Big Country Technology Starts with Mobile Phones
Chapter 92 Aim at Samsung and fire
Let’s not talk about whether the limited edition gold-powder color scheme of Xinghuo-Chi is in line with the public’s aesthetics. Nebula Technology is the only one on the market that dares to use this color scheme for mobile phones. Do other manufacturers dare?
OV, which has always relied on appearance design, does not have such a radical and distinctive design. The limited edition of Xinghuo Chi is not a normal mobile phone.
Compared with daily use, it has more collection attributes. The target users of Nebula Technology are those who like to collect.
Because everyone has more or less collections, including famous teas and wines for middle-aged people, figurines, Ultraman, and transformation belts for young people...
With the advent of the smartphone era, people are paying more and more attention to electronic products.
Liu Dalang thinks this is not a bad thing. On the contrary, he thinks it is a kind of spiritual sustenance that people use to cope with mediocre life and work.
However, the limited edition color matching of Xinghuo Chi will not raise the price like some manufacturers, because it is a limited edition made for ordinary people.
Doesn’t Liu Dalang want to go high-end? He also wants to create the best mobile phone in the world, but before that, the product must be popularized.
While not increasing the price of the Spark-Chi limited edition, we can't make too many of them. If everyone has one, what's the value of collecting it?
Of course, once the limited edition is released, it means that Xinghuo-Chi will be discontinued. It also sends a signal that there will be limited edition products in the future.
As for what the next limited edition product will be, that’s unknown. Whether ordinary people can grab it is none of Nebula Technology’s business.
Nebula Technology can only ensure fairness when consumers purchase products, but scalpers are not something that can be prevented. There is no way.
Even if Nebula Mall can block some accounts that are rushing to buy codes, it can't prevent people from grabbing them, so whether you can buy them in the end depends on luck.
In the end, it's none of Nebula Technology's business how much it sells for on the second-hand market or the premium, and this is still a good thing for them.
The greater the product premium, the stronger the brand power. If you think about Huawei later, you will know that almost every product has varying degrees of premium.
For ordinary people, sometimes they are very entangled. When buying other products, there will always be public opinion guidance and support, but it is too expensive.
Not everyone has the ability to pay for something. When the meaning of a brand changes, the nature of its products also changes.
The development model of Nebula Technology is much simpler. As long as Liu Dalang is there and the [Science and Technology Collection] is there, there is no need to engage in emotional marketing.
For ordinary people, they only need to buy products according to their own needs. If the product is bought for use, then treat it as a product.
Don't come with so much value, and many people are worried that charging and playing will damage the battery, etc. There is no need to worry about these things.
You can charge it however you want, even if you turn it 360 degrees. Do you still have to pay for it when you buy a mobile phone? You have to let your phone serve you.
After Nebula Technology officially announced the limited edition Spark-Chi, it announced the sale date of the limited edition online just two hours later.
"At 10:00 on February 28, 50,000 units of the limited edition Spark-Chi will be officially launched on Nebula official website, Nebula Mall, Nebula flagship store..."
Just after the Spring Festival, Nebula Technology has once again aroused the popularity of the mobile phone circle, and the purpose of choosing this time to launch sales is also very particular.
Because March 2 is the Samsung S6 launch conference, and it is also the time of the Xingyu launch conference. This time, the gun is aimed at the Samsung S6.
Although the Samsung S6 will not be released in China, it is still very popular in China, and there will be Apple's spring new product launch conference on March 10.
These two international giants directly took away half of the domestic popularity, but Apple was okay because there were no mobile phones at the spring conference.
There are only new laptops and smart watches, but Samsung is different. The Samsung S6 series of mobile phones will be the beginning of the curved screen era.
Therefore, Liu Dalang attached great importance to this. After confirming that the time of the Samsung S6 launch conference had not been changed, he directly scheduled the Xingyu launch conference on that day.
Nebula Technology cannot beat Samsung internationally, and Nebula Technology cannot beat Samsung at home, which is a bit unreasonable.
Liu Dalang is very confident in this generation of Xingyu products. This time he is grabbing Samsung's domestic market, and he must target Samsung.
Not only will he target Samsung, he will also target Apple’s autumn new product launch conference in September and bring out two blockbuster flagship phones from Nebula Technology.
It doesn't matter if it can't compare, the first generation product can't compare, Nebula Technology has a stronger next generation product, sooner or later it will defeat Samsung and Apple.
After Liu Dalang issued various instructions, Nebula Technology's marketing department concentrated on hyping the limited edition Spark-Chi and the new generation of Star Rain products.
In terms of hype and marketing, few companies in China can match Nebula Technology. After full operation, it even stole the popularity of Samsung.
The major domestic mobile phone manufacturers are a little confused and don't understand why Nebula Technology, which was still engaged in a navy war with them just now, suddenly quit.
"Aren't they afraid that they will be hacked?"
With this question in mind, they once again launched a new wave of indiscriminate bombardment on Nebula Technology, and copywriting for various black Nebula mobile phones emerged one after another.
As a result, the trolls from the Nebula Technology Marketing Department hardly fought back. The occasional counterattack was insignificant and did not pose any threat at all.
Faced with this situation, Nebula Technology officially released a large amount of data to let consumers make their own judgments, but what Liu Dalang didn't expect was.
When Nebula Technology's marketing department retreated and focused on promoting new products, many people actually stood up to speak out for Nebula Technology:
"I don't know why you are making these videos to maliciously attack a brand!"
"Why doesn't my Xingyu-Mu have those problems? Is its processor really bad?"
"Haha, if you buy a Xingyu mobile phone and compare it, you won't say this!"
"Aside from comparing parameters, what else can we compare? Is your processor better? It's not necessarily that useful!"
"Why do you use Nebula Technology's cooling back clip when you are talking about other brands of mobile phones?"
"Isn't it enough to buy a mobile phone just because you like it? Is it possible that you also need to like it?"
"I'm laughing so hard. It turns out that if it doesn't score high, then it's a rubbish phone? Does Apple score well?"
"Don't talk about things that are there or not. Let's wait and see about the Xingyu press conference on March 2!"
"Everyone knows what running scores are~"
"Support Nebula Technology products!"
"See you at the Xingyu press conference!"
"..."
These people who speak out for Nebula Technology and Nebula Mobile are either other employees of Nebula Technology or users of Nebula Mobile.
Among them, users of Nebula mobile phones account for the vast majority. Many of them have been like the keyboard warriors on the Internet and only looked at the parameters when buying mobile phones.
I shouted the banner of cost-effectiveness, saying that having parameters may not necessarily provide a good experience, and having no parameters may not necessarily provide a good experience. As a result, the Nebula mobile phone came.
They went to the Nebula counter to try it out. Whoever uses it knows the exquisite appearance, smooth Nebula OS, and highly adaptable Nebula applications.
The current Android camp has all copied Nebulas OS and built dual app stores, but does anyone dare to come out and compare the compatibility with Nebulas apps?
Liu Dalang looked at the real comments on the Internet and was fighting against the trolls from other manufacturers. He suddenly realized an important issue:
It turns out that Nebula Technology is no longer fighting alone, and its reputation is not achieved through online battles, but through solid products!
After figuring this out, he posted an update on the official Nebula Technology account on major social media and retweeted it himself.
"Nebula Technology will not let you down! On March 2, let’s witness the new era together!"
I received a lot of support in an instant. There were no trolls this time. All the positive comments came from users of Nebula Technology.
As for the negative comments, it doesn’t matter whether they are trolls from other manufacturers or Nebula Technology’s anti-fans, Nebula Technology will speak for itself with its strength!
Nebula Technology's self-confidence and reckless marketing put great pressure on major domestic mobile phone manufacturers. For a while, they didn't know what Nebula Technology was going to do:
"Is Nebula Technology crazy?"
"You dare to make such a hype, aren't you afraid that the game will end?"
"Or do they have confidence in themselves?"
"md, they are so secretive that they haven't revealed any new products at all!"
"That's right, even the tellers at the Xingyun counter don't know what the new products at the Xingyu press conference are!"
"Keep an eye on Nebula Technology. If there is any new news, report to me immediately!"
"As expected of you, Mr. Liu!"
"..."
Nebula Technology's practice of not forming cliques has made it seem like it has made enemies on all sides among domestic manufacturers, and it is completely an outlier.
This is also the reason why all major mobile phone manufacturers are targeting Nebula Technology. The overt and covert fighting started when Liu Dalang refused to invest in benchmarking software!
Of course, there are also some manufacturers that have a good impression of Nebula Technology, such as Luo Yulong’s Hammer and Gionee, which is gradually declining.
But these are all small factories and will not be of much help to Nebula Technology. If Nebula Technology wants to become a truly major domestic manufacturer, it must rely on itself!
After the Spring Festival, less than half a month between February 28th, it can be said that the situation is turbulent, both in China and India.
Jain has stabilized the situation of Nebula Technology in India, but also lost a lot of market. According to Liu Dalang's prediction, the Indian market will once again enter a chaotic situation.
Whether major mobile phone manufacturers can seize the market depends on their own capabilities, but Nebula Technology must have the strongest basic strength.
On the basis that both offline and online channels are among the best, even if it loses some market for a while, Nebula Technology will quickly regain it.
Xincheng Jio's Wiz Phone, which sells for less than $10, is a joke in Liu Dalang's opinion. Even if it can be sold, how long will it last?
Such a low cost is not even as good as the copycat Dalang mobile phone from five years ago. Indians are pursuing low prices, but they are not without brains.
Those who are used to Nebula digital series phones will have to switch back to Nebula phones within a month if they switch to a worse feature phone.
Again, no matter how powerful a feature phone is, it is still a feature phone, and no matter how rubbish a smart phone is, it is still a smart phone. There is no comparison between the two.
Therefore, Liu Dalang is not too worried about India's Nebula Technology. What he should do now is to focus on winning the domestic mobile phone market first.
With all the staff of Nebula Technology's marketing department mobilized to hype up the limited edition Xinghuo-Chi and Xingyu new products, attention has reached a new high.
What other manufacturers paying attention to Nebula Technology didn’t expect was that Nebula Technology’s official website didn’t even have a new product promotion picture or a press conference map.
All new product leaks come from digital bloggers, and the content is very vague, and most of the renderings are wrong.
It's not like they haven't seen this kind of contrary marketing method before, but among domestic mobile phone manufacturers, Nebula Technology is still the first.
"What new products are there at the Xingyu conference? What kind of technological changes will it bring?"
This issue is not only concerned by major domestic mobile phone manufacturers, but also by ordinary people, even the tellers at Nebula counters.
After all, the previous generation of Xingyu-Mu, except for the shortcomings of the processor and screen, was very good in other aspects. With the support of Nebula OS, some of the shortcomings of the processor have also been eliminated.
From the release of Xingyu-Mu to now, word-of-mouth has been showing a steady increase, and sales have already exceeded 5 million units.
Although the sales volume is still more than 2 million units short of the tens of millions level, it has also reached flagship level sales. This is Xingyu's first mobile phone.
At the same time, Xingyu-Mu also brought back the method of selling mobile phones based on appearance design. After seeing this, the OV family seemed to have opened the door to a new world.
Their new model is already in preparation, targeting the offline market, and has found endorsements from many celebrities and variety shows.
Compared with advertising, Nebula Technology is more direct. It uses Nebula Investment to participate and controls some shares of the platform.
For a time, Nebula Investment became a new celebrity in the Internet industry, but on this road, Penguin has gone much further than them.
It can be seen in the market that more than 80% of industries and platforms have Penguin’s investment and shares, and their influence is very large.
Compared with these Internet giants, Nebula Investment is not far behind. Of course, these are not important for the time being, and no one knows the future.
After such a long period of warm-up, coupled with the spontaneous publicity from fans of Nebula Technology, the number of people who have reserved the limited edition Spark-Chi at the Light Nebula Mall has exceeded 50,000, plus other...
"MD, can you get this?"
"There are only 50,000 units in total, and 90,000 of them have been reserved... No, it's 100,000! What a penny!"
"I have already recruited 17 people to help me grab it. I just need to grab one!"
“Everyone of our dormitories is being robbed!”
"It's almost time, brothers, get ready!"
“Save one for me!!!”
"Wait a moment--"
"..."
At this moment, in a four-person dormitory with a standard bed and desk, Chen Tianzhong was staring at the appointment countdown on the official website of Nebula Technology.
When he saw more than 60,000 people pre-ordering the limited edition, he couldn't help but yell: "A bunch of thieves, didn't you say you won't buy it? Why are there so many people?"
First of all, I would like to apologize to all the book friends. Recently, some plots have lost their rhythm. No matter what the reason is, the writing has not reached the expected standard. That is my problem. I always think that I can do better. I may not reply to the opinions raised by book friends here, but I will definitely read them and work hard to make some changes to give everyone a better experience! I would also like to thank Hailong Yiming, Luoye Qiufeng998, and Youxingshen for their rewards! Thanks to Hailong Yiming, plainness is zhen, my tenth number is gone, and the monthly ticket is 100 million light years away! Thanks to all the book friends who voted for recommendation! thanks for your support!
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