City: I, A World Car Overlord

Chapter 245

“For example, in terms of high-end sports cars, if we really want to make a profit, we should still deal with the sales problems of these high-end cars, because now we have achieved something in this area, and some other people are also very concerned about it. Our brand has a certain degree of recognition. If we can once again enhance our reputation in this way and create an exclusive sports car brand of our own, then I believe that the road will definitely be a lot easier in the future. We should Consider the development of our company in the long term, not now.”

Lin Fan heard the secretary say something like this, couldn’t help but smile, and explained it as he pleased: “I haven’t thought about what you said. I have always targeted these large cars before. As well as the luxury sports car, I found that it is easier to obtain profits just through this method, but it is only a part of it.”

“I’ve already told you very clearly before. There are certain limitations regarding this high-end person’s sales of cars. It’s just that a series of sales in this way is not for us. Any benefit, after all, those who can afford such a car are only some people at the top of the pyramid. Most people are still in this relatively stable state. The cars we are launching now can enable most families to be able to Isn’t it a better thing for us to sell while we can afford it?”

“Why always waste time because of such things? I say this, I think you should be able to understand, because you should be the most clear about the entire data situation of the company, if you say that you are If you don’t understand clearly, I don’t think a few people can make it clear. The so-called sales issue I raised may not see a greater return in a short period of time, but we should consider it. The long-term problem.”

“Compared to other large car brands, our own car brands want to expand, and our publicity awareness still has some fundamental restrictions. At the beginning, we may not have much awareness of these things. I even feel that we only need to deal with our previous problems in this way.”

“But didn’t you find out that if we want to sell our high-end brands, we should still build our reputation so that other people can choose to recognize our cars, so that we can achieve what we were in the beginning. Promotional purpose.”

Lin Fan considered this issue at the beginning. He originally wanted to focus all his work on these high-end cars and high-end sports cars, because everyone knows that the more high-end things are, the more profitable they are.

But after some comparisons, he found that many car brands think this way. As for you, you don’t have much competitive advantage in this respect. Some brands have their own advertising and product effects, as well as historical environment. Competitive advantages are not particularly large when compared to their own. .