Buying traffic for preheating and holding an eye-catching press conference is the normal process for launching a new car these days.
Marketing is also very important, especially now that many car companies attach great importance to marketing and like to engage in public opinion wars.
The cost of marketing each year is almost catching up with research and development.
Although Lu Yan doesn’t like this tone, the general environment is like this. Even if you don’t want to spend the money, when other car companies step on you or even come to discredit you, you have to have the strength to fight back.
As a small company, no one will speak for you, and a little public opinion can cause a cliff drop in sales.
Only when you truly become a giant in the car manufacturing industry, like Mercedes-Benz, BMW, and Tesla, with cars sold all over the world… then even if others discredit you, many car owners and fans all over the world will help you clarify.
……
Next day
“Several engineering prototypes of the”Hongqi S9” have rolled off the production line and have been sent to various regions, including professional test sites.
This is to test the stability of the car and the values of various performance data. Building a car is not only about the research and development process, but also about the subsequent road testing in extreme environments.
Hongqi has always been known for its stable quality and has never had any negative news, because in addition to research and development, Lu Yan also attaches great importance to the subsequent testing process.
In addition, the preheating information of Hongqi’s new car was also released at the same time.
The official website and the official accounts of major video websites all released a shocking news at the same time.
Hongqi will release a subversive new car at the end of the month!!
Driven by large traffic, this information was quickly noticed by some netizens and became a small hot search
“Hey, is Hongqi going to release a new car at the end of the month? This promotional page is so cool!”
“I have to say, the car on the official website is really cool, it seems to be a large SUV, but I can only see the curves, and can’t see the body and details clearly!!”
“Hongqi? Is it the car company that sells cars for 80,000 yuan?”
……
Many people were surprised.
Hongqi has had quite a lot of traffic recently, but it is mainly due to the low prices it sells cars for.
Some people stared at the promotional picture on Hongqi’s official website.
This promotional picture was also designed by Lu Yan himself. In the dark background, there is a beautiful and mysterious arc, which, with the outline of a few rays of light and shadow, successfully shows the outline of the entire car body.
The most eye-catching thing is the iconic red that runs through the middle of the front of the car!!
This is the soul logo of the Hongqi family of models.
And the entire headlights are much better than the previous generations of models. So much so that some netizens were shocked for a while.
When did the design of Hongqi become so good? ?
Just this mysterious promotional picture on the hot search made them itch, making them remember the curves of this car at first sight, and they felt eager to see the whole picture of the car.
A group of netizens were shocked!!
“Wow, this design is really beautiful! Has Hongqi changed its character?”
“Damn! Did they change the designer? The appearance is totally different from the previous generations!!”
“The headlights of previous Hongqi models gave people a feeling of being too solemn and traditional, not suitable for young people to drive… But now, looking at the headlights in this picture, I feel only elegance and grandeur, which is really a bit outrageous!!”
“Hiss… You only show the promotional picture but not the whole picture. You are trying to seduce us, right? Hongqi, please show the whole design quickly so that we can have a good look!!”
The small hot search continues to gain popularity.
Many netizens commented below.
Some professional netizens also commented:
“Wow, Hongqi has really changed this time, it is really impressive. No information about the vehicle has been revealed yet, but just looking at this promotional picture, the quality is not low. The overall light and shadow of the picture are particularly good. The most important thing is the curves and radians of the car itself, which are perfectly displayed. The person who designed this promotional picture and the new car is definitely a master who understands aesthetics!!”
……
At this time,
Lu Yan was sitting in the company, waiting for the feedback on the new car’s pre-heating on the Internet.
When he saw the comments under the hot search, he couldn’t help but smile.
“The appearance and shape of the”Hongqi S9″ refer to the appearance of the”Hongqi E115″ at the Global Auto Show on Earth. Even the world’s top car reviewers have to give a thumbs up to the design!
Don’t worry about not being able to win over this group of netizens.
Now with the promotion of traffic, it will not be a problem to get a big hot search.
At that time
, the attention of the new car launch conference will be guaranteed. When the car is officially unveiled, it can make a big news!!
Lu Yan’s idea is to promote it according to his inner plan.
However, sometimes seemingly stable plans cannot keep up with the changes.
On the same night, the hot search about Hongqi’s new car release soared to the seventh or eighth place on the hot search list, and suddenly it could not rise.
As we all know, when a news hot search with a lot of traffic cannot rise, it means that there must be some big news in the first few hot searches.
Just like the famous”Wang Feng Law”, every time a new song is released, it will encounter other stars cheating and divorce, or natural disasters!
……
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