Courtyard: My wife is Wen Li

After arriving at the Beaver Hills villa, He Yuzhu took a day off, mainly because his hands were itchy, so he and Zhou Yi dived into the underground shooting range.

He set off on his own the next day, while the others stayed in the villa, while He Yuzhu went to the headquarters of Clares Group.

When the boss arrived, the senior management immediately gathered together to report the situation to He Yuzhu.

Needless to say, sales volume is usually summarized, mainly because He Yuzhu attaches great importance to feedback from the market.

Feedback from users is good. For example, Chrysler's mid-range sedans focus on being beautiful and comfortable. Most of the people who buy such vehicles are middle class.

What the middle class cares about is a matter of face. The car can be driven out and the space inside the car is large enough for a family to ride. You must know that people here like to have children.

The lifestyle in the Western world is different from that in the East. They are all based on the family unit. A couple lives with their children and generally does not live with their parents.

The population of a single family unit is generally about three to five people, and it is best to seat three people in the back.

The large sofa-style seats meet their needs. The car has sufficient comfort. The safety configuration is also enhanced, and other configurations can be reduced.

The main market target is middle-class men with families, suitable for taking care of work and family at the same time, and the size is sufficient.

Old Americans originally like spacious vehicles, and they don't care about the displacement. They directly match it with a 3.5-liter V6 naturally aspirated engine.

"Boss, your strategy is indeed successful, and the target user group is very accurate." The management began to flatter, and He Yuzhu smiled slightly and ignored it.

He doesn't know Americans well, but he knows the middle class relatively well. They are actually just workers. They don't have much money, but they live a relatively comfortable life, but their ability to deal with crises is very low.

A car that is not expensive but is useful and stable should be more suitable for them. He Yuzhu also guessed.

He just asked the three brands to target different groups of people in order to achieve more precise benchmarking, so that designers can complete his ideas.

"Okay, let's launch new cars at a speed of two years, and don't stop the old models completely. After all, our products are not rich now, and we can sell them at reduced prices." He Yuzhu said: "To win more customer groups, the middle class also has Disparity."

"Try to seize this group as much as possible. Before new models are launched, old models should be discounted and the inventory should be cleared."

"What's Dodge's reputation like?"

The general manager immediately said: "Boss, Dodge focuses on the young market, and the results are very good. The basic model sells best."

“It’s cheap and has a lot of room for modification, which is what they like most.”

The Dodge muscle car has a basic model, which uses a four-cylinder 2.0T engine, a five-speed manual transmission, a two-door four-seat layout, and relatively few configurations. Except for safety, there are very few other configurations.

But the main thing is that it is cheap, but the room for modification is huge. If you buy a basic model, you will have a platform, and young people can continue to modify it according to their own ideas.

Dodge's basic model is the main product, and adding more configurations is just to give some wealthy young people some spending space.

Next, there are various modification parts, the main ones are original modification parts, such as sports kits, brakes, calipers, shock absorbers, etc. You can even replace the engine if you want, and there are even them in the car. You leave room for the engine.

It doesn't matter if it's a V6 or V8 engine, it even has screw locations reserved for you to install.

As long as you buy my accessories, you can change anything. The main focus is DIY, which is in line with the ideas of young people.

In addition, the Chrysler Group also organized modified gatherings in various places. It was a gathering rather than a competition, but there was a quarter-mile track.

This is for entertainment, not a real competition, so that they can gather together to exchange their modification plans.

He Yuzhu nodded and said: "Keep going, modified parts must be continuously developed to add different combinations. We now have many designers and engineers, and there is not much cost in research and development in this area."

“I want mods to be spread all over the United States and Europe!”

“Let’s talk about Maserati next!”

The general manager took out another piece of information and then said: "The second model of the limited-edition supercar will be sold soon, and there are already a lot of orders. How much does the boss think should be sold this time?"

"The previous model sold 999 units, and this time it was changed to 888 units." He Yuzhu said: "The price has been increased a bit to ensure our profits, and at the same time, we continue to increase the price for more to enhance brand competitiveness and value.”

"There will be fewer and fewer limited editions in the future. Of course, technology will continue to improve, and the sales volume in the United States and Europe will need to be balanced."

"We are going to make a limited-edition supercar into a financial product. How is the feedback on the mass-produced model?"

"Boss, this aspect is not bad, because after launching the limited edition, we have become more competitive and sales have increased by 17%." said the general manager.

"Okay, that's it!" He Yuzhu nodded slightly, "Pay attention to service and quality control, and never be sloppy. Let's go see the factory."

"Yes!" The group stood up and then went to visit the factory and talk to the workers.

Because of the output, He Yuzhu maintained the number of workers. He did not need too many workers to save labor costs. However, the number of designers and engineers increased, and the efficiency in research and development was much higher.

Although the salary will be much higher, R\u0026D costs can also be saved.

"Don't stop the research and development of engines. While maintaining power, we must constantly improve the fuel ratio and economic performance to protect the environment." He Yuzhu said while visiting: "This is the trend of future development. Four-cylinder engines must do their best. Dig as deep as possible.”

"Yes, boss!" The general manager listened to He Yuzhu's words. After all, this is He Yuzhu's private property, and they, the part-time workers, are absolutely right to listen to the boss's words.

Even if it is wrong, it is the boss's problem and has nothing to do with them. They do not need any suggestions.

As for the person in front of me, apart from losing a lot of money in the stock market, he really didn't miss anything in terms of business.

"By the way, how is your technical exchange with Wuling Motors?" He Yuzhu then asked.

"The technical exchange is good, and they also have a lot of their own ideas. Although the technology is relatively backward, there are many ideas." The general manager immediately said: "Especially in terms of four-cylinder engines, I think we can jointly develop a four-cylinder engine." machine."

"Well, that's a good idea." He Yuzhu nodded slightly.