Entertainment: I have been poor, but I have never been poor.

"For the average game company."

"It's really impossible to take so much money to buy this game."

"Because they don't have such a large monetization power, it is impossible to create two billion dollars in benefits through games!"

Su Ming said directly.

The average company really can't eat "Minecraft".

Most gaming companies.

Minecraft simply can't monetize two billion dollars.

Even Su Ming had a hard time doing this.

Therefore, he also directly admits and will not deny this.

"But Microsoft is different."

"It's not just a gaming company, gaming is just one of its businesses."

"And Microsoft has a large enough game user base that its monetization power far exceeds that of other game companies."

Su Ming continued: "Moreover, Microsoft needs some games or software to stabilize its user base and continue to expand new user groups! "

"Based on that."

"The game is of great value to Microsoft."

"If it can be acquired, it can make up for Microsoft's game map and attract more users!"

In Su Ming said this.

Shen Xinna already understood what he meant.

But if this reason alone makes her still feel a little incredible.

"You mean."

"This game is not worth the money to other game companies."

"Because other game companies don't have this monetization capability, but for Microsoft that does, it's worth two billion dollars?"

Shen Xinna asked uncertainly.

Is it possible that a product can also be set at different prices for different users.

Ordinary goods can do this.

But can an acquisition of this magnitude do the same?

And will giants like Microsoft really be willing to cooperate with this willingness?

Isn't this a fish in water?

"You don't think Microsoft wants to."

"That's because you don't see the value of this game to Microsoft."

"This game has a huge number of young users, which is the user group that every platform will most want to strive for."

"At the same time, with the influence of Microsoft's platform, the game's user base can be expanded tenfold, which is almost worth two billion dollars."

Su Ming continued: "My world can develop into a big IP, brand cooperation and related peripherals, can open up a huge industry, definitely more than two billion US dollars!" "

After some of his explanations.

Shen Xinna has gradually understood the value of "Minecraft".

This game.

More than just a game.

Especially in the hands of a large platform like Microsoft, it can create huge value.

IP licensing and peripheral development alone is a lot of revenue.

And most importantly.

This can be 387 for Microsoft's platform, bringing a large number of teenage users.

And this is more valuable than anything.

The value of new users is very high.

Every platform, in order to acquire new users, needs to spend a lot of marketing fees.

These users may not be able to stay.

Not to mention this kind of young users with a certain ability to pay, it represents great potential.

Mastering the user is mastering the Internet.

With enough user groups, there is no shortage of money and influence.

Like a penguin.

There are two major communication software that allow the user's viscosity to reach the highest.

This makes it many times easier for Penguin to develop any project than its peers.

With economies of scale, it is enough to support any project.

As long as it's not extremely bad.

Any project can make money.

For Microsoft.

These users are the greatest value.

Therefore, it does not matter whether the game's own sales can recover the cost of two billion dollars.

Or rather.

Even if the game itself doesn't sell so much.

But Microsoft treats this game as a marketing investment, and it is not at a loss.

Not to mention the future IP authorization, peripheral development, enough to recover all the investment.

After analyzing these values.

For Microsoft, the game is worth more than two billion dollars.

Microsoft is a big platform.

The consideration is also different from ordinary game companies.

It does not directly judge how much revenue a game can bring and how much profit it can bring.

It's about taking into account all aspects of development and the hidden increase to the platform.

So.

This made Microsoft's acquisition.

It will also become different from ordinary game companies.

It is because the starting point of the two considering value is different.

That's why.

Su Ming offered a ticket of two billion US dollars.

This is not at all excessive, and it is certain that Microsoft will agree.

Unless Microsoft is on its behalf, it is possible to give up My Game directly because of this price.

But a team can't be all rat-eyed.

As My Game gets more and more popular.

This will only gradually strengthen the momentum of Microsoft's acquisition.

"Understood."

"I will convey your meaning to Microsoft on behalf of the team."

"At the same time, I will also let the marketing team increase the popularity of my world as much as possible and increase the advantage of negotiation!"

Shen Xinna immediately replied.

After passing Su Ming's explanation. 、

She has already understood the value of Minecraft.

This time, she naturally knew what to do and how to negotiate with the other party.

Sometimes.

It's about knowing some of your strengths.

This allowed Shen Xinna to better formulate a negotiation plan.

If you don't know anything, then when the two sides communicate, there will be nothing at all.

You can't tell the other person directly.

My boss wants two billion dollars to see you, and if you don't give it, you don't have to meet.

As for the reason, there is simply none.

If Shen Xinna did this, the other party would treat her as a madman.

And Su Ming also knew this.

This will deliberately explain the brand value of "Minecraft" to her.

Right at this moment.

Lu Qingjin also reported to Su Ming.

It can be seen that she should be very tired.

But at the same time, her spirit is also very excited.

The main thing is that the R&D team of the future chip has just been established.

The laboratory is also gradually building and expanding, and the number of R&D personnel has reached 1,000.

As the core of the R&D team.

Lu Qingjin needs to be responsible for everything.

Especially when it has just been established, no matter how big or small, it needs to go through her arrangement.

This also made her very tired and had to work overtime until late every day.

But at the same time, she is also very excited.

Even if she is tired, you can feel her motivation.

This is also because of the establishment of the Future Lab.

Let all of Lu Qingjin's past academic research be proven and realized.

In the sight of research that has been eliminated.

Now it is being reproduced little by little, which makes her extremely excited.

Every day is a sleepless experiment.

"Mr. Su."

"I already have some ideas on chip architecture."

"At the same time, regarding the construction of the fab side, I also have some lists to apply!"

Lu Qingjin said excitedly.

She immediately put the plan book she had prepared in the morning in front of Su Ming.

Such a proposal.

It's not just that there is a lot of jargon.

There are also a variety of extremely complex research data.

If you are not a professional, you will feel dizzy just by looking at it.

It is simply impossible to understand.

But.

Lu Qingjin was not worried.

Because she knew that Su Ming could see it.

Not only can he understand it, but he can also give very professional advice.

And the reason why she has this confidence.

It was because Su Ming had done this before.

In the process of building the laboratory, and when Lu Qingjin began the research of memory chips.

He gave a lot of professional advice.

These recommendations.

Even then full of advancedness.

It is also a technical suggestion that has not appeared in the current chip industry.

Moreover, after Lu Qingjin's calculation, he found that his suggestion was very feasible.

This made her understand immediately.

Su Ming is also a professional in this area.

In some ways, even directly surpassed her.

At least she can't match him in terms of the future of chips.

This surprised Lu Qingjin very much.

But it also made her very excited, and meeting a boss who understood technology was definitely the luckiest.

Therefore, she will also communicate with him very actively. (Read violent novels, just go to Feilu Fiction Network!) ）

Often through communication, she can get a lot of inspiration.

That's why.

Lu Qingjin will give such a professional research report.

"In terms of chip architecture."

"You can just rule out these architectures."

"Although these architectures are all proven mainstream architectures, they are also monopolized by major manufacturers on basic patents."

Su Ming said directly: "If we choose these architectures, not only will we have to pay high patent fees, but we may also be stuck in the neck at any time, and we will not be able to overtake on curves!" "

In terms of chip (AGCA) architecture.

Lu Qingjin listed several at the same time.

Each architecture has its own advantages.

Especially the mainstream architecture, it can be more safe when developing.

Because it has been verified by previous people, there is no need to worry that this route will not work.

But.

Su Ming directly eliminated these architectures.

It's not that these architectures are bad, it's that these architectures are monopolized by other vendors.

And he doesn't just want to be a small factory in the low-end market, but to achieve real corner overtaking.

Therefore, the mainstream architecture is not suitable.

"Our architecture is Xtacking."

"This is also your previous research, it should be easier to start!"

Su Ming said directly.

Xtacking technology is the direction he chose.

This is a completely different direction from the mainstream architecture.

"But Xtacking architecture."

"This is the most difficult chip architecture for technology to break through."

"Other vendors abandoned this architecture many years ago because they were concerned about technology."

Lu Qingjin said hesitantly: "If we choose the architecture, we will face the most difficult technology to break through, and we may not be able to conquer this technology!" "

Xtacking architecture.

Not a recently discovered schema.

Rather, it was proposed a long time ago, and it has been preliminarily verified.

But after taking into account the difficulty of future development.

So that many vendors have directly abandoned this route, in order to join the current mainstream architecture.

Therefore, Lu Qingjin hesitated.

Although this is the architecture she has studied before, it is also the technology she is most familiar with.

The technical route that can be abandoned by other manufacturers has finally made her a little less confident.

One person against the R&D team all over the world.

This made Lu Qingjin think about it, and he felt that it was impossible to achieve.

"Nope."

"It is precisely because other manufacturers have given up that we have to choose this route."

"If it is the mainstream route, we will not be able to break the technical fortress at all, we can only do the lowest end forever, and we may be pressed to death at any time."

Su Ming said directly: "Therefore, we must choose the road that other manufacturers dare not take, so that there will be opportunities to overtake on corners, and you must also have confidence in yourself and confidence in the whole team!" "

"Other vendors are not necessarily right."

"If the big players were right about their decisions, not so many big companies would have disappeared."

"Moreover, according to my judgment, the Xtacking architecture is difficult to overcome in the early stage, but after a certain technology, it will be easier to develop."

He continued: "This route, there is a greater advantage in the high-level stack, as long as the upfront investment at all costs, the chance of success is very large!" "

Encouraged by Su Ming.

This made Lu Qingjin also ignite some hope.

As he says, research these days does prove it.

The technical difficulty is extremely high.

But that doesn't mean there is no hope of overcoming it.

And.

The investment in future chips is huge.

The investment in talents, funds, and equipment is not bad.

Coupled with Su Ming's unsparing support, as well as investment at all costs.

This made Lu Qingjin feel.

Perhaps, this Xtacking architecture can shine.

This is also the only technical route for chips to achieve corner overtaking in the future.

"I plan to upgrade my technology this time."

"Let's start with 3DNAND flash design."

"After conquering 3DNAND flash technology, we skipped layer 32 and went directly to develop layer 64 technology."

Su Ming said directly: "After the mass production of 64NAND flash memory, we will skip the 96th layer again, and we will directly enter the research and development of the 128th layer!" "

This is his route for future development of 3DNAND flash memory.

Every technical joint, he has already made arrangements.

"What?"

"It's not a gradual upgrade, it's a leapfrog upgrade."

"In this way, the difficulty of research and development will be extremely high, and it is more likely to have problems!"

Lu Qingjin was very suspicious.

She felt that it was too difficult to do so.

To know.

All vendor research begins gradually.

First the stack, then the 32nd layer, then the 64th layer, then the 96th layer, then the 128th layer.

And like Su Ming.

Directly skipped the 32nd and 96th floors.

This kind of play is very rare in memory chip manufacturers.

Without gradually upgrading research and development, it is easy to reduce technology accumulation, and there may be direct problems.

When the time comes, a failure.

It's time to start R&D again.

This made Lu Qingjin feel very risky and unrealistic.

"We have to do it."

"If you don't directly leapfrog the upgrade, you will never be able to keep up with the mainstream level of the market."

"If we upgrade step by step, we can only fall behind step by step, never catch up with the mainstream, and never get the market."

Su Ming said directly: "Without the market, there is no sustainable capital investment, even if there is more money, sooner or later it will be impossible to bear it." "

"So, we have to break the cauldron."

"In order to overtake in a corner, you have to pay a certain price."

"Risks are inevitable, if you are not even willing to pay this risk, how can you break the monopoly of other manufacturers!"

On this decision.

Su Ming's attitude was very resolute.

Everything he does is to overtake in corners.

As long as you have the opportunity to overtake in a corner, do it even if you take the risk.

If not.

It will always be a step behind.

It will never be profitable. It just takes a constant commitment.

And most importantly.

Su Ming has lived through this era.

He knew that this kind of development across upgrades was feasible.

And he also knows the difficulties, and he knows how to solve them.

And so it goes.

Then Su Ming had to do it even more.

"You don't have to worry."

"I have already considered the technical difficulties in this."

"And, I think there is a way to solve it, the risk is there, but it is not without the opportunity to achieve it!"

Su Ming said.

He also stated why he did it, and relied on it.

This made Lu Qingjin gradually persuaded.

In the end, she also agreed to this technical route.

It's all about overtaking in corners.

For Su Ming's boldness and determination.

It is also the reason why Lu Qingjin has the greatest confidence.

If it weren't for this boldness, she really didn't think she could succeed.

But the confidence he showed.

It is also to make her inevitably affected.