Chapter 69: Adi invites Ye Ran to be the spokesman for the national style [5/6, new book please subscribe]
4:30 pm.
Ye Ran got off the plane.
Compared to the fans in Yandu, except for some entertainment journalists, there are no fans in Tangcheng.
After all, Yanjing is the capital of China, so it is naturally more popular.
Tangcheng is located in Xiangyang. Different from Hengdian, Hengdian has four characteristics: [Xiangjiang Street】、【Ming and Qing palaces】、【Qin Palace] is the main feature, while Tang City has created a [Scenery of the Tang Dynasty], which can be said to be a film and television work about the Tang Dynasty.
It's best to be in Tangcheng.
The movie"The Legend of the Demon Cat" is precisely because it wants to promote tourism in the Tangcheng Film and Television Base. To put it bluntly, it wants to develop the local tourism industry just like Hengdian.
Half past five.
Ye Ran came to Tangcheng.
The hotel arranged by the crew is the Tangcheng Hotel, a landmark hotel. Although it is a four-star hotel, it is also particularly luxurious.
"Director Ye, Director Chen knew that you were coming and said that he had booked a reception banquet for the evening."
In the hotel, Ye Qingrou said behind Ye Ran.
"OK"Ye Ran nodded, and then came to his room.
Ye Qingrou, a man and a woman, also followed Ye Ran into the room, but they had to work.
I saw Ye Qingrou asked his assistant to hold a lot of documents. information and start working in the room
"Director Ye, during this period, many crews have come to make appointments, but I briefly checked and found that there are no plays suitable for you or a large crew, so I have rejected them all for the time being. Please take a look."
Ye Qingrou handed a document to Ye Ran.
At the same time, she continued:"At the same time, there are currently seven companies that want to invite you to be their spokesperson. I carefully studied and compared them, and only left one company's endorsement invitation!"
Ye Qingrou reported her work to Ye Ran.
"which company?"Ye Ran became a little curious and took the document from Ye Qingrou.
"Adidas Company!"
Ye Qingrou said this
"Adi?"
Ye Ran was a little surprised. This company is a big company, and the spokespersons it usually invites are all big-name celebrities. Although he said that he has become popular recently, Adi's invitations to celebrity endorsements are all based on status and celebrity status.
It's not that you are popular now. , Adi will come to you
"Yes, Adidas. They want to invite you to be the spokesperson for the Chinese style in the spring of 2019. They also want to invite you to participate in Adidas’ national style promotional video at the end of the year. The participating guests are Liu Yifei, Chen Yixun, Peng Yuyan, and Yi Yang. Qian Xi et al."
"It can be considered a gathering of big names!"
Ye Qingrou told Ye Ran
"So many big names? Why did you choose me?"
Ye Ran was a little curious. In theory, these people are all top stars in the country. It doesn't matter whether they have him or not.
And Ye Qingrou said:"Because in the second half of this year, the national style has stirred up a craze. It can be said that this year The national trend in the second half of the year has already begun, and it is expected that this impact will last for two years. Therefore, Adidas officially invites you to become one of the spokespersons in view of the temperament of Director Ye."
Ye Qingrou commented sharply.
Indeed, the second half of this year is indeed the year of national style. First, there was a sudden revival of Han culture, which caused a craze in the land of China, followed by the continuous emergence of Hanfu and national style.
And for businesses, It is said that the key is to seize the market keenly.
Therefore, with the help of merchants, Chinese style has completely set off a super craze.
As long as Chinese style shoes, Chinese style music and Chinese style animation are released, the audience will buy this behavior.
It is also a good thing for the country, because Chinese people no longer need to worship foreigners.
More importantly, the rise of national style has attracted many foreigners, and many celebrities are supporting national style, including Ye Ran.
I especially like the national style.
Chinese culture has accumulated charm for five thousand years and can completely dominate the world. The so-called cold entertainment and the so-called Japanese entertainment are nothing more than too many idiot fans to be vulnerable to the national style. Fortunately, with the rise of the post-850s and 1990s, the national style was revived, and this situation occurred.
The heroes were also affected by the national style, so Adi achieved such good results in business. In terms of perspective, or other aspects, inviting Ye Ran to be a spokesperson is definitely a good thing.
Ye Ran's temperament is also very consistent with the national style.
"However, the price given by Adi is not very high, three million per quarter."
Ye Qingrou said.
Three million a quarter?
This endorsement fee is indeed very cheap. For other companies, hiring an individual for three million is really not cheap, but for Adidas, a quarterly endorsement fee of three million is not cheap. , indeed not high
"What do you think?"
Ye Ran asked.
At the moment, Ye Qingrou replied:"Through my investigation, Adidas' sales in Japan and Han countries are not particularly good. In the second half of the year, prices were reduced, but sales still did not increase. This time Adidas wants to Through the Chinese style, Adidas was given the label of Chinese style, and then with the help of the Japanese and Han countries, the love of Chinese culture was used to improve the market, so I have rejected the three million endorsement fee."
Ye Qingrou replied, directly stating the stakes involved.
"Refused?"
It's just that Ye Ran didn't expect that Ye Qingrou directly refused.
"Yes, Director Ye, you are the pillar of my Ahri.
Although Adidas is indeed a big brand, our Ahri’s capital is also here.
He is not missing an endorsement, and there is a lot missing him.
If it is Domestic contract signing, Adi asked Director Ye to endorse you for one season for three million.
This price is indeed no problem, and it will even help your reputation to a certain extent, but Adi’s purpose is very clear.
They want to take advantage of the current relationship between Japan and Han.
If you like it, we will develop the market.
"
"If it involves international affairs, then the price of three million is indeed inappropriate!"
Ye Qingrou said very carefully.
To be honest, I really don't know what to say with this agent. The service is simply very satisfactory.
Otherwise, if it were me, a company as big as Adidas would come to me for endorsement. , let alone three million, maybe one million.
After all, once signed, there are so many Adidas stores across the country, coupled with various posters, it is not inferior to filming a movie, and it will also increase the celebrity status.
After all, the celebrities who can endorse Adidas are not just any second- or third-tier stars.
"What do you mean?"
Ye Ran asked curiously
"If you sign internationally, the minimum signing price is at least 10 million per quarter! If it is less than 10 million, it is not necessary, and it must be signed for four quarters a year, and there is no single quarter."
"Of course, the domestic three million is not included."
Ye Qingrou said very domineeringly.
To expand the overseas market, I have to give myself an extra 10 million per quarter.
If I sign this order, it means that I can earn 52 million.
It is really good to have an agent. ah
"What if Adi doesn't sign?"
Ye Ran asked
"It is almost impossible not to sign. For Adi, the Hanguo and Japanese markets are extremely important, and they cannot give up. And even if they don't sign, there is still another company that comes to us."
Ye Qingrou said confidently
"That company?"
Ye Ran asked.
However, at this moment, there was a knock on the door.
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