Director, please respect yourself

[To the Apple global family:

Our company's CEO, Steve Jobs, is currently in good health and is actively undergoing treatment and exercise under the doctor's advice to strive for an early return.

Yesterday, when I went to visit him on behalf of the company, Steve was watching a comedy movie "Journey to Thailand" directed by Chinese director Yang Hao. The doctor said that this type of comedy movie can regulate Steve's symptoms. The mood helps his body recover.

However, Steve himself prefers the latest suspense thriller film "Gone Girl" directed by Yang Hao. He said that films of this type help him think...]

Looking at the iPhone 4 in his hand, Chen Hong was a little confused.

Is there a virus in your phone?

If there is no virus, why is this kind of thing posted in the mobile phone system? You also open an open letter, an open letter to your sister...

Tim Cook, do you know that this kind of thing is called soft-text advertising in China?

Thinking of soft-text advertisements, Chen Hong turned to look at Yang Caiyu beside him, because Yang Caiyu also used an iPhone 4.

Yang Caiyu was smart. When Chen Hong looked over, he immediately raised his phone to show her. The meaning was very clear, Sister Hong, don't look at it. I also have what you have on your phone.

The closing banquet of the crew of "Journey to the West: Conquering the Demons" was a bit chaotic. Those who had iPhones were looking at their phones; those who didn't have iPhones went to where there was one and took a peek.

Let me show you, buddy... why can you swallow a goose egg with your mouth wide open? !

The mobile phone used by Chen Kaige in front of him was also an iPhone 4. Yang Hao wanted to go over and have a look. Why did you, the old man, look at your mobile phone and then look at your brother... Could it be that there is something wrong with your face?

But before he could take action, Yang Hao was pulled aside by the dragon beside him.

"what happened?"

"What's going on?"

"Why did Apple send an open letter because of you?" Yan Long said directly and handed the iPhone 4 to Yang Hao.

"Director Yang, please don't tell me that you don't know what's going on?"

The open letter sent by Tim Cook, the current acting CEO of Apple, was not long, with a total of 718 Chinese characters. Yang Hao glanced at it briefly and handed the phone back to Yan Long.

"Brother, you think too much.

This open letter sent by Tim Cook is actually to introduce Steve Jobs' current physical condition to people who care about Apple. After all, Mr. Joe is suffering from cancer, and Apple fans around the world are very concerned about him. "

"Then why did Tim Cook only mention your movie in the open letter?" Yilong wondered.

"Maybe it's because Steve Jobs likes my movies!"

Yang Hao smiled faintly, and then sat down next to Zhou Xingxing. The food was cold and the wine was almost drunk. I still haven't found the seat I want to sit at. What do you mean... ah.

The Chinese restaurant at Hengdian International Conference Center Hotel makes good crispy pork elbows. They are steamed first and then baked. In this way, they have the softness of stewed pork elbows and the aroma and texture of barbecue.

Yang Hao decided that today's dinner would depend on it.

As for the big names coming from afar, what do they think of this open letter issued by Apple? No matter what, you can watch it however you like, guys don’t know anything anyway.

Yang Hao was eating when suddenly, Zhou Xingxing beside him spoke.

"Boss Yang..."

"Um?"

"I think Apple may want to sell you a good deal, and then let you help them shoot movie commercials."

Huh…

Yang Hao turned to look at him.

Not to mention, it seems that Master Xing’s explanation is reasonable.

Before the filming of the movie "Unfortunate Road" began, Yang Hao came to the world's first crowdfunding movie. From the beginning, it attracted the attention of major media.

Therefore, the box office of this movie is very impressive. ;

Before the filming of the movie "Spring Knife" started, Yang Hao strongly invited Liu Bangjie, the chairman of the board of directors of Luanxiang Group, to participate in the film. After the movie was released, with the help of Yanagi's halo, the two "Spring Knife" will The box office record of domestic films has been pushed to a new level;

Especially "Xiuchundaoyi", one movie sold a box office of 750 million yuan;

…

Before the movie "囧囧" was released, Yang Hao used the Spring Festival Gala stage to take product placement advertising to the extreme. There was the "囧囧" logo on his singing costume. In the skit "To Help or Not to Help" performed by Zhao Laowen, There are quite a lot of plots embedded...

Of course, the results of such efforts are also significant. The box office of the movie "囧囧" is even more terrifying, directly exceeding 1.5 billion yuan;

Under such circumstances, Yang Hao's first Hollywood movie "Gone Girl" is about to be released. It would be weird if this bad boy didn't do something "unique" to promote his movie. .

After all, Chinese people pay attention to a good start.

Because of this, Chen Hong followed her husband Chen Kaige to Hengdian.

For no other reason than to be able to witness for the first time how this bad boy promotes his movie? !

By the way, let’s learn more about his propaganda techniques.

But who would have thought?

Before Yang Hao took action, Apple, a company with a market value of US$300 billion, actually launched a soft-text advertisement for Yang Hao's movie "Gone Girl" on its own mobile phones and computers.

"Um..., Ge, tell me what happened at Apple tonight?"

At 8:30 in the evening, Chen Hong, who was holding Chen Kaige's arm, asked this question when he came out of the Chinese restaurant of the Hengdian International Conference Center Hotel.

"I'm not so sure either."

The always arrogant Chen Kaige shook his head.

"However, Lao Yang from Yinghuang Entertainment and Yin Long, who likes to fight and kill in movies, both speculated that this should be because Steve Jobs was seriously ill and Tim Cook was about to take over. Tim Cook wanted to After I took over, I asked Yang Hao to shoot an advertising film to enhance Apple’s global influence.”

"Well... that should be it." After hearing her husband's explanation, Chen Hong nodded. However, after taking a few steps forward, she suddenly thought of another possibility.

"Ge, do you think this could have been done by hackers? That is to say, this soft-text advertisement is not Apple's original intention at all..."

"Ha ha…"

Before Chen Hong said anything, Chen Kaige looked up to the sky and laughed.

"Haha... Wife, I have to say that your speculation is simply too unreasonable.

Do you know what Apple relies on for its survival? Yes, it's his system. Currently, you are using both iPhone and iPhone computers. How about it?

His system is advanced and smooth, right?

The reason why Apple’s system is smooth is because the system is a closed loop..."

Walking on Wansheng Street in Hengdian, Chen Hong turned to look at the man next to him. Why do I admire him so much?

Look...he knows everything.

Even for electronic products that I don't play much with every day, his explanations are very thorough, such as system, software, hardware... I have never heard of these terms before.

Tired of talking.

The two walked to a barbecue stall on the street and stopped.

They were not full just now. Now, after coming out of the hotel, the two of them had to eat more, otherwise they would easily get hungry during the evening activities.

"Ge, tell me, is Apple's soft-text advertisement useful for Yang Hao's movie?" After ordering a dozen barbecue skewers and two glasses of beer, the shop owner went to get busy. At this time, Chen Hong asked answered his own questions.

"I feel so bad!

Just like Yanagi Funatomo, he also played a role in Yang Hao's movie "Xiu Chun Dao".

But daughter-in-law, look at it, how many domestic moviegoers walked into the cinema because of Yanagi Funji? Except, of course, the employees of companies who like to suck up to him. "

"Uh huh huh..."

Chen Hong admired her husband even more, he was always so foresight.

However, as soon as Chen Hong thought of this, a loud shout came from the street.

"Why are you still eating barbecue here?

Didn’t you see Gang Leader Qiao greeting you on his mobile phone? It is said that he likes the movie "Gone Girl" directed by Yang Hao the most, so we must go to the cinema to watch it. "

Before the sound finished, more than a dozen people stood up at the barbecue stall set up on the sidewalk.

Behind the young man who shouted loudly, there were also twenty or thirty young men and women.