Choose a day to become famous

In October, Linghe's last film to be filmed this year, "The Sea, Oh My Pah", started filming.

This work, from the newly signed director Wu Chi, was launched to allow him to accumulate directing experience before filming "The Girl We Chased Together in Those Years".

The actors in this film are basically unknown small actors.

Linghe only provided Wu Chi with 2 million yuan in production funds.

Wu Chi tried to impress some first-line actors with the script and wanted them to reduce their pay to perform, but no one agreed.

"The Sea, Oh My Pah" is not the kind of art film that makes people see the hope of winning awards.

This script was chosen at the time because its style was very similar to "Those Years", and both had a texture of the author's past experiences. It was very sincere, but like those "touching" articles in magazines, although "touching", it was not advanced enough.

After the film started, it was shot on location in a small seaside town.

Because there were no famous directors and actors, in the eyes of others, this was just a small crew and was not paid attention to.

Only a few marketing accounts and media noticed that the production company of this movie was actually Lu Yanhe's Linghe, so they released a news article with Lu Yanhe's name on it, hoping to attract traffic.

People who clicked on the "Lu Yanhe" name found that the so-called new movie had nothing to do with Lu Yanhe, and left in disappointment.

Many people thought that Lu Yanhe had another new movie.

Lu Yanhe and Chen Siqi took the high-speed rail to this seaside town.

One was to relax and take a short vacation, and the other was to take a look at the crew.

Although it was a very small crew, it was also the first movie produced by Linghe that had nothing to do with Lu Yanhe.

This year, "Housemates" and "The Sea, Oh, My Pah" finally took the first step towards "de-Lu Yanheization".

Lu Yanhe was very pleased.

Chen Siqi said: "I found that you are the only one who can do this in the entire entertainment industry."

"What for?" Lu Yanhe was looking down at the latest issue of "Jump Up". Suddenly he heard Chen Siqi's words and looked up to ask.

The two of them were sitting next to each other, so it was convenient for them to whisper directly.

Chen Siqi: "Shooting this kind of small film with very low cost, and there is no mature channel to recover the cost in the hands of others. Your film always has the Northern Lights Video and Ice Field Video to back you up, and you also have overseas channels. Channels are really too important."

"Is there a problem with the overseas version of "Jump Up"?"

"No problem, but because the publishing and distribution channels are in the hands of others, the negotiations are very passive." Chen Siqi said, "There are indeed publishers interested in the book "Film Festival: Yuming", but they are not willing to give good conditions. However, in order to get the book published and sold globally, we can only agree."

Lu Yanhe actually has a deep understanding of what Chen Siqi said.

His previous films were OK, probably because they performed well on streaming media and had decent box office sales around the world, so he had some bargaining power with film distributors from all over the world.

But he also knew that many Chinese-language films had no distribution channels overseas, and overseas film distributors also knew that, except for the films of a few big directors and top actors, most Chinese-language films had almost no market, so the distribution prices were often kept very low.

Then wouldn't you sell them?

If you don't sell them, you won't make any money, and you'll just have to keep it in your hands.

The products are different, the industries are different, but the business logic is the same.

Now the price of Chinese-language dramas on overseas streaming media has risen a little, because several consecutive Chinese-language dramas have achieved good results overseas and have performed well, so there is a lot more room for bargaining for Chinese-language dramas.

Especially the streaming media copyright price of "The Gold Rush" was clearly exposed, and there is no information gap.

Lu Yanhe said: "If you have a chance in the future, buy a publishing company with global distribution capabilities."

Chen Siqi: "I can't afford it at all. Large publishing companies with global channels are basically subsidiaries of media giants. They are part of their entire cultural media matrix and cannot be sold. Two years ago, Stinger transformed its business and wanted to cut off the traditional publishing line, so it was sold to the UK's Fanden. Do you know how much it sold for?"

"How much?"

"1.62 billion US dollars."

(Note: This data is quoted from Paramount's sale of its top publishing company Simon \u0026 Schuster to private equity firm Kohlberg Kravis Roberts for US$1.62 billion in 2023)

Lu Yanhe showed an incredible look.

Chen Siqi smiled bitterly, "Didn't expect it?"

"This is too exaggerated. Who said that the traditional publishing industry doesn't make money?" Lu Yanhe said.

Chen Siqi said: "So, we acquire a world-class publishing company? It's almost unrealistic. In fact, to some extent, it's others who want to acquire our "Jump Up"."

Lu Yanhe: "The current market value of "Jump Up" should not be low, right?"

"There is no way to compare with those traditional old big companies. Their copyright library is too rich. They don't do anything, but they have a gold mine that keeps making money."

Lu Yanhe: "It sounds too enviable."

"Your Linghe will also become such a film company in the future." Chen Siqi said, "Look, in just a few years, Linghe has already accumulated so many copyrights."

Lu Yanhe: "I hope they can develop several independent business lines in the future without relying on me."

"Okay." Chen Siqi said, "I have already seen the rough cut of the film "Houseshare"."

"Ah? When did you see it?"

"The last time I went to Communicate Jump Theater, I happened to have an internal preview, and Hu Siwei invited me to watch it together." Chen Siqi said, "This drama is really interesting, a light comedy, although... In my opinion, it is relatively simple and has no valuable content.”

"Yeah." Lu Yanhe nodded, "Very good. What I'm most afraid of is that every work should pursue valuable content. Let the relaxing works only be responsible for giving the audience a sense of relaxation. Do one thing first, That's enough."

"Yes." Chen Siqi nodded, "Hu Siwei is very worried that "Householding Couple" will ruin its brand, but I think it's actually okay. This drama should be liked by the market. Of course, it may need the right time, right place, and right people to become a big hit. "

Lu Yanhe said: "This drama is an experiment. As long as we don't lose money, it's a victory. I quite like this splitting model. I told Hu Siwei that as long as we don't lose money, we will continue to do the second season. Sitcoms need If you build an audience season after season, it will become more and more popular.”

Chen Siqi nodded.

"That's the word, what's it called? A sense of companionship." Chen Siqi said, "The reason why "Friends" has been able to endure for so long is because many people have become familiar with the characters in "Friends" through watching the show in recent years. They regard it as a familiar friend. As long as the style remains the same, they will continue to watch it. The base is too big. "

Lu Yanhe said: "By the way, how about the Jump Up Theater?"

Chen Siqi said: "It is relatively stable. If there are big stars starring in the lead, the ratings can reach more than 1.2%, and the average number of viewers can be more than 5 million. Under normal circumstances, the ratings are also stable at 0.8 %, each drama has an average of more than 8 million viewers, which can be said to be a huge success. "

Lu Yanhe: "That's good."

"The sales of our "Jump Up" magazine have also been boosted by the Jump Up Theater. Now the average sales volume of each issue can reach 400,000 copies." Chen Siqi said, "Especially one issue of the magazine because a short story by Ming Yin was booked in advance. It was adapted by Tiaoqi Theater and starred Zhang Ruozhi. The sales volume of that magazine even exceeded 450,000 copies. "Love Letter" made Zhang Ruozhi famous overnight and had many fans. "

Lu Yanhe nodded.

"It's very strong."

"Actually, Jiangyin Publishing House has a lot of credit behind this." Chen Siqi said, "Do you know what they have been doing in the past few years? They have established relationships with bookstores and Lansen convenience stores next to schools across the country. With the connection and a huge distribution channel, we can easily "jump up" anywhere. Our magazine is bought by junior high school students and high school students. Their mobile phones are strictly controlled and they cannot place orders online like everyone else, so they can only buy it from places near their school. Through this distribution channel, basically none of our “Jump Up” marketing points have been wasted.”

"Marketing point?"

"We will definitely make several marketing points in every issue of the magazine to attract everyone's attention." Chen Siqi said, "I said, I never want "Jump Up" to become a magazine that rests on its laurels, like the one you have. In the first issue, there are three marketing points. First, Jiang Yuqian is about the main topic. An exclusive interview with the movie "Telephone"; second, the prediction of the "Idol Age" star rankings for this year voted by 10,000 readers of "Jump Up", including analysis from ten authoritative media; third, the latest teacher Shi Xia The short story “Life”.

Lu Yanhe nodded.

"I require them that every issue of the magazine must have a few points that will drive some groups to definitely buy this issue." Chen Siqi said, "Only in this way will "Jump Up" not slowly fall into burnout. You know, for a magazine that has sold 400,000 copies, in fact, if you don’t work hard, the results will still be very good, but over time, people will not find this magazine interesting anymore. There must always be something new. For everyone.”

Lu Yanhe nodded.

He actually agreed with Chen Siqi's idea.

At this time, no matter what you create, it's the same principle: sailing against the current, if you don't advance, you will retreat. You must have something that is unique to you. Otherwise, why would people come to see your work?

"that--"

A slightly tentative voice suddenly sounded in their ears.

Lu Yanhe and Chen Siqi looked up at the same time. A girl with a very beautiful appearance and a rather artistic style stood in the aisle, bending slightly to look at them.

Zou Dong, who was sitting behind them, immediately stood up.

"Sorry -" Zou Dong was about to stop this girl from disturbing Lu Yanhe and Chen Siqi.

The girl said to Lu Yanhe and Chen Siqi: "I am Jiang Yue. You may not know me. I went to the crew of "The Sea" to film. Did you two also go to the crew of "The Sea" to visit?"

Lu Yanhe really didn't recognize the girl in front of him, but he had an impression of the name.

He had seen her in the cast list of "The Sea, Oh My Bah".

"Hello." Lu Yanhe nodded to Jiang Yue, indicating that it doesn't matter and we know Zou Dong.

Only then did Zou Dong sit back.

"I'm sorry to disturb you." Jiang Yue stuck out her tongue, "I shouldn't have disturbed you in the first place, but now that I see you, it feels rude not to say hello."

She clasped her palms together and showed an apologetic expression.

"Then I won't bother you."

Lu Yanhe and Chen Siqi smiled at her.

Jiang Yue stepped back.

Her seat was two rows behind them.

Chen Siqi asked Lu Yanhe: "Have you seen her before?"

"I haven't seen it." Lu Yanhe shook his head, "But I have seen her name in the cast and crew of "The Sea". She played a relatively important role."

Chen Siqi: "Do you even remember the cast and crew of "The Sea"?"

Lu Yanhe smiled and nodded.

"I'm mainly curious about how others choose actors, from what angles they consider it, and what are the main reasons for choosing this actor. I like to think about this." Lu Yanhe said.

Chen Siqi: "So to others, it's just a cast and crew list, but to you, it's a decryption game, right?"

"You can probably understand it that way." Lu Yanhe smiled.

Chen Siqi: "She looks pretty cute."

"She has a bit of baby fat. Her appearance seems to be quite rare in the entertainment industry."

"Well, it doesn't look like a protagonist in the conventional sense." Chen Siqi said.

The two chatted quietly for a while, but once the topic changed, they didn't talk again.

They didn't say what they wanted to talk about, and they didn't talk about it as long as they wanted.

"This time I can finally see the sea." When Chen Siqi mentioned the sea, her eyes were filled with excitement and joy. "It's been a long time since I've been to the seaside."

Lu Yanhe: "Then it seems that calling you this time is a very correct choice."

"I've been too tired recently. It's good to be able to take two days off. Although I can't really rest, I still have a lot of work to deal with."

Along the way, Chen Siqi was actually not idle.

She carries her laptop with her whenever she needs it.

Lu Yanhe: "You must be under a lot of pressure now, right? You have to do a year-end inventory. I watched your live broadcast of opening readers' envelopes, 24 hours a day, non-stop. It's too exaggerated."

Chen Siqi said: "We specially recruited 20 part-time students to do this. Of course, this is also a gimmick, so our votes are tallied in real time 24 hours a day, without interruption every minute and second, without any second time." You can do what we do. Did you see that the number of viewers in our live broadcast room is much larger than that in your live broadcast room?”

Lu Yanhe: "If you do this, how can there be so few viewers? Fortunately, you said it early on. In order to avoid suspicion, I will not be included in the inventory this time."

"Everyone knows that you are the founding editor-in-chief of "Jump Up", and the readership of "Jump Up" is your base. If you win the first place, others will question the value and credibility, and secondly, they will question you and feel that you have won the first place. You won't win without force." Chen Siqi said, "You don't need this either."

"Okay, okay." Lu Yanhe didn't mind this.

Anyway, "Friends" and "Love Letter" can still be counted normally.

Now, this live broadcast has been started for more than a month.

The ranking of each statistical unit changes in real time.

But it was the reader votes displayed one after another in front of the live broadcast camera that won the trust of the public in the simplest way.

Only "Jump Up" magazine can have such a huge readership and can provide so many readers' votes.

After all, "Jump Up" is the only magazine in China that can sell 400,000 copies.

"There are still a lot of doubts, saying that with the Internet now so developed, we are not willing to engage in online voting, and we have to use the traditional method of writing letters and mailing as we do now, which is a gimmick." Chen Siqi laughed, "There have always been such criticisms. I responded directly and said that we were just doing a stunt, so what? This person stopped talking."

Lu Yanhe also laughed.

"Some people are really interesting. When they see what others are going to do, they have to prove that they must have some intention. If there is no intention, why do these things that don't matter if they don't do it?" Chen Siqi was helpless, " Yes, this can boost sales. If you want to vote, you have to buy the magazine, so what? We don’t deny this idea, as long as the final result is fair and there are no fake votes.”

"Are there people who buy a lot of magazines to vote in order to increase their votes?" Lu Yanhe asked.

"Under normal circumstances, this would not happen. A magazine costs more than 20 yuan. How to pay for it? How?" Chen Siqi smiled silently, "Is there anything worth paying for in our inventory? It's not like paying for it. The number one ranking has skyrocketed. We want to make a credible inventory, but it does not mean that you will get any benefits if you take this inventory. ”

Lu Yanhe: "Many fans are quite fanatical."

"I know that there are indeed fans who are very fanatical. Some fans directly place orders for hundreds or thousands of copies just because their idols are on the cover of magazines. But again, our inventory is not of that great value. Fans I’m not stupid. I’m not the only one doing inventory. Now there are so many media platforms doing inventory. Can they afford it? Secondly, we have also made a series of restrictions. Only one voting result can be accepted in one envelope. We have issued instructions before. , just to prevent ticket fraud as much as possible.”

Lu Yanhe: "It takes a lot of time to do this inventory. Just to prevent ticket fraud as much as possible, a lot of work needs to be done."

"Fortunately, our voting base is large enough. Even if someone uses various methods to circumvent our rules to swipe votes, the swiping is limited and has little overall impact." Chen Siqi said, "Our result statistics are real-time. , everyone’s reactions can be seen on the barrage in the live broadcast room. Currently, most of them are positive. Everyone still recognizes the ranking results. Although the results change every day, the most popular works and actors are generally those "

Lu Yanhe nodded.

"Are there many people coming to say hello to you?"

"That's too much." Chen Siqi said, "I'm very helpless. I said that this unified vote is broadcast live 24 hours a day. Don't say that I can't agree to do tricks. Even if I want to, how can I do it? They are Can’t you see the format of this live broadcast? We even open the envelopes in front of the live broadcast camera.”

Lu Yanhe said: "Because there has long been a deep-rooted consensus in China regarding these stocktakings, awards, etc., that is, there must be connections to go. If you reject them, they will never think that it is because the stocktaking is really fair, and I think they are not going the right way.”

"..." Chen Siqi nodded, "What you said is really right. That's it. If you refuse, come again. If you refuse, come again. I'm convinced."

Lu Yanhe: "Has there been any change in sales in September?"

"So far, it has almost exceeded 500,000 copies." Chen Siqi said, "However, in order to prevent someone from deliberately collecting tickets, we have stopped printing the September issue. Real readers have already bought what they should have bought."

Lu Yanhe nodded.

"We also issued an announcement. We really didn't buy the September issue for some reasons, but if we want to collect it completely, we will print it again next year." Chen Siqi said, "October, November, and October The same is true for the three months of February. After one month of sales, there will be no more printing. "

"For those who want to collect tickets, is there still a way to collect the monthly magazine in large quantities?"

"There is no way to prevent this kind of thing." Chen Siqi said, "We can't guarantee that there won't be any false votes in these votes. However, within one month of listing, so many people want to buy, and it may not be easy to collect votes. How many real readers are also buying it?”

Lu Yanhe nodded.

"However, maybe next year, we will have to think of other ways." Chen Siqi said, "What I am worried about is that if this year's inventory results are very influential and can really promote a lot of practical benefits, then maybe next year We have the capital to go out and try to influence the results. Now, at most, some fans are going to do it for their own idols without affecting the overall situation. If we really have the kind of million-level or tens-of-million-level power to go out and try to influence the results, these are our methods. It’s fake, I can’t bear it.”

"Then it's up to you to study it." Lu Yanhe said, "There is always a way."

The two chatted all the way, and when they finally arrived at the station, they both felt thirsty.

The shooting location of "Ocean's Sea" was in a small town by the sea. It was still several hours' drive away from the high-speed rail station.

The local government has contacted the car and driver.

When leaving the station, they met Jiang Yue again.

There is a short-haired woman beside her, who looks very capable.

As soon as their eyes met, the short-haired woman pulled Jiang Yue forward.

The other party said proactively: "Mr. Lu, Mr. Chen, hello, I am Shen Yicheng from Baruyu, and I am also Jiang Yue's manager."

Barracuda?

Lu Yanhe and Chen Siqi were both stunned because they had never heard of this company.

"Hello." Lu Yanhe still shook hands with the other party politely.

"Are you also going to the set of "The Big Sea"?" Shen Yicheng said, "We will report to the set today."

"What a coincidence, we met here." Lu Yanhe said, "There are many people here, and it's not convenient to talk. Let's talk back to the crew?"

"Okay." Shen Yicheng smiled and nodded.

Lu Yanhe and Chen Siqi walked away, and Shen Yicheng looked back at Jiang Yue.

"Why didn't you take the initiative to follow me just now?"

"I feel like they don't want to be disturbed." Jiang Yue said.

Shen Yicheng: "Which big shot wants to be disturbed? If everyone has the same mentality as you, how can people like us get along with them?"

Jiang Yue: "...The main reason is that they don't know who I am at all. When I went up to say hello so rashly, their bodyguards almost stopped me."

Shen Yicheng: "At least this way people will remember you. If you met them on the set, how would they remember who you are?"

Jiang Yue sighed.

"All right."

"Miss, you said you wanted to be a star, so I quit my job and started my own business to accompany you in the entertainment industry." Shen Yicheng said helplessly, "We don't have many backgrounds, it's just the two of us who work hard. , If you still want to lose face, then you might as well just pack up and go home.”

Jiang Yue pursed her lips and hugged Shen Yicheng's arm.

"Okay, okay, I was wrong. I will try to be thicker next time." Jiang Yue said, "I know you have worked hard, and I will try not to hold you back."

Shen Yicheng: "Well, let's see if there is any improvement after starring in this movie. If there is no improvement, we will sign your film and television contract with a powerful film and television company. This way at least we don't have to go around auditioning and running around for orders. , there will be a show to perform.”

Jiang Yue: "It's all up to you, you can do whatever you want."

Shen Yicheng: "I was really confused when I agreed to accompany you to enter the entertainment industry."

"Oh, I've come here, don't regret it." Jiang Yue said, "Look, I won a role based on my own strength."

"A supporting role in a small movie with a production cost of only two million." Shen Yicheng said, "This is not something we should be proud of."

"Oh, there is always a first step for everything. At least this first step was successfully taken." Jiang Yue smiled, "Yes, we will definitely get better and better."

"You have to be angry, and I will work hard to at least cover our expenses this year and stop doing business at a loss." Shen Yicheng said, "Otherwise, with the little money we have, we don't know how long we can be like this. , If you really spend all your money, you can only go home and continue to be your eldest lady. "

"Young lady, my family only has two factories, but you make it sound like my family is a very wealthy family."

"At least when you go to school, a driver will drive you to and from school. For us civilians, the eldest lady of the two factories is also the eldest lady."

"Go, go, Shaohan, you are insulting me." Jiang Yue said, "Let's go and see how I conquer Lu Yanhe with my acting skills! You see how lucky I am. As soon as I joined the group, I met Lu Yanhe to visit the class."

Shen Yicheng laughed.

There's nothing else about this old classmate of hers, except that she's so good at it - her optimism and leverage.

-

On the first day of the new year, the update begins.

Asking for a monthly ticket!

Recommended old book "I Became a Scandalous Diva Overnight" (End of Chapter)