Don’t Turn from Summer

The monkey told Mu Hanxia.

He heard what happened the year Lin Mochen graduated from Columbia University.

A classmate of Lin Mochen, the family is a farmer and grows fruit. Because of the high level of mechanization in the United States and policy subsidies, the output of surrounding farms is generally excessive and cannot be sold.

Lin Mochen partnered with his classmates to sell fruit.

Others pour fruit, it is all about pulling relationships, running sales, and engaging in transportation. He doesn't. After months of quietly preparing, he suddenly launched a new website called "onefresh".

What does this website do? Specializes in selling fruit for white-collar workers in Manhattan.

The website advocates: eating a fresh fruit every day is the healthy lifestyle of Manhattan. Aren't you busy with your work, can't you take care of it and don't remember to buy it? It doesn't matter, as long as you place an order on the website, someone will regularly deliver fruit to the nearest convenience store. You just need to pick it up on the way to work, work or lunch.

And the fruits we sell are absolutely fresh and green. Each fruit is accompanied by a small card, which indicates the day and time of the fruit, from which farm, Tom's or Jack's, and from which tree. This is definitely more than the fresh fruit you bought from the supermarket or fruit store. (Of course, whether this is really the case, only Lin Mochen himself knows.)

The site's target audience is women, but men are especially welcome to give a long-term order as a gift to their girlfriends. The website also comes with roses. Due to the network and influence of Lin Mochen and his friends in the local circle, this website was quickly promoted and even swept the entire Manhattan.

When you make money, you will naturally be jealous. Originally the largest fruit supplier in the New York area, quit.

They started the promotion first, but it was useless. White-collar workers simply ignored them. After all, people now eat fruit in style, and it is a kind of self-interest. Who cares if your apples are 2 cents cheaper each?

Later, competitors also built websites and wanted to emulate the same services. Originally, this was a very dangerous thing in the mall. Because the new business model created by a small company is once copied by a large company, the strength of the large company is stronger in all aspects, and the small company can only be killed.

But the opponent suddenly found that the website could not be built. why?

Because Lin Mochen secretly signed a paper agreement with those community convenience stores long ago-only his family can provide fruit storage and distribution services. Otherwise, it will be a serious breach of contract and face high compensation. Because no one had done this before, the convenience stores accepted Lin Mochen's money and agreed happily.

In the quiet months before, Lin Mochen was doing these things.

The competitor's fruit may not be worse than Lin Mochen, and the price can be even lower. But I can't get close to the customers.

They also became angry, and wanted to overcast. Some farmers were dug out from Lin Mochen, or threatened to beat his delivery staff, and even sent him intimidation letters. Lin Mochen was unmoved at all, and the website was still booming, even hitting grand goals such as "annual sales target of 500 million US dollars" and "expanding the US in 3 years.

In the end, the opponent was okay. He invited Lin Mochen and the two sides sat down to negotiate.

As a result of the negotiations, the opponent bought Lin Mochen's exclusive management right with heavy money, and stipulated that the "onefresh" website would no longer provide similar fruit delivery services. It is said that in this battle, Lin Mochen and his partners made a lot of money.

...

"How do you feel?" The monkey asked.

Mu Hanxia: "Great ... but I don't think he did anything unkind."

Monkey: "Oh ... do you think it's over?"

...

Competitors also think so, just when they have invested a lot of promotional funds and hoarded a large amount of fruit inventory, when the website opened. Customers saw that "onefresh" was no longer delivering fruit, and they all switched to the embrace of this new website, and the situation was very good.

Just then, "onefresh" launched the "fruit" heartcard.

What is the concept of this card? The website tells you that in order to give back to the love of our customers, we will provide you with a batch of fruits of equal quality and lower prices than you think. This time, we don't make money. You only need to place an order on the website and purchase a gift card, and you can pick up this gift that belongs to you at several local large supermarkets and our supply points. And the amount ca n’t be used up once, and you can use it again next time.

Some customers bought the card and went to the supermarket to see it. It was really a surprise. It is still the same fruits that were ordered before, and each fruit is marked with its fresh blood. The price is not only lower than previous websites, but also lower than competitors' websites. It is even much lower than the promotional price of ordinary fruit supermarkets! It's really beyond your imagination and unprecedentedly cheap!

-Of course the price will be lower. Because Lin Mochen smashed all the money given by his competitors.

For a while, sales skyrocketed, and at least hundreds of thousands of cards were rumored to be sold for $ 100 worth of cards.

In one area, the demand for fruit is limited, not to mention that some customers also bought a lot of cards to give Lin Mochen the demand for fruit in the coming year. A competitor's website suddenly became Moncolo, and in some cases it even had zero sales.

Lin Mochen used an extremely **** low-price flanking battle to kill the new business model he had created.

And what are the results of small-scale commercial wars in this area?

The large amount of fruit hoarded by the opponent was nowhere to be sold, and there was no delay. In the end, all of it could only be transferred to Lin Mochen at a lower price. In this way, Lin Mochen not only did not lose, but also made a fortune. And his and his friends' companies have since firmly occupied New York's fruit market.

...

Monkey: "And, haven't several farmers, betrayed him and turned to competitors? It is said that Lin Mochen behaved as if he didn't care. Afterwards, when he monopolized the market, he specifically identified these people. Blocked their sales. Also, haven't several of his employees been beaten? He has also received intimidation letters. Later he paid the best lawyers for the beatings and the perpetrators. They all went to court, and the sentence was heavy ... In short, those who offended him were miserable. He is a very revengeful and sinister man. "

Mu Hanxia: "..."