Entertainment: Emperor Professional Household
Chapter 136
Chapter 136: Pre-sale 7.6 billion! Go to the audition! New Three Kingdoms crew! [1/5, new book please subscribe]
Adidas promotional video is a hit!
When he woke up in the morning, Ye Ran saw five or six hot searches on the scarf fryer, all of which were about Adidas promotional videos.
Including Ye Ran, it has also been successfully searched.
Liu Yifei was also on the list, but she was the fourth most searched one. The first was Ye Ran, the second was Adidas promotional video, and the third was Adidas promotional video.
At this moment, Adi officials were completely dumbfounded.
Especially after seeing the data from the major platforms, it is simply too exaggerated to be exaggerated.
Take Douyin as an example. Nine out of ten Douyin are about Adidas promotional videos.
The main reason is that Ye Ran made his final appearance, overwhelming everyone in the audience, and even Peng Yuyan was suppressed. He was too stunning to say the least, and he was so handsome that he looked like a handsome man in ancient times.
The ancient style circle also completely exploded.
When Ye Ran was filming The Legend of the Cat Demon, his image of Li Bai was praised by fans in the ancient style circle as the number one person in the ancient style. Later, many people gave different answers.
But now?
As soon as Adi's promotional video came out, the ancient style circle exploded. All the major ancient style forums were discussing things about Ye Ran.
Netizens even voted and Ye Ran became the first brother of the national style. It was so exaggerated.
Adidas’ New Year suits have also begun to warm up.
Pre-sales have started on the official website. The cheapest one is 1,108 yuan, and the most expensive one is Ye Ran’s set, which is 3,888 yuan.
One hundred thousand pieces were pre-sold, and they were all sold out within just one hour of being online, making Adidas officials smile crookedly.
Selling 100,000 pieces does not mean how much money you can make.
It's an influence.
And this is just a pre-sale.
In comparison, among other clothes, the highest pre-sale is 20,000 pieces, which is Yiyang Millennium's set.
At this moment, Ye Qingrou called.
After answering the phone, Ye Ran heard Ye Qingrou's voice of surprise.
"Director Ye, Adi is here to see us."
"What are you looking for from us?"
Ye Ran asked
"Adidas plans to re-draft the contract and customize four sets of Chinese-style seasonal clothes for you next year, and then let you exclusively endorse Adidas for the next year, and the endorsement fee will also increase to 40 million in the first quarter."
Ye Qingrou said very excitedly.
Forty million per quarter?
Ye Ran was a little surprised.
Although he knew that the Adi family had a big business, he didn't expect forty million per quarter? In other words, the annual endorsement fee is 120 million. ? After deducting taxes, there are still 96 million.
"Yes, this is nothing. Nike and Li Ning also came to us immediately, especially Nike. They wanted to sign you as their only spokesperson and offered a sky-high price of 1.5 billion, while Li Ning offered a little less. , but also offered an endorsement fee of 100 million."
Ye Qingrou said this.
She was indeed excited.
Before Ye Ran's endorsement, they were still picky, but now it's hot. This is an invisible slap in the face. How can she be unhappy? How can it not be elated?
"So how did you decide?"
Ye Ran asked
"Director Ye, my idea is very simple. I can sign the sole spokesperson, but I still sign with Adidas. I am talking to Adidas here. You will be the sole spokesperson for Adidas in Asia. For one year, the price I have tentatively set is 200 million, but the details still need to be determined. It depends on the sales. If it can be as enthusiastic as the pre-sale, then there will be no problem!"
"Two hundred million? Isn't that a bit exaggerated?"
Ye Ran clicked his tongue.
Although he is said to be the only spokesperson in Asia, the endorsement fee of 200 million a year is so terrifying.
If you shoot your own movies, you will have to make ten movies based on the 20 million per picture.
"Director Ye, you don’t understand this. If Adi’s sales surge, the chain reaction and impact will be what Adi needs. Your current popularity can be said to be the first in the entire network. No star can suppress it. you"
"If I sign you and become the only spokesperson in Asia, Adidas’ stock market will also increase accordingly. Adidas’ market value is already growing. Even if it increases by one percent, it will be an increase of several billion. Your endorsement fee of 200 million, I Not enough yet"
"You know, Director Ye, Adidas can easily spend tens of millions of dollars to hire foreign NBA superstars, so the endorsement fee of 200 million is really not much, it is only more than 20 million dollars."
Ye Qingrou said with some dissatisfaction.
This touched on Ye Ran's knowledge blind spot.
"Okay, just do as you say."
Anyway, as long as you can make money, it will also help you.
"OK, the details still depend on sales. At present, Adidas’ official website has given a fair sales budget, which is about 1.5 million units for pre-sale. If it is not less than 1.3 million units, the endorsement fee of 200 million will definitely be zero. The question is, if it exceeds 1.5 million units, preferably 2 million units, then I will increase it some more."
Ye Qingrou was extremely obsessed with money.
And Ye Ran couldn't help but do some calculations in his mind.
One piece of clothing is 3888, 10,000 sets is 38 million, 100,000 sets is 380 million, one One million sets is 3.8 billion, and two million sets is 7 billion.
This is really scary.
"Two million sets is a bit exaggerated, but it shouldn't be much worse. It's a pity that Adidas's price is too high. If it were a thousand yuan less, it would probably be a big deal."
"But there's nothing I can do about it. This suit is a high-end one. Director Ye, I'm going to interview with the New Three Kingdoms tomorrow. I've already booked an interest-free flight. We'll meet and talk then."
Ye Qingrou said this
"Okay, then we'll see you tomorrow."
After hanging up the phone, Ye Ran himself was shocked and speechless.
After going to the Xiansan crew.
Sure enough, Brother Hu and others were also discussing the Adidas promotional video.
To celebrate, Ye Ran treated everyone to a meal in the evening, including Actor Ye Ran also specially asked the staff to add food.
At the same time, Ye Ran also told Brother Hu and others that he would be away for the audition the next day, so he would have to come back the next day. Ye
Ran arrived at the airport at ten in the morning and flew to Wuxi City. At
1:30 in the afternoon, Ye Qingrou was already waiting for her when she walked out of the airport.
In the car, Ye Qingrou kept talking about the Adidas pre-sale.
Because 100,000 pieces were sold out yesterday, many netizens thought scalpers were snatching them up, causing a heated discussion about the scarves, so the official launched another batch of
200,000 sets for pre-sale. This time it was even more intense. Minutes later
, it was sold out. Then, it was normal for Adidas
, Nike, and Li Ning to discuss endorsement matters.
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