Big Country Technology Starts with Mobile Phones
Chapter 199 Preparing to siege Guozi
Because in the eyes of some people, the A card is the same as Xiaomi's diaosi. Of course, the so-called equation that Xiaomi users = diaosi does not hold true, and you cannot add too many extra things to the product.
It's just that some people don't realize this. Sometimes it's difficult to make cost-effective products, because if the price is low, many consumers won't cherish it and feel that something cheap is not good.
A-Card currently has a price-performance label similar to that of Xiaomi in China. However, in terms of traffic volume, it is completely incomparable with Xiaomi. Coupled with the exaggerated marketing of some social figures, A-Card has always had problems with its reputation.
Nebulas Technology used the A card this time to create a new version of Spark-Phantom Flame, and it came with great momentum. After AMD's official announcement, the Nebulas Marketing Department quickly invested a lot of money and manpower to build momentum for the product.
Regardless of whether Nvidia is panicking or not, or whether it feels that the A-card is not as good as its own dessert-level products, it does not affect consumers' attention to Nebula products. People who could not buy Spark-Fantasy Flame before are overjoyed.
"Scalper! I'm selling Spark-Fantasy Flame at an additional price of 6,000! Now that Nebula has officially taken action, I'm asking if you are panicking? Don't you like to hoard? I'm asking you to hoard!"
"It's not just an increase of 6,000! Didn't you see in the seafood market, you dare to sell it for an increase of 7,000 after using it for two months! You are really crazy about money!"
"Everyone shout with me: 6999 makes friends! After waiting for so long, the wait is finally not in vain! The A card is not very good, but I believe in Nebula Technology!"
"Yes! As long as the performance is stable enough! I was planning to buy something else, but after shopping around, I found that other game books are really hard to describe..."
"Same expensive, with the same price increase, the configuration is not as good as that of Spark, and the appearance is rubbed on the ground. It is better to come back and wait for Spark. Fortunately, I waited!"
"It doesn't matter if you add 500 or 1,000, but there must be enough goods! Don't promote it for a long time, and the goods will be sold out in a second..."
"I don't agree, why should I increase the price! We can't tolerate these manufacturers! The new version of Spark-Fantasy Flame doesn't increase the price and has no limit. I'll just switch to the Nebula Family Bucket!"
"666!"
Okay, this is what you said!
Nebula Technology COO Shang Bowen directly forwarded this user's comment. The meaning is obvious. Didn't you say that you can't buy the Spark gaming notebook? We'll see~
Whether you can buy it at the original price will be revealed in March. After receiving the news, the scalpers were the most panicked. Some scalpers still have hundreds of machines in their hands. Now they have no choice but to prepare to sell them all.
He also didn’t forget to scold Nebula Technology: “What a bastard! I’ve never seen a company like yours! Isn’t the purpose of making products just to make money? How great would it be to ship the goods to us? I don’t know how much more money I can make!”
Now that it’s all right, you have to quickly give up the goods at a “loss”. The so-called loss refers to a “loss” that cannot meet psychological expectations, not a real loss. The scalpers are still very smart in their play.
As for whether the old version of Spark-Phantom Flame in the hands of scalpers can be released...it's really possible! With the current size of Nebula Technology and its huge user base, it can still be easily sold at a price increase of 6,000 yuan.
In addition, a considerable number of offline consumers do not understand the market. When the information is not equal, it is easy to be cheated by Computer City dealers.
After all, Computer City doesn’t trick people once or twice. If someone finds out that he is a novice, he will immediately trick people into losing his pants. A mass-produced keyboard used in an Internet cafe is sold as a high-end mechanical keyboard and sells for more than a thousand.
A gaming mouse with free shipping of 29.9 and packed in a better box can be sold for more than 500. A computer with the configuration three years ago can be sold for 6,000+. There are simply too many things like this. The most important thing is...
Manufacturers and dealers join forces to deceive consumers. Of course, these manufacturers have no noble pursuits from the beginning, including Nebula Technology. Making money and market are always important.
Liu Dalang asked himself, without the [Science and Technology Collection], let alone China Cool Alliance, Huami ov, and even Pineapple Technology, he could not beat it. Naturally, he would not have any noble pursuits, but it is different now.
No one is perfect in the world, regardless of their performance. Regardless of the reason why Nebula Technology is called a "technology company", at least the things they do are beneficial to consumers and the development of technology.
This was enough. Liu Dalang led Nebula Technology to make a more perfect mobile phone, breaking the situation where foreign brands were raging. He also led Dalang Technology to allow more low-level consumers to buy good products.
It doesn't matter if a situation like Spark-Phantom Flame occurs occasionally. As long as adjustments can be made in time, it will not affect Nebula Technology at all, and may even force Nebula Technology to become more powerful in a short period of time.
"They were all forced out!"
Therefore, to evaluate the quality of a person or a company depends on behavior, not whether they want to make money or what they want to do when they are established...
If a bad person with an extremely dark heart pretends to be a good person and keeps pretending until his death, then he is a good person. Of course, evaluating a company is more complicated than evaluating people.
Nebula Technology has driven part of the development of science and technology through almost crazy technological innovation, but is this a good thing for the market economy and can it truly benefit the people...
Still an unknown~
There are people who like Nebula Technology, and there are also people who hate Nebula Technology. If mobile phones, computers and other products cannot change something in a short time, it doesn't matter. It won't take long for better ones to come.
After entering 2017, Nebula Display is its first attack on the market, and Spark-Fantasy Flame is a stabilizing agent. Finally, on February 28, Nebula Technology officially announced the new version of Spark-Fantasy Flame.
The most important thing is that this time Spark-Phantom Flame comes with a direct connection to the independent graphics when it is turned on. This is a big killer. It has a very obvious improvement effect on high frame rate online games, and can even surpass the GTX1060 in some games.
Why not promote something else... As a game, if you don't promote the game, how good is the speaker? The gaming experience is the most important, and only a small group of people want to rely on this to satisfy their productivity.
More importantly, Nebulas Technology has the technology to enable direct connection of independent graphics for A cards. If other manufacturers want to use this technology of A cards, they will have to pay Nebulas Technology, and there is a lot of room for profit.
In Liu Dalang's impression, this technology was from ASUS. He didn't know whether it was from Asus. After all, his memory was too far away. After the original Dalang Technology collapsed, he knew very little about computers.
Now it doesn’t matter whether it’s ASUS or not. Anyway, Nebula Technology got there first, so it’s Nebula Technology’s. But what exactly is the independent graphics direct connection? There are still quite a few consumers who don’t understand.
No way, this technology really became popular with NVIDIA 30 series graphics cards, but if you want to trace its origins, it already appeared 8 years ago, but few manufacturers use it in gaming laptops.
Therefore, many Nebulas users have asked: "What is independent graphics direct connection?" Then they saw the changes in game frame rate after disabling/enabling independent graphics direct connection and detailed comparison videos.
One of the games with the highest change even achieved an improvement of more than 40 frames. Most games have an improvement of about 20 to 30 frames. In some productivity projects, the advantages of direct connection are also quite obvious.
"Damn it! This frame rate!"
"Damn it! I got stabbed in the back! I bought the 1060 Starfire-Fantasy Flame from a scalper and I fainted in the toilet crying. This frame rate is better than mine!"
"Hahaha! I knew the wait was not in vain! In order to wait for this game notebook, I recharged a 500-yuan membership at an Internet cafe, and I haven't used it up yet!"
"Me too! Let's not talk about it! I'll take a quick sleep tonight, spend all the balance in my membership card first, and then grab a new model of Spark-Fantasy Flame..."
"Absolutely! I want to know now, does Nvidia regret it? What does it matter if it cuts off supply? We can still come up with better products!"
"When will it be released? Before or after the Xingyu press conference? The other configurations have not changed, right?"
"Definitely not! I think it should be before the Xingyu press conference, maybe one day!"
"What about the price? Does anyone know if the price is the same as the GTX1060 model? Don't increase the price!"
"Don't worry, AMD is famous for its cost-effectiveness! It is impossible to increase the price, and it may even reduce the price!"
"..."
It doesn’t matter if you don’t understand it. The Spark gaming notebook comes with direct connection to the independent graphics when it is turned on. No special settings are required. It can be said that Nebula products are the most radical among all manufacturers in terms of startup settings.
The screen supports 144hz high refresh rate, and it will be 144hz when it is turned on. It does not even set the smart refresh rate. It supports 2k resolution, and it will be 2k when it is turned on. It will not be set to anything else because offline users do not understand mobile phones.
The most typical example is that some manufacturers' products clearly support 120hz high refresh rate, but only 60hz when turned on. They still need to be adjusted manually. Why? More battery life during display? Or something else?
Liu Dalang believes that since this is the advantage of the product, it should be shown. There is no need to consider other things first and we can talk about it later.
Nebula Technology has once again focused the market heat, but the new color matching of the new version of Starfire-Fantasy Flame has not been announced yet, so it can be left a little longer. Even so, the popularity this time has reached a new high.
"With Nebula Technology here, there is no difference between off-season and peak season!" As long as there are Nebula Technology and Nebula products, the entire electronic product market will be in peak season every day, not just Nebula alone.
Including Huami OV, they are also busy arranging their products. Even OV has begun to invest in preparing to enter the tablet and laptop market. This is actually a very good thing.
The market does not need the monopoly of a certain giant. The most beautiful thing is when a hundred flowers bloom. Manufacturers are advancing alternately, and consumers have more products to choose from, especially tablet products, which have always been very controversial.
Three years ago, when people mentioned tablets, the first thing they thought of was the iPad. Unless they were really short of money, they would not consider Android tablets at all. They were really bad, not only in terms of performance and application adaptation, but also poor performance.
Even the appearance is completely overtaken by the iPad, causing Android tablets to become synonymous with the IQ tax. To say how good the iPad is... it is not necessarily that good, and some shortcomings of the iPad cannot be avoided.
The most typical one is slowing down through system updates. Many iPad users will find that their tablets suddenly become stuck one day. Even so, iPads are much better than previous Android tablets.
After the first-generation Xingyu Tablet came out, a product that could truly compete with the iPad appeared in the Chinese market. Later, with the emergence of the Xingchen and Nebula Tablets, they were no longer just competing.
Instead, he directly pressed the iPad to the ground and beat it. The transformation from industry benchmark to industry younger brother took less than 3 years. The speed was so fast that Apple’s top management had not reacted and had already been surpassed by the rising star.
If you say you are not feeling aggrieved, you would definitely be lying. The tablet was brought to the public eye by Apple, but now it has been surpassed by a Chinese technology company... but it is not completely surpassed.
After all, some of Apple's unique features and software are not available in Nebula products. The Nebula team is currently working on them, but it will take a period of accumulation and word-of-mouth fermentation to truly defeat Apple.
This accumulation depends not only on some excellent products and software, but also on channels. Apple’s channels in China are very strong and even monopolize some markets, such as some large enterprises...
Lenovo, Dell, and HP also have them, but the channels are different. To give a simple example, a certain work unit in a certain place wants to purchase a batch of equipment. What to buy?
The shipments of Nebula products are currently mainly concentrated in the hands of individual consumers. In the view of some commercial companies, this development model is very unstable.
In particular, the development of Nebula Technology is based on technological innovation. Once technological innovation slows down, it will gradually lose market share, but they have ignored some things.
For Nebula Technology, they want these channels to get rid of Apple first, rather than really caring about these channels. Even if they don't, they still won't fall so easily.
Even though there is a transitional period in the development of technology, the overall trend is still upward. Other manufacturers may have bottlenecks, but Nebula Technology does not. It can also lead cooperative manufacturers to eliminate bottlenecks and create a future.
The actions of the four major Huami OV manufacturers this year have been the most unified in history. In the first half of the year, small flagships and cost-effective models were released, while the real big flagships were all launched with Apple in September.
In the past, this strategy was very risky, but now with Nebula Technology at the forefront, it would be strange not to beat Apple to death. It would be best if it could beat Apple's market share to less than 1% like Samsung.
The difficulty is a bit high, but it is not impossible. The Apple X series for Apple's 10th anniversary may be very powerful, but it has a fatal flaw, that is, 4G, poor signal is an old tradition of Apple.
There is nothing wrong with a simple 4G signal, but this year’s Ziweixing flagship chip is a 5G chip and uses Nebula Technology’s integrated 5G baseband. It is already far ahead of other manufacturers in terms of signal alone.
Five of the most powerful domestic brands in China are currently releasing 5G flagship mobile phones within a month, specifically targeting Apple. Even if the Apple X series is extremely capable, it is impossible for this wave to withstand the blow.
The only time in history that Apple's market share plummeted was when Huawei released a 5G mobile phone. Although 5G was not perfect at that time, many people claimed that 5G was useless and 4G was completely sufficient.
But there are still many people who did not choose that year's new Apple mobile phone. Today's situation is completely ahead of schedule, and their 5G technology is even more powerful, almost equivalent to complete 5G.
Why almost? Because China’s official 5G base station is still under construction, both Nebula Technology and Huami ov have invested a lot of money in it.
However, 5G base stations cannot be built just by having money. It will take some time. The first phase goal is to only cover most areas. In-depth construction will be carried out after the blood is restored.
Six months is almost enough. Before that, March is equivalent to the prelude to the domestic vs. Apple war in September. Not only Nebula Technology is here, Huami OV and even some small factories are also there.
Xingyu’s main price range is 3,000 to 5,000, and their main price range is 1,999 to 3,000. It’s very simple. Some models of OV may exceed 3,000, but they are obviously not the biggest sellers.
On the one hand, they launch cost-effective models, such as Xiaomi and Honor, which are good at this. On the other hand, they also prepare for the next big flagship. As long as they succeed, they can rush to the high end together.
Just imagine, when cost-effective models can compete with products like Apple's 8/8 Plus, can higher-end products also do the same?
It doesn't matter if it fails. Xiaomi has cost-effective models, OV has huge shipping channels, and Huawei also has its own channels. But after such rounds of attacks, Apple must be the most uncomfortable.
Because Huami ov currently has no shortcomings, and Android manufacturers are stronger than Apple in terms of hardware stacking capabilities. Qualcomm and MediaTek, which were lagging behind, are also gone, leaving only one shortcoming of the system.
As long as this problem is solved, not only can we impact the high-end mobile phone market, but we can also launch more products, such as tablets, computers, ecological products...
"Apple 8/8 Plus, I heard that you are not increasing the price this time! Unfortunately, you are not only facing Nebula Technology, we also have partners!"
At least they are partners now, and there is a high probability that they will be in the future, if Huamiov does not fall... Who can say for sure in this situation? Nokia was still the king fifteen years ago, but what about now?
It can only be said that if you want to ensure long-term survival, you must have enough investment in innovation and research and development. While having both, consider the market environment and choose a correct path for development...
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