Entertainment, I just like making movies

After quarreling with the reporter, Feng Pengtong's expression eased.

Then, he changed the topic and analyzed the advantages and disadvantages of "If You Are the One 2" and "Edge of Tomorrow".

It wasn't that he didn't want to start spraying again, but that he saw Fang Ziheng.

"Some people say that "Edge of Tomorrow" is a major rival of "If You Are the One 2". I admit this. After all, the total investment in the movie is there."

"Needless to say, based on Director Fang's screenwriting skills alone, "Edge of Tomorrow" will not be any worse."

"But what I want to say is that the total investment of "If You Are the One 2" is only about 50 million, and the early product placement has already recovered the cost. After the movie is released, it will make money regardless of the box office, and "Edge of Tomorrow" has to get at least 8 Only with a box office of 100 million can we be able to make back our money."

"Of course, I believe that "Edge of Tomorrow", as the first hard science fiction film in China, will definitely achieve great results."

Feng Pengtong spoke leisurely while secretly complaining about Fang Ziheng's chicken thief.

This guy!

After eating so much, he secretly came to watch my fun!

Forget it, the visitor is a guest.

Lao Feng, I don’t care about young people.

Feng Tongtong walked down the steps, abandoned the reporter and walked towards Fang Ziheng.

When he moved, the reporters were stunned!

That's it!

What are you running for?

Immediately, the reporters followed Feng Pants to see where he was going and whether he was avoiding the topic.

When they saw Fang Ziheng, everyone was happy.

I'm going!

It turns out that the real owner has arrived, and it’s not easy for Feng Pants to brag in front of him, as he is worried about being slapped in the face!

The reporters looked at each other and saw the playfulness flashing in their colleagues' eyes.

"Oh, sin, sin!"

"My eyesight is not very good, so I didn't see Director Fang coming the first time."

With a smile on his face and a tingling feeling in his heart, Feng Tongtong cupped his hands and raised his fists towards Fang Ziheng.

Fang Ziheng stood up quickly and said cheerfully: "Director Feng, you are in your prime of life and you seem to be in better spirits than a twenty-year-old young man. You are really a role model for our generation!"

The two of them were talking and laughing, and the atmosphere was harmonious. Anyone who saw them would feel that their relationship was unusual.

After taking a few photos, the reporter wanted to interview Fang Ziheng, but he clearly refused.

joke.

He came here to eat melon, but he didn't want to get angry.

In the incident just now, although Feng Pants didn't use any curse words, his words were very serious. The media will definitely grasp the key points and report them at the appropriate time.

If "If You Are the One 2" is better than "Let the Bullets Fly", this won't matter. If it can't be beaten, Feng Pants will at least be labeled by the media as bragging and trampling on his peers.

At half past six, the guests arrived.

Feng Pengtong came on stage with the main creator of the movie, and after another round of teasing, the movie officially started.

Fang Ziheng sat in the middle of the second row, chatting quietly with Wang Zhonglei while watching the movie.

Seriously speaking, "If You Are the One 2" is pretty good, reaching the quasi-first-class level of a comedy.

Of course, the second part is definitely not as good as the first one.

As Feng Trousers said later, "If You Are the One 2" was shot in a short time to repay the favor of the king, and it was not at his top level.

However, the movie has just been released, and he will never tell the truth no matter what. He even has a trace of luck in his heart, hoping that "If You Are the One 2" will continue to be a hit.

Half an hour later.

The feedback from the audience gave Feng Pants confidence and turned his luck into expectation.

From the beginning of the scene between Uncle Ge and Shu Qi, the audience laughed happily from time to time.

Laughter heralds the success of a movie and high box office.

In the second half of the movie, the scene changes.

Feng's humorous comedy turned into talking about life and philosophy, and turned into discussing the outlook on love and life.

Throughout the theater, the audience's laughter disappeared, and the atmosphere was somewhat serious.

Fang Ziheng also stopped communicating with Wang Zhonglei and looked at the big screen with faint eyes.

"If You Are the One 2" is not so much a casual work of Feng Pants, but rather the beginning of his psychological transformation.

The stubborn guy who doesn’t want to make comedies and sell laughs anymore!

To use a fancy word, this is called exploring the perfect combination of commercial films and art films.

If we use the experience of previous generations, this is a film style technique similar to that of directors Xing Ye and Jiang Wen.

The first half makes people laugh, and the second half makes people think deeply, using various viewpoints to inspire and think about the audience.

However, the strange thing is that "If You Are the One 2" is another random graffiti!

Painting a tiger is not like a dog!

At this time, Feng Pengtang may still be very happy and satisfied, and very proud of his directing skills.

But he won't understand how wrong he was this time until the movie is released.

"If You Are the One 2" completely ruined his title as a great comedy director and lost most of his audience.

There was Lao Mouzi's "Three Guns" before, and later there was "If You Are the One 2" by Feng Pants, both of which were rushed out.

The result of the rush was that the audience did not buy it, the reputation declined, the fans were disappointed, and the popularity of the movie was lost.

After all, Lao Mouzi is a film master with a stable godhead.

Feng Trousers ranks among the great commercial directors. Relying on the momentum of "Earthquake", he is currently at a critical stage of becoming a film master.

As a result, "If You Are the One 2" completely destroyed this momentum.

Fang Ziheng reminded himself in his heart that he must not drift or make shoddy work.

You must be rigorous and serious about your work.

………

At nine o'clock in the evening, the movie ended successfully, and the theater burst into warm applause.

Feng Trousers stepped onto the stage and looked at the applauding guests in the audience, his self-confidence increased infinitely.

The premiere was successful, now it’s up to the box office.

He firmly believes that even if the total box office of "If You Are the One 2" cannot beat "Let the Bullets Fly" and "Edge of Tomorrow", it will never fall far behind.

24th.

"If You Are the One 2" is released nationwide.

Feng Pants' reputation is indeed extraordinary. Major theater chains have stepped up their efforts to adjust their schedules. Even if "Let the Bullets Fly" is still popular, they still have to make some concessions for "If You Are the One 2".

On its first day, "If You Are the One 2" was extremely impressive, accounting for 50% of the film schedule nationwide.

Wang Zhongjun spent money like crazy in order to increase Huayi's stock price and gave the movie the greatest publicity support.

On the Internet, positive reviews from entertainment media, film critics, and trolls can be seen everywhere.

The popularity of the movie is getting higher and higher, and seven of the top ten most searched movies are on the list, ahead of "Let the Bullets Fly" and "Edge of Tomorrow".

Early the next morning, the first-day box office came out.

34 million!

It set a new high in the history of Lunar New Year box office, more than 3 million higher than "Let the Bullets Fly".

People from all walks of life are touting it and wishing to put Feng Pants on the altar.

After Hua Yi paid enough money, both the media and film critics put aside their prejudices against Feng Pants, and started writing about it to death.

The morning of the 25th.

Fang Ziheng came to China Film Academy with the completed film "Edge of Tomorrow".

In the familiar screening room, Director Han, Chen Yu, Wanda Songge, Bona Yudong, Yindu Organization Song Dynasty, and senior executives from more than a dozen theater chains across the country were all present.

Vice presidents of 20th World Fox, Ms. Wendi Deng and Jiang Zhiqiang also came to watch the movie again with high expectations for "Edge of Tomorrow".

The big screen lights up.

The beginning of the movie was more shocking than "Famous Man", and it instantly shocked everyone in the screening room.

Aliens invade and the end of the world comes, and the only savior is our country, China.

Boost your energy!

It's so frustrating.

In the screening room, everyone wore 3D glasses and watched the exciting battle on the big screen, feeling proud and proud.

As expected, after the movie ended, everyone's eyes sparkled, savoring the plot and scenes of the movie.

Liu Ye's reset ability, from weak to strong, facing the enemy's iron-bloodedness, facing Liu Qianqian's gentle dog-licking.

The movie features real-life war scenes, several famous scenes, heroic and fearless performances by Chinese soldiers, and even high-tech weapons from aliens.

Everyone temporarily forgot to stand up and applaud, and fell into thinking and sighing.

a long time.

Bang bang bang...

Bang bang bang...

Everyone came to their senses, stood up and clapped unconsciously.

One way, two ways, three ways.

There were about twenty people in the screening room, and they all clapped excitedly and looked at Fang Ziheng with fiery eyes.

Bravo!

The direction of the plot led them into a trap from the beginning.

Resetting and rebirthing again and again not only did not hinder the viewing of the movie, but also made their moods fluctuate with the plot, and they devoted themselves to watching the movie.

"Director Fang, you are awesome!"

"The plot and special effects are really great. The battle of crossing the river and the battle of crossing the sea are exciting. It makes me, an almost fifty-year-old man, excited to watch it. I want to pick up a gun and shoot at the aliens."

"It's a blast. The special effects are no worse than those of Hollywood movies. The plot is smooth and silky, surpassing many Hollywood science fiction blockbusters."

The first two people to praise were today's number one and two wingmen, Chen Yu and Wanda Pictures' Song Ge.

Fang Ziheng smiled modestly and began to seduce the theater executives present to win support for the maximum amount of films.

This time, "Edge of Tomorrow" takes the world premiere route.

Regardless of whether it is the Mainland, Asia, or overseas markets, it will all be released on January 2, 2011.

The Asian and overseas markets are beyond his reach, and the effect of the movie depends on God's will. The mainland market is a little different, and there is a lot of room for maneuver.

The amount of publicity and filming is the key to success!

In his expectation, "Edge of Tomorrow" must get at least 60% of the scheduled films.

At this time, shill No. 3 came online.

Liu Ge from Wanda Cinema took a step forward and exclaimed with a look of obsession: "It's so beautiful, especially the 3D effect. Although it is not as good as "Avatar", it is not weaker than "Gravity" and "Inception". "Space", awesome, awesome!"

"Don't worry, Director Fang, I, Wanda, may not be short of patriotism and big 3D screens, 70%. Wanda Cinemas can give 70% of the film schedule for "Edge of Tomorrow"!"

After speaking, Liu Ge raised his eyebrows and glanced at other theater executives with a smile.

How about it!

Do you dare to follow me?

The other 12 theater chain executives twitched their lips and expressed that they did not want to talk to Liu Ge.

They are not stupid, they know that this guy is going out of his way to create a rhythm and atmosphere.

Wanda Pictures invested in "Edge of Tomorrow". As a brother unit of Wanda Group, Wanda Cinemas dare not give the film its maximum support.

"Edge of Tomorrow" is indeed exciting, and they also want to give the movie more filming, after all, the money is not shabby.

But 70% of the film schedule needs to be carefully considered!

The end of the year is the Lunar New Year period, one of the two most intense periods of the year. How many movies are released together, fighting for the number of films to be scheduled.

If "Edge of Tomorrow" takes 70% of the film schedule, what will happen to other released movies?

Besides, many movie investors and producers are their good friends, and they can see each other without looking up.

How embarrassing!

The 12 people looked at each other and made no immediate statement.

The person in charge of Xingmei Cinemas, Wu Jianguo, hesitated to speak, and gave Fang Ziheng two winks in succession, hinting that he should lower his demands.

Fang Ziheng smiled softly, as if he didn't see Wu Jianguo's eyes.

He took out a stack of documents from his shoulder bag and handed them to the 12 theater leaders one by one.

"Boss, please take a look at this statistic first, and then we'll talk."

"Oh, it seems Director Fang is well prepared!"

Xingmei Wu Jianguo took the form and praised it appropriately.

Soon, the persons in charge of the 12 theaters received the documents.

After just a few casual glances, they had a conclusion in their minds.

This is a report surveyed by a large domestic statistical agency. It details the movie viewing data of 100 prefecture-level cities in more than 30 provinces across the country.

Field interviews and field recording of data.

From junior high schools, high schools, colleges, to young people in their early 20s who have stepped out of the society, to married families in their 30s, to middle-aged people over 40 who control the economy.

Judging from the results, 65% of people will give priority to movies shown in IMAX theaters when they go to a cinema and have never encountered a movie they want to watch.

3D is still the general trend!

Below the table, we also compiled a few of the reasons most repeated by interviewees.

First, the purpose of watching a movie is to relax. Pick a 3D movie and hope to experience a visual feast.

Second, if you come together as a couple, the IMAX theater will be of higher quality and cleaner.

Third, Hollywood movies are better than domestic movies.

The reason is very common and straightforward, but it represents the initial thoughts of countless people when they enter the cinema.

"Edge of Tomorrow" is a 3D movie with an exciting plot and packed with battle scenes, which fits this statistical report perfectly.

Fang Ziheng took out this statistical table. In addition to presenting the factual basis, he also wanted to tell them a clear truth.

He is not asking theaters to support "Edge of Tomorrow" or support him, Fang Ziheng.

This is the choice of millions of viewers and movie lovers.

"Okay! Star Cinema has followed suit and is willing to give "Edge of Tomorrow" 68% of its film schedule in the first week."

"I, Poly Wanhe, have also followed, and I have arranged 65% of the films. Director Fang, this is the best I can do!"

Mr. Wu from Xingmei, Mr. Polywan and Mr. Zhang were the first to express their opinions, which instantly enlivened the slightly quiet atmosphere in the screening room.

ten minutes later.

Fang Ziheng has negotiated with the directors of all theater chains, and the thirteen theater chains can arrange a minimum of 60% of the films and a maximum of 70%.

At the same time, the share ratio of "Edge of Tomorrow" has also been raised to the highest level.

As long as the total box office exceeds 800 million, after deducting special film funds and taxes, the producer will receive 48% of the box office share.

In other words, the theater chain’s share ratio dropped from the original 57% to 52%, with a profit concession of 5 points.

This treatment is higher than what Lao Mouzi enjoys!

In the original "Golden Armor", Zhang Weiping was so arrogant and arrogant, but he only got 47% of the share, and the theater gave up 4 points.

Fang Ziheng sincerely thanked him and sent the theater leaders out in person.

With the guarantees of the top 13 theater chains in the country, the heads of the other theater chains who did not come could only admit it and keep up with everyone, even if they did not want to.

Downstairs of China Film Studio.

Fang Ziheng watched a group of land tigers leave in a car, and he breathed a sigh of relief.

The matter of publicity was originally handled by China Film.

He deliberately did everything himself today. In addition to not wanting to rely too much on China Film and Director Han, there was another important reason.

For the future development of Hengyu Media.

None of the film and television giants in today's entertainment industry has their own independent publicity and distribution channels.

It is impossible for every one of Hengyu’s future films to have China Film Co.!

Hengyu must get on track as soon as possible and build a good system architecture.

I wish the motherland prosperity and prosperity, and I wish everyone a happy holiday!