Courtyard: My wife is Wen Li

He Yuzhu got another good share of the stock and was satisfied, so he began to say: "No matter what business you do, the most important thing is the brand."

"Brand, a brand recognized by ordinary people, a brand that comes to mind when they think of buying something."

Xu Huizhen nodded in agreement and said, "That's right, so real estate also needs to be a brand?"

"That's right!" He Yuzhu picked up the teapot, poured a cup of tea for Xu Huizhen, and then continued: "So what is the most important thing if you want to build a good brand?"

"Quality?" Xu Huizhen blurted out without even thinking about it.

"Of course quality is important, but what about service?" He Yuzhu smiled, while Xu Huizhen's thinking was still in the past, "Think of a hotel!"

"Yes!" Xu Huizhen suddenly realized, "The service of a hotel, especially the service of a five-star hotel... But how do you provide services in real estate?"

"Listen!" He Yuzhu said: "First of all, you can't build two buildings and sell them. If you don't want to do it for a long time, or just make money, then it doesn't matter. But if you do it for a long time and make it big, , then you have to take it seriously.”

"The first thing is design. For the design of the internal structure of the house, it is necessary to face the north and south. Of course, the structure of some houses will definitely not meet such requirements, so the minutes should face the south."

"The second thing is the climate. For example, the winter in the north is cold, so you need to consider the issue of heating. Nowadays, all radiators are used, which is not the best for heating effect."

"Our first priority is to build real estate in the north. The south is currently out of reach, so we can ignore this for now."

"The third is the park model. A closed park can ensure the greening and environment of the community, as well as some facilities. This kind of park is our signature."

“The last thing is property management. Because we adopt the park model, maintenance and so on need to be done by someone, so it’s better for us to do it ourselves.”

“Sales, after-sales, and services are one-stop services. No matter who buys our house, they can rest assured that they don’t have to worry about quality problems. We must also pay close attention to quality. If there are no quality problems in a building, then the service can also make money. more money."

"..." Xu Huizhen listened carefully, and the more she listened, the more sense she made. She was very conscientious in doing business, just like wine without adding water.

"That's right, let's do this. It's indeed the right thing to cooperate with you." Xu Huizhen was very happy.

"Don't be happy yet. If you want to make money, you must have skills. There won't be much profit if you build a house with several floors." He Yuzhu said: "We want to build high-rise buildings, such as the 18th floor. I think now is the most suitable , you can use the elevator to go up and down the stairs.”

"Tap water and heating can be transported by pressurization, and maintenance openings, passages, etc. need to be left."

"These all require skills. In this regard, you can go to Hong Kong Island or island countries to investigate, or you can hire technical talents with high salaries."

"I understand. I'll go there in a few days. I'll set up the company here first, set up a front, divide it with your shares, and then inject funds." Xu Huizhen followed the good example.

Then, she stood up and said goodbye furiously.

He Qing asked curiously: "Dad, you know so much, why don't you do it yourself?"

"Wen Xuan went to join the army and Wen Cheng did research. Neither of them can come back to help, so Wen Jia is busy alone, plus you." He Yuzhu said: "No matter how big the industry is, there is no management! "

"Also, Xu Huizhen and Chen Xueru are both strong women. Not only can they not be idle, but they are also competing with each other, so it is better to invest in them and get dividends from the shares."

"If you don't worry about it yourself, I can leave you with an extra family fortune."

"Now the Baiwei Group, which has just been established by merging several companies, can just hand it over to Wenjia. In this regard, it only needs to master the formula and grasp production and safety."

He Qing suddenly realized!

There is nothing wrong with He Wenxuan and He Wencheng serving the country, but in this case, the He family's population seems to be insufficient.

…

Xu Huizhen hurriedly returned home. Although she was not young, she was still vigorous and resolute in her work.

She registered the company the next day. She is also somewhat famous, a relatively famous entrepreneur in the Forty-Nine City, so it was very easy to handle the matter.

It took a few days to complete all the procedures, sign a share contract with He Yuzhu, establish a company account, and temporarily rent a yard as an office space. Two daughters, Xu Jingli and Xu Jingping, helped. The younger daughter went to study abroad at this time.

Xu Jingli and Xu Jingping didn't go. Because they were already married and had children, they simply didn't go to school.

Because of He Yuzhu's intervention, many people's life trajectories changed. Then Xu Huizhen and Cai Quanwu went out to investigate.

First they went to Hong Kong Island. After all, Lou Xiao'e was there, and they also had an acquaintance there during their inspection. They didn't decide whether to go to the island country or not.

There are many high-rise buildings that have arrived, and the related equipment is relatively complete, so the inspection here should be enough. After Xu Huizhen went there, Lou Xiaoe found several real estate companies with projects through connections and asked them to visit them.

Xu Huizhen asked many times about some details.

If you want to build a brand, the formalization of the company, especially the technical qualifications, is a must. The initial goal is an eighteen-story high-rise building, which is not that easy for a new construction company.

In terms of design, Xu Huizhen is very familiar with this aspect because she has previous dealings with design companies in Hong Kong Island.

As long as you are willing to spend money, the technical problems are actually minimal. The key lies in being suitable for the cold climate in the north of the mainland. More attention is needed in terms of infrastructure and other details.

To build a brand, you need recognition from consumers, which is not an easy thing to achieve.

Xu Huizhen absorbs the advantages of Hong Kong Island architecture, but she cannot copy them all. After all, the places are different and their needs are also different.

Another issue is the apartment type. These need to be discussed with He Yuzhu after returning home before they can be finalized.

In Sijiu City, every household has a large population, and four generations may live in one house.

But the house is too big, so can ordinary people afford it?

Xu Huizhen was a little hesitant and wrote down all the problems, as well as the suppliers of various equipment. These suppliers had branches on Hong Kong Island. She went directly to ask. He Yuzhu probably knew how to solve it. This person seemed to know all the problems. Can't help him.

In this way, they inspected Hong Kong Island for more than a month and recorded many issues before returning to Sijiu City.

When he came back, it was already autumn, and He Yuzhu was paying attention to his competitors.