China Entertainment 2000

False business war: strategizing and exhausting strategies;

Real business war: telling lies with open eyes and pouring dirty water on death.

High-end business wars are often so unpretentious.

Unexpectedly, Warner's move was so shameless, and the Universal executives laughed angrily——

Even after leaving for so long, this prodigal son still hasn't learned his lesson, and his methods are still so despicable.

"The Internet is not a place outside the law. Don't spread rumors if you don't believe them..."

Out of professional sensitivity, the personnel transferred from the Global Public Relations Department immediately helped Eminem refute the rumors, and also used the navy to secretly point the finger at Zhou Yi——

"This is complete nonsense! If you say that, isn't Spike copying Madonna, who has left Warner Bros.? Can I understand that Spike is shouting to catch the thief?!"

"Madonna lost the album concept to Spike last year. Spike was jealous of her status and stole it?"

"If you didn't say it, you didn't steal it?"

"..."

Seeing that the matter was about to escalate, when the accounts of the two instigators were directly canceled, the global navy came to an end, trying to use this incident to convey to the public the impression that "Zhou Yi is the instigator behind the scenes" - it doesn't matter whether you believe it or not. , anyway, as long as the dirty water can be poured out.

You do the first day of junior high school and I do the fifteenth day, so no one is delayed.

Although Time Warner has completed its separation from Warner Records, after all, the incense relationship is still there. After Edgar Jr. took office, he did not carry out any large-scale layoffs to reduce costs and increase efficiency, and sent a large number of talents to American society. Compared with the connections in publicity channels At its peak, it still retains quite a bit——

Coupled with the Bronfman Consortium's publicity channels and connections behind Edgar Jr., Zhou Yi's resource bureau can be said to be the most enjoyable one for him since his debut.

Zhouyi's posters, advertisements and album promotions can be seen everywhere in the prosperous areas of New York, Los Angeles, Washington and other cities. In economically disadvantaged neighborhoods, they are still pushed on the street like a preacher!

Radio slots are scheduled from Monday to Sunday, all week long. Once purchased, a one-month package starts. Some lively big city radio stations even offer three months from the start, which is inhumane.

This is completely a money-burning strategy that shocked everyone at Xinjing Records——

It's true that Eminem was their trump card, but they didn't spend that much money in their initial budget. It’s not that I don’t have it, it’s that I can’t bear it. Besides, they are only a subsidiary of Universal. If they need a lot of additional funds, they still have to report to Universal and go through the application process.

After all, Eminem is not at Universal like Zhou Yi is at Warner, he has no shares.

Besides, these poor guys who play hip-hop from the east and west coasts are all very poor. They spend a lot of money on pure promotion and only a few producers are brave enough to make this decision. This is why Eminem used to often One of the reasons why Pengci is a famous senior——

Pengci can save some publicity expenses.

"If they are allowed to maintain this advantage, it will definitely not work. Warner is hiding very deep, and little Edgar is guarding us. If this continues, we will be very passive."

As the founder of New Mirror Records, Jimmy Iovine is very aware of this superstar's ability to snowball in the early stage. It's not like he didn't buy a resource package for Eminem, but obviously, compared to Edgar Jr., Zhou Yi He was still a little behind on preparation.

After all, the amount of funds between the two parties is not at the same level. This thing can only bring Warner's old rival Universal to a complete end.

"Haven't Universal's funds been in place yet?" Eminem frowned, his tone somewhat unhappy.

Although in private he is not as crazy as he acted during the album promotion period, he still has a temper.

It's not a surprise attack. He's been preparing for so long. The ammunition depot on the other side is so full that it's overflowing. As a result, if he wants to apply for additional publicity funds to top up, he has to go through all the layers of review. How about fun?

"The funds in the original plan have been in place for a long time. Now it is additional benchmarking. Universal has not made any move yet. After all, they have given you the top publicity resources. The board of directors believes that it needs to see the effect."

Jimmy Iovine was also helpless.

It is true that he is the president of New Vision Records, and he does have the global distribution rights for Eminem's albums. However, after all, not all of his album copyrights are owned by Universal. Its distribution rights within the United States are owned by another publishing company. It is impossible for Warner to be responsible for one-stop control like Zhouyi.

In addition to the label founded by Eminem himself and the label of his mentor, the proportion of funds invested and allocated must be determined through a meeting to discuss.

Therefore, at this point, he must have a qualified and reasonable reason to convince Universal.

And this reason...

…………………………………………

"I think Universal is probably waiting for the first sales results to be announced."

Warner, in the president's office.

Zhou Yi took a sip of coffee and put down the cup with a smile, speculating on the other party's possible actions.

He knows all too well about the diseases of big companies.

Just like before Warner Records left Time Warner, Zhou Jianhui had to personally go through various tricks to apply for additional publicity funds. It is not as convenient as it is now to have a one-stop shop.

If his shares are combined with those of Edgar Jr., then Warner will have the final say between the two of them.

"Eminem is the most popular person in the United States after all, so it's normal for them to have expectations."

Little Edgar, who had been kicked out of Universal Music Group and was holding his breath, poured himself another glass of whiskey, raised his head and drank it in one gulp: "Spike, you should have listened to his album, how is the quality? ?”

Although he had written songs and won awards, in front of Zhou Yi, an industry leader, he still chose to believe in his vision.

“The format doesn’t change much from his last album ‘The Eminem Show’, so the name of this album is ‘Encore’.

"Probably because he is getting older, Eminem is a little less confident, his aggression is not as strong as before, and many of the songs in the album are not as unbridled as before.

"Obviously, he also knew that he could not attack for the rest of his life, so in addition to ridicule, he began to tentatively add discussions on human nature and the pursuit of self-expression in this album.

"To put it simply, it is the transformation from an angry youth to a petty bourgeoisie."

Zhou Yi added some ice cubes to his mouth and chuckled without any worries: "I don't know whether his original fans will be disappointed, but it is obvious that this album is aimed at attracting more casual fans. of.

"Although the album's expression is not as good as the previous one, its market performance will definitely not be bad."

In fact, Eminem succeeded in doing so.

The success of "Encore" represented the first step in his transformation. However, subsequent changes in marriage, friendship, and family caused this man to almost collapse himself. When he came out again, he had completely lost his past aggressiveness.

"Tsk, does that mean there's no way to determine the outcome quickly?"

Little Edgar clicked his tongue in displeasure: "What a pity. I still want to see how those idiots from Universal watched me win."

"It will win."

Zhou Yi was noncommittal about the president's idea of ​​revenge, but he still gave him a reassurance.

The error-free version is being read! 6=9+Book_Bar debuts this novel.

Although his album is not as popular as the last one, Eminem is not much better. Everyone has declined in quality compared to the previous one, which means there has been no decline at all.

The key depends on the three sales curves of the first day, three days and the first week.

"That's right - huh? No, why do I think you don't seem nervous at all? I'm even more anxious than you are."

Little Edgar, who finally realized something was wrong, couldn't hold himself any longer.

He tried to find a look of tension, expectation, and anxiety on Zhou Yi's face, but after looking at it for a long time, he found that this man was not even as interested in the album as he was in the list of beautiful secretary candidates in his office.

"The album has already been released, so there's no point in rushing. Besides, I believe from the bottom of my heart that I won't fail."

Zhou Yi got up from the sofa after receiving a text message: "Just keep an eye on it, the beautiful woman has a date. I still prefer to stay with women than an old man like you."

"..."

Who is releasing an album?

Watching this guy go downstairs and get into Victoria's Secret supermodel AA's car, little Edgar couldn't help but sigh as he stood in front of the floor-to-ceiling window——

Who is releasing an album?

He also wanted to have some fun, but his mind always drifted to the album. In the end, little Edgar had to cancel the plan - resigned to his fate.

He admitted that career now motivates him more than women.

He wants revenge, revenge against the world!

July 16th.

Little Edgar, who had been stuck in the president's office all day and night, finally waited at noon for the summary data compiled by the marketing department who worked overtime yesterday.

The moment he saw the number, he pushed the gold-rimmed glasses frame on the bridge of his nose in disbelief, thinking for a moment that he might have seen it wrong——

"How many?! Six hundred and eighty-seven thousand two hundred and eighty-eight?!"

I fucked your god Jesus Mary!

Why so many? !

This is 2004, a year when physical records have withered, not 2003!

Last year could be said to be the last afterglow of the physical record era. Why are Zhouyi's first-day numbers so strong this year? !

Of all the first-day album data so far this year, no one has come close to Zhou Yi’s data!

"Calm down, don't get excited Ed, this is a normal statistic. It's easy to hype up early sales because of a two-level confrontation. Otherwise, why would there be so many artists choosing to fight for marketing?"

Zhou Yi, who was answering the phone in the hotel, spread his legs, temporarily pressed AA's head, and said comfortably: "I told you that you don't need to worry about this, right?"

"Fuck! I admit you're right! I love you so much Spike!"

"Thank you, but I still only like beautiful women."

"Fuck you!"

The voice that was suppressing excitement and joy was finally released after hanging up the phone. Although he had slept for three hours, he felt that his blood was so strong that he could kill a tiger with one punch. Little Edgar was walking like a tiger——

After Void punched a farmer three times to vent his anger, little Edgar was so excited that his face turned red!

"Quick! Give me more work! Let the factory work overtime to death! If you don't want to work overtime and make money, get the hell out of here!"

For the first time in his life, little Edgar experienced the joy of career success——

This was brought to him by Zhou Yi.

After living for so many years, being a well-known prodigal son in the circle for so many years, and being ridiculed so much behind his back. This time, Edgar wanted to shout to the sky and tell the world-

Who said I don’t have talent!

Then the teammates who used to work with me are not good enough!

Look at Zhou Yi!

Didn’t I succeed after cooperating with Zhou Yi? !

Damn, my partners in the past were all idiots! Idiots!