Courtyard: My wife is Wen Li

There is not much concept of publicity and public relations in China these days, but it does exist abroad. He Yuzhu needs to prepare in advance in order to cope with the entry of foreign capital.

Now capital and brands have entered the country one after another. Although it is not too much, the initial signs have been revealed.

If you want to seize opportunities in the future and guard against the opponent's means and promotions, publicity and public relations are essential. Because of the lack of these, many excellent domestic brands have failed even if their products are in order.

Therefore, advance preparation and continuous publicity are very important, and you cannot do everything yourself.

Lou Xiao'e agreed very much, "Okay, I will select talents in this area and complete the establishment as soon as possible."

"Okay, I'll wait for your news." He Yuzhu put down the phone and then started to think about it. Before, some island companies came to buy his Master He, but then there was no news, but it didn't mean that they gave up.

Now that similar products have appeared in China, they may take action soon, so you should be careful.

Master Kong was born in Jinmen and was founded by a pair of brothers. Without their presence, their development would have been very rapid, and even a few years later, they were listed on Hong Kong Island.

Soon most of its shares were in the hands of a food group in Wanwan, as well as a food group in the island country. Although the controlling stake is no longer in the hands of the founder, it has also taken a big step towards its internationalization.

For example, if He Yuzhu does not go public, although it can maintain a controlling stake, its external development will definitely be affected.

Although it is now exported, the sales volume is not high, and Lou Xiaoe is not a marketing genius. The pace of external sales is not fast, and the most important thing is that the external publicity is not good.

Publicity still requires a lot of capital. Although the company's scale is pretty good now, the funds are far from strong.

It is considered a large private enterprise in China, but when compared abroad, it looks very small.

But there is no rush, just develop slowly. For the time being, word of mouth is still needed. After all, the number of exports has been steadily increasing, and then we can slowly talk about it.

The best-selling product now is chili sauce. Unexpectedly, this sales volume turned out to be the best. He Yuzhu initially thought it would be a drink.

As a result, the sales volume of beverages was the lowest, hot pot bases and dipping sauces were not exported at all, sauerkraut was exported in small quantities, beverages were exported more, and chili sauce became the most sold.

As for the eight-treasure porridge, there is no export for the time being.

For external sales, supermarkets and shopping malls need to accept their products, and they must offer huge profits at the beginning, so that people will accept these products from the East.

Or you can invest a lot of money to directly rent their shelves and put your own products directly, but this is too expensive.

Even the packaging has to be in a foreign language, and there are some things you can’t translate at all. Is sauerkraut just fermented cabbage?

Does anyone know what this is?

In this case, it is best to have a booth where someone makes the dishes by hand for customers to taste, which will be more expensive.

Therefore, the temporary publicity cannot keep up. It is just placed on the shelf. Whether customers buy it after seeing it depends on their luck and their thoughts.

Lou Xiao'e learned about it. The reason why chili sauce was so popular was that people were curious about it at first because there was a ball of fire on it. Maybe the gene for seeking death was deeply embedded in the bone marrow, so many people were willing to try it.

Then...I couldn't stop at all.

The spicy taste is very addictive, and it can be added to many dishes, such as pizza, noodles, etc.

What stands out is that it is versatile. As long as you like spicy taste, you will not be able to stop.

Therefore, the sales of chili sauce are rising steadily, much higher than the sales of other commodities.

If funds allow, then renting shelves now, placing Master He's products together, and using chili sauce as the leader for sales will definitely lead to a boost. Unfortunately, funds do not allow it.

Sichuan Flavor has begun a new round of expansion. Branches in various provinces were first established, and then the trained talents began to be dispersed. After stopping expansion in these years, the cultivation of talents has not stopped.

When we start again now, we will immediately establish branches in all provinces, and go from the branches to cities to conduct inspections and site selections. Even if it is not suitable for full-scale rollout now, Sichuan Flavor will purchase land to build restaurants, so for the price of the land, It is also necessary to lay out the plans in advance.

Land prices will become more and more expensive, and prime locations are not something you can just buy if you want. Doing it now can save a lot of money and time in the future.

In this way, Sichuan Flavor has suddenly expanded, and it is expected to open more than 300 stores across the country. This has its own property rights, so there is no need to worry about rent.

Even in this period, this expense is quite large. In addition, advertising must keep up. Such a large-scale chain store will definitely cause some stir and attract Sichuan flavor.

There are more than 300 stores in the country. This is not all He Yuzhu planned, because some cities are not suitable for opening now, and some cities are simply not enough, so the stores are relatively concentrated.

…

Yamashita Shiharu came to Tianjin at this time. A newly born food company attracted the attention of the local head office, or they have been paying attention.

Master He had rejected their investment before, and they had no means of counterattack for the time being. It would take three or four years to wait.

Now they have seen another opportunity. It is not that there are too few food factories, but that most food factories are state-owned enterprises and their restructuring has not yet begun.

In addition, they also need to target private companies so that they can control their shares in the future and continue to select suitable targets.

"You two, we can bring technology and equipment." Yamashita Shiharu is very confident, "It will definitely improve our competitiveness."

The Wei brothers looked at each other, and Boss Wei said, "If this is the case, wouldn't the company become yours?"

"..." Yamashita Shiharu was not surprised, "We don't need too many shares, only 30%, and in a few years, you can be listed on Hong Kong Island."

"Now your technology and equipment are very backward. You should be Master He Food. To you, it is a Big Mac."

"Even in terms of price, you don't have much advantage. Its sales volume is huge, and you can make small profits but quick turnover, and maintain a fixed price. Let's not talk about the seasoning packets, which also have sauce packets. You still have this technology? No."

"This gap is too big. Think about it carefully."