. The focus of this conference was on the interactive experience of Nebula OS.
Lin Dong and others have already developed functions such as "Nebula Internet" and "One-click Screen Mirroring". Although they are not perfect yet, they are enough for now.
The biggest problem is software adaptation. Lin Dong has only adapted to the native applications of Nebulas OS. Other software adaptations have to be done slowly.
Nebula Technology will not publicize these issues and use strengths to avoid weaknesses. Unless there are special circumstances, no manufacturer is willing to take the initiative to talk about shortcomings.
Just as Liu Dalang and Jia Yin were actively preparing for the Nebula Technology new product launch conference and building momentum for the conference, domestic Nebula Technology sold the first Dalang Special Commemorative Edition and Dalang T12.
It’s interesting to say that the first mobile phone sold by Nebula Technology in China was not in the flagship store of a major e-commerce platform, but in Penguin Group.
Sun Guangjie has been a Penguin user for ten years. After get off work, he likes to brag and chat with his friends in the Penguin group on the computer.
At the same time, he is also an out-and-out digital product enthusiast, and has also joined a penguin group with a total of 200 people called "Digital House".
The owner of the group is named "Long Time", and he usually promotes some affordable digital product connections in the group, with a full range of categories.
After Sun Guangjie got off work, he opened "Digital Home" as usual and wanted to ask his friends if they had any recommendations for high-quality and low-priced MP4s.
Ordinary mobile phone screens are too small, but the iPad screen is large. The problem is that it is too expensive. The larger MP4 is just the right size for watching movies.
As a result, I happened to see a set of pictures sent by the group owner "Back to Time". It was a mobile phone with a large screen and a high screen-to-body ratio.
This mobile phone is a special commemorative edition of Dalang. It has a white panel on the front and a full-screen design. It looks and looks quite gorgeous.
The group owner hasn't posted the picture on the back yet.
Although the Dalang Special Commemorative Edition is a matryoshka model of Nebula2 Pro, its color scheme does not use such bright colors.
Red, orange, and green colors are very popular in India. In the Chinese market, the traditional black, white, and silver are more in line with market demand.
Sun Guangjie was moved at first sight. Isn't this the "MP4" he wanted?
After seeing this, the "Digital House" group of friends were also aroused in curiosity:
" @Time flies, what kind of phone is this? It looks great! The screen is so big!"
"Yes! What brand of mobile phone?"
"Where is the picture of the back cover? Where are the parameters?"
"What do you mean by just showing us a frontal picture? It can't be P's!"
" @Time flies, the link is released!"
"Yes! Send the link to the group!"
Since the success of Xiaomi 1, Lei's comparison method has quickly become popular on the Internet. Many people like to look at the parameters first when looking at their mobile phones.
"Back to Time" was also unambiguous. It directly released the link to Dalang's special commemorative edition and promoted it in the group according to Nebula Technology's copywriting:
"This is a commemorative product made for Dalang mobile phone by an overseas brand called Nebula Technology after it acquired Dalang Technology."
"According to rumors, this product is very popular abroad! The one abroad is the Nebula mobile phone, and the one in China is the Dalang special commemorative edition!"
“Click the link and you’ll be surprised at the price!”
Sun Guangjie: "..."
Other group members: "???"
"You're like a fleeting time, we treat you as a relative, but you treat us like idiots?"
"Dalang Mobile Phone? Isn't Dalang Mobile Phone a copycat phone? Editor, keep editing!"
“Last time I bought an iPhone 4S from the group owner’s link, and when I found it was a pineapple phone, the group owner has lost his prestige with me!”
“Boycott copycat mobile phones!”
"Yes! What's the use of a high screen-to-body ratio? There's no Home button, how should we operate it?"
When "Time flies" saw this, he quickly explained: "Ahem, the pineapple last time was an accident!"
"I can guarantee that this time it will definitely be a serious big name. If you don't believe me, just look at it!"
He posted another picture in the group, which was the news of "Nebula Technology acquiring Dalang Technology", but this news was actually fabricated.
As a copycat manufacturer, if you want to transform, your promotional methods must be unusual.
From another perspective, Nebula Technology’s “acquisition” of Dalang Technology is not considered fake news.
The group of friends took a look and thought, oh, this is really happening! I checked it on Baidu and it turned out to be true!
"The link has been sent to you in the group, don't you know if you go in and take a look?"
"Back in Time" usually sells a lot of Huaqiangbei parallel products in the group, but this time the Dalang special commemorative edition is the one he is most confident about.
When someone found him at first, he didn't believe it at all. Dalang Technology had disappeared for more than a year, so how could it suddenly produce a mobile phone?
It wasn't until a special commemorative edition of Dalang was delivered to him that he discovered that Nebula Technology really existed! Dalang Technology was really acquired!
"No, why don't you buy something else if you have the money? What does it mean to buy a copycat manufacturer?"
With confusion and curiosity, "Time flies" opened the express delivery of Dalang's special commemorative edition.
After getting started, the texture of the cardboard box packaging is very good, not like a cheap copycat box.
The whole thing is black, the green Dalang avatar in the middle is still the same, and below the avatar is the "Dalang Special Commemorative Edition" with flying dragons and phoenixes.
After opening, the overall hierarchy of the packaging is very clear. The top is the mobile phone covered with a frosted plastic film, and the bottom is the charger set.
Plus a spare battery, an original in-ear headphone, and a tempered membrane.
The product instruction manual, warranty card, etc. are placed in the middle of the phone case at the bottom.
There are so many accessories, but whether the phone is easy to use or not depends on its actual performance.
"Time flies" took out the phone and peeled off the film, and was shocked on the spot. The reaction was almost exactly the same as the reaction of the group friends:
"I'll go! Such a high screen-to-body ratio?"
"Where's the Home button? Where's the Back button?"
"Also, a pure white phone with a green avatar on the back is too cool, isn't it?"
"No way, no way, let's put a shell on it. Fortunately, the shell is opaque!"
"Should I say it, the texture is pretty good!"
"Where's the power button...here!"
After long-pressing the power button for three seconds, "Time flies" regretted a little, and saw two lights flashing from the left and right, and the green Dalang avatar appeared!
What followed was a burst of demonic sound that was so loud that others might not hear it:
"I know how to make pancakes! Drink medicine quickly! Dalang's mobile phone!"
"Da Lang~ It's time to take medicine!"
"I'm afraid I won't survive..."
"Da Langxiu said so! Take medicine~"
Fortunately, no one else is at home. If he turns on his phone in public...hiss~
Jokes aside, after actually getting started, "Time flies" was really shocked.
It turns out that smartphones can still operate like this? Replace physical buttons with virtual buttons?
The smoothness of Nebula OS is pretty good! 1+4GB, comes with a 32GB SD card, the memory is large, and the photos are clear enough and the pixels are high enough!
The most important thing is, his price is actually 699 yuan? At this price, "Time flies" no longer knows whether to call it expensive or cheap.
Call it cheap. Telecom contract phones from Haier and ZTE only cost 289.
Call it expensive, but it has a 5.5-inch screen, an 85.3% screen-to-body ratio, and a 12-megapixel camera, so it is indeed worth the price.
After thinking about it, "Homecoming" decided to promote a special commemorative edition of Dalang.
Not only because it is really good to use, but also because of one of the promotional slogans:
"The world's first full-screen mobile phone!"
Who doesn’t love a 5.5-inch full-screen phone? After using the Dalang special commemorative edition and using the original phone again, the screen is really small and blurry!
Originally he could accept these things, but when compared with Dalang's special commemorative edition, what was not a shortcoming immediately became a shortcoming.
So, "Time flies" continued to say in the group: "Believe me once! Dalang mobile phone is really back in the world! Get it and experience it with full marks!"
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