Don’t Turn from Summer

People who live so purely cannot escape the love and hatred of life. The same is true of Zhang Zi's story.

He is of Chinese descent from the United States and has a good family. He has been such a gentle and open-minded character since he was a child. He loves reading and is a nerd in the eyes of others. He has been promoted to the Ph.D. in the best university in the United States. But in fact, his life looked simple and boring, but his thoughts and soul were as thick and exciting as the books he had read.

His only girlfriend and fiancee in this life are his college classmates. Mu Hanxia has seen her photos and is very beautiful. Such a beautiful woman is with him as Dr. Princeton and loves him sincerely. Mu Hanxia can almost imagine what a beautiful and intelligent woman that was.

Their lifelong research direction is wearable smart devices. For example, the iwatch, which is now popular all over the world, is such a device. It's just relatively simple. And they went deeper.

Ten years ago, they researched the first generation of products and planned to bring them to market. Of course, this is a difficult thing. You have no funds, and there are many emerging technologies in the United States. How can you let investors and the public see the unique value of your product and stand out?

If they simply sold the product, they could make a fortune. But Zhang Zi and his fiancee are two idealists. They are not to make money, but to hope that this product, which is truly valuable to human life, will be best promoted. So they never thought about selling.

They also had a partner at the time, a long-time friend, responsible for business and marketing. They have been persuaded many times to sell, or to cooperate with companies with huge financial resources but poor reputation, but they have been rejected.

Later, on the road where Zhang Zi and his fiancee took their wedding photos, there was a car accident. His fiancée died on the spot, and Zhang Zi was seriously injured for several months. When waking up, the product technology has been stolen by partners, registered the company, and launched to the market.

...

"What later?" Lu Zhang stood in the corridor outside the ward, whispering at the thin, sleeping man on the bed.

Mu Hanxia replied: "Later, that person did not operate the technology very well. After a period of development, he sold the technology at a valuation of $ 10 million.

"Where is that person now?" Lu Zhang asked.

Mu Hanxia chuckled a little: "It's a waste of time, and I'm poor."

Lu Zhang hummed, "That can't make up for his sin!"

Mu Hanxia: "Yeah."

...

What can't be made up?

The Iraqi people are gone, and the precious technology has nowhere to be found. Many of the good things in the world have fallen into sin in this way. But no matter how generous and open-minded, there will be obsessions. In these years, Zhang Zi has been studying day and night. Even if another round of fate comes-he has cancer-it doesn't stop. Finally, he made a better and more perfect wearable smart device.

"This is that thing?" Lu Zhang asked, looking at Mu Hanxia's hand.

"Yes." Mu Hanxia handed it to him and motioned him to put it on.

Lu Zhang took a look, a watch and a pair of glasses. Not to mention, the watch is a completely black metal surface, which looks soft and smooth, and has a great texture. The glasses are also streamlined, transparent silver-gray, and workmanship does not look like big sunglasses. As a fashionable person, he all likes it.

After he put it on, Mu Hanxia turned on the switch on the watch. Lu Zhang said "Oh" gently. Because the watch's LCD surface lights up, and then displays several functional modules: health, travel, entertainment, e-show, ... and in front of his eyes, a few lines of text suddenly jumped out, as the smart glasses in science fiction movies:

Weight: 70 kg, height: 182 cm, heart rate: 97, blood pressure: 85 mmhg, 120 mmhg, muscle rate: 80%.

Basic health measurement results: excellent.

"Cool ..." Lu Zhang sighed softly.

Mu Hanxia smiled and said, "You try the" travel "function again." Lu Zhang followed her instructions, pressed the corresponding button on the watch, and then jumped out of his today's schedule map in the glasses-of course, because he just put it on, All trips remain in the hospital. And when he enters the navigation destination in his watch, various introductions to the destination appear in his glasses, as well as the planned navigation map.

"Cool, so cool." Lu Zhang sighed again. He has almost imagined the scene of pulling a car with glasses.

The entertainment module can be connected to the network to directly watch movies and play games.

"Book one hundred for me first," said Lu Zhang, a game expert, "for my team brothers."

Mu Hanxia laughed and explained: "In addition, watches and glasses can also be used independently. The glasses display is more cool and intuitive. It is also convenient for users to use it in places where it is not convenient to use glasses. For example, sports . "

Finally, we arrived at the e-show function module. Lu Zhang has roughly guessed what this module does, looking at Mu Hanxia. She also nodded and said, "This is equivalent to a terminal with e-show function. After connecting to the network, it can be displayed in three dimensions directly through glasses."

A deep smile appeared on Lu Zhang's face: "Awesome." What he thought was that his ~ mother's sacrifice this big killer, maybe he could pull back a city from "private custom". Who knows, but heard Mu Hanxia said, "However, this terminal function is not closed, and I can also open it to other websites, including personal customization."

Lu Zhang: "Why open to them?"

Mu Hanxia smiled, her eyes were clear: "Because of this, it is a win-win situation."

Lu Zhang still resisted: "Why win with them?"

Mu Hanxia: "Do you think we have a lot of choices? We must win with them. And ... I also want to win."

Lu Zhang's mind had some vague thoughts about Mu Hanxia's whole plan since she returned home, and some words she said: She needs a huge customer base, Lin Mochen has helped her make the cake bigger ... just listen now She said slowly, "When Zhang Zi worked out this final product, he had no money and no body. There was no way for him to bring it to the market. He said that if he died, he would not know how hard it would be. In whose hands it falls. "

The light in the corridor is soft, and He Jing is still not far away, and he handles some hospital procedures for Mu Hanxia. Mu Hanxia put his hands in his pockets, leaned against the wall, and looked at Lu Zhang: "He also said, leave this product to me. But I said: No. I will definitely help you with this Launch the product and push it in front of everyone who needs it. "

Lu Zhang's heart shook. This is the woman, how many times did he feel that way? For the pride that cannot be concealed between her simple words, but also for her love like a man.

"Oh ..." His heart was already soft, and he no longer thought about her going to win-win with the old man. He asked, "Then, how do you push?"

"After I returned to China, I was not strong enough. If I do not know how many years to cultivate a target customer group by conventional means, and I ca n’t do it without a brand or a large amount of money. Fortunately I know your father. He Really a kind and elder with good intentions, willing to support me to do things. So I reached a secret agreement with him, only the agreement between me and him knows-I help Fang Yi to do commercial real estate, both can help you Opening a new market, I can also push this product based on Fangyi's platform and customer base. The first phase of the product ready to be sold has also been produced offline. But ... your father is afraid that your mouth won't hold you still Angry, so I told you today. "

Lu Zhang "cut" gently, but without complaining, listened carefully.

At this time, Mu Hanxia's eyes were still stagnant for a moment, and then he said, "Someone said something to me. All business and all interests are chased, there is always only one rule: build from my product to my Target customer group, the shortest and most accurate way. I always keep in mind.

Now, the customers of e-show and private custom websites add up to the target customers who are most likely to buy this product. We no longer need to find them from the huge consumer base. They are right in front of us, and the shortest way is in front of us.

I will launch this product on e-show website tomorrow. All registered users of e-show and private subscriptions can purchase at the best price in the first period. I do want to be cheeky to borrow the power of personal customization, to borrow their brand effects, but I have to be frank.

If you ask me if I can succeed in one fell swoop, can I make this product popular all over the country, and in such a short period of time, I really realized Zhang Zi's dream-in fact, I don't have 100% confidence. But I believe his rule, this is already the shortest way and the most accurate positioning.

So I will succeed. "