Entertainment, I just like making movies

What Concubine Lin said on the other end of the phone!

Not only did Fang Ziheng be shocked, but all the creative staff were knocked to the ground.

21 satellite TV stations across the country!

The evening news simultaneously reports "Four Famous Catchers" for one minute!

What is this concept?

It is equivalent to a propaganda campaign all over the map. The radiation range is as wide as that of CCTV's 7 o'clock news, or even stronger.

call.

Fang Ziheng breathed a sigh of relief, looked at the time, and asked the driver to speed back to the hotel.

Satellite TV evening news generally refers to two time periods.

One is at six o'clock in the evening, and the other is after 10 o'clock in the evening.

The news after 10 p.m. has fewer viewers and is considered night news.

At six o'clock in the evening, there are very many people watching.

At this time, people in every household across the country have gone home and are cooking or eating dinner.

Especially for people who work in public institutions, government agencies, and government units, the provincial news at six o'clock is a must-see program.

The more people there are, the more effective the publicity will be.

Yuzhang Yichun.

Li Wenxiu, a junior high school student, jumped out of the bedroom, walked to the kitchen, opened the refrigerator and took a bottle of yogurt, and then took a habitual glance at the dishes prepared by her mother.

Seeing her favorite fried pork with hot peppers, Li Wenxiu smiled, hugged her mother and took a bite.

"Go, go, have you finished your homework?"

"Hey, my dear mother, I have passed the high school entrance examination and I have no homework this summer!"

Li Wenxiu wiggled her butt proudly, walked to the living room holding the yogurt, and turned on the TV to look for something good to watch.

However, she forgot that at this time, except for CCTV 3, 6, and 7 channels, most satellite TV stations were broadcasting the six o'clock news.

Li Wenxiu lay down on the sofa, randomly pressed the remote control, and changed channels more than a dozen times, but could not find a variety show that he liked.

She threw down the remote control in frustration and took two sips of the yogurt.

At this time, the expression of the beautiful and dignified female host on the TV changed slightly, and she suddenly changed to a relatively friendly tone.

Immediately afterwards, the sweet voice of the beautiful host came from the TV.

"Recently, the martial arts blockbuster "Four Famous Catchers", distributed by China Film Group and directed by Fang Ziheng, was released in more than 2,000 theaters across the country. It achieved a box office of 112 million yuan in three days of release."

"According to our reporter, there is a movie-going craze in many theaters in our province. "Four Famous Detectives" tells the story of four police officers with outstanding martial arts skills who solve major cases for the country and the people!"

"Next, please read the dispatch from the reporter ahead!"

After just twenty seconds of text description, the screen on the TV changed, and footage of two cinemas in Ganchang City and the city center of Yuzhang Province appeared.

Li Wenxiu raised his head suddenly and stared at the TV screen with his beautiful big eyes.

Looking at it, her little face suddenly smiled.

The smile is pure and very happy!

"Four Famous Catchers"!

A movie directed by Yichun fellow ‘Brother Fang Ziheng’!

"Mom, tomorrow is Sunday, shall we invite dad to go watch a movie together?"

In the living room, Li Wenxiu's coquettish voice sounded.

The same scene occurs in many families across the country.

One minute news report.

The news host not only described the general plot of the movie, but also showed scenes from various city center theaters.

At the same time, several prominent leading actors such as Fang Ziheng, Dao Mingshu, Guoli Teacher, Li Lianhua, Deng Chao, Liu Qianqian and Huang Jiaozhu were introduced.

Of course, this news report did not appear on Weibo’s hot searches!

Director Han had an explanation with Concubine Lin about whether he could do such a thing.

Eat the benefits, no need to show off!

Using satellite TV news for promotion cannot be said to be illegal. After all, there are still movies on CCTV news.

Hengyu Media is not adding fuel to the fire and has to consider it for Director Han.

Everyone in the entertainment industry has connections. You can open a back door for "Famous Man", which can also open up publicity channels for other movies.

You know, "The Founding of the People's Republic of China", which was released on National Day in 2009, was only on CCTV and a dozen satellite TVs.

The publicity campaign of "Four Famous Catchers" this time can definitely be said to be unique.

Director Han did what he said, at least using 60% to 70% of his power!

By mid-eight or nine in the evening.

Under the envious gaze of people in the entertainment industry and the amazement of outsiders, "The Four Famous Catchers" has become synonymous with popularity.

Although the title of "Four Famous Catchers" on the evening news did not appear on Weibo's hot search list, judging from the topicality discussed by netizens and the amount of talk about the movie, the publicity effect was explosive.

Many smart netizens have already understood the key to publicity.

Everyone started to extend the topic on the Internet, speculating whether the box office of "The Big Four" can surpass "Avatar" tomorrow.

Breaking through the limit of 52 million soft girl coins!

"Damn it, Fang Zihengniu Potian can still engage in this kind of propaganda method!"

"Haha... I don't think anyone will say that Fang Ziheng is from the grassroots in the future. Just tonight's lineup, which entertainment giant can produce it."

"Fuck you, I'm Fang Ziheng's high school classmate. He was a bumpkin in our school back then. He was often bullied by some rich students. If many girls hadn't helped him, he wouldn't have been beaten so many times!"

"Hey guys upstairs, please tell me in detail. It's best to tell the complete story of Fang Ziheng's beating."

"Yes, brothers, if you know, please tell me more. I have a few friends who also like to eat melons."

"Ahem. I told you, that's enough. Fang Ziheng is handsome. It's normal for boys to dislike him in school. How can he make all the little girls in school like him?"

"Do you think tomorrow's "The Big Four" can break the single-day box office record of "Avatar"?"

"It's difficult. Although "The Big Four" is exciting, it is much weaker than the top special effects of "Avatar"."

"Not necessarily. The reputation of the movie has begun to rise in recent days. The plot, scenes, actors, and costumes of "The Four Famous Catchers" have all reached first-class standards. Coupled with the boost from tonight's news, there is great hope to break the Records of Avatar.”

"Fuck, I'm just confused. How come Fang Ziheng has such a big brain? He's just handsome. Why is he so talented? I heard that he alone wrote the movie script. Why should he be so cruel!"

"Oh brother, we mortals don't understand the awesomeness of experts!"

"Poor my fairy sister, it's so sad to fall into Fang Ziheng's arms like this!"

"Sadness +1!"

"+10008, Fang Ziheng and I are irreconcilable!"

The hotel where "The Four Famous Catchers" stayed.

Fang Ziheng had no idea that he was being ridiculed by many netizens, so he led the creative team to the lounge to relax.

After reading the news, everyone felt happier and happier, with a cheerful smile on everyone's face.

At the mahjong table, four female players were also discussing movies.

The topic is the same as on the Internet, can tomorrow's box office exceed 52 million soft girl coins?

Liu Qianqian played a card and said without thinking: "I think it's okay. With so many satellite TV stations helping to promote it, even if only 1% of families go to the cinema, at least one or two million more moviegoers can be added!"

"Yes, there are not many vacancies for 6 million. With tonight's fire, it is possible to reach 60 million tomorrow!"

Song Yi nodded affirmatively, without any ambiguity in his hand, picked up the 30,000 that Liu Qianqian played, banged it over, and then quickly played a seven-barrel.

Li Lianhua's eyes lit up, she ate seven tubes into her stomach, and while playing cards, she smiled and said: "60 million is too high. In the current domestic film market, it is difficult to push the single-day box office to the peak of 60 million. , it’s almost the Lunar New Year period!”

"In addition, the main purpose of tonight's news promotion is not just to let "Four Famous Catchers" break the "Avatar" record. Director Fang and Director Han have deeper calculations."

After saying that, Li Lianhua glanced at Jing Tian who was sitting next to her, with a somewhat ambiguous smile.

Da Tiantian breathed lightly, stretched out her hand to model the card calmly, and pondered secretly in her heart.

Of course she was not thinking about which card to play, but thinking about the meaning of Li Lianhua's words.

The so-called deeper calculation is nothing more than two reasons.

One is to give costume films and martial arts films their power and regain Chinese people’s enthusiasm for these two types of films.

Secondly, for the release of "The Big Four" in Southeast Asia in a few days, we will lay the groundwork for publicity, transfer the hot atmosphere in the mainland, and let this shareholder wind blow to places such as Hong Kong Island, Japan and South Korea.

Three seconds later.

Da Tiantian smiled slightly, figured out the key to the matter, and quickly played a four!

"What a fool, Xiao Qi!"

Liu Qianqian whispered, pushing the card in front of her, revealing her brilliant teeth.

The young ladies don’t think so much. Their brain circuit is very simple. The more popular the movie is, the greater the profits for their group of leading actors will be.

The best is to have a box office of 40 to 50 million every day.

In one, the young lady was very lucky today, and within half an hour of playing, she had already made three mistakes in a row.

Today, she wanted to avenge her shame and earn back all the red coins she had lost in the past two days!

June 24th.

Sunday, the fourth day of the movie’s release!

Starting at 9 a.m., the first wave of movie-watching craze appeared outside many cinemas in the city centers of first-, second- and third-tier cities across the country.

Most of them come as a family group, with two adults and their children buying tickets to watch the movie.

The lively scene even surpassed the popularity when "Tang Detective" was released.

Media reporters faithfully recorded the lively scenes.

early morning

Amid the anticipation of countless people across the country, the box office results for the fourth day of "The Big Four" have finally been released.

66 million!

The extremely astonishing figures dazzled everyone.

It’s incredible!

Compared with yesterday’s 46 million, there were a total of 20 million more soft sister coins at the box office!

Many filmmakers who knew the truth about the propaganda were completely confused when they saw the box office of 66 million.

The box office is so high!

66 million!

The one-day box office of "The Big Four" is higher than the total box office of other summer movies!

crazy!

Completely crazy

Soon, countless filmmakers fell into ecstasy again.

They came to their senses.

21 satellite TV stations, one minute of evening news coverage, is so powerful.

This wave of operations by Director Han has brought everyone a new way to promote movies.

Especially Huayi and several entertainment giants. They may not have the energy of Director Han to mobilize 21 satellite TV stations at once to help.

But even if you can only persuade half of it, if you ask ten satellite TV stations to take action and get 30 seconds of publicity time, that would be great!

The effect of publicity is not only the skyrocketing 20 million box office today, but there will definitely be aftermath tomorrow.

The fastest person is Feng Pants!

When it comes to directors in the entertainment industry, the director who has the strongest ability to seize opportunities is Feng Pants.

In terms of cunning, Lao Mouzi, Chen Daren, and Wu Baige together are not enough to defeat Feng Pants.

After seeing the 66 million box office of "Four Famous Catchers", Feng Pengtang immediately called Wang Zhonglei.

"Hey, Lei Zi, do you know the news too?"

"I haven't said anything yet, Lei Zi, please tell Zhongjun, no matter what method is used, on July 20th, the news of the release of "Earthquake" must be on the satellite TV evening news!"

"Oh, Lei Zi, are you stupid? We didn't ask them for help in vain. We can give them money, two million for each family, and only 20 million for publicity for ten satellite TV stations!"

"Okay, it's settled, I'll go to the company tomorrow!"

………

Imperial City, a three-star hotel.

Lu Chuan sat in front of the computer, looking at the text messages on his phone in a daze.

On the computer page, the promotional title of "Nanjing Nanjing", which will be released on July 1st and is director Lu Chuan's painstaking work, is displayed.

In the discussion section below, tens of thousands of people responded with words of optimism and support.

This is the benefit of touching porcelain!

However, this benefit is too short-lived!

There was a long silence.

Lu Chuan made a phone call with a gloomy face.

"Senior Brother Jia, I'm in trouble here..."

Half past one in the morning.

Sina Weibo, Tencent Weibo, and major entertainment websites have all removed their original homepage themes.

They unanimously highlighted the news that the box office of "The Big Four" exceeded 66 million in a single day.

Hot searches, popularity, hot spots!

In just twenty minutes, countless netizens who had not slept rushed over to get their first bite of this 'amazing melon'!

The entertainment media knows how to create two emotional resonance points.

One is that the single-day box office reached 66 million, once again setting a new record in film history.

One is to break the 52 million peak of "Avatar", and "The Four" has an additional box office of 14 million yuan.

The two resonant emotions made netizens scream.

So cool!

Domestic movies have once again defeated Hollywood blockbusters!

The resonance continued the next morning.

Netizens spontaneously participated in the discussion, discussing how powerful "Four Famous Catchers" can be and how high the final box office can be!

Can it beat the total box office of "Avatar" of 1.34 billion?

This kind of statement is absurd, and few people agree with it, but it can't stop everyone from being excited.

It’s good to think about it.

What if!

There are not so many eventualities!

………

Early the next morning.

Fang Ziheng looked at the expectant looks of Liu Qianqian, Song Yi, Da Tiantian, Deng Chao, Huang Jiaozhu, and Li Lianhua at the dinner table, and rolled his eyes angrily.

"I asked you, are you drifting?"

"1.3 billion, you really dare to think!"

"Director, people still have to have dreams!"

Uncle Dao Ming ate the steamed dumplings leisurely, laughing and making noises.

"Yes, Zi Heng, you are too cautious!"

Lao Dengtou followed up and said with excitement, "What if the box office exceeds 800 million or 1 billion, CCTV will help give it a boost."

"Uh-huh."

Leader Huang and several girls nodded their heads. In their opinion, this was very possible.

Fang Ziheng smiled, quite speechlessly.

Damn, it’s 800 million or 1 billion.

These guys are really having a white-hot dream!

He put down his chopsticks, picked up a spoon, scooped a spoonful of eight-treasure porridge into Liu Qianqian's bowl next to him, put it to his mouth, blew on it, and drank it all in one gulp.

In his opinion, even if "Four Famous" is good-looking, it is impossible to reach the level where "Tang Detective" has been strong for half a month and reversed the decline.

The total box office may be able to surpass "Tang Detective" and surpass "Earthquake", but in terms of movie viewing popularity, it is definitely not that enthusiastic.

Fang Ziheng was too lazy to dampen everyone's enthusiasm, which made them weak when promoting.

After grabbing several mouthfuls of rice-treasure porridge from Liu Qianqian, he looked at Uncle Dao Ming and asked with a smile: "Uncle Ming, are you busy next week?"

"Is there something wrong with the director?"

Uncle Daoming smiled softly and looked over.

Fang Ziheng pointed at Liu Qianqian, Deng Chao, Huang Jiaozhu, Li Lianhua, and Da Tiantian, and said: "The movie will be released on Hong Kong Island in three days. I want you to take the team for a trip, and then transfer to Smecta and Xiaoli." , and finally headed to New York, USA.

Twentieth Century Fox Film Company will distribute "The Famous Four" globally. The film will be released in North America on July 5th. I have called on you leading actors to help promote it! "

"Four places, it will take more than half a month to go back and forth!"

"Yes, the trip is expected to take twenty days!"

"Okay, I'll take this job!"

Uncle Daoming thought for a few seconds and took over the important task of the propaganda captain!

Deng Chao, Huang Jiaozhu, Li Lianhua, and Da Tiantian all smiled happily and toasted Fang Ziheng with their soy milk.

What does it mean to go to foreign countries to promote?

It means that the movie starring them will be released in many countries and regions around the world.

This is a great thing!

Even if they cannot reach the sky in one fell swoop and become international superstars such as Uncle Long and Brother Jie, they can still improve their status in China and become first-line and top movie stars.

At the dinner table, the other two beauties lowered their heads with unnatural expressions.

One is Song Yi and the other is Liu Qianqian.

Song Yi is unhappy because she has to leave the publicity team tomorrow and join the crew to start filming "Campus Youth" directed by Su Lun.

The little girl couldn't be happy at the thought of leaving her lover.

Liu Qianqian's heart was also tangled. She went to a foreign country to promote, and for twenty days, she not only had to leave Fang Ziheng, but also Liu's mother.

The young lady has just tasted the taste of love, and she really doesn't want to go abroad.

Fang Ziheng also saw that the two beauties were unhappy, but he didn't say anything.

If you want to get something, you have to give something. This is the truth in the world.

"Have you guys finished eating?"

"I've eaten!"

"Come on, let's set off."

After eating and drinking, the creative team of "Famous Four" boarded the nanny car and headed to the first promotional position of the day.

Imperial Film Academy!

After Fang Ziheng left school, he made three movies in a row in two years, each with a higher box office than the last.

The teachers at the film school finally couldn't bear it anymore.

An invitation letter was officially sent out, inviting Fang Ziheng and the creative team of "Four Famous Catchers" to visit Nortel.

The nanny car drove all the way and arrived at the gate of Nortel School an hour later.

came back!

I'm back!

Fang Ziheng rolled down the window and looked at the familiar faces at the gate, sighing with emotion.

Return home in glory!

This is the second time he has returned to a homely place since participating in the Yuzhang Golden Rooster Awards last year.