Director, please respect yourself

[Dear viewers, this is the hourly news from the national television news channel.

Please watch the full news report below:

At 9:00 this morning, Thai officials met with the famous Chinese film director Yang Hao. They thanked the movie "囧" for promoting Thai tourism and expressed their welcome to more Chinese directors to film in Thailand.

Yang Hao becomes the first director in China!

Yang Hao is an excellent film director that everyone is familiar with. He wrote and directed the martial arts film "Xiu Chun Dao" and the suspense thriller "Gone Girl", which can be regarded as classics.

The movie "囧囧" written and directed by Yang Hao created a box office myth of 1.5 billion yuan. After the movie "囧囧" became a hit, many domestic tourists also flocked to Thailand. , feel the different exotic customs.

It can be said that the movie "囧" has promoted the development of Thailand's tourism industry to a certain extent.

...]

Zhang Yimou is mature and prudent.

Naturally, he would not give up the habit he had been doing for many years just because his eldest daughter Zhang Momo called and said that there was a lot of news on the Internet about the movie "The Thirteen Hairpins".

Instead, I seriously watched the hourly news on the national television news channel. The news was not long, only 15 minutes.

However, there was a lot of news about Yang Hao's interview in Thailand. Looking at the time, it was a full 2 ​​minutes and 15 seconds.

Of course, there is also a bit of regret.

Although the camera lens of the national television news channel also showed Ni Ni who was being interviewed together, and at the end of the interview, Ni Ni held hands cordially, but the name "Nini" was not mentioned in the press release. Not mentioned.

Hmm... I can understand it if I think about it. This is a national TV station, a very serious news program. Naturally, I can't talk about it in a big way. Yang Hao's girlfriend Ni Ni also accepted the interview and became a good friend.

Fortunately, although the name "Nini" was not mentioned in the press release, thanks to the footage, when "Jinling Thirteen Hairpins" holds its world premiere in Beijing tomorrow, entertainment media reporters will definitely not let it go. This news hot spot.

Thinking of this, Zhang Yimou smiled softly, stood up and was about to go to the study. The eldest daughter Mo Mo said that news about "The Thirteen Beauties of Jinling" had exploded on the Internet, and as a director, he had to go and take a look. what's going on.

When being interviewed by the entertainment media, the provincial government kept asking questions.

But just as Zhang Yimou turned off the TV and stood up from the sofa, his cell phone on the coffee table rang.

【Jiang Zhiqiang】

As soon as he saw the name, Zhang Yimou pressed the answer button, and then walked towards the study while answering the phone.

"Hello, Mr. Jiang."

"Director, have you finished watching the news?"

"Just finished watching it!"

Zhang Yimou was suddenly touched. Sure enough, he was still an old friend. He knew his habits and would never bother him with a phone call while he was watching the news.

"After reading the news, let me talk to you about something. Director, just tell me. Did Yang Hao come up with the marketing plan for the movie "The Thirteen Beauties"?"

"Uh..., I don't know."

For a moment, Zhang Yimou was a little confused!

I seemed to have been concerned about this matter before, but after calling Yang Hao several times, he told me on the phone that this matter was confidential and could not be disclosed to the outside world.

Because it won’t work if you say it out loud.

Moreover, this marketing plan must be approved by Zhang Weiping. If Zhang Weiping does not agree, I will not be able to implement it.

Why, now the marketing plan is out. But the movie premiere won’t be held until tomorrow?

And just when Zhang Yimou was thinking wildly, Jiang Zhiqiang's voice came from the receiver of his mobile phone.

"Director, you are engaged in art. Maybe you don't know how harmful Yang Hao's marketing plan is?

Let me tell you.

At 5:30 this afternoon, as soon as the announcement from the mainland film company Xin Picture Pictures came out on the Internet, all the marketing planning companies in Hong Kong worshiped it.

Just give a thumbs up and say one word, newbility..."

Zhang Yimou walked into the study and turned on the computer. He could feel that his old friend was a little excited. It was a good thing that he was not standing in front of him. Otherwise, he would definitely spit on his face.

Sitting on the chair and stretching comfortably, Zhang Yimou interrupted his old friend's impromptu speech.

"Mr. Jiang, what kind of marketing plan makes you so excited?"

"Oh, I forgot, you don't know yet.

Well, let's put it this way, the marketing plan designed by Yang Hao for the movie "The Thirteen Hairpins" is very simple. In one sentence, with the movie ticket of "The Thirteen Hairpins", you can get two kilograms of eggs for free in major supermarkets across the country. "

Well…

Zhang Yimou is confused again!

In the movie "The Thirteen Hairpins of Jinling", two kilograms of eggs...

Are they not next to each other at all?

This is a very successful marketing plan. Lao Jiang, has your head been flooded recently?

"Haha... Director, are you feeling a little confused?

That's what I was like at the time, what does two pounds of eggs have to do with movie tickets? Why can't I understand?

But after listening to the analysis of a friend who works in a marketing company, I suddenly understood.

1. Free eggs when you buy a movie ticket. Is this accepted by all major supermarkets in China? Because it will bring them huge customer traffic.

Since it is welcomed, will these supermarkets hang movie posters for "The Thirteen Hairpins" for free and promote it? The main consumer group of these supermarkets is the urban middle class, and the urban middle class is precisely the main audience for "The Thirteen Hairpins".

In this way, it is called mutual benefit.

Second, publicity effect!

And now the publicity effect comes out all at once, because looking around the world, no film director or film company has ever done this. If you come to see my movie, I will give you two pounds of eggs for free.

Director, you may not be online yet. Go online and take a look. Even the front page of Yahoo News in the United States is reporting this. It is said that Zhang Yimou, a famous Chinese film director, wanted to sell his latest masterpiece "The Thirteen Beauties of Jinling". The ticket sales are good and eggs are given away for free.

Third, old men and women all over the country are crazy. You must know that they are the ones who dare to queue up all night when they hear that eggs in a certain supermarket are 5 cents cheaper per catty than outside..."

Jiang Zhiqiang was still chattering on the phone, but Zhang Yimou had already turned his attention to the computer screen.

[NetEase Entertainment:

Xin Picture Pictures issued an announcement at 5:30 pm today. In the announcement, the company claimed that during the screening of the movie "Jinling Thirteen Hairpins", moviegoers can use their movie ticket stubs to go to major supermarkets in the country to receive free eggs.

Each movie ticket is limited to two pounds of eggs.

The supermarkets its company cooperates with include Hualian Supermarket, RT-Mart Supermarket, Yichu Lotus Supermarket...]

Below the entertainment news is the comment area. There are many more messages in the comment area than in other entertainment news. In just one hour, there were 1.25 million messages.

"Director Zhang Yimou, I'm really impressed by you. As soon as I got home, my mother asked me to go to a movie, saying that if I watch the movie, I can get two kilograms of eggs.

Damn it, I've never heard of such a good thing before. "

"Brother upstairs, what do you mean?

When I came back from get off work, I saw that my grandma and grandpa were crazy and wanted to go to the cinema to queue up.

It's just that people queue up to watch a movie, but these two old people want to see if anyone throws movie tickets so that they can pick them up and exchange them for eggs. "

"Hey, the two eldest brothers upstairs, your experiences are not the most bizarre, my little sister's is.

As soon as I got back from get off work, my mother urged me to go on a blind date. She said that she would not go anywhere during the blind date, so she went to the cinema to watch "The Thirteen Beauties". She said that if I can blindly date two boys in one day, I will receive 8 pounds of eggs. .

My mother is suffering! "