Consumer male god

To buy wine, don’t you just have to have some hands?

Hey, not really.

Han Lie originally thought that Han Zhiyuan was doing a good job, but after an on-site inspection of two wine merchants, he quickly discovered a problem.

The most serious and critical point is that these wine merchants really have no clue.

That's really brave to brag and nag.

“Our company has agency rights for more than 80 top international brands!”

"It's true! How could it not be true? Let me show you the import documents. They are all customs clearance approval documents. All kinds of information are clearly written on them!"

"We have the 1982 Lafite in stock. Wait a minute, I'll show it to you!"

"At every wine exhibition, our company has the largest exhibition area. We can get any wine you can name!"

"Romanee-Conti? Yes! Which vintage do you want?"

Han Lie was taken to visit their wine cellar. Hey, there really was everything.

Looks pretty reliable, right?

But now Brother Lie is completely immune to all kinds of deception, and he can realize that something is wrong by relying on intuition alone.

After carefully looking at various customs declaration documents, I found that the 1996 Chateau Lafite was imported in 2008. There were only 10 bottles in total and it had been sold for 6 years.

Han Lie deliberately pretended to be wealthy and quoted a big number: "I want at least 8 bottles, is that enough?"

"Oh, what a coincidence, this wine is not easy to sell, and there are exactly 8 bottles left!"

Okay, I’ve only sold two bottles in total in 6 years, so I assume you’re fine.

Then Han Lie asked someone to check the industrial and commercial registration information of the wine merchant. The registered capital was 30 million, the actual payment was 18.43 million, and the annual turnover was 1.25 billion.

There is a problem with the details——

Given the size of their family, it is unlikely that they can afford the financial cost of large-scale sales. Eight bottles of 1996 Chateau Lafite have been held for six years. What about the other famous wines of the same level?

At least more than 100 million yuan has been deposited in inventory. How did this company survive?

How did you achieve sales of 1.25 billion?

Then I looked at two more restaurants, and they were all in the same situation. They were very grand in appearance and shouted loud slogans, but they were not really big in size. They had all the drinks they wanted.

Han Lie realized that the water in the field of red wine sales was very deep.

I'm afraid a novice like me wouldn't be able to handle this matter.

So Han Lie stopped looking at the wine and started shaking people.

In modern society, a person does not need to know everything. As long as he can find the right person at the critical moment, most problems can be solved.

Han Lie called Assistant Liang and said, "Go and check the customer information of our two funds to see if there is anyone specializing in red wine sales."

You can’t trust the scammers from outside, but your own customers can always talk about something to do, right?

It turns out.

There are two customers who have the names "Imported Red Wine Dealer" printed on their business cards, but they are both side businesses and don't look big.

In addition, there are four customers with the titles of "Red Wine Collectors" and "Directors of Shanghai Red Wine Association".

Han Lie called one by one and asked for advice in person.

It turns out, good guys, those three collectors are all people who spend money to socialize. When asked about wine, they had everything. When asked about channels, they were all vague.

The two dealers were talking too much about Han Lie and blamed him for not knowing what he was doing.

Only the association directors are relatively reliable.

Fortunately, Han Lie had a part-time job as a psychological master and a deception expert, so he naturally had a strong ability to distinguish, but he wasted a little time and was not fooled.

Of course, the Wine Association is also a grass-roots group. There are a lot of similar organizations all over China. There are four or five in every first-tier city.

But this guy is at least an insider and knows who can really solve the problem.

"Teacher Han, the quantity you want is too large, and the type of wine is too high-end. I dare not hide it from you. I will definitely not be able to handle it myself.

Let me give you an idea. Listen to it and take it as advice whether it works or not.

Here's what I think - no wine merchant in the country can meet your needs, but you can do a three-pronged approach.

First, I can help you solve some relatively low-end varieties.

If you are trustworthy, then let me check a batch of things on your wine list that I can make. I will cover the upfront cost myself, and you can pay after I have everything ready. Moreover, I am willing to accept third-party testing.

Second, you can contact the Shanghai Magic City Free Trade Zone Management Committee or the Municipal Finance Office.

They have approved two red wine trading platforms, one is called the Magic City Red Wine Trading Center, and the other is called the Free Trade Zone Red Wine Trading Center. They are not particularly large, but they can do some serious business, and the channels are very complete.

As long as you have a solid relationship, they will never dare to play tricks.

Third, I wonder if you are familiar with LVMH?

It has a joint venture with the spirits group Diageo (DIAGEO) to set up a company mainly engaged in the sales of international top wines and spirits in China, called MHD China Company, with the most impressive channels.

Not only does it have the exclusive distribution rights for Hennessy Cognac series, Moët \u0026 Chandon champagne, and Johnnie Walker whiskey series products, but it also has close cooperation with the top wineries in France - I won’t mention LVMH’s status in France, but you will definitely understand. .

If you really want to buy the best red wine, they are the most reliable. "

Han Lie was amazed when he heard this.

"I just want to buy some wine to save. Relationships are such a strenuous thing, aren't they?"

"Hey, you don't understand the secret here, why don't you bother?"

Pang Xiaoguang wanted to do Han Lie's business and make this friend, so he told a lot of truth like he was pouring beans.

“If you just need three or five bottles of top-notch wine, I can help you get it right now, keeping the authenticity and purity, and it doesn’t cost you a penny.

Even if I don’t have any inventory myself, if I mention you to any wine merchant or collector, they will definitely be willing to give you face.

It’s just a few bottles of wine, how much can you make if you work hard?

The profit of 100,000 to 80,000 yuan is for the sake of subsequent friendship, and any businessman with no brain damage can figure it out.

But a single order of yours costs tens of millions, who wouldn’t be jealous?

With a little bit of crooked thinking, you can even earn an extra three to five million, but you can't rely on face or reputation to maintain your integrity.

You don't understand how profitable this business of counterfeiting is.

To use the simplest analogy - 1982 Lafite, the total number of bottles flowing into the mainland in the past few decades has been less than 10,000 bottles. Those damn wine merchants still have it in stock. Where did it come from?

Do magic!

An original wine bottle costs 4,000 yuan, a set of old replica wine labels and a full set of customs declaration documents costs 2,000 yuan, and a barrel of aged Lafite second-label red wine costs tens of thousands.

After being filled, sealed and aged by experts, and placed in the most prestigious position in our own wine cellar, it has become a treasure of our store that has been kept for 20 years and has never been sold outside.

Do you want to buy?

Sorry, we really don't sell it.

Are you willing to pay top dollar?

Sorry, it’s really not about money. This is the name of our store...

What? Are you Mr. Han’s friend?

well! Okay, we have to give Mr. Han some face. You can take the 400,000 yuan. It’s a friendly price. Don’t think it’s too expensive!

If the returning buyer gives it away with the invoice, then it is genuine!

Can the treasure bought for 400,000 yuan be fake?

But in reality?

Everyone understands, but the nouveau riche who don’t know and pretend to understand are still paying tuition every year.

This is a conscientious businessman who uses the best quality for everything. After it is made, I can’t tell the difference at all. I have to drink it in my mouth to taste anything wrong.

Do you have any idea about those shady things, using red wine worth more than 100 yuan to sell as genuine top five wineries?

Really, I don’t mean to exaggerate, ordinary red wine lovers really can’t tell the difference.

Those famous wine dealers use official imported wines with formal customs declarations as their signboards. They use a set of documents over and over again, and they can’t sell out all of them for ten years. Who knows where the bulk wine that ends up in your mouth comes from?

What about other tricks?

If you buy too much, you will inevitably encounter this situation. You absolutely cannot expect every wine merchant to be consistent in his words and deeds.

There is only one way to solve it——

First, you have to find experts who really know their stuff and are really capable.

Second, you have to hold him down!

Let him do his best to solve the problem of authenticity directly from the source. It is best to provide each bottle of top-quality wine with an original authentication certificate, so that you can smoothly build the wine cellar in your mind..."

Pang Xiaoguang really put his heart and soul into it, and Han Lie felt that he had gained a lot.

Spending money sounds simple and even simpler when you think about it, as if everyone will spend it as long as they have money, but in fact sometimes it may be more difficult than making money.

Many people are able to make money because they caught up with the times or stepped on the trend. They made a fortune safely and smoothly. Only when they really started to enjoy it did they realize - Oh my god, why are there so many scammers?

The entertainment industry is not alone in harvesting coal mine owners.

The factory owner is not alone when junk operators engage in trapping and gambling.

The Marriage and Love Pig Killing Bureau represented by Zhai Xinxin is not alone in harvesting IT tycoons.

To put it more generally, harvesting rich people outside the circle with luxury goods, red wine, art, and antique collections is an enduring business.

Having money ≠ being able to spend it.

Strong ability and high IQ ≠ will never be fooled.

Every other industry is like a mountain. Just as the big financial scammers harvest the wealthy people outside the circle, wine merchants can harvest financial experts.

If Han Lie just spent the 150 million on a whim, it would be considered a high price to buy half of the genuine goods.

There is a lack of rules in doing things, and this is the inevitable result.

That's not the case now. Although Pang Xiaoguang doesn't have the ability to solve the problem directly, his ideas are indeed reliable.

So Han Lie went back and found the leader of a department in the Finance Office, and contacted Ms. Su Wanfeng, the boss of the Free Trade Zone Red Wine Trading Center, and Gu Guang, the boss of the Magic City Red Wine Trading Center.

That evening, they sat together and had a meal.

If you insist on counting, their two platforms are actually engaged in finance.

Just think of the red wine on the platform as stocks.

The platform ensures that each type of red wine comes from the winery and operates in an F2C model.

The physical delivery process is roughly as follows: wine from wine merchants around the world → entering the wine warehouse under constant temperature and humidity supervision in the free trade zone bonded area 24 hours a day → consumer.

However, most customers who buy red wine on the platform do not need to deliver the physical goods, but hold the ownership as an investment for a long time or buy low and sell high.

Therefore, the two platforms must not only be supervised by the Commerce Commission and the Industrial and Commercial Bureau, but also must be supervised by the Financial Affairs Office.

Even financial regulation has a greater say in their survival.

The leader of the financial department theoretically had the power to supervise and manage Han Lie's private equity, but in fact that was not the case at all - Han Lie gave him face, but he had to accept Han Lie's favor.

Is it not easy to understand?

The People's Bank of China, local financial offices, and China Securities Regulatory Commission are all theoretically the parents-in-law of financial institutions.

But in terms of specific implementation, the difference is huge.

The People's Bank of China has no energy to care about anything other than anti-money laundering, and it will not go beyond the China Securities Regulatory Commission to find trouble.

The Finance Office holds several meetings every year to summarize the achievements and say hello to everyone.

The China Securities Regulatory Commission is the real class teacher.

If private equity is small, no one can afford to offend, and anyone who comes to inspect it will have to pay for it.

But if it reaches Han Lie's level, even though the People's Bank of China still doesn't bother to pay attention to him, and the China Securities Regulatory Commission only supervises him normally, the local financial office will regard it as part of the political achievements and cannot be manipulated at will.

A boss like Han Lie, who has a lot of money and connections, and a great father-in-law, would not be able to handle it once he starts talking to his superiors.

But Han Lie knew how to be a good person and respected the good big brothers and good friends in the unit he directly managed. He sent invitations during the lectures and took the initiative to entertain them after the lectures. Naturally, they became friends on equal terms and helped each other.

Wine trading platforms are different. They are not under the jurisdiction of the securities regulatory authorities. The only mother-in-law of the financial portal is the financial office.

It seems that many restrictions have been reduced, but in fact it has become one of the few platforms that the Financial Office can specifically manage, and it has to spend more energy to deal with regulatory requirements.

Simple understanding...a general staff member has strong management authority over them.

Now the section chief of the direct management department is the go-between, and the two bosses dare not show any slights.

Of course, their company itself is not on the same level as Han Lie's beauty. If they have the opportunity to sit down and have dinner together, they have to thank Han Lie for the opportunity.

As a result, the chat became both atmospheric and sincere.

Han Lie asked them about red wine, and they asked Teacher Han for insights into financial transactions, and each gained something.

With Brother Lie's emotional intelligence, he naturally specializes in choosing nice things to say.

“The model of your platform is really convenient for those small and medium-sized investors who do not have the conditions to save it. After buying the ownership of the wine, they can continue to save it in the platform’s Shuangheng wine warehouse and wait for appreciation. It’s great!

When my red wine arrives in China, I hope I can borrow your company's warehouse for temporary storage. I'll pay you as much as you need. I'd like to thank you in advance. "

At this point, sensible people must have begun to refuse.

"It's just a deposit of wine, but it's too outrageous to withdraw money!"

"That's right. The empty wine cellar doesn't produce any value. How shameful is it to lend it to a friend and charge for it?"

Gou Lie, who was really evil, immediately saved a lot of storage fees.

As for ordering wine, that’s not a problem.

"Teacher Han, you can send someone over later to check with us the categories and quantities we need. For red wines with a unit price of less than 100,000 yuan, I can provide you with 100% direct sales from the winery, fidelity!"

"Oh, thank you so much, you solved a big trouble for me!"

"You are too outspoken. You take care of our business. Isn't that what you should do?"

Section Chief Hou raised the wine glass at the right time - holding the rim of the glass with his middle finger and thumb, and extending his index finger, pointing at Gu Guang: "Lao Gu, this is what you said, keep it true!"

Gu Guang replied categorically: "I'll go to the winery myself and I'll pay ten for every fake one!"

It’s done.

This kind of promise means nothing in private, one-on-one, but with a military order in front of the supervisory unit, there is no room for him to go back on it.

Want to play foreign?

The money earned is not enough to pay the fine.

If you dare to offend your boss and slap him in the face like crazy, they will destroy your job.

In this way, Han Lie finished all the mid-to-high-end wines in the wine cellar in one meal.

The remaining parts are super high-end, or so-called unique products, or collections, which cannot be handled by formal distribution channels.

Next, Pan Ge has to take action.

——She is a loyal fan and VVIP customer of Bulgari. Empress Zhao is even more powerful and is a key VIP of the LVMH Group.

Han Lie only needs a chance to sit down and chat with important management, and then he will use his best show-off to completely break the opponent's thigh...

Spend money, brother is the most professional!