Courtyard: My wife is Wen Li
Chapter 234 Advertisement
He Wenjia was unhappy. His eldest brother came back and he didn't care about his little sister. How could this be possible?
So he was so annoying that he interrupted the conversation between the two brothers, which left them a little unfinished.
He Yuzhu also said at this time: "Wenjia has also reached the age of discussing marriage. Do you two have anything to introduce?"
He Wenjia said coquettishly: "Dad, I won't marry so early."
He Yuzhu smiled and said: "You, you have never met someone you like. If you do, you will definitely not want me and your mother."
"Impossible!" He Wenjia said with certainty.
He Wenxuan said: "Wenjia should not marry a soldier."
He Wencheng said: "My place is even more inappropriate."
"..." He Yuzhu took a look and realized that he still had to find it for his daughter.
But this is a rare thing!
There are indeed no good young men around, and He Yuzhu also made a lot of mistakes.
…
Competitors appeared, and Master He Food began to exert efforts in advertising. Because of its good cooperative relationship with TV stations, advertising has always been exclusive to Master He Food.
However, TV stations will also develop. Recently, the TV station changed its director. He is a thoughtful person and is planning to auction advertising time.
This news was told to He Yuzhu in advance. After all, the two parties had a contract before and the cooperation was relatively good, so they informed He Yuzhu in advance so that He Yuzhu could prepare early.
He Yuzhu was not surprised. After all, he had actually taken advantage of it for a long time, and publicity expenses had always been a large expense for enterprises.
He used the least amount of money to achieve the greatest publicity effect. Over the years, he has always been ahead of all companies in publicity.
Master He's food is also deeply rooted in the hearts of the people. Its sales channels are very extensive in the country and it is also the first choice for similar types of food.
Of course, there are also those who follow the trend, such as chili sauce. This thing has no technical content, but the taste is very different.
The ingredients only say chili peppers, but I don’t know where the chili peppers come from, so the taste will not be the same.
But this is something with a strong taste. Some people will buy other chili sauces if they want to save money. It doesn't matter even if there are few peanuts in it, or it doesn't matter if it's not that fragrant.
Sometimes price is really the decisive factor, but as time goes by, price will not be an issue.
Because the price of Master He's food seems a little expensive now, but its cost is well controlled, and because its sales are getting higher and higher, the cost will be getting lower and lower.
Therefore, the price can remain unchanged.
He Yuzhu asked Lou Xiaoe to come to Sijiu City to meet with the publicity department and start discussing future advertising issues.
He Yuzhu told the story and then asked, "What do you think?"
Lou Xiao'e said: "It is very important to seize prime time. We need to continue to maintain exposure."
He Yuzhu knows that prime time is not easy to grab. He is not short of tens of millions, but it is not necessary.
And it was too eye-catching. Before, everyone had no idea about wealth. However, once Biao Wang came out, that was no longer the case.
Therefore, He Yuzhu does not intend to become the King of Biao.
"We are in the food business and there is no need to compete for prime time. And once we compete for prime time, the limelight will be too great." He Yuzhu said: "I think the time slot for TV dramas is good."
"What do you think?" He Yuzhu looked at the head of the publicity department. The talent hired in Hong Kong Island was named Zhou Junsheng.
Zhou Junsheng is forty-two years old today. He is in the prime of life. He worked in England before and resigned when he was forty and returned to live in Hong Kong Island.
When Lou Xiaoe was recruiting two years ago, he came to apply. After being accepted, he became the publicity director of Baiwei Group.
Zhou Junsheng said: "That's true. I agree with the chairman's idea."
"Prime time after the news is good, but TV dramas appeal more to housewives."
"They are the ones who do the most housework, and food is closely related to them."
"And there is no need for large-scale promotion of the Sichuan flavor hotpot chain. After all, it has been developed for so many years and has never been promoted. It is just the accumulation of word-of-mouth from various places."
"At the same time, until now, there has been no equivalent competitor."
"Master Ho Food is the only brand we need to promote, but it is already deeply rooted in people's hearts and has been used in various advertisements over the years, especially the previous ten years series."
"According to our questionnaire survey, everyone is very confident about Master He's food, so there is no need to be in the limelight."
Lou Xiao'e nodded after listening and said, "It seems that you have thought more about it than me."
He Yuzhu smiled and said: "You have been in Hong Kong Island for too long, and some things cannot be seen clearly. Master He's food has become deeply rooted in people's hearts over time."
"However, we must continue to appear in the eyes of the public so that we can continue. The job of the Propaganda Department is how to maintain this."
"I need you to formulate a bidding plan, focus on this time before the TV series is broadcast, and be sure to win it."
Lou Xiao'e asked curiously: "Why is it only the advertising period before the TV series is broadcast?"
"There are no commercial breaks in the current TV series, and the broadcast mode is two episodes a day." He Yuzhu said: "In order not to miss the TV series, everyone will wait in advance, and after the first episode of the day is played, drink water and smoke Even when I go to the bathroom, I will leave the TV."
"So, before airing is the best time."
Zhou Junsheng's eyes lit up. He didn't notice it, but it was right to think about it.
There are not many entertainment activities nowadays, and they are relatively conservative. Most people don't go to dance halls, and those who can go don't pay much attention to Master He's food.
These days, dance halls are expensive and a new entertainment activity, but the consumption is not low.
Lou Xiao'e understood now that although she was good at management, she didn't know much about life in the mainland. After all, she had been away for too long.
Lou Xiao'e said: "It seems that the group headquarters needs to be built as soon as possible, and I also need to come back and live for some time."
"It's not necessary. Your focus is still on the export issue." He Yuzhu said: "It's time for us to advertise some outside. We can try it first and see the specific effects."
"Overseas, it seems that housewives do not work, but I don't know much about their living habits. This aspect needs to be investigated."
Zhou Junsheng said: "Although I have been abroad for many years, I don't know much about it. I will send people to investigate this aspect. Maybe we can ask foreign investigation agencies to help us with statistics."
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