Courtyard: My wife is Wen Li

He Yuzhu received the news and got up again to go to the United States.

His people went to the United States, and He Changbang was still busy. He used tests to understand the quality of the brand products he wanted to acquire. However, it was not easy to optimize, but these products themselves were relatively good.

Select some of them to complete the subsidiaries of Baijie Group, covering all daily chemical products.

The next step was the acquisition. He Changbang personally led the team and negotiated from house to house while looking for future spokespersons.

Propaganda must keep up. With such momentum, Baijie Group must shock the country at once and make the name of Baijie Group known. Otherwise, it will be regretted for such a huge scale of acquisition.

That is, the group headquarters has already started construction, and it’s done in one step!

He Yuzhu gave He Changbang the start-up capital, and subsequent funds will have to wait. His affairs in the United States are ready to be concluded.

The subprime mortgage crisis focused on Lehman Brothers' fierce pursuit, and then funds needed to be dispersed and transferred. They directly purchased shares of various Internet companies that they had previously been optimistic about, and at the same time paid for the acquisition of automobile brands.

Now the Chrysler Group is his final target!

Even if you can't win them all, you must win some of the sub-brands.

Originally, the Chrysler Group was planning to team up with General Motors to warm up the situation. However, General Motors itself was unable to maintain the situation and the matter was dropped. This is tantamount to adding insult to injury.

At this time, people from Goldman Sachs appeared and proposed an acquisition intention. The people from Clares Group understood that this was the acquisition by the Oriental man again.

There was news before that this person acquired Jaguar and Land Rover, sent them directly back to China, and merged them with two domestically produced cars. This is just because the value of these two sub-brands is not high, they are not as big as Volvo Cars, and He Yuzhu does not hold a controlling stake. right.

However, he did not want a controlling stake in the first place and directly took some group shares of Great Wall and Chery.

Are you here to buy again now?

But this is indeed a good thing, because the Chrysler Group can no longer hold on, and without capital injection, they will go bankrupt.

The subprime mortgage crisis has far-reaching consequences. People were crazy about buying houses before, but then they found that they had no money in their pockets, or even money to refuel their cars.

It has to be said that it is too crazy, and it also makes He Yuzhu make a lot of money.

Now the Chrysler Group has more than 10 billion US dollars in debt. If it applies for a bailout and the government funds the rescue of the group, then the control will no longer be in its hands.

It's better to sell now, clear out all liabilities, and then leave with a profit.

Soon the shareholders of Chrysler Group discussed it. In fact, the shares of Chrysler Group are now in the hands of a private capital operator. Last year, this private capital operator acquired the company for US$7.4 billion. acquired 80% of the shares of Chrysler Group.

As a result, we encountered the subprime mortgage crisis this year, which can be said to be very unlucky. This is also the main reason why Chrysler Group is about to go bankrupt.

People from Goldman Sachs came to negotiate. With the debt borne, the Chrysler Group was no longer valuable. The two parties started negotiations, but if the time dragged on for too long, the Chrysler Group would not be able to hold on.

All shares were sold to He Yuzhu, and then directly delisted and became a private company.

It's just that He Yuzhu couldn't directly move the entire group because the United States would not allow it.

Before Ford acquired Volvo Cars, the acquisition was the sedan business, and He Yuzhu also acquired this business.

The Chrysler Group also merged with Mercedes-Benz and became a subsidiary, and was later sold to a private equity operator.

There are many twists and turns, not to mention collective relocation and leaving the United States.

This matter needs negotiation, but He Yuzhu can separate his sub-brands first. The JEEP brand will be directly separated and sent to China to merge with Liuzhou Wuling.

For example, there is no need to send Dodge to China because it is not suitable. It would be good to stay in the United States. The style of this kind of muscle car is still suitable here.

There are also other sub-brands, such as Chrysler, Maserati, Alfa Romeo, etc.

These still need to be dealt with by He Yuzhu, and He Yuzhu does not want to run an automobile group in the United States. He paid off all the debts himself. At the same time, because it is a private company, he gradually sold some sub-brands.

Only three brands, Chrysler, Dodge and Maserati, are retained.

Chrysler focuses on luxury cars, Dodge focuses on high-horsepower muscle cars and pickup trucks, and Maserati is preparing to focus on sports cars and SUVs.

He Yuzhu summoned the management to express his ideas and asked the design team to take action.

For example, Maserati and Alfa Romeo were both Italian brands before, but now they retain one Maserati and sell the other directly to Yafit, which is definitely no problem.

Especially now that there is no debt crisis, the other party cannot blackmail it. If they want it, they can only pay for it.

The United States can prevent itself from large-scale relocation, but it prevents itself from selling sub-brands, so He Yuzhu sold them aggressively and finally retained only three brands.

But I have to say that He Yuzhu's strategy is very correct. Although the current positioning of these three sub-brands is different, the cheapest among them is the Dodge muscle car and pickup truck.

The purpose of buying a two-door, high-horsepower muscle car is for fun. Only those with money can play with it. After the subprime mortgage crisis, the economy has weakened. Those who can really buy it for fun are those who are not short of money. .

Pickup trucks are a necessity for most families in the United States, especially farmers, and they are also the highest-selling model.

As the main brand of the group, Chrysler is still very popular in the United States, and it still makes luxury cars and sells them to wealthy people.

Finally, there is Maserati. Its sports cars and SUVs are both luxury brands and are frequent visitors to the track.

The positioning is clear, and it directly targets the middle-class and above people, as well as farmers, etc., and directly abandons the low-end market.

It may seem like a big chop, but it still reduces its own burden. It has fewer factories, fewer workers, and less expenses.

And He Yuzhu also withdrawn a large amount of funds, and then the funds did not stay, but directly invested in the country. This investment was to invest in building a factory himself, and also cooperated with Liuzhou Wuling.

The only trouble is that Liuzhou Wuling has no money. The previous JEEP merger required investment and construction of the factory. The shares of Datong Wuling that were sold before were invested in it, but now it is a joint venture to build the factory.

However, He Yuzhu proposed a plan, that is, he would fund the construction of the factory and convert it into shares. However, He Yuzhu would still sell these shares to Liuzhou Wuling in the future.

It’s still Geely’s old method!