Entertainment, I just like making movies

Cinema front desk.

Xu Zheng, Ning Hao, and Bao Qiang chatted about interesting things about the filming of "People on the Road".

There were many audience members and reporters sitting in the front row, and everyone was asking questions, which heightened the atmosphere before the movie screening.

The seats of the four Hengyu people were two rows back in the middle of the theater, and the best seats were naturally reserved for Han Dong and other entertainment industry tycoons.

Andy was reading the news boredly while holding his cell phone, and suddenly nudged Fang Ziheng with his elbow: "Hey, why don't you go up?"

"I just played a small supporting role, why do I want to get popular?"

"We Hengyu are one of the investors, why don't you go up!"

We are Hengyu.

Fang Ziheng looked at the ice beauty and smiled with satisfaction.

Sister An has good centripetal force, and she has completely integrated into the Hengyu family not long after she arrived.

After Hengyu was established, Fang Ziheng transferred the investment in "People on the Road" to the company's name.

On the one hand, it is to facilitate accounting and tax transactions, and on the other hand, it is to pass the review of "People on the Road".

For Chinese films to pass censorship, they must complete the procedures.

"Forget it, you didn't even send anyone up to China Film Academy."

"When our company's movie is released, I can stand on the stage as long as I want and speak as long as I want."

Hearing that Fang Ziheng was so shameless, Andy turned his head in surprise and was speechless.

"Hypocritical!"

After saying that, she didn't give Fang Ziheng a chance to refute, turned around and whispered to Lin Feifei, leaving the back of her head to him.

In the front row, Yu Feihong couldn't help covering her mouth and snickering. She just thought Feifei's Hengyu company was really interesting.

The boss is not like a boss, and the employees are not like employees.

As the time came to seven o'clock, the movie was officially screened.

The first person to appear was Xu Zheng, a bald man. In the movie, he wore a wig, which was in sharp contrast to the way he was bragging on stage just now.

"Unfortunately" is undoubtedly a very brilliant comedy movie, with dense and unconventional laughs, and an exploration of the human heart.

There is a great contrast between Bao Qiang's country bumpkin and Xu Zheng's shrewdness. Every inadvertent little gesture or dialogue can make the audience laugh.

Hearing the constant laughter in the theater, Xu Zheng and Ning Hao, who were sitting in the first row, breathed a sigh of relief, and more than half of the big stone in their hearts was relieved.

The audience's feedback does not seem to be fake, indicating that the premiere was a success. It depends on whether the box office will be strong tomorrow.

After the movie ended, everyone in the audience stood up and applauded loudly.

Xiaowang Huayi clapped his hands while feeling worried.

Feng Pants' "If You Are the One" has been in theaters for a week, with a box office of 80 million in its first weekend.

The cost of the movie is less than 30 million, and Hua Yi will definitely make a lot of money this time.

However, at this time, "Unfortunately" came out. The two movies are both comedies, and they were released only one week apart.

No matter how confident Xiao Wang is in Feng Pants, he knows that when two tigers fight, there will be damage.

"People on the Road" is a low-budget production, with a budget of less than 10 million. People who are barefoot are not afraid of wearing shoes. Hua Yi really can't do anything about it.

Xiao Wang didn't think that Xu Zheng could steal the limelight from Feng Pants. What he was really worried about was that "Awkward" would steal the box office that originally belonged to "If You Are the One."

In Xiao Wang's heart, in this year's Lunar New Year comedy field, the box office output should belong to Hua Yi and "If You Are the One."

"No, I have to talk to my eldest brother when I get back. Let Xiaogang stop filming Earthquake next year and let him work on a comedy first."

"In addition, we need to have more contact with Xu Zheng. It is best to bring him to Huayi."

Thinking of this, Xiao Wang turned his head and looked back, and happened to look at Fang Ziheng who was looking over.

Looking into each other's eyes, Xiao Wang smiled reservedly, feeling underestimated in his heart: "Isn't this kid also filming a comedy?"

After the premiere, Fang Ziheng and the four of them didn't stay much and went back to the company directly.

Xu Zheng and Bao Qiang continued to promote the show non-stop. Ning Hao also accepted a lot of interviews and really had no time to entertain everyone.

Hengyu General Manager's Office.

The four of them were sitting on the sofa, still reminiscing about the movie "Unfortunately".

Wen Muye held an apple in his hand and asked curiously: "How much box office can this movie earn?"

"At least 20 million!"

Andy was the first to respond and gave "Crazy Stone" as an example.

"The movie has a compact plot, takes a market route, and is the first Spring Festival travel themed film. The box office of 20 million is only a lot more."

Fang Ziheng nodded. Bing Meiren is worthy of being a top student. Not only can she use data analysis, but she can also make comparisons based on actual situations.

He generally has a good idea of ​​the box office performance of "Unfortunately". Although it was released one year apart from the previous version, because it was released during the Lunar New Year period, the box office of this version is expected to be higher.

He did not rush to speculate on the box office, but looked at Lin Feifei who was chewing an apple.

"What does Sister Lin think?"

When she just came back, Bing Meiren didn't know which part of the string was wrong. She bought a big bag of apples and said she would like to treat everyone to Christmas.

Fang Ziheng originally wanted to say something about Christmas being a holiday for foreigners. I am a decent flower grower and do not worship foreigners.

Later, I thought about it and let it go. Andy took the initiative to treat him. As a boss, you can't always attack the kindness of your subordinates.

"I also think that the box office of "Unfortunately" will be very good. 20 million is the bottom line, and 30 million is not impossible."

"Don't forget, December is the end of the Spring Festival travel period. "People on the Road" almost expresses all the difficulties of our country's Spring Festival travel journey. As long as the film's reputation is strong, it will resonate with the broad masses of the people with a little publicity. .”

Sister Lin said exactly what Fang Ziheng was thinking.

In the previous life, "Unfortunately" was released in June. Although it was on the summer schedule, it also missed the hot spot of Spring Festival travel.

The total box office of the previous version of "On the Road" was more than 37 million yuan, with a total investment of 7 million yuan, making it a veritable dark horse.

The investment in this life has increased by one million, to a total of 8 million. With the addition of Lunar New Year and Spring Festival travel hotspots, the box office may exceed 50 to 60 million.

Sixty million!

After deducting theater income and distribution fees, the producer can get nearly 20 million.

Hengyu Media accounts for 20% of the investment share, which is 4 million, with a net profit of 2.4 million.

It will be launched in August and will be released at the end of December. In less than half a year, the revenue is as high as 150%. It is a small investment and a high return.

After discussing "The Unknown Man", Feifei Lin, Andy, and Wen Muye continued to speculate and analyze the box office of "The Unknown" with undiminished interest.

Among the three, Wen Muye was the most excited.

This guy kept talking and conducted a comprehensive analysis of "The Unknown Man". He praised Fang Ziheng in and out of his words, and finally changed the topic: "Director Fang, the role of publicity is becoming more and more important now. We only spend two million. Isn’t it missing a little bit?”

"Two million is a lot, but the publicity and distribution costs for "The Lost Journey" were only a few hundred thousand."

Fang Ziheng snorted and glared at him. He really didn't know how valuable firewood and rice were, even if he didn't belong to the family.

It costs tens of millions to produce at a low cost, so what else do you need for a bicycle?

Waiting for the movie to be released, wouldn’t it be enough to watch TV a few more times?

Thinking of appearing on TV more, Fang Ziheng squinted his eyes and looked at Lin Feifei like a wolf grandmother: "Sister Lin, I leave all the promotion of "The Unknown" to you, you are the general person in charge of publicity and distribution!"

"How to launch a beautiful publicity war and launch the first shot of our Hengyu depends entirely on you, Sister Lin."

Sister Lin has a profound background and a huge network of contacts. It would be a pity not to make good use of her.

Swish!

Andy and Wen Muye looked over instantly.

"I"

Sister Lin's beautiful eyes widened, and she suddenly felt her shoulders sink, and a big pot fell from the sky and flew towards her.

She opened her red lips and looked at the expectant eyes of the three people. She was filled with pride and waved her hand: "Okay, leave the publicity to me!

Don't worry, I will definitely let the news of the release of "The Unknown" reach thousands of households. "