Courtyard: My wife is Wen Li
Chapter 367 Clothing Industry
He Yuzhu's main industries are not concentrated on the West Coast, but the agricultural companies and teams that will be retained in the future are all on the West Coast, which means that the automobile group is not there. However, this is not a big problem. After all, the automobile group's factory distribution has many issues to consider.
Tommy, who is in charge of the agricultural company, is a talented person. From the beginning, he advised He Yuzhu to close the relationship with state and city councilors, and even selected a congressman to support him.
This is a member of the Senate. There are only a hundred members in total. It is a very important position to support a multi-party member and support him to become a multi-party leader.
Of course this costs money, but this amount of money is not much for He Yuzhu.
This matter is not urgent. After all, there are still subsidiaries that have not been listed on the market, and the shares in hand are extremely valuable. If you want to sell them directly without cheating, you still have to look for opportunities. Not everyone can afford it.
…
He Changxi, He Wenxuan's youngest daughter, and He Yuzhu's granddaughter also graduated from college.
After graduating from the He family, Jin Gui and He Changxi came to Hong Kong to accompany their grandparents. He Yuzhu was very happy when he saw his granddaughter, asked her what she wanted to eat, and then cooked it.
Then I took my granddaughter to play on Hong Kong Island for a few days, and then I asked her what she thought, "Xiao Xi, what do you want to do?"
"Grandpa, I have already thought about it. I want to make clothes." He Changxi seemed to have been prepared.
He Yuzhu was slightly stunned. This choice can only be said to be unexpected and reasonable.
After all, she is a girl, so making clothes is not bad, but the starting point must not be too low. He Yuzhu touched his chin and thought for a moment.
Then he said: "Well, let's go directly to Europe!"
"Grandpa, what are you going to Europe for?" He Changxi asked.
"Of course it's shopping!" He Yuzhu said with a smile: "My granddaughter definitely can't start from scratch. Let's go directly to Europe and buy a brand."
He Changxi shook his head and said, "Grandpa, not many ordinary people in our country can afford the luxury goods over there."
"I don't want to make that kind of costume."
He Yuzhu suddenly realized that He Wenxuan's daughter did not know how to deal with luxury goods, but he was not the first to do so.
"Grandpa thought wrong." He Yuzhu then said: "Then this matter is easier to handle. You can just build the factory, find the designer, and then open a store on JD.com."
‘Now that online shopping has become popular, as long as the style is good and the quality can be guaranteed, once the reputation is established, the sales volume will not be low. ’
"Grandpa, what do you think the brand should be called?" He Changxi asked.
He Yuzhu thought for a while and said, "Let's call it the best choice!"
"Preferred?" After hearing this, He Changxi thought about it for a moment, and then said happily: "Grandpa's name is great!"
"Just use this!"
He Yuzhu was very happy and continued: "There is a Uniqlo in the island country. It has a good idea. You can learn from it."
"But you have to remember your business philosophy. Since you want the common people to be able to afford clothes, you should focus on high-quality and low-price products. Style and quality are the key points."
"I understand, grandpa!" He Changxi responded.
She was not slow in her actions. After spending a few days with her elders, she immediately took action. However, she did not go to build a factory immediately, but went to Baiwei Group to select people.
Baiwei Group has trained a lot of people, but because it took so long, many positions have been fixed.
Many talents have no room for advancement after they grow up. He Yuzhu's grandson and granddaughter started their own businesses, which gave them opportunities. They are not technical personnel, but are business management talents. They can develop better in another place.
Therefore, Baiwei Group is now the talent base of the He family, where every He family member can select a group of their own team.
As the manager of Baiwei Group, He Changyu naturally received his sister in person when he saw her arrival, "Little sister, according to you, they are all women, highly educated management talents, and have worked at Baiwei Group for at least five years."
"Thank you, brother!" He Changxi was very satisfied that He Changbang, He Changyu, and He Changxi were all He Wenxuan's children. The three children grew up together. He Changxi was the youngest girl, so he was naturally taken care of by his two brothers.
He Changxi actually wanted to form a women's army and left with her people in a hurry. There were a lot of things she needed to do now.
First of all, he did not plan to build his own factory, but to engage in a wave of acquisitions, acquire several OEM clothing factories, and hire a group of designers at the same time.
The second step is to inspect and inspect Uniqlo to see how their operating model is. At the same time, it cannot be copied completely.
Uniqlo's characteristics are obvious. It focuses on popular designs every year, then puts its own label on them and sells them at low prices.
He Changxi will not do this. Complete copying is not conducive to the development of the brand. Although he does not make luxury goods, he still needs to have his own designs.
Finally, she is analyzing the trend of online shopping. She is still considering whether to set up a self-operated store.
Grandpa's words are not wrong, so she needs to analyze them carefully, and the women's army under her begins to work together and perform their respective duties.
Jingdong is naturally open to all data. Online shopping has not been around for a long time, but now it is increasing every year. It can be seen that everyone's shopping habits are changing.
This approach was correct, and it involved a wide range of people. Then He Changxi began to look for some consumers for research.
What are consumers’ views on online shopping, and what are they dissatisfied with, especially regarding clothing?
This is quite easy, and there are many complaints from consumers. For example, the most annoying problems in clothing are fading, thread breakage, etc. These are all related to quality, but there is not much dissatisfaction in terms of style.
Because they are all selected by themselves, mainly based on pictures of models, there are of course problems in this regard. After all, the models must have good figures, but consumers have all kinds of figures.
After He Changxi summarized all the problems, he had a clear idea. Then he met with the design team and asked people to find a group of models.
Both normal models and slightly fat models must be found, and in terms of design, factors such as height, fatness, and thinness of the body must be considered to make special designs.
After making a detailed plan, she took the plan and ran to find He Yuzhu, "Grandpa, what do you think of my plan?"
"Okay, grandpa, take a look." He Yuzhu was very happy. His granddaughter was willing to listen to his opinions. Unlike those brats who just asked themselves at first and then did it themselves, respect the elderly!
He Yuzhu picked up the plan and read it!
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