China Entertainment special effects started in 1997

After they arrived at the cinema, they watched "Dear" starring Huang Bo.

Although the name is a bit ambiguous, it is not a love movie, but a story about finding a child directed by Chen Kexin.

The box office of this movie is not very high, and it only took in more than 300 million yuan when it was released.

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But the reputation is very good, and it is called "the most touching movie in the 2014 National Day".

How could a little girl like Zhang Ruolan resist such a tear-jerking movie? She cried a lot.

Jiang Heng prepared tissues in advance and helped her wipe her tears from time to time.

When he saw the second half, he hugged her and patted her gently from time to time.

After the film ended, Zhang Ruolan, who was still immersed in the atmosphere of the film, wiped her tears and said, "Those abducted children are so pitiful!"

"Indeed, when a child is abducted, it not only changes the child's life, but also destroys the family!"

"Then can you help them?" Zhang Ruolan looked at Jiang Heng pitifully with tears in her eyes.

"Of course, thanks to you for bringing me to this movie, otherwise I really wouldn't have remembered it! However, I am just a director after all, and I can only do so much. The most I can do is to call on the whole society to pay attention to the problem of anti-trafficking, and to donate some money to those in need!"

"That's great too. With your help, it will definitely change the fate of many people!"

Jiang Heng said: "It's just fulfilling a social responsibility!"

"That's great!"

Jiang Heng smiled, "I think you are great!"

Zhang Ruolan blushed when she heard this, and stammered: "Where are we going now!"

"Take you to eat!"

The two went to have a midnight snack, and Jiang Heng immediately sent her to the hotel, and then drove back to his mansion.

He originally had some other thoughts, but the movie he watched tonight was not right.

If it was a romantic love movie, it would be fine, but it was this kind of heavy topic of searching for a child.

Back to his mansion, Jiang Heng took a bath first.

Then he took a photo of the ticket stub of "Dear" with his mobile phone, wanting to post a Weibo status.

But if you think about it, if you post it like this, the focus of netizens will most likely not be on "fighting against human trafficking", but why Jiang Heng went to the movies so late, and who did he watch the movie with?

So I searched for updates on "Dear" on Weibo.

I soon found an update on the Weibo of an official daily newspaper, which said something about the revision of legal provisions, which roughly meant that the buyer was also guilty.

Jiang Heng immediately forwarded this update, and at the same time @the official Weibo of the movie "Dear" and liked it.

Then he turned off his phone and went to sleep in the master bedroom.

But he didn't expect that some sharp-eyed fans and netizens would soon discover Jiang Heng's update.

Someone immediately left a message, "Did Director Jiang go to see "Dear"?"

"Director Jiang is speaking for those families who are looking for abducted children!"

"Director Jiang is really the conscience of the film industry!"

"Yes, the film has been released for so long, and I haven't seen many stars help promote it!"

"Yes, Director Jiang is promoting other people's films. The pattern is different!"

In a hot pot restaurant in Beijing, Huang Bo was drinking and chatting with a few friends.

The mobile phone on the table suddenly rang. He picked it up and saw that it was his agent calling.

Huang Bo was a little puzzled because his agent rarely contacted him at this time.

"What's wrong? Did something happen?"

"Something big happened. Look at the hot search on Weibo. Director Jiang reposted the comment from the official daily!"

"What?"

Huang Bo didn't react for a while, but he hung up the phone quickly and opened the Weibo on his mobile phone.

Clicking on the hot search list, he saw the hot search content about Jiang Heng and "Dear".

After clicking in and taking a look, Huang Bo really felt like a blessing from heaven.

"Oh my god, Director Jiang gave us an assist!" Huang Bo said happily.

Several people at the same table hurriedly asked what happened. Huang Bo explained in a few words, and everyone was quite shocked.

Although the movie "Dear" was shot very well, its box office performance can only be said to be average.

It's 2014, and the box office is only more than 300 million, which means that most audiences don't have any feelings about this movie, and it can't even be called a hit.

But when Jiang Heng's Weibo dynamic came out, it was different.

First, there were a lot of fans leaving messages, and then some sharp-eyed netizens discovered that Liu Yifei also forwarded the dynamic and commented.

Not long after, Jing Tian, ​​Yang Mi, Zhao Liying, Han Tong, Zhang Ruoyun... The contracted artists of iQiyi, Youku and Tencent Pictures all helped promote other companies' films.

The next day, Jiang Heng drove to the set, and a vice president of the company told him that as of now, more than 80 celebrities in the Chinese entertainment industry have forwarded his Weibo dynamic.

"Dear", a film that has been released for more than 20 days and is on the verge of being withdrawn from the screen, is going to have another box office explosion.

Jiang Heng smiled, "That's good, at least it can make the society pay attention to this issue, and the country will also provide more help to those families looking for their relatives!"

As expected, all major theaters increased the number of screenings of "Dear" on the same day.

The single-day box office of the film rose to more than 35 million, which actually exceeded the box office on the first day.

Because the film only took 45 million on the first day of its release, including more than 12 million previews.

The promotion of Jiang Heng’s Weibo directly made this film reach the peak!

On the same day, director Chen Kexin called Jiang Heng to thank him for his support for this film.

Jiang Heng smiled, "It should be. Such a good movie should not be buried. To be honest, I admire you directors who shoot realistic themes. I can't do that. I can only shoot special effects blockbusters and dare not enter your field!"

Chen Kexin thought Jiang Heng was Versailles, and smiled and said: "Director Jiang, you are joking. This kind of film is not difficult. It’s the special effects blockbusters you shoot that few people can shoot well!"

Jiang Heng thought to himself, this is not easy to say!

For blockbusters, if the story is well told and the special effects are done well, there is basically no problem.

Even many Hollywood special effects blockbusters don’t tell the story well, and they rely purely on super shocking special effects to make money.

Realistic films are not like this. There are no shocking visual effects. They rely purely on stories, ideas and performances to move the audience.

To be honest, if it was just the time of rebirth, it would be fine to make a few realistic movies after "The Matrix", good or bad ones would be fine.

But now he dare not try it easily, for fear of bad reputation, which would ruin the "golden signboard" he has worked hard to build for so many years!

After a few words, Jiang Heng invited Chen Kexin to come to iQiyi Film Building to find him if there are any suitable scripts. Investment is not a problem. Chen Kexin naturally agreed with a smile.

And on the same day, Ma Yun also called to express his gratitude for Jiang Heng's repost on Weibo.

Because this movie can be considered a product of Ali Films. (End of this chapter)