Build a game empire from scratch

On Wednesday night, pre-sale sales of "Chang'an" exceeded 8 million copies worldwide.

At this point, the growth in orders has finally started to decelerate significantly.

Enthusiastic game fans and martial arts fans have already placed their orders, and the remaining players are relatively rational, preferring to wait for the game to be released and buy in stock.

But even so, this number has already broken the global pre-sale record, and the self-media is full of gleeful praise.

However, the decent media on a slightly larger scale did not take this as an issue, because it was somewhat invincible——

Although Xiaohuangyou sometimes engages in pre-sales, those Xiaohuangyou on the regional sales list did not engage in pre-sales at the beginning, relying on their "excellent" reputation to attract a steady stream of players to buy. With the long tail effect to reach the current amazing sales.

A few months ago, Lin You bought it for the purpose of "investigating opponents" and tried it out. You can imagine how good this long-tail effect is...

Another phenomenon is: After the fanatical game players have finished purchasing and getting excited, a small amount of negative voices also appeared——

Some casual players have some complaints about this price.

In the past, Yunmeng's opponents were all major VR manufacturers, and compared with their prices of 700 to 800 yuan, it naturally seemed very good.

In addition, this is an epoch-making virtual reality game, the experience is unparalleled, and the players who bought the game shouted that the value for money is excellent.

But now, Yunmeng's opponent is no longer a big VR company, but itself - looking around the world, there is no game company that is qualified to become Yunmeng's opponent.

Not only practitioners in the game industry admit this, but players have also recognized this for a long time.

In addition, in order to expand the user base as much as possible, Linyou keeps reducing the price of the game, and even continuously produces free in-app purchase games on the ontology, which further reduces the psychological expectations of many players.

Many users were not gamers at all before, and the first games they came into contact with were casual games such as "Wind Travel", "Light Yu", "Paradise", and "My World".

Among these games, the most expensive is "Minecraft" - 200 yuan. In their hearts, they don't have the concept of "a masterpiece should be worth seven or eight hundred".

However, "Chang'an" seems to be quite "casual", which is very different from the previous "Assassins", "John Wick", "Battlefield" and other games that shoot and shoot.

So they also became interested and planned to play around.

Then look at the price, Huo! It is more than twice as high as "Minecraft".

That's a little... over budget.

"Why not also make it in the form of in-app purchase? The main body is free, and then buy some things like martial arts and mental methods?"

"In such a big city, the price is understandable, but it's a bit painful to buy."

"I'm a student, can it be cheaper?"

"Are there any family discounts? Like tourist attractions, where children under 1.2 meters are free of charge?"

——Because of the existence of playgrounds, Jurassic Park and ecological reserves, many families do use the virtual world as a place to bring their children.

...

The opinions of these casual players have just started to increase, and they have not yet formed a scale. The [Ancient Architecture Records and Preservation Foundation] popped up and responded to Yunmeng's previous donation statement.

The way they responded was to post a three-minute short documentary film on the theme of protecting ancient buildings.

The name of the short film is: "The Lost Architecture".

This short film first uses a very intuitive comparison to show the audience the process of rapid decay of ancient buildings in three to five years.

In the last half minute, I reviewed the latest action of the foundation: the record and maintenance of Yuegong Building in Xialu Village, Shanxi Province.

In the end, the foundation published another form, recording several sums of funds that Yunmeng injected into the foundation in the past six months, as well as hundreds of inspections of ancient buildings. After the funding problem was preliminarily resolved, ancient architecture experts couldn’t wait to take action. , Even the cold winter did not stop them.

Because they were very worried that during the two or three months of delay, several little-known ancient buildings would fall down in the wind and snow.

Qin Xiuyuan, a graduate student majoring in ancient architecture who was the first to devote himself to the construction of virtual Chang'an and is now also working part-time in the [Virtual Urban Construction Department], published a long article——

"The money that Yunmeng sponsored to the foundation for the protection of ancient buildings really cannot be roughly included in the game development costs, but the birth of the game "Chang'an" did benefit from it.

Of course, the record and protection of ancient buildings also benefit from this: the conditions for investigation and research have been greatly improved.

Let me give you the simplest example: In the past, when I went out to investigate, I always bought a hard seat, stayed in the cheapest hotel, and split a penny into two flowers, because in many cases, professors needed to get sponsors, and even researchers spent their savings to go Do.

But now there is no need to be so embarrassing, Yunmeng supports these actions, so that researchers can really focus on investigation, recording and protection.

Instead of being limited by material conditions, the investigation was delayed again and again, so that when it finally took place, the ancient buildings had already collapsed, leaving only a ruined wall.

If we say that in the future, our children can not only see the same ancient buildings in the virtual world as they are in reality, but also actually visit the places where they are, touch these buildings that have stood on the ground for hundreds of years, and feel the wind and rain and changes of history. We really need to thank Yunmeng.

Last year, these words may have been a little out of date, but this year, it is completely possible to say the same.

Because Yun Meng and Lin You could afford this praise.

This is not only because Yunmeng has invested more and more sponsorship in the protection of ancient buildings—in fact, until now, looking at the protection of ancient buildings across the country, Yunmeng is still far behind the country's financial investment.

But Yunmeng saved the cultivation of ancient architecture professionals to a certain extent.

The maintenance of ancient buildings requires money, but it also requires professional talents. Before Lin You intervened, this niche major had been dying out year by year. The environment for professors and scientific research continued to deteriorate. years of shrinkage.

In the long run, talents will almost inevitably usher in a generational decline, and even if they have money, they may not be able to maintain it.

But according to my teacher, the registration situation of graduate students majoring in ancient architecture this year has been greatly improved compared to previous years. Not only is my tutor's quota full, but also the professors who are familiar with my tutor are almost all full.

If nothing else, there will be more professionals in this field starting next year to devote themselves to the protection of ancient buildings.

Let the ancient buildings that have gone through centuries or even thousands of years continue to remain on this land for a long time. "

This long article quickly received a large number of postgraduates and undergraduates of ancient architecture forwarded it.

Afterwards, these students told their teachers about this matter. Many professors of ancient architecture related majors who pay less attention to Internet hotspots also rarely stood up and said a few words about Yunmeng's influence on the field— —

Not only the sponsorship of the foundation, the increase of students, but also an unknown "foundation exclusive ancient building world", which is gathering more and more ancient buildings - not only in Chang'an, not only in Luoyang, not only Limited to the Tang Dynasty, all the ancient buildings that have been discovered and recorded are being moved into the virtual world one by one.

In the future, all the ancient buildings in Huaxia may be moved into this world, turning this world into a unique "Museum of Ancient Architecture"!

...

Seeing these news, Daxia netizens knew for the first time: Yunmeng is still doing such a big thing behind his back!

"Translation, translation, what is a philanthropist!"

"What is a sense of social responsibility in translation!"

"Not much to say, I'm buying it! Buy one for yourself, and give another to a friend!"

"Forward the lottery and randomly send out 1,000 copies of "Chang'an"!"

...

Daxia players praised Yunmeng for investing real money in public welfare and saving ancient buildings.

But for overseas players, it feels a bit subtle...

"We bought a game, and also helped Daxia with public welfare?"

"It's none of our business to protect the ancient buildings in Daxia?"

"Can this part of the money be discounted?"

Complaining is wrong, delete it, I will reflect on it.