Big Country Technology Starts with Mobile Phones

This wave of operations by Nebula Technology really shocked Rebus into a cold sweat, and also shocked netizens who followed the Xiaomi Mi 4 launch conference:

"Fuck? Fuck! Fuck!!"

"The troublemaker is finally here!"

"Xinghuo-Chi! 4G is available!"

“The processor used is Snapdragon 810!”

"Nebula Technology is going to be the first choice!"

“This looks so handsome!”

“As expected of a gaming phone!”

"I unilaterally declare that Xinghuo Chi has defeated Xiaomi Mi 4 in terms of appearance!"

"Mr. Liu! Make friends in 1998!"

"Xinghuo: I heard that Xiaomi 4 is invincible?"

"1998 Massacre!!!"

"Shout with me: 1998!"

"..."

Just kidding, how can Snapdragon 810 be sold for less than 2,000? Xiaomi Note uses Snapdragon 810. Rebus knows how high the cost is.

In Rebus's plan, Xiaomi Note is Xiaomi's first step into high-end. The price of this phone is 2,299 for the lowest version with 16GB.

Unless Xinghuo-Chi does not make a full Netcom version, but only makes one Netcom or dual Netcom version, it is possible to lower the price of Xinghuo-Chi to 1,998 yuan.

According to Rebus’s plan, Xiaomi Note will have dual Netcom versions priced at 1499 and full Netcom priced at 1699, but these are just gimmicks and will not be sold.

It doesn’t mean that you can’t sell it, but you have to check whether your hands are fast and whether the network is good. Otherwise, if you don’t get it, Xiaomi won’t take the blame.

The Xinghuo-Chi press conference is scheduled for October to November. During this time, the focus is not Xiaomi 4 at all, but next year’s Xiaomi note.

Theoretically, Xiaomi does not need to worry about the impact of Spark-Chi on Xiaomi Mi 4, but is this really the case? This is not the case.

Nebula Technology's online marketing capabilities are not bad at all. Not only do they occupy nearly 10,000 penguin colonies, they also occupy important positions such as Tieba.

In addition, they are also present on major video websites, including Bilibili, Meipai, 56 Video, Kuaishou, etc.

This is still the premise that Nebula Technology only has one Xinghuo-Lie. Xiaomi 4 does have higher configurations than Xinghuo-Lie, but can it be compared with Xinghuo-Chi?

Just kidding, it’s impossible. When a promotional poster for Spark-Blazing was released, Rebus knew that this phone would definitely be very attractive.

What they are grabbing is Xiaomi's young user base. In order to grab the user base, Nebula Technology specializes in gaming phones. Unexpectedly, it is really useful!

Xinghuo-Lie has sold more than four million units in a total of six months since it was put on the shelves, which is enough to say that Xinghuo Technology's marketing level is high.

Xiaomi Mi 3 can sell 10 million units because Xiaomi has accumulated three generations of mobile phones and integrated online resources. What does Nebula Technology have?

Whenever Rebus asked himself this question, one word would come to his mind:

technology!

Perhaps in the eyes of many people, the LCD screens produced by Nebula Technology are of average quality, and the lithium batteries are also oddly shaped, making them very difficult to repair.

But these technologies are all owned by Nebula Technology, and Xiaomi does not even have its own factory, so it is very dependent on the supply chain.

"You must develop your own technology!"

"Nebula Technology has Nebula Industrial Park, and Xiaomi must also have Xiaomi Technology Industrial Park!"

Rebus made up his mind, and after the Xiaomi Mi 4 press conference was over, he immediately took Xiaomi's people and set about setting up the Xiaomi Technology Industrial Park.

The day before the Xiaomi 4 launch conference, Nebula Technology took over the popularity. Naturally, Xiaomi fans couldn't stand it and joined the battle one after another.

As a result, I came to the official website of Nebula Technology and found out that Xingyu-Mu is about to be released, and Xinghuo-Chi has exposed the appearance renderings, and there is also a promotional copy:

"Starfire-blazing!"

"Born out of fire, riding on the wind!"

“The most powerful gaming phone in history!”

“In stock, say no to hunger marketing!”

They still don't quite understand what bathing in fire and controlling the wind mean, but it doesn't matter, they will understand the meaning within a few months.

The Xinghuo-Chi is a gaming phone, and they also know that, because there is only one gaming phone on the market, the Xinghuo-Lie, so it is normal to update it.

The key is to look at the parameters. Rebus brought them the parameter comparison method, and they became more and more convinced of the parameters. Just by comparing them...

Snapdragon 810, 6.5-inch large screen, symmetrical full-screen design, Nebula flash charging...

"Why do you feel that Starfire-Chi is better?"

"And this appearance..."

Although they are fans of Xiaomi, they have to admit that Xinghuo-Chi has really captured the hearts of young people in terms of appearance design.

Who can say no to a gaming phone?

Who can resist a cool mecha!

It's like, if black stockings and Gundam are placed in front of you, most boys will choose Gundam!

And the final rejection of hunger marketing is clearly aimed at Xiaomi and Rebus.

"This... has come, it's not good if I don't say a few words, forget it, MIUI is invincible in the world!"

"Yes! Nebula OS is garbage!"

"..."

As long as they want to find fault, they can always find problems, but most of them have no say in whether Nebula OS is easy to use or not.

It's okay for people like them to cause trouble on Weibo. If they dare to come to Nebula Technology's official website to cause trouble, they were cleared out by the Nebula Technology Marketing Department not long after.

However, many people don't care about what Xinghuo Chi is like. The Mi 4 launch conference has been warmed up for so long, how can Nebula Technology be allowed to divert the attention?

Liu Dalang's purpose is also very simple. He does not require Xinghuo-Chi to affect the Xiaomi Mi 4 launch conference, he only needs to influence user choice.

So what if Xiaomi 4 is released? Does publishing mean listing? After a mobile phone is released, it takes two months to go on sale, which is simply outrageous!

The key is that users still stick to this. Hunger marketing is very effective. At least before Xiaomi 10, Xiaomi’s reputation has been very stable.

Xinghuo-Chi is now officially announced, and there is still at least two months in between. First, it gives time to Nebula Technology to warm up, and second, it gives time to users.

But think clearly! Give them two months to consider whether they should buy Xiaomi 4 or wait for Xinghuo Chi.

At the same time, during this period, Xingyu-Mu will also be released, both online and offline, not only in China, but also in India at the same time.

Compared with China, Nebula Technology is much stronger in India. Xingyu Meteor1 also invited Bollywood’s famous actress Padukone to be the spokesperson.

When the advertisement comes out, the streets will be filled with posters of Xingyu Meteor1, and there will also be an advertisement for Nebula Technology during prime time on Jinyin TV Station.

This kind of appearance cannot be compared with the 500 Nebula counters in China. After the release of Xingyu Meteor1, there will also be Xinghuo Nebula K2.

After the mid-range models are released, wait another month for the Nebula7 series mobile phones and the new Nebula ecological chain products. In a word:

In the next period of time, I was either holding a press conference or on the way to a press conference.

The next day, as expected, the Mi 4 launch conference once again became the focus of attention.

"The artistic journey of a steel plate!"

Sure enough, in order to fit the theme, Rebus boasted about the production process of Xiaomi Mi 4 for 20 minutes at the press conference.

MIUI is powerful enough, and the skeuomorphic system is smooth enough. 1999 once again detonated the audience. Xiaomi Mi 4 is still the mobile phone with unbeatable cost performance.

Liu Dalang watched the whole process, and it must be said that Rebus's ability to control the field is quite strong.

However, he questioned Rebus's statement of supplying one million units within two months, because this batch of goods will definitely be given priority to operators.

It will not be easy for ordinary people to buy Xiaomi 4 through online channels.

In addition, at the Xiaomi 4 launch conference, there was another product that Liu Dalang attached great importance to.

Xiaomi bracelet!

Wristbands are a very good way to build brand awareness. Nebula Technology has long been determined to win this, but it will definitely be slower than Xiaomi.

Without sufficient product support, even if the Nebula bracelet is released, it will still not be able to match the Xiaomi bracelet in terms of cost performance and sales.

And according to Liu Dalang's plan, the Nebula bracelet will either not be launched, or there will be three models, one for the low-end product line and two for the mid-range.

Further subdividing the user group, the Spark bracelet, Xingyu bracelet and Dalang bracelet will also have some subtle differences in functionality.

After the Xiaomi 4 press conference, Nebula Technology immediately released the promotional poster of Xingyu-Mu. There was no physical picture before, but this time it is!

“Isn’t Xiaomi 4 claimed to be invincible in craftsmanship and feel? Let’s see who is truly invincible?”

Xiaomi 4 and Xingyu-Mu were on the hot search almost at the same time. When the promotional pictures were put together, people found something interesting.

If you don’t look at the processor and screen, Xingyu-Mu is no worse than Xiaomi 4 in other aspects, and can even be said to far surpass Xiaomi 4.

Especially in terms of fast charging, Nebula flash charging can fully charge it in 30 minutes, while Xiaomi 4 still uses the ancestral one-lu flash charging, which is incomparable.

And this time Xingyu-Mu also has two "customized main cameras" with up to 20 million pixels, which is very eye-catching among the 13 million cameras.

Forget the rear 20 million pixels, Xingyu-Mu's front pixels are also 20 million, and there is an adaptive soft light next to it.

It can be seen that Xingyu-Mu is a mobile phone that focuses on photography and good looks.

This is not the most eye-catching thing. The most eye-catching thing is that after turning on the screen, Xingyu-Mu has a full screen with equal width on all four sides and a screen-to-body ratio of 87.9%.

As the first manufacturer to propose the full-screen concept, Nebula Technology finally came up with their trump card, and their promo pictures shocked everyone.

Don’t look at the wide black borders of Xingyu-Mu, but when all mobile phones have a symmetrical design, the full screen with bangs is easy to remember at a glance.

"What a ruthless Nebula Technology!"

Rebus finally felt the crisis. Xiaomi also tried to make a full-screen mobile phone when the Dalang special commemorative edition appeared.

However, due to various reasons, the plan code-named Mix was later suspended and prepared to wait until the time was right before truly entering the full-screen mobile phone market.

Unexpectedly, Nebula Technology has made new explorations. Instead of using a symmetrical design with wide top and bottom and narrow left and right, it uses notch screen.

A promotional picture may not be much, but as soon as the promotional picture is released, it will be followed by overwhelming marketing propaganda from Nebula Technology!

Sure enough, Nebula Technology once again released the big news: "Initially, we will open 500 Nebula counters in... twenty-five cities!"

Thanks to Hailong Yiming, You Xingshen, and book friend 20171112112802951 for the reward! Thanks to You Xingshen, Ye Wuqing, and Book Friends 20170813142000878 for their monthly votes! Thanks for the support! ! !