Champion’s Heart

Will Zhou Yi become another so-called genius who seems to have a bright future, but actually his star light dimmed early on?

Nike and Adidas can't tell, anyway, the risk is not small.

So they were not so active in terms of the conditions they offered to Zhou Yi, or they didn't quite fit Schulze's positioning of Zhou Yi.

Schulze's current positioning for Zhou Yi is directly as a world-class midfield reserve player. In the future, he will definitely become a world-class midfielder, and even one of the top players in the world. Well-informed brands such as Nike and Adidas may position Zhou Yi as an ordinary genius with potential. The only plus point may be that Zhou Yi is a Chinese and has the support of the Chinese market behind him.

But considering the current image of Chinese football, the huge Chinese market may not provide much support for Zhouyi.

In 2008, Adidas and Nike fought a lawsuit to compete for Zheng Zhi, the number one star of the national team at the time.

But after that, they will definitely not do such stupid things again.

So for Zhou Yi, for a Chinese football player, whether he can really bring huge benefits to their respective brands, the two seasoned giants should appear more calm and reserved.

In this regard, Puma, a relatively weak brand, is more radical and enthusiastic.

Whether it is a variety of rigid digital indicators or various promotional strategies, the conditions they give are more impressive to Schulze and Zhou Yi than Nike and Adidas.

To say a very common saying, these things reflect sincerity.

The price is not high, so what's the sincerity?

Although Nike and Adidas are famous all over the world, they may not be able to crush Puma in the field of football.

Schulze and Zhou Yi have carefully analyzed the pros and cons of choosing the three companies.

In fact, it is the same as player transfer choices, which one do you choose to go to, a wealthy club or a mid-range team?

Most people will choose the rich family without hesitation, and most of the remaining people will choose the rich family after hesitation.

There are very few people who really choose mid-range teams.

Unless there is no choice, but when a wealthy family calls, few people can stand it, even if they know that there are many problems in going to a wealthy family. I may not be able to hit the main force. The pressure will be much greater than that of the mid-range teams. It seems that none of these can dispel the players' idea of ​​going to the giants.

Because it's about vanity, and it's about money.

Being able to go to a wealthy family is naturally a wealthy player. Even the substitutes are wealthy.

You can also get a lot of exposure opportunities in the giants, which will also greatly increase your commercial value. You can get more endorsement opportunities... Of course, those giants who want to take back the player's portrait rights are the exception.

Therefore, giants have an incomparable attraction to players, which is why when a club like Real Madrid bought Shaheen. Shaheen will be speaking to Dortmund fans, saying that he cannot refuse the call of Real Madrid. Although it is his dream to play for Dortmund, it is clear that the call of the giants is something higher than a dream.

This situation does not only happen to Shaheen. It also happened to many, many professional players. Or even the motivation for their great performance.

There is nothing wrong with that, the water flows downhill. People go to high places.

To put it bluntly, this is actually a matter of personal choice. Since it is your own choice, you must think clearly before choosing. Once you have thought it through, take responsibility for your choices.

And everyone has different values ​​for everyone. Some people just think it's good to be a substitute in a giant like Real Madrid, at least earning more than money and enjoying vanity.

But some people choose to have chicken heads rather than phoenix tails.

Zhou Yi had this idea when he chose the team.

Otherwise, why didn't he accept the invitations of Barcelona and Arsenal?

In any case, Arsenal and Barcelona were better than Dortmund at the time, no matter in terms of popularity or first-team results.

Especially Barcelona, ​​their youth training is world-renowned, and countless football-loving teenagers are proud to be able to enter La Masia.

When this opportunity was presented to Zhou Yi, he firmly refused it.

Why?

Because Zhou Yi is very clear about what he wants. What he wants is not the vanity of joining a wealthy family, but the most beneficial choice for his career. Dortmund, who were willing to promise him first-team opportunities, were clearly the right choice. A series of later experiences also proved that Zhou Yi's original choice was correct.

Sometimes, when people are at the crossroads of life, they are easily attracted by the beautiful scenery in the distance, and choose this direction impulsively. But when they finally came to the landscape, they found that it was just a huge outdoor billboard. Attracting your gaze and attention is the purpose of these billboards, but the price you pay for this on this road is not their consideration and responsibility.

The future of the other road doesn't seem so dark, a little bleak, but if you stick to it, you will gain some real things, and you can also see the real beauty.

Just like the youth training of which team he chose to go to, Zhou Yi now faces a choice again.

Nike and Adidas, or Puma?

Although the conditions offered by Nike and Adidas are not as good as Schulze's expectations, they are not low. For ordinary people, they can be regarded as sky-high prices. Even higher than Zheng Zhi's endorsement fee.

But apart from money, in other aspects, they did not give a very detailed and convincing image building plan.

On the contrary, Puma not only gave more money, but they also had a very sincere plan to build Zhouyi's image.

For Zhou Yi, one advantage of choosing Puma is that Puma is far behind Nike and Adidas in terms of the number of endorsement stars. What good is this? This means that Puma can devote more resources to Zhou Yi alone, unlike Nike and Adidas, they have too many players, unless you become the top player, it is impossible to enjoy before that What too many resources.

But Puma is different, because there is only one spokesperson in Puma, and that is Henry. Moreover, Henry is old and has just gone to the American Major League to play football, and has left the mainstream vision of European football.

The appearance of Zhou Yi can quickly fill their peacock opening in Europe. Puma promised that as long as Zhou Yi signed the contract, he would become the number one spokesperson of their company.

This is in line with Schulze's positioning of Zhouyi. Zhouyi will use Puma's influence and resources among world sports brands. Quickly become a world-class player - in terms of advertising image.

So after analyzing it like this. There is no suspense about which one Zhou Yi will choose in the end.

Puma.

Now all the negotiations with Puma have ended, and the last thing to do is to sign.

※※※

Next, Zhou Yi will sign these three contracts.

The most important of these is the renewal of the contract with Dortmund and the sponsorship contract with Puma.

And Schulze reminded Zhou Yi that besides signing the contract. The driving school study that was interrupted because of the special training before will continue.

After all, the German driver's license test is very strict and difficult. And there is a limit on the number of times, after a certain number of times, you will not be allowed to take the test.

So you must study well enough before the exam. Otherwise, if you go to the exam, you will waste an opportunity if you fail once.

Zhou Yi originally wanted to agree. But it suddenly occurred to him that the training camp for the new season will start in a few days, and then he may have to follow the team to another training camp. At least for a month, I will not be able to learn to drive again.

In this case, even if you take the time these few days to learn how to drive. It doesn't make sense either.

He kind of knows why some professional players drive without a license, especially young players. When they have enough money to buy a good car, they may not have time to test their driver's license. So when the car is bought back, it will always be itchy to be unhappy. People with a slightly lower sense of morality can drive without a license...

Zhou Yi doesn't plan to drive without a license, but he is not very urgent about the driver's license right now. Compared with learning to drive, football itself is more important.

So he said to Schulze: Let's put aside the matter of learning to drive for a while... I will go to the training camp soon.

Schulze also felt that Zhou Yi had too many things going on recently, so it was better not to increase the workload.

So he nodded: That's fine, anyway, you are very busy these days...

I know, Tino. I'm not ready for a break anyway, ha!

Thank you, Zhou Yi...

Hey, why are we still talking about this? Isn't it all for money? What's so hard about earning money! Zhou Yi smiled happily.

Yes, if you earn money, you will be happy even if you are a little tired.

※※※

After Zhou Yi had no problem with the contract, Schulze quickly negotiated the specific signing time with the Dortmund club.

The club hopes to finalize this matter before the team reports for duty on July 6th.

So the signing time must be before that.

In the end, the two parties agreed to hold a signing ceremony on July 3.

This signing ceremony is much more grand than the first professional contract signed by Zhou Yi and the club.

At least there will be reporters on the scene.

On July 3, Zhou Yi, accompanied by his agent Schulze, appeared in the office of the club's general manager Zorc.

Zorc was very happy that Zhou Yi finally chose to renew his contract with the club. He told Zhou Yi that the club had high hopes for him.

Zhou Yi had a smile on his face, but he didn't look very excited, maybe he took it for granted.

After the two sides had some simple conversations, they came out of the office and came to the room dedicated to signing contracts. There, there were already about 20 reporters waiting at the scene.

Half of them are Chinese journalists.

Afterwards, facing the reporter, the two sat down, picked up a pen, and signed their names on their respective contracts. Zhou Yi still uses the Montblanc pen that Riken gave him at the beginning.

In fact, since they appeared in front of everyone, the reporters have not let go of their fingers pressing the shutter. The room is filled with the uninterrupted sound of the shutter, and the flash has already overshadowed the original lighting in the room.

When the signing was completed, Zorc said to reporters that Zhou Yi's contract extension is a very important thing for the club.

Dortmund is a team that is good at cultivating and using young players. I am very happy that Zhou Yi has continued this tradition. His outstanding performance last season proved that his future is very promising. We are very happy to be with him. Let's go on together. Zorke said with a smile on his face, looking at Zhou Yi for a while, and looking at the reporter for a while.

It was Zhou Yi's turn to speak, and he said: I am very happy to renew my contract with Dortmund. For me, this is a very important thing. I hope to continue my outstanding performance after I can renew my contract.

It was quite plain, without any rhetoric.

It is quite in line with Zhou Yi's personality, he is not the kind who is good at expressing something that sounds exciting in front of the media.

But what he does on the court is always exciting.

In the end, the two exchanged contracts and smiled towards the camera, allowing reporters to snap the photo.

Zhou Yi's contract renewal has been settled, and Klopp and Zorc can finally breathe a sigh of relief. (To be continued.) Enable new URL