Entertainment, I just like making movies

January 3rd.

In the afternoon, Fang Ziheng joined the publicity team in high spirits.

Judging from just a few movie theaters in the Imperial Capital, the popularity of watching "Edge of Tomorrow" can be said to be overwhelming. Crowds gathered at the ticket windows and waiting halls, making it very lively.

A theater manager reported to Fang Ziheng that "Edge of Tomorrow" has nearly 70% of the film schedule, 3D attendance rate is 100%, and the theaters are full.

The occupancy rate of the 2D old-fashioned hall was also as high as 95%. After watching the 2D movie, many viewers queued up again to buy 3D movies and watch the movie again.

This kind of hot scene has already achieved some of the phenomenon-level popularity of "Avatar".

If it can last for a week, then...

These were the actual words of the theater manager. Fang Ziheng thanked him without saying too much or bragging.

It’s not that I don’t want to brag, but because the reporters haven’t arrived yet.

On the other hand, Liu Ye, Liu Qianqian, Deng Chao and other creative teams were all excited and motivated after hearing the manager's words. They threw their arms away and shouted loudly.

Four o'clock in the afternoon, Imperial Star Cinema.

The media chasing hot topics finally caught up with the creative team of "Edge of Tomorrow".

On the steps outside the cinema, a dozen reporters surrounded Fang Ziheng and others.

The reporter from Tencent News was the first to get the right to ask questions. He held up the microphone with one hand and pointed at the endless crowd at the entrance of the cinema. He asked loudly: "Director Fang, "Edge of Tomorrow" showed a hot scene on the first day of its release. I think What is your expected first-day box office?"

"Over 40 million!"

Fang Ziheng reported a slightly outrageous number. His previous three movies had a low box office on the first day and failed to break through the 30 million mark.

The current first-day box office record holder for domestic films is Feng Pants' "Earthquake" in the summer, with a box office of 35.5 million.

The release of "Edge of Tomorrow" this time, whether it is the atmosphere of New Year's Day and Spring Festival, or the theater screens across the country, is a step higher than the summer release in July.

It can be said that the release schedule of "Edge of Tomorrow" is the best schedule in 2011, bar none.

It not only caught up with the last peak of the Lunar New Year stalls, but also occupied the first-mover advantage of the Spring Festival stalls.

The first-day box office of 40 million is the goal Fang Ziheng has set for himself!

The reporters' eyes flickered, sensing his ambition and confidence, and they secretly thought that today's pursuit and interview was worth it.

This question alone is enough to cause a sensation in the entertainment and film circles.

However, the reporters pursuing interviews today are all veterans, with sharp eyesight and a good understanding of movie box office trends.

Although Fang Ziheng's words are a bit bragging, they are understandable. After all, the box office of "Edge of Tomorrow" has reached 6.9 million.

Based on this data, it is not impossible that the box office will exceed 40 million on the first day.

Thinking of this, the reporters quietly glanced at Liu Qianqian, Liu Ye, Deng Chao, Hu Jun and others beside them.

They were a calm group and obviously agreed with the figures reported by Fang Ziheng!

"Edge of Tomorrow" has a 3D bonus, which alone can increase the first-day box office by millions.

Forty million, not much!

After the first question was asked, the Tencent Entertainment reporter was pulled back by the Sina Weibo reporter and gave way to the main C's position to ask the question.

A reporter from Sina Weibo stepped forward, looked at Fang Ziheng with a smile, and asked angrily: "Director Fang, based on your judgment of the market, do you have any predictions for the total box office of "Edge of Tomorrow"?"

As soon as this question came out, the reporters' eyes lit up and they held their breath for a moment.

Good question!

Judging from Fang Ziheng's posture today, he is probably planning to put in a few runs to add some firewood to the Lunar New Year stall that has lasted for more than a month.

"1000000000!"

A clear voice sounded, like a heavy hammer hitting the hearts of the reporters.

I haven't waited for them to react.

Fang Ziheng raised his arm, raised a finger, and said with a confident and calm smile: ""The Four" successfully exceeded 800 million. I have only one goal for the total box office of "Edge of Tomorrow", which is to exceed 1 billion and become The first billion-level domestic film!”

Three "billions" were shouted out in succession, not to mention the reporters, even Liu Ye and others who were in a stable group just now were shocked.

I have to send it!

One billion!

Did we hear wrongly, or are you crazy, director?

Deng Chao and Hu Jun looked stunned at first, and then they winked wildly at Fang Ziheng, telling him to hold back and not pierce the hide.

Liu Qianqian breathed lightly, and Danfeng blinked, her bright eyes sparkling with countless little stars.

Beauty is in the eye of the beholder, but I don't think Fang Ziheng is bragging.

In her opinion, this is a strong confidence, a rising hope and expectation for the movie she directed.

boom..

After a brief period of silence, the interview scene became completely agitated.

The reporters were excited.

One billion!

"Four Famous Catchers" was so popular at the time, and its reputation was so strong, it barely exceeded 800 million in the mainland market.

Whether Feng Pants, Jiang Wen, or even Lao Mouzi, Chen Daren, Xu Laoguai and others, the slogans they shouted were only 800 million, and they regarded "Four Famous Catchers" as their catch-up goals.

Today, the youngest Chinese-speaking commercial director broke the mold and shouted the slogan of one billion.

amazing!

The reporters were so excited that they shouted in their hearts!

They are not industry insiders in the film industry, nor are they celebrities in the entertainment industry who have scruples about speaking.

They are media and entertainment media. What they like most is hot news and explosive information.

Regardless of whether Fang Ziheng was bragging or not, just his attitude of not rejecting anyone who came and opening his mouth to let off steam made them very satisfied.

Love it, love it.

The reporters were all smiling, holding up microphones and passing them over one after another, vying to ask questions.

At this moment, they no longer cared about being prudent. Taking advantage of Fang Ziheng's good mood today, they quickly asked a few more exciting questions.

Fang Ziheng did not disappoint them, and vowed to compete for the Lunar New Year championship and break the mainland box office record of "Avatar".

One billion!

One billion is nothing, I want to regain the box office championship in mainland film history!

After a great performance, Fang Ziheng was satisfied and led the nervous creative team to the next promotion point.

A group of media reporters were left in a daze with flushed faces.

Wait until Fang Ziheng and his car are far away.

A reporter came back to his senses, touched his chin, and looked at his colleague with a puzzled look on his face: "What did Fang Ziheng say just now?"

"Breaking the box office record for Avatar!"

evening.

Fang Ziheng finished the promotion in time for the six o'clock evening news, and returned to the duplex with Liu Qianqian.

Lin Feifei, Andy, Zeng Li, and Song Yi came and agreed to come to his house to wait for the first day's box office together.

呲..

The sound of fish frying came from the kitchen. Lin Feifei, Andy, and Zeng Li were cooking, and the remaining three were waiting for feeding on the sofa in the living room.

Fang Ziyi was lying on the sofa beside him, holding the remote control and pressing it continuously.

On the ultra-widescreen LCD TV, 25 satellite TV stations are broadcasting the evening news of their respective provinces and cities.

Imperial TV.

After the introduction of major events in the first ten minutes, the camera turned to the live news room.

A young and dignified lady appears elegantly in the picture.

"Early this morning, the science fiction war blockbuster "Edge of Tomorrow" directed by the famous director Fang Ziheng had its global premiere.

The film was fully supported by the Ministry of Military Affairs. The film tells the story of alien invasion of the earth. Countries around the world are unable to resist it. All six continents except Asia have fallen into ruins.

The story is about a Chinese soldier who is brave and invincible, and who regards death as his own. With the help of the hero's infinite reset ability, he repels aliens time and time again, and finally eliminates the aliens who invade the earth. "

Following the host's introduction, movie scenes appeared on the TV.

Countless buildings on six continents were bombed, and the south of Changjiang River fell. China's million-strong army crossed the Yangtze River once and the East China Sea twice, launching a firepower cover and desperate charge against the aliens.

Fang Ziheng sat up straight and looked at the TV with a smile on his face.

With the support of 25 satellite TV stations, no matter how big the box office is today on the first day, tomorrow will be the beginning of "Edge of Tomorrow"'s complete popularity.

On the long sofa in front, Liu Qianqian and Song Yi also stopped biting their ears, crossed their legs obediently, and watched the promotional screen on the TV with Yourong Yan.

Song Yi took a breath and looked a little envious, envious that her little sister Liu Qianqian could star in the movie's heroine.

Since she starred as one of the heroines in "The Unknown One", she has only played the third female lead in "Youth Campus" which was released during the Spring Festival this year.

The first female lead is Da Tiantian, and the second female lead is Yang Xuejian.

Apart from this, she also plays the leading role in TV series.

But she was just envious, not disappointed or jealous.

First, Liu Qianxi is very nice, and she is a good friend.

Two!

Of course it's her own career.

"My Love from the Star" was launched, and Hengyu Media sold it to the big dog Zhejiang East TV for 2.8 million per episode.

As soon as it was aired, it received continuous praise and popularity. In just twelve episodes, it reached 80% of the popularity of "Bu Bu Jing Xin" at the beginning of the year.

Although Fang Ziheng revised many bloody plots and intimate scenes, which did not achieve the phenomenal popularity of the original drama, the refined "My Love from the Star" has a stronger reputation. The male and female protagonists Luo Jin and Song Yi are nationally acclaimed. degree continues to increase.

After the first play is over and the second round is played, the two of them can at least become a popular niche and a popular flower.

Especially Song Yi, the little girl doesn't seem to have the face of the heroine, but her appearance is very likable and she is very popular with the public.

In just one week, her Weibo followers skyrocketed by more than 8 million, reaching 20 million followers, which is only less than a few big flowers and four small girls.

The little girl is very popular on the Internet. Among the many big and small flowers, she is the least attacked by trolls.

There is no other reason. Fans of Big Flower and Little Flower, as well as the publicity departments of other film and television companies, all regard Song Yi as an artist who does not have the face of a leading heroine.

To put it simply, in the eyes of ambitious female stars in the entertainment industry, little girls are the least threatening.

If I hadn't met Fang Ziheng by fate, I wouldn't have known where to make soy sauce!

But Liu Qianqian is different. With her face, she is a natural beauty.

Movie heroine.

TV heroine.

The young lady seems to be the public enemy of all female stars in the Chinese entertainment industry.

Not to mention Yang Xuejian and Liu Shishi, who are eyeing Liu Qianqian covetously, even the four leading actresses regard her as the opponent who can shake their status the most.

There are also female artists under Hengyu Media. In addition to Zeng Li, Song Yi, and Sun Li, there are five people including Jiang Shuying, Wang Ou, Tang Yan, Li Qin, and Tang Yixin. All of them don't envy Liu Qianqian and secretly hate Fang Ziheng for being partial.

Why do young ladies keep playing Fang Ziheng's heroine? They are not even qualified to audition.

Unfair, so unfair!

Andy talked about this situation a few days ago, saying that the little girls under his banner were a little angry, thinking that Liu Qianqian was not one of their own, and that all the company's wealth had gone to outsiders.

Fang Ziheng didn't pay too much attention. The company continued to grow, and there would only be more artists under it in the future. It was inevitable that there would be times when they would compete for resources for a certain project.

Besides, it’s strange that women don’t fight each other, especially female celebrities. Except for a few really good sisters who are in love with each other, there is no female celebrity who doesn’t have a lot of rivals.

Just fight, it's healthier.

For Fang Ziheng, as long as he doesn't go out of line, he won't care.

As long as the company's female artists are powerful and have the right image and acting skills, he certainly doesn't mind using them as heroines.

Although he likes Liu Qianqian, he doesn't want to use her as the heroine in every movie of his.

The acting skills of this young lady are unmatched in many roles!

"It's time to eat!"

The kitchen door was opened.

Zeng Li held a plate of dishes and waved to Fang Ziheng and the others with a smile.

"Oh, it's time to eat!"

Liu Qianxi responded positively. She slid off the sofa with her slim waist straightened out, and went into the kitchen to help wearing her pink warm slippers.

Fang Ziheng pressed the remote control to adjust to CCTV-3, smiled at Song Yi and said, "Tiezi, have any crew members been looking for you recently?"

"Yes, they are all roles of urban beauties, and I can't even handle them."

Song Yi smiled sweetly, stood up, and stared at Fang Ziheng with burning eyes.

In the bright and faint eyes, there is a trace of affection, like a pool of spring water, which makes people excited.

Tsk tsk

Many times, the little girl dared to tease herself with her eyes.

Fang Ziheng raised the corners of his mouth and said with a smile: "Eat first, come to my study later, there is a script that is suitable for you."

"Um"

The little girl said softly, "Hmm", pretended not to understand, and quickly ran to the kitchen to serve the food.

Just when Fang Ziheng and Mei were having dinner together, the evening news reported on "Edge of Tomorrow", which caused a huge response from the outside world.

There were eight exclusive Weibo hot searches, three of which had titles promoting "Edge of Tomorrow" on the evening news.

Two title forums: Edge of Tomorrow's first-day box office.

One title discusses the plot of the movie, and another title talks about today's interview with Fang Ziheng, shouting out the first-day box office and total box office slogans.

The last title belongs exclusively to Liu Qianqian’s acting skills and style in the movie.

The major entertainment platforms are also going crazy. With the three publishers Hengyu, China Film and Bona continuing to spend money, soft articles are flying to every corner of the Internet like snowflakes.

TV, Internet, offline, all-round, regional promotion coverage, coupled with today's popularity of movie viewing, the popularity of "Edge of Tomorrow" has once again reached two levels.

How to stabilize this popularity and turn it into visible profits depends on the first-day box office released in the early hours of tonight.

It's the New Year's Day holiday, and everyone across the country is on holiday.

The higher the box office on the first day, the heat generated by today's promotion will bring immeasurable benefits to the box office trend in the following days.

Facing the menacing "Edge of Tomorrow", the major film and television companies that have been paying attention to the movie are also sleepless tonight.

Especially the several movies released at the same time, everyone was panicked and lamented.

A four-star hotel in Imperial Capital.

The creative team of "Let the Bullets Fly" finished their national promotions and returned to the imperial capital to recuperate and prepare to fly to Hong Kong Island in two days to complete the last leg of promotions.

In the hotel's luxurious suite, Jiang Wen was still holding a cigarette, standing in front of the floor-to-ceiling window and watching the night view.

Behind him, Fa Ge, Liu Jialing, Chen Kun, and Jiang Wen's assistant were still playing mahjong.

Uncle Ge is missing alone!

"If You Are the One 2" is also in theaters. Uncle Ge left the team of "Let the Bullets Fly" a week ago and went to report to Feng Pants.

It has been 23 days since "Let the Bullets Fly" was released on December 10. Although the movie did not show a phenomenal blockbuster, it has made steady progress and reached the 600 million mark.

In the previous life, the movie made 670 million yuan and won the box office championship in 2011.

In this life, the film market is relatively bigger and hotter. If "Edge of Tomorrow" hadn't come out of nowhere and grabbed many films, "Let the Bullets Fly" might have gone higher and further.

Based on the 35 to 40 days for a movie to be released, "Let the Bullets Fly" has no hope of earning 800 million, and it has to break through 700 million.

Jiang Wen exhaled a puff of thick smoke, narrowed his eyes, and stared at the neon night scene outside the window.

He is waiting.

Waiting for the first day box office of "Edge of Tomorrow".

Whether "Let the Bullets Fly" can win the Lunar New Year box office championship will depend on the critical moment in the early hours of tonight.

This moment comes from that powerful opponent, from the science fiction blockbuster "Edge of Tomorrow."

at the same time.

In a high-end hotel in Shanghai.

Feng Tongtong stood in front of the floor-to-ceiling window of the suite, smoking a cigarette, his brows furrowed, revealing a hint of exhaustion and helplessness.

"If You Are the One" grossed 34 million at the box office on the first day, and went one step further on the second day, hitting 42 million in a single day.

Feng Tong was so happy at first, so happy.

Not only did he complete Hua Yi's mission and create a money-making movie, he also added private goods to create a movie that perfectly combines business and art.

With this mentality, he has been working hard on publicity these days, leading the film's creators to complete the promotion in the Imperial Capital as quickly as possible, and then flew directly to the Magic City, a large ticket-rich city.

Currently, "If You Are the One 2" has been in theaters for ten days, with a box office of 170 million in its first week. It did not break through the 200 million mark, which is weaker than "Let the Bullets Fly".

The second week has not yet arrived, and depending on the situation, it will not be able to catch up with the data of the first week.

At this time, Feng Pants lost all the pride he had at the premiere of the movie and fell into deep worry.

The release of "Edge of Tomorrow" can be said to have squeezed "If You Are the One 2" the most severely.

You know, after a movie is released, the first half of the month is the best time to grab the box office.

After missing the first half of the month, even if the movie's reputation is strong, I can only sigh in despair, watching the single-day box office decline day by day.

"If You Are the One" is only half a month away from its release in five days, and now it is bumping into the evil tiger of "Edge of Tomorrow", which makes people feel numb just thinking about it.

After watching the evening news just now, Feng Pengtong made a phone call to Wang Zhonglei, asking Hua Yi to strengthen the promotion of the movie and make sure to stabilize the last five days.

Wang Zhonglei agreed immediately and called his eldest brother Wang Zhongjun, thinking of continuing to follow the trend and provide satellite TV news to boost it.

This proposal was rejected by Wang Zhongjun for a simple reason. The reputation of "If You Are the One 2" is not enough, and there have been faint negative voices in the past two days.

Satellite TV news is not like other time periods. It is impossible to promote a movie with a declining reputation for a mere one or two million.

And it's too late. "Edge of Tomorrow" is already blocked at the doorstep. It will be too late to gather momentum and increase the popularity.

We can only spend money to control reviews and stabilize our current propaganda position!

Time passed and it came to early morning before I knew it.

After Feng Pengtong, Uncle Ge and others finished their supper and relaxed in the hotel, they returned to their room alone.

No matter how flirtatious the female artist who went upstairs with him was, he ignored her and had no intention of eating seafood.

The first-day box office of "Edge of Tomorrow" is about to be released, and this data will directly affect subsequent theater schedules.

This morning, major domestic theater chains completed adjustments to their film schedules.

"Edge of Tomorrow" exclusively accounts for an average of 65% of the national theater schedule, "If You Are the One" 20%, "Let the Bullets Fly" 10%, and the remaining 5% belongs to other movies released at the same time.

This is not over yet. If "Edge of Tomorrow" really hits the box office on the first day, it will squeeze out more film schedules.

In fact, it doesn’t need to be a big hit. With the six o’clock news in the evening, theaters will definitely increase the schedule of “Edge of Tomorrow” in the next two days.

Feng Pants understands this very well.

This is how the summer movies "Four Famous Catchers" and "Earthquake" played, and they almost killed the third-placed "Painted Skin".

After entering the bedroom, Feng Pengtong took the lead in turning on the computer to see if Huayi had kept up with the promotion.

Didi

Didi

Time passed one o'clock in the morning, and the mobile phone on the computer table rang suddenly.

Feng Tongtong picked up his phone and quickly opened the smart screen. With a sense of luck, he used his middle finger to click on the text message that popped up at the top of the screen.

"Edge of Tomorrow" first day box office, 5

"Fuck me!"

Seeing the first number, Feng Pants subconsciously cursed and stared at the phone with bull eyes.

51.8 million!

The first-day box office of "Edge of Tomorrow" actually broke through the 50 million limit and reached 51.8 million!

How can it be?

This is impossible!

Feng Pants didn't believe it and looked at the box office data and text message sources again.

a long time!

Feng Pants took a deep breath and sighed.

well.

His body softened, and he slumped back on the chair holding his cell phone, his eyes dull, still looking unbelievable.